Konsumentenanimosität: State of the Art und Entwicklung eines kontextsensitiven Erklärungsansatzes

Research on consumer animosity indicates that consumers reject products because they hold hostile attitudes towards the products’ country of origin. As companies operating in foreign markets are facing serious challenges, marketing research has focused on the mechanisms by which animosity influences consumer perception and behavior. The present article reviews 44 relevant empirical studies to illustrate antecedents, moderators, and behavioral consequences of the animosity effect. The analysis reveals a lack of a sound theoretical foundation and it shows that prior studies disregard social influences. To overcome this gap, the present article develops a theory-driven model which suggests that the social animosity context interacts with feelings of animosity at an individual level. Based on this new approach, directions for future research and managerial implication are discussed.     

Die Messung der Datenqualität im Controlling

Ohne Zusammenfassung Dr. Mathias Klier dist wissenschaftlicher Mitarbeiter am o. g. Lehrstuhl. p]Germany     

Ausgewählte parameterfreie Prüfverfahren im 2- und k-Stichproben-Fall

Ohne Zusammenfassung