Engaging residents as stakeholders of the visitor attraction

While local residents are widely recognised to play a pivotal role in the development and management of destinations, their role in the context of visitor attractions has largely been overlooked. This paper seeks to explore the purposes and processes of local-resident engagement by attractions. A web-based survey of paid-entry attractions in Scotland was used to investigate the perceived salience of local residents in managers’ decision making. In-depth interviews with managers of three Scottish attractions then sought to specify the forms in which such engagement is undertaken. Despite evidence that attraction managers increasingly recognise the salience of local residents in their decision making, evidence from the interviews suggests that they tend not to favour deep engagement with local residents. Instead, local resident engagement by attraction managers tends to be “informative” in style. Where there is evidence of more substantial participation, it tends to be partial, reactive and ad hoc.     

Golf tourists in South Africa: A demand-side study of a niche market in sports tourism

The targeting of tourism market segments is considered to increase repeat visitations to tourism destinations because it allows destination marketers to accurately determine the needs and expectations of targeted tourists, develop more effective marketing strategies, which in turn, assists with ensuring that the targeted tourists segments support and return to the destination. Consequently, the aim of the study was to determine the profile of golf tourists attending an international golf event in South Africa by shedding some light on their key trip-related and general golf tourism behaviour patterns. To date, most research undertaken has focused on product-driven research concerned with golf course facilities and the marketing thereof and little emphasis on demand-side research concerning the golf tourist. Personal interviews were conducted using a structured questionnaire involving 314 golf tourists selected through a systematic random sampling technique. The paper investigates the level of development of golf tourism, analyses the golf tourism market and highlights critical factors for its success, in South Africa.     

An exploratory inquiry into destination risk perceptions and risk reduction strategies of first time vs. repeat visitors to a highly volatile destination

The paper examines the relationships between first-time vs. repeat visitors to a highly volatile destination in terms of destination risk perceptions, risk reduction strategies and motivation for the visit. The exploratory research question centers on possible differences in tourist behavioral profiles associated with their decision to visit a foreign destination again. Set in Israel, a highly volatile tourist destination, researchers interviewed 760 international tourists using a questionnaire classifying them as either first-time or repeat visitors. Discriminant analysis revealed that first-time visitors were characterized by human-induced risk, socio-psychological risk, food safety and weather risk. In contrast, repeat visitors were associated with the destination risk factors of financial risk, service quality risk, natural disasters and car accidents. First-time vs. repeat visitors were also compared and contrasted in terms of risk reduction strategies such as consulting with people who had previously visited specific destinations and gathering information from travel agents. Differences between first-time and repeat visitors were also found regarding motivations for the visit. Similar analyses were conducted on the three sub-groups of repeat visitors, classified in terms of number of visits.     

Assessing the appropriateness of movies as vehicles for promoting tourist destinations

The risky decision about which movies to use as promotional vehicles must be made without assistance from either readily available data held by the industry or systematic criteria published by academia. To deal with such limitations, this study identifies which movie genres are most interesting (uninteresting) for the visitors of different types of holiday destinations—namely, beaches, cities, theme/amusement parks, spa/health resorts, mountains/lakes, cruise liners, and rural areas. Based on the results, specific guidelines are proposed to evaluate movie projects more systematically, so that destination promoters can choose (reject) those films with appropriate (inappropriate) genres for the target tourists.     

Developing a better understanding of the complexities of visitor loyalty to Karijini National Park,Western Australia

Visitor loyalty is essential for the future of parks; however our knowledge of it is poor and confounded by conceptualisation and measurement issues with loyalty often considered a single construct. Furthermore, previous research has focussed on loyalty to a single destination rather than loyalty to a park system. This paper analyses the loyalty intentions of visitors to Karijini National Park, Western Australia. Relationships between loyalty measures to this park and to parks generally are explored. Rather than a single construct, loyalty was evidenced by three dimensions within an increasing hierarchy of effort – a) visiting another park, b) referring and recommending, and c) advocating, paying, volunteering, and visiting again. Visitors who wanted access to friendly, helpful rangers were more likely to undertake loyalty behaviours requiring greater effort. Further refining loyalty's multiple dimensions is an important focus for future research complemented by recent efforts to match loyalty measures with actual visiting behaviour.     

Assessing the economic impact of a UNESCO World Heritage designation

Grand Pré Historic Site in Nova Scotia (Canada) is in the process of applying for a United Nations Educational, Scientific and Cultural Organization (UNESCO) World Heritage Site (WHS) designation. Conventional wisdom is that such a designation would generate public awareness and increase visitation to the site. The goal of this paper is to estimate the impact of a WHS designation on tourist visitation and related expenditures. Various tourism statistics (covering 1990–2008) for Nova Scotia and its only other established UNESCO site – Lunenburg (designated in 1995) – served as data. Regression analysis produced an estimate of the tourist visitation impact that a WHS designation had on Lunenburg, and could be expected to have on Grand Pré. An increase of 6.2% in tourist visitors due to a WHS designation was estimated. Survey data collected at Grand Pré provided average spending per visitor. The economic impacts were analyzed under both a projected and a historical scenario of visitation. Based on its 10-year historic visitation average, a WHS designation for Grand Pré would generate an increase of 3000 visitors per year. These visitors would generate spending of approximately $200,000 annually in the local economy. Such spending would provide a boost to the local tourism industry, which has experienced significant decline in recent years.     

Human resource systems as antecedents of hotel industry market orientation: An empirical study in the Canary Islands, Spain

This paper studies how the different dimensions determining the human resource management system (recruiting, training, evaluation and compensation) influence the market orientation of hotels. There is also an exploratory analysis of the differences in the human resource management systems according to the following hotel classification data: star rating, size, ownership, time-share offer, type of location, customer satisfaction and profitability.     

Assessing the effect of coastal park's attributes on its entrance fee charges: a hedonic approach

In this paper, we investigate the effect of the recognized nature-and-activity-based attributes on the level of park's admission fee charges using a panel data of 29 coastal recreation parks in Dalian city of China. A total of seven different Hedonic pricing model specifications are used in the estimating process. The results indicate that a numerous attributes have statistically significant effects (α?≤?0.10) on the level of park admission fee charges. In terms of the economic valuation, marine sightseeing results in the highest value of marginal willingness to pay (MWTP) of $6.4 as its quality rank improves to a designated higher level. As expected that the park congestion has a negative effect on the MWTP (?In this paper, we investigate the effect of the recognized nature-and-activity-based attributes on the level of park's admission fee charges using a panel data of 29 coastal recreation parks in Dalian city of China. A total of seven different Hedonic pricing model specifications are used in the estimating process. The results indicate that a numerous attributes have statistically significant effects (α?≤?0.10) on the level of park admission fee charges. In terms of the economic valuation, marine sightseeing results in the highest value of marginal willingness to pay (MWTP) of $6.4 as its quality rank improves to a designated higher level. As expected that the park congestion has a negative effect on the MWTP (?$0.47) and overall park's rankings have a positive effect ($0.05) on park's MWTP. However, many recreation activities accommodated by the park sites exhibit a relatively weak effect on the park entrance fee charges. One possible reason is perhaps owing to the single admission package fee policy adopted by the park management.     

Assessing the sustainability of agritourism in the US: a comparison between agritourism and other farm entrepreneurial ventures

Diversifying on-farm enterprise portfolios, especially through agritourism, is claimed to increase farm revenues and help alleviate the economic problems of family farms. Thus, the adoption of agritourism in the US has steadily increased during recent years. Agritourism is also suggested to produce environmental and sociocultural benefits. To quantify these benefits, this study assessed the sustainability of agritourism farms, compared with other farm entrepreneurial ventures, using the “sustainable development” and “farm enterprise diversification” frameworks. Data from 873 US farms with a diversified entrepreneurial portfolio revealed that agritourism farms approach sustainability to a greater extent than their counterparts, producing multiple environmental, sociocultural and economic benefits for their farms, households and even society. Results suggest that agritourism, compared with other farm entrepreneurial ventures, is more successful in increasing farm profits, creating jobs and conserving the natural and cultural heritage. For example, 52.4% of agritourism farms have been within the same family for at least two generations and 73.3% are willing to pass the farm on to their children, proportions that are significantly higher than other entrepreneurial farms. Study results also show, however, that while many agritourism farms practice integrated pest management, they need to be more engaged in other environmentally friendly and conservation practices.     

Understanding the Potential Impact on the Image of Canada as a Weekend Travel Destination as a Result of Western Hemisphere Travel Initiative Passport Requirements

SUMMARY

On April 5th, 2005 the US Departments of State and Homeland Security announced the Western Hemisphere Travel Initiative (WHTI) which will require Americans traveling to Canada to present a passport for re-entry into the USA. The Conference Board of Canada estimates that this legislation (for the years 2005-2008) will result in a loss of nearly 7.7 million trips and cost the Canadian tourism industry approximately $1.6 billion in lost revenues. The purpose of this study was to investigate how this change in legislation will affect southwestern Pennsylvania residents' perceptions and image of Canada and their propensity to visit Canada. A series of three focus groups designed to measure these impressions was conducted. The results indicate that successful mitigation strategy could reverse potential image issues as a result of the USA legislation.     

Using New Orleans as a Predictor of the Future of the Convention Industry

Abstract

Meetings, Incentives, Conventions, and Exhibitions (MICE) are a significant part of the U.S. hospitality industry. Thus, predicting the future of this sub-segment is important to many practitioners, academics, and policy makers. However, no one has undertaken a comprehensive assessment of MICE on a longitudinal basis. The research that follows uses one of the top MICE destinations in the U.S. as a surrogate for the MICE industry. Historical data is analyzed to trace the progress of MICE in terms of the number of events, attendance, room nights, and market mix. Then, a new model is utilized to predict what lies ahead for MICE. The results suggest that the future is bright but that the market mix may change.     

Mapping time series into networks as a tool to assess the complex dynamics of tourism systems

This paper contributes to filling two gaps: i) the presence of a limited amount of studies focused on tourism demand turning points, ii) the prevalent recourse to linear models in demand analysis, disregarding the complex structure of tourism destinations. The paper uses the Horizontal Visibility Graph Algorithm, a technique able to transform a time series of observations into a network whose topology preserves some fundamental characteristics of the system examined. The empirical work focuses on Livigno, an Italian alpine destination.Findings reveal four turning points in the last 50 years; these changes are built around shifts in the origin market segments. The network's degree distribution confirms the complex structure of the destination and reconfirms the importance of non-linear models and methods for the analysis of tourism demand.     

Exploring the tourist destination as a mosaic: The alternative lifecycles of the seaside amusement arcade sector in Britain

One criticism of the tourism area lifecycle model is that it treats destinations as homogeneous entities. Instead destinations can be conceptualised as a mosaic of elements, each of which can follow a lifecycle that is different from that of the destination overall. This paper examines this issue with reference to amusement arcades in British seaside resorts and triangulates secondary sources and in-depth interviews to examine the historical evolution of this sector. It argues that the arcade sector has followed a lifecycle trajectory that is independent of the resorts in which they are located. A range of internal/external factors and global, national and local influences have affected the lifecycle of the arcade sector, including global developments in the entertainment industries; the influence of state policies and legislation; and the responses of local entrepreneurs to resort restructuring. The paper ends by arguing that destinations can be conceptualised as 'assemblages' of interacting elements.     

Perceived stress as a moderator of perfectionism,burnout, and job satisfaction among the millennial service workforce

The purpose of this study was to examine if perceived stress moderated the relationship between both adaptive and maladaptive perfectionism and two main outcomes, job satisfaction and burnout, among a sample of 131 Millennials in the hospitality industry. Millennial students enrolled in various hospitality management programs in the United States and employed at least part-time in the hospitality industry completed self-administered questionnaires on their perfectionism, perceived stress, job satisfaction, and three subtypes of burnout (personal, work-related, and customer-related). The results of this study indicated that while perceived stress did not have a moderating effect in regards to either dimension of perfectionism and job satisfaction, perceived stress did moderate the relationship between adaptive perfectionism and all three subtypes of burnout. The implications for hospitality employees with high levels of adaptive perfectionism are discussed.     

Travel insurance: the attributes,consequences, and values of using travel insurance as a risk-reduction strategy

Risk seems all too often to be a travel companion. The purchase of travel insurance is one way to mitigate this, yet only a small body of research has examined consumer decision-making in this context. Using the Repertory Test and Laddering Analysis, this research examines the attributes of travel insurance, the consequences of its purchase and the terminal values that this satisfies. It presents a Hierarchical Value Map which tracks the customer journey. The study contributes to academic knowledge by identifying that not all attributes of travel insurance are brand-controlled and not all values are about reducing risk.     

Visitor responses to the changing character of the visual landscape as an agrarian area becomes a tourist destination: Yilan County,Taiwan

The development of rural tourism and tourism to protected areas relies heavily on visitors' appreciation of scenery. This paper assesses visitor responses to Taiwan's changing rural landscapes, which have experienced agricultural decline, and a government-aided shift to rural tourism, with landscapes rapidly transformed from farm production scenery to recreation-oriented scenery. The study describes the changing character of the visual landscape characteristics of the Dongshan River Basin in Yilan County, and the influence of those changes on visitors' landscape preferences. Using a recognized nine landscape characteristics typology, survey results indicated participants believed that agricultural landscapes represented the qualities of historicity, naturalness and ephemera more than tourist landscapes, but showed fewer qualities of stewardship, disturbance and visual scale than tourist landscapes. Participants did not perceive the two types of landscapes differently for their qualities of coherence, imageability and complexity. They also preferred tourist landscapes to agricultural landscapes. For agricultural landscapes, when the qualities of ephemera, coherence, imageability, complexity, visual scale, stewardship, naturalness and historicity increased, participants appreciated the landscapes more. However, as the quality of disturbance increased, participants appreciated both landscapes less. Overall, when ephemera, coherence, imageability, complexity, visual scale, stewardship and naturalness increased, participants liked the landscapes more.     

Social capital as a heuristic device to explore sociocultural sustainability: a case study of mountain resort tourism in the community of Steamboat Springs,Colorado, USA

This study investigates the feasibility of combining environmental protection and an agricultural revitalisation strategy which includes food tourism in two Danish national parks, Mols Bjerge and Skjern Aadal. Both the parks include significant agricultural holdings and, to a great extent, a “natural” landscape of farmed grassland and arable land. The international research literature documents that park administrations have tended to neglect the role of food and food-based experiences in parks, despite park visitors preferring more attractive eating facilities, purchasing opportunities and food-related interpretation. A survey of food producers and providers in Denmark revealed that traditional, productivity-oriented farmers tended to oppose the establishment of parks, holding the view that “sharing” the land with others diminished their competitiveness. While this view might hamper rapid progress in food tourism, the survey also discovered an emerging trend of small-scale food entrepreneurship, albeit on a fragmented and uncoordinated level. Tourism-oriented food entrepreneurs wanted to see joint marketing and labelling of food products along the lines of OECD's (Organisation for Economic Co-operation and Development) “new rural paradigm”. The study identified governance opportunities that could accommodate the wellbeing of both tourists and food producers, but which requires a proactive role from the national park authorities, especially in marketing and the development of events.