Alcohol Warning Labels in the UK

Abstract

In July 2003, it was reported that twelve alcoholics were attempting to sue drink manufacturers for failing to warn them of the dangers of drinking alcohol. This alleged failure to warn is remarkably similar to the alleged failure to warn on which the flood of tobacco claims in the United States and Europe was based, resulting in a dramatic increase in regulation, including the requirement that tobacco products must carry health warnings.

Could this gentle trickle of interest in litigating against alcoholic drinks manufacturers be the beginning of a torrent of tobacco-style regulation and litigation?

This article examines the history of the health warning and asks whether it is likely that alcohol health warnings will become mandatory in Europe and, more specifically, the United Kingdom.     

The Effect of Alcohol Consumption and Patronage Frequency on Restaurant Tipping

ABSTRACT

The National Restaurant Association projected $376 billion in sales and 11 million employees for the restaurant industry in the year 2000. For the servers and bartenders in the industry, tipping is an important part of their income. Results of this study suggest there are several variables that affect the tip amount by party including the amount of the total bill, customer tipping potential, alcohol consumption, the presence of children in the dining party, patronage frequency, and the age of the patron paying the bill. Patron frequency and the amount of the total bill have a strong influence on tipping, as does the customer's tipping potential as judged by the server. A server can expect larger tips from patrons with no children as opposed to those with children. Also, tips are larger when the patron paying the bill has consumed alcohol. The gender and ethnicity of the patron were found to be nonsignificant, as were seating preference and method of payment.     

Attitudes and Motivations Toward Craft Beer Consumption: An Explanatory Study in Two Different Countries

This study adopts a revised model of the Theory of Planned Behaviour incorporating self-identity and desire for unique consumer products to understand and predict consumers’ motivation to drink craft beer in Germany (N=210) and Italy (N=211). Data were analysed using Partial Least Squares modelling (PLS) approach. The findings provide support that the extended TPB model is a useful tool for understanding the consumers’ choice to drink craft beer. The results confirm the major role played by consumers’ attitudes and self-identity. Mediation analysis indicates a potential indirect effect from self-identity, subjective norms and the desire for unique consumer products on individual behaviour both in the German and Italian sample. Implications for theory are discussed for further research developments within the context of consumption of crafted food products.     

How Attitudes Toward Product Categories Drive Individual Brand Attitudes and Choice

Three experiments examine the role of attitudes toward the category to which a brand belongs in consumers’ attitudes toward individual brands. The core findings indicate that what consumers think generally about a category affects their evaluations of singular brands belonging to the category. Study 1 demonstrates that both consumers’ attitudes toward a category as well as their relative attitudes toward a brand versus intracategory competitors drive overall attitudes toward individual brands. Study 2 shows that manipulating attitudes toward a product category affects attitudes toward, and purchase intention of, individual brands belonging to that category. Study 3 demonstrates that more versus less favorably evaluated categories are more likely to exhibit brand positivity effects in judgments of singular brands. The results suggest the practical importance of measuring attitudes toward product categories, as well as the utility of marketing interventions aimed at the category level.     

Away-From-Home and At-Home Consumption of Alcohol

This article examines the impact of socio-demographic factors on individual consumption of alcohol from both the away-from-home and at-home markets. Factors considered are urbanization, race, ethnicity, region, weight, height, sex, food stamp participation, employment status, diet status, day of consumption, household size, age, and income. Results from the economic models developed indicate that various sets of socio-demographic factors affect the consumption of alcohol away from home and at home. Findings imply that men residing in urban areas in the Northeast, Midwest, and West consume more alcohol away from home than do others while individuals residing in suburban areas in the south consume more alcohol at home than do others.     

Expectations and Attitudes Toward Gender-Based Price Discrimination

This study explores consumer expectations and attitudes related to gender-based price discrimination. Although much research has focused on pay inequalities and gender diversity, considerably less attention has been focused on situations in which men and women are charged different prices based on gender. In two studies, expectations and attitudes toward gender-based price discrimination are examined. In Study 1, two scenarios related to prices at hair salon and dry cleaning services were manipulated to measure expectations and attitudes toward gender-based price discrimination. We found that the nature of the service results in expectations of price differences between men and women. We also found men expect gender-based pricing more than women. In Study 2, qualitative research was conducted to reveal the cognitions that men and women experience when exposed to gender-based price discrimination.     

Social Paradigms and Attitudes Toward Environmental Accountability

This paper argues that commitment to the Dominant Social Paradigm (DSP) in Western societies, which includes support for such ideologies as free enterprise, private property rights, economic individualism, and unlimited economic growth, poses a threat to progress in imposing greater standards of corporate environmental accountability. It is hypothesized that commitment to the DSP will be negatively correlated with support for the New Ecological Paradigm (NEP) and support for corporate environmental accountability, and that belief in the NEP will be positively correlated with support for corporate environmental accountability. The findings, based on a survey of MBA students, are generally consistent with the hypotheses. William E. Shafer is an associate professor in the Department of Accountancy at Lingnan University in Hong Kong. His primary research interests are professionalism and ethics in accounting and corporate social and environmental accountability. His publications have appeared in a variety of academic and professional journals, including Auditing: A Journal of Practice & Theory; Accounting Horizons; Accounting, Auditing & Accountability Journal; Business Ethics Quarterly; Journal of Business Ethics; Journal of Accountancy; and The CPA Journal.     

消费观念与消费行为实证研究

通过构建消费观念的品牌性消费观念、超前性消费观念、实用性消费观念,并在"新消费文化观念构建"的调研数据的基础上,本文对消费行为和消费意向展开实证分析,研究结果表明品牌性消费观念和超前性消费观念对消费意向和消费行为均有正的影响,实用性消费观念对消费意向有负的影响,对消费行为有正的影响。     

Comparison of Mexican-American and Anglo-American Attitudes Toward Money

This study compared attitudes toward money of Mexican- and Anglo-American consumers. Based on the Hispanic/Mexican-American literature, hypotheses were generated for four dimensions of a money attitude scale (MAS) developed by Yamauchi and Templer (1982). Mexican-Americans were found to have lower scores on a Retention/Time dimension that reflects willingness to delay spending money to achieve gratification. Contrary to previous studies, Mexican-Americans were found to have lower scores on a Quality dimension, calling into question an assumption found in much of the literature that Hispanic consumers prefer high prestige goods/services. Hypotheses pertaining to Power/Prestige and Distrust/Anxiety dimensions were also not confirmed suggesting further reservations about Hispanic consumer characterizations found in the consumer behavior literature.     

The Typicality and Accessibility of Consumer Attitudes Toward Television Advertising: Implications for the Measurement of Attitudes Toward Advertising in General

Despite the wide array of contemporary advertising formats and media, television advertising remains the most dominant form to which typical consumers are exposed. Research on attitudes toward advertising in general (Att-AiG) implicitly assumes that the Att-AiG measure represents advertising as a whole. A major finding of the current research is that consumers tend to have a mental representation, or exemplar, of the most typical type of advertising—television advertising—when they report their Att-AiG. Therefore, in reality, Att-AiG primarily reflects attitudes toward television advertising. In addition, the results of our experiments indicate that television ad exemplars generate temporal changes in consumers’ reported Att-AiG and attitudes toward television advertising. Theoretical and practical implications are discussed.     

The Effects of Advertising,Social Influences,and Self-Efficacy on Adolescent Tobacco Use and Alcohol Consumption

Exploring the simultaneous effects of key variables on the unhealthy consumption behavior of adolescents, two studies focused on the relative effects of advertising, parental and peer influence, and self-efficacy on adolescent tobacco use and alcohol consumption. The results suggest that (1) advertising effects are largely neutralized by parental and peer influence; (2) peer and parental influence strongly predict adolescent tobacco use and alcohol consumption; and (3) self-efficacy is a weak predictor of both adolescent risk behaviors.     

Welfare Effects of Food Miles Labels

We assessed the consumer welfare effects of two generic food miles labels: “carbon dioxide (CO₂) emission” label and “time and number of kilometers” label. Using data from a choice experiment, our results generally suggest that a mandatory labeling policy for either type of label would have a positive welfare effect. However, a label informing consumers about the time and number of kilometers the food product has traveled provides greater positive welfare effects than a label informing consumers about the amount of CO₂ emission .     

Attitudes of Business and Non-business Students Toward Corporate Actions

This study examined differences in the attitudes of business and non-business students toward economic, legal, ethical, and discretionary corporate actions. The results from a sample of two hundred and forty-two (242) university students indicated differences across three background variables (college major, gender, and race).     

A Comparison of Physicians' and Attorneys' Attitudes Toward Advertising

No abstract available for this article.     

Strategic Effects of Private Labels and Horizontal Integration

The present study examines whether women involved with career work have shopping attitudes and purchase participation preferences different from those of women involved in non-career work. It finds that career women do differ from their non-career counterparts with regard to several attitudes that have been related to shopping. The attitudinal changes associated with careers and the socioeconomic resources that accompany such work, however, appear to have only an indirect relationship to preference for mail/phone order buying methods. In addition, career status could not be linked to willingness to expand or contract the traditional areas of female purchase jurisdiction.     

The Attitudes of Certified Public Accountants Toward Solicitation

ABSTRACT

A recent Supreme Court ruling disallows prohibitions of certified public accountant solicitation. This paper provides a historical development of certified public accountant solicitation and a study is conducted to investigate the attitudes of certified public accountants toward solicitation. The results suggest that while certified public accountants generally are ambivalent toward solicitation, they perceive that they might need to solicit as a defensive competitive tactic. Moreover, the results indicate that selected demographic characteristics significantly influence the certified public accountants' attitudes toward solicitation. The younger certified public accountants, those certified public accountants who have been in practice fewer years, and those certified public accountants employed by less established firms appear to hold much more positive views toward solicitation.     

A Cross-Cultural Study of Consumer Attitudes Toward Time

Abstract

Since consumer behavior can be considered an activity that occupies time and attitudes toward time and its value differ across cultures, then differences in attitudes toward time may prove to be a meaningful way to segment markets. This study investigates differences in American and Mexican consumers' attitudes toward time. After a brief review of the literature relating to the role of time in consumer behavior, a cross-cultural study of consumer attitudes towards time is described and analyzed. Implications for adapting marketing messages based on culturally-based attitudes toward time are then discussed.     

Examining Polish Market Mavens and Their Attitudes Toward Advertising

Abstract

In this paper, we offer some insights about Polish consumers with varying levels of general marketplace expertise, their role in diffusing product information, and their views of advertising. Market mavens are consumers who exhibit heightened interestin and knowledge about the marketplace. Because of their interest in communicating with others about the many aspects of the marketplace, these consumers can play an integral role for companies interested in diffusing marketing information. Our study results indicate that market mavens do indeed exist in Poland and they exhibit similar characteristics to market mavens identified in the U.S. They have more favorable attitudes toward advertising than other consumers. Additionally, they consider advertising as an important source of product and social image information. Although Polish mavens are less critical of advertising being misleading and confusing, they are concerned about advertising promoting materialistic values. Our findings imply that firms doing business in Poland would be well advised to target market mavens because they pay attention to advertising, have favorable attitudes toward advertising, and like to talk about marketplace phenomena with others.