《长尾战略》：三分财富的“隆中对”

中国人多,只要能避开同质化竞争对手,就是个适合长尾战略的典型国家“谁是三国里的刘备?当中原和江南这两块热门与次热门地区已被曹、孙     

Bridging The Digital Divide: Financial and Ethical Challenges

The digital divide – the widening gapbetween people who can use computers and theInternet to advance themselves, and those who,because of poverty, education, or otherbarriers, cannot – offers some unique financialand ethical challenges. Fallows (2000), inThe Invisible Poor, reports on the stateof the U.S. economy as it affects the poor. Among other issues, Fallows argues thateconomic growth separates the classes, ratherthan bringing them together. Attali (2000)suggests a possible solution to this economicgap. Attali believes that ...the only concreteway to reduce the poverty gap is within thecontext of free market economy. It can be doneby combining the two success stories of thelast decade: entrepreneurship and technology,more specifically: microfinance and theInternet. This article addresses some issues related tohow technology, particularly in the area offinancial services, has affected the ability ofthe poor to better themselves. Ethicalchallenges that accompany Information Agepoverty are examined in the context of effortsto narrow the digital divide.     

基督教文化传统与弥尔顿人学观

弥尔顿从人出发认识人与神、灵魂与肉体、男女性别的关系,是对基督教文化传统的继承与创新。他强调人的自由意志和人独有的理性与信仰能力,肯定了人自身固有的主动追求至高精神的行为。他的诗作深刻揭示了人在精神层面的本质,而成为人之灵魂的伟大史诗。     

Modernism, Christianity, and Business Ethics: A Worldview Perspective

Despite growing interest in examining the role of religion in business ethics, there is little consensus concerning the basis or standards of “good” or ethical behavior and the reasons behind them. This limits our ability to enhance ethical behavior in the workplace. We address this issue by examining worldviews as it relates to ethics research and practice. Our worldview forms the context within which we organize and build our understanding of reality. Given that much of our academic work as well as business practice operate from a modern worldview, we examine how modernism shapes our beliefs and approaches to ethics in business and academia. We identify important limitations of modernism in addressing moral issues and religion. We then introduce the Christian worldview as an alternative approach to examining ethical issues in business     

出世死 入世生

林黛玉版的陈晓旭是表演艺术家，世邦版的陈晓旭是广告人，妙真版的陈晓旭是行为艺术家。艺术家经常出世为僧为尼，古今中外阿弥陀佛不绝于耳。广告人却只能入世做牛做马，忙坏的、累死的前赴后继。     

Bridging the B2C and B2B Research Divide: The Domain of Retailing Literature

As the oldest academic journal in marketing, Journal of Retailing publishes research dealing with all sorts of B2B and B2C retailing-related topics. However, there appears to be a perception that Journal of Retailing welcomes only research pertaining to B2C issues. In this article, we debunk that perception through an analysis of the content of Journal of Retailing articles published during the 2002-2008 period. In particular, we find that only 18.7% of Journal of Retailing's content is devoted exclusively to B2C or C2C (consumer-to-consumer) topics. The remainder focuses on B2B research issues. We explore the implications of these findings for researchers who wish to pursue retailing-related B2B research.     

In Search of the Divide Between the Private and Public Sector in Ecuador

ABSTRACT

The divide between the private and public sector is one of the underlying assumptions of economic policy making, political debates and economic reforms; so much so, that we take for granted its predictions from a theoretical as well as empirical point of view. This paper is an attempt to confront these predictions with Ecuadorian data using a wide range of statistical and econometric techniques. Its findings challenge conventional wisdom: the private sector is not necessarily more profitable and efficient than its public counterpart; both sectors have more behavioural commonalities than dissimilarities; the macro-economic impulse responses to both sectors dismiss the rationale for privatisation. Its conclusion calls for the deconstruction of welfare economics and management theory to capture non-paretian or second best environments.

RESUMEN. Una de las suposiciones subyacentes de la formación de la política económica, así como de los debates políticos y las reformas económicas yace en la separación entre el sector público y privado. A tal punto, que damos por sentado sus pronósticos tanto desde el punto de vista teórico como del empírico. Este estudio representa una tentativa de colocar frente a frente estos pronósticos con los datos ecuatorianos, utilizando una vasta gama de técnicas estadísticas y econométricas. Los hallazgos representan un desafío a la sabiduría convencional: el sector privado no es, necesariamente, más rentable y eficiente que su contraparte, el sector público; ambos sectores tienen más comunalidades comportamentales que diferencias; las respuestas a los impulsos macro-económicos para ambos sectores descartan las razones en pro de la privatización. Su conclusión aboga a favor de la deconstrucción de las economías asistecialistas y la teoría de la gestión usada para capturar entornos no paretianos o vengan en segundo lugar.

RESUMO. O divisor de águas entre o setor público e o privado é um dos pressupostos fundamentais das decis[otilde]es de política econômica, dos debates políticos e das reformas econômicas; tanto é que aceitamos seus prognósticos tanto do ponto de vista teórico quanto empírico. Este trabalho tenta confrontar tais previs[otilde]es com base em dados do Equador, utilizando uma vasta gama de técnicas estatísticas e econométricas. As descobertas desafiam o conhecimento convencional: o setor privado não é necessariamente mais lucrativo e eficiente do que o seu correspondente público; ambos os setores possuem mais semelhanças comportamentais do que diferenças; as reaç[otilde]es ao estímulo macro- econômico em ambos os setores descartam os fundamentos da privatização. A sua conclusão requer a desconstrução da economia do bem-estar e da teoria de administração para capturar os ambientes não-paretianos ou os melhores da segunda classe.     

Bridging the Knowledge Divide: Issues on the Feminisation of Marketing Practice

This paper discusses the gap in our knowledge concerning the influx of women into the marketing profession in recent years. It shows how the complexities that surround this feminisation are relevant to both marketing practice and discourse. In so doing the authors highlight the importance of feminisation as an issue not only for the women who fill our marketing programmes and do marketing work as practitioners, but also for the profession and the academy more generally.     

The Soul of the Service Economy: Wal-Mart and the Making of Christian Free Enterprise, 1929-1994

"The Soul of the Service Economy" explains the rise of Christiancorporate globalism in the twentieth century, that always unfinishedtask of sanctifying capitalism and consumption under Christianity.As the biography of the Sunbelt service sector's "free enterprise"ideology, "The Soul of the Service Economy" is not an examinationof Wal-Mart itself but an analysis of Wal-Mart's world—theinterconnected commercial, religious, and educational institutionswhich both produced the world's largest company and then dependedupon its patronage. This culture united Southwestern entrepreneurs,service providers, middle managers, students, missionaries,and even waged employees in an ethos of Christian free enterprise.On the basis of archival research in local and ephemeral sources,"The Soul of the Service Economy" uses the stories of peoplelinked through Wal-Mart and its philanthropies to understandthe shift to post-Fordist regimes in work, gender relations,education, and geography.     

Christ and business: A typology for Christian business ethics

H. Richard Niebuhr's typology of the relation between Christ and culture can function as a heuristic device to identify different approaches to Christian business ethics. Five types are outlined: Christ Against Business, The Christ of Business, Christ Above Business, Christ and Business in Paradox, and Christ the Transformer of Business. This typology may facilitate discussion on the relative adequacy of various theological assumptions about ethical change in business. Louke Siker received her Ph.D. in Religion and Society from Princeton Theological Seminary in 1987 (dissertation: Interpreting Corporate Cultures: Philosophical and Theological Reasons for Doing Business Ethics in a Hermeneutical Mode). She has taught Christian ethics and business ethics at Wake Forest University and Loyola Marymount University. Her research interests include methodology in business ethics. She is the author of An Unlikely Dialogue: Barth and Business Ethicists on Human Work, Annual of the Society of Christian Ethics, 1989.     

The Long-Term Performance of Small Businesses: Are there Differences Between “Christian-Based” Companies and their Secular Counterparts?

Recent years have witnessed the proliferation of “Christian” companies in the U.S. These firms declare their belief in, and active pursuit of, the successful merging of biblical principles with business activities. Economic success, hard work, and biblical values are seen as capable of existing together in harmony. While the number of such businesses appears to be growing, there has been a dearth of any scientific study of these companies. No empirical research has been conducted to determine whether these religious values and behaviors have any significant impact on a company’s performance. The present study is designed to partially fill this gap. Specifically, it seeks to determine whether there are differences in long-term performance between self-proclaimed “Christian-based” businesses and their secular counterparts. Data were collected from 312 companies. A multivariate analysis of variance (MANOVA), followed by univariate ANOVAs, found significant differences between these two groups of firms on three of the four performance variables that were analyzed. Some explanations as well as limited generalizations and implications are developed.     

The Leadership Archetype: A Jungian Analysis of Similarities between Modern Leadership Theory and the Abraham Myth in the Judaic–Christian Tradition

Archetypal psychology suggests the possibility of a leadership archetype representing the unconscious preferences of human beings as a species about the appropriate relationships between leaders and followers. Mythological analysis compared God’s leadership in the Abraham myth with modern visionary, ethical and situational leadership to find similarities reflecting continuities in human thinking about leadership over as long as 3600 years. God’s leadership behavior is very modern except that God is generally more relationship oriented. The leadership archetype that emerges is of a leader that develops his/her follower by reliably maintaining a vision, behaving according to firm ethical values even when it weakens the leader’s authority, accepting suffering when the follower is unreliable, and always forgiving even when the follower behaves with hubris in an attempt to overthrow the leader. If God’s leadership principles were mandatory in management, many dysfunctional leaders would be disqualified and many of the negative consequences of poor leadership might be averted. Neil Remington Abramson is an Associate Professor of Strategy, Specialist in building effective business relationships in comparative management contexts.     

Christian Ethics and Spirituality in Leading Business Organizations: Editorial Introduction

Christian ethics applied to economics and business has a long tradition. This dates back at least to the thirteenth century, with noteworthy developments in the four following centuries and again in the last century. Christian faith and reason intertwine to bring about principles, criteria, and guidelines for action and a set of virtues with relevance for economic activity. Christian spirituality, with 2000 years of history, has been embedded in Christianity from its beginning, but the application to modern business activity is relatively recent. This article introduces a special issue which, we hope, will make its own small contribution to the developments of both Christian ethics and spirituality in the leading business organizations. After a short historical overview and a consideration of the current situation of Christian ethics and spirituality in business, we introduce the papers selected for this issue.     

U.S. Economic Prospects: Secular Stagnation,Hysteresis, and the Zero Lower Bound

The nature of macroeconomics has changed dramatically in the last seven years. Now, instead of being concerned with minor adjustments to stabilize about a given trend, concern is focused on avoiding secular stagnation. Much of this concern arises from the long-run effects of short-run developments and the inability of monetary policy to accomplish much more when interest rates have already reached their lower bound. This address analyzes contemporary macroeconomic problems and proposes solutions to put the U.S. economy back on a path toward healthy growth.     

We Have Never Been Secular: Religious Identities,Duties, and Ethics in Audit Practice

Contemporary research highlights multiple societal and environmental benefits in addition to potential economic advantages associated with renewable energy (RE) utilization. As federal and state incentives for investments in RE technologies become more prevalent, RE sources represent increasingly viable alternatives to established fossil fuel energy. RE utilization is recognized as a key component of “green” product innovation that helps firms reduce the environmental impact of production processes and diminish their ecological footprints and energy consumption. Yet, despite consistent evidence that corporate sustainability initiatives are favorably associated with firm performance, the limited research that examines associations between RE initiatives and firm performance yields mixed results and an explicit link has yet to be established. Drawing on the natural resource-based view of the firm, we examine the association between RE utilization and firm financial performance over time. Annual ROI, Tobin’s Q, and operating margin for large U.S. firms identified as exceptional users of RE in the EPA’s Fortune 500 Top Green Power Partners list are compared with their respective industry medians over a 7-year period (2007–2013) and post hoc bootstrapping and sensitivity analyses are performed to further validate the study findings. Our research advances current knowledge about the influence of RE utilization by demonstrating that top RE user firms consistently generated superior financial performance compared to their industry competitors. As such, the study findings lend credence to the existence of a business case that complements the societal and environmental benefits of RE utilization.