读The Alchemist

每一个人一辈子都会有＂个人神话＂可以追寻,但很多人在自己设定的种种借口中,慢慢就忘掉了＂个人神话＂是什么,迷失在了平凡的岁月中不能自拔。     

粉丝网——网聚娱乐的力量

不远千里赶赴比赛现场为偶像加油助阵,买数万元的电话卡为偶像短信拉票,一掷千金拍下偶像用过的物品……粉丝的这般疯狂行径,一般人很难理解,因此很多粉丝会选择网络上的粉丝俱乐部,来分享偶像的点点滴滴。而在网络上的相互交往,也使得他们获得了全新的身份认同,得以暂时忘记现实生活中的矛盾、闲境、孤独和焦虑。     

网络新概念--快闪暴走族

每一个时代都会诞生很多独特的群体,每一个群体都它自己的图腾和偶像.如今,全球已经有6亿多人上网,这些人在网络上当然是"物以类聚",形成无数令人眩目的新文化."陕闪暴走族"(Flash mob)文化就是其中的代表.这个人群在莱茵戈德的演绎下,成为全球数字化趋势下新兴的一个全新群族.     

苏彤：期待“创交所”落地中关村

＂我为什么上来就感谢这个时代呢？是因为我们真的有很多自由的空间,可以选择一些自己喜欢干的事情。＂我的创业故事：创意中国首先感谢这个时代,特别是感谢中关村这个地方,让一群有想法的人,一群愿望创造自己理想生活方式的人,有了很好的机会和环境。1994年,我开始正式创业,就是在海淀。当时我们创业主要做一件事,就是围绕企业,做企业形象设计和咨询服务几个方面。我们的创业历程可以分成四个阶段,正好也折射了20年来中国市场化经济发展四个阶段。     

网聚娱乐的力量

不远千里赶赴比赛现场为偶像加油助阵，买数万元的电话卡为偶像短信拉票，一掷千金拍下偶像用过的物品……粉丝的这般疯狂行径，一般人很难理解，因此很多粉丝会选择网络上的粉丝俱乐部，来分享偶像的点点滴滴。而在网络上的相互交往，也使得他们获得了全新的身份认同，得以暂时忘记现实生活中的矛盾、困境、孤独和焦虑。     

网络新概念--快闪暴走族

每一个时代都会诞生很多独特的群体,每一个群体都它自己的图腾和偶像.如今,全球已经有6亿多人上网,这些人在网络上当然是“物以类聚“,形成无数令人眩目的新文化.“陕闪暴走族“(Flash mob)文化就是其中的代表.这个人群在莱茵戈德的演绎下,成为全球数字化趋势下新兴的一个全新群族.……     

“大经济学家”厉以宁的“小算盘”为解决就业难题出实招

＂共同富裕＂的关键是充分解决就业难题。国家每年保持8%以上的增长速度,某种程度上来讲,就是要确保就业的＂底线＂。日前,著名经济学家厉以宁说：＂农民进城,就业问题怎样解决？＂这位＂大经济学家＂扒拉“小算盘”，给出一个切实可行的办法：“大家想想看，把政策放宽点，每一个中小企业多雇三五个人，全国的中小企业大概有1000万家，个体户全国就3000万个，每个人从自己的家里人当中增加一到两个帮手，就可以增加好几千万人就业。     

刘翔退赛考量赞助商的营销广告能力

刘翔退赛确实令很多人错愕,刘翔作为中国竞技体育的偶像,承载了很多体育之外的精神内涵,但是奥林匹克所倡导和尊重的是每个运动员的健康和人性,因此刘翔选择退赛可以说是合情、合理地主导着自己的行为,是基于奥运精神“更高、更快、更强”,更加人性前提的诠释。     

俞孔坚：大地上的丰盛人生

俞孔坚和他的土人机构,正大踏步向前,去建设一个天、地、人、神和谐的美丽新世界,只为我们每个人能在自己的土地上＂诗意地栖居＂。一棵树苗,若能有一个好的基因,栽种在肥沃的土壤里,配以适当的阳光、空气和水,就有可能长成参天大树;一个人,若也有类似的诸多优良条件,加上时势推动,也可能成为优秀的人才。而人作为万物之灵,他的可能性只会更大。     

方美昂：“美国妞”在北京自然成长

她现在的工作正是把她的＂幸运＂带给更多的人。“我以前认为我不可能跳舞，我的话不值得说，但通过这次活动，我发现有不同的方式可以表达我自己，我也更多地认识了我自己。”一个民工子弟在参加中美“舞蹈连线”项目后写下了这样的感想。这个项目由中美现代舞团体各出几位老师，在北京、     

刘子菲：做心中的自己

喜欢音乐的人,大概会听说过刘子菲。她是个80后独立音乐人、音乐制作人。其独具特色的浪漫主义诗词曲风唯美、出尘,彰显中国古韵和文化内涵,在当今乐坛独树一帜。子菲才华横溢,不仅歌声清澈、空灵,犹如天籁,她也颇具诗词和美术天赋,同时也是一个优秀的服装设计师。如今,她已经发行了两张全创作专辑,分别是《乱红》和《意。境。界》,以及个人精选集《子菲》,惊艳乐坛。今年,她又创立了“天生就”服饰品牌,开启了以原创音乐为设计理念的高品质棉麻原创设计手作服饰。     

活到点子上

什么叫活到点子上？就是觉得一辈子没有白活，幸福指数很高，心灵很充实，回头看自己的人生道路没有太多的遗憾，尤其是没有太多的悔恨，如果让你再重新过一辈子，你还是愿意这样生活，这就是活到点子上。     

郑山麓：不为名利求风格

人要生存,必须要迎合某些东西。但是在生存中,也要有自己的想法,才能活得更有意义。     

在“国进民退”的论争中实现共赢

段永基认为,＂现在到了说清楚社会主义市场经济体制价值观的时候了——公民有自由选择的权利,倡导公平竞争,坚持法治社会,推进民主政治＂。     

The Contents-Based Website Classification for the Internet Advertising Planning: An Empirical Application of the Natural Language Analysis

This study proposes a model for website classification using website content, and discusses applications for the Internet advertising (ad) strategies. Internet ad agencies have a vast amount of ad-spaces embedded in websites and have to choose which advertisements are feasible for place. Therefore, ad agencies have to know the properties and topics of each website to optimize advertising submission strategy. However, since website content is in natural languages, they have to convert these qualitative sentences into quantitative data if they want to classify websites using statistical models. To address this issue, this study applies statistical analysis to website information written in natural languages. We apply a dictionary of neologisms to decompose website sentences into words and create a data set of indicator matrices to classify the websites. From the data set, we estimate the topics of each website using latent Dirichlet allocation, which is fast and robust method for sparse matrices. Finally, we discuss how to apply the results obtained to optimize ad strategies.     

海洋资源与可持续发展

我个人一直赞同＂大城市＂,而不太赞同＂小城镇＂,因为小城镇仍然缺乏规模效应。城市要有一定规模才能克服过去分散的农业社会、小城镇,后者成本太高。     

电商与快递：信誉危机何时休？

“谁对网购负责”电子商务是受全球的经济影响而发展起来的，它不仅是拓宽企业销售渠道的重要途径，因电子商务的出现而盛行的网购也正在改变当代中国人的生活方式——让人们从传统的商业模式的束缚（必须亲自上门）中解脱出来，通过简单的“鼠标＋键盘”就可以实现方便地购物。     

Impact of Online Customer Reviews on Sales Outcomes: An Empirical Study Based on Prospect Theory

This study examines the influence of the valence of online customer reviews on sales outcomes based on prospect theory. Numerous studies have revealed the importance of customer reviews in online marketing. However, only few studies have explored the impact of online customer reviews on sales outcomes in the dynamic process. Prior studies in behavioral economics literature have indicated that people differently value gains and losses and that losses have more emotional impact than an equivalent amount of gains. This study verifies whether prospect theory applies to the relation between online customer reviews and sales outcomes. Relevant data were collected from Amazon.co.jp, and three statistical models were employed to investigate the relation between the two factors. Major findings confirm that negative customer reviews considerably impact online sales than positive reviews. Furthermore, the findings indicate that the marginal effects of positive and negative reviews decrease with the increase in their volume. The results of this study will enable marketers to compare the relative sales effects of different types of customer reviews and improve the effectiveness of customer service management.     

Highly Secure Transaction Mechanism for Video Affiliate Services

The Review of Socionetwork Strategies - Consumer-generated media (CGM) such as YouTube have dramatically changed modern lifestyles and have made it possible for individuals to obtain and share...     

Implementation issues in a grid-based multi-agent simulation system used for increasing labor supply

This paper describes issues of implementation for a Grid-based multi-agent simulation used to support decision-makers in making their decisions. Recently, social scientists including sociologists, economists, and social psychologists, have become interested in large- scale multi-agent simulation. However, users who are not familiar with operating large-scale computing resources may have a difficult time implementing these simulations. Therefore, the authors have developed a computing environment with a task-control support framework for a day care center allocation problem. In addition, we show how to implement the Grid-based multi-agent simulation system. In this paper, we examine the effectiveness of the proposed system using experiments with human subjects. By using the proposed prototype system, decision-makers were able to find near optimal solutions without examining all possible tasks.