NEC：让更多人分享信息化社会带来的便捷服务

项目目标：1年目标：制定规划书、宣传示范成功案例、征集加盟企业50家、带动行业参与。3年规划：建立信息化项目交流平台、征集加盟企业1000家、挖掘不同行业的成功案例、带动各行业利益相关方的参与2020愿景：实现对人和环境友爱的信息化社会愿景目标、征集加盟企业超10000家、带动更多的组织／企业加盟。     

利益相关者治理下的企业社会责任信息披露

企业社会责任的国际标准SA8000（Social Accountability8000）是对企业经营管理所要履行的基本社会责任予以规范。它已经成为我国企业进入跨国公司供应链或产业链，以及产品出口的“通行证”。但在各利益相关者角度看，企业的社会责任所涉及的问题其实远比某种标准要广泛得多。特别在强调可持续发展的今天，我国企业社会责任信息的披露显得非常重要和紧迫。[编者按]     

“金蜜蜂2020”NEC倡议

NEC是一个百年老店,进入中国市场已近40年。金蜜蜂企业社会责任理念与我们的发展愿景完全吻合—NEC立足于为实现对人类和环境友爱的信息社会贡献力量。我们关注：如何利用现在的技术,特别是基于信息技术和通讯技术的整合,帮助企业建立高效运作的流程,降低企业的成本,提升企业管理的质量,同时通过缩小数字鸿沟,强化信息安全,努力促进可持续发展。     

2011“地球一小时”酒店业在行动

过量二氧化碳排放导致的气候变化,目前已经极大地威胁到地球上人类的生存。只有通过改变全球民众对于二氧化碳排放的态度,才能减轻这一威胁对人类造成的影响。"地球一小时"活动起始于2007年,是WWF(世界自然基金会)应对全球气候变化所提出的一项倡议,希望个人、社区、企业和政府在每年3月最后一个星期六20:     

欧姆龙：“企业是为社会做贡献的”

上榜理由：欧姆龙以不辜负利益相关者的期待，实现最优化社会的可持续发展为企业理念，在环境保护、教育援助、体育健康增进、文化交流和灾害救助等方面做出突出的成绩，尤其是欧姆龙推出的关注残疾人项目，帮助关注残疾人就业、生活和学习，直接促进了残疾人事业的发展。     

“威尼斯”的韵与魂（下）

“韵”的源头在于“魂”，有激越之魂，方能绘出多彩之韵。威尼斯大酒店的豪华、风情、主题等等一切外观的特色美，归根结底在于其企业文化的建设。在这样一家国际著名的洲际集团(InterContinental)管理的五星级酒店，其文化磨合就有难度，但一旦共融成功，就显出不同凡响的卓越，就像不同民族的混血儿，往往是超乎寻常的丽质，超乎寻常的健硕。     

“营销3.0”概念与“社会企业”商业形态的结合

营销之父,菲利普.科特勒(Philip Kotler)最近提出的营销3.0的概念,系统地对目前营销的发展进行了总结,启示了未来的营销方向,也从营销的角度说明了新商业环境中一些企业的成功经验。同时营销3.0的概念及趋势,对于社会企业,这一新生的企业形态,具有重大的意义。营销3.0概念和社会企业商业形态的结合,可以促进社会企业的商业效益的提高,也将推动其社会价值更有效率地实现。     

综合报告：社会责任信息与财务信息的融合

无论是企业还是社会公众,现在对社会责任报告都已不再陌生。近年,国际上又出现了企业对外报告的新形式,综合报告,将原先分别通过年度财务报告和独立的社会责任报告披露的财务信息与社会责任信息融合于一体。作为一种的新的发展趋势,究竟什么是综合报告,如何编制综合报告以及综合报告在国际上的采用程度等,本文拟就此做一些简单介绍。     

“金蜜蜂2020”：企业畅想未来

“金蜜蜂2020”倡议是诞生在中国大地上的第一个内涵丰富、理想远大的企业社会责任行动纲领。它倡导不同企业．不同组织乃至不同国家之间的共同行动和跨界合作,以实现企业和社会的可持续发展。有共同的意愿,有志于推动企业社会责任和可持续发展的企业,都可以参与到“金蜜蜂2020”中来。在这个倡议即将发起的激动人心时刻,众多企业顺应时代发展的潮流,率先响应,镌刻下自身的企业社会责任理念。并深情寄语“金蜜蜂2020”,畅想企业发展与社会责任事业的美好未来。     

科学消费与构建环境友好型社会

消费在本质上是对资源的消耗过程。建设环境友好型社会是人类对人与自然关系认识的飞跃。传统消费方式还在加剧我国人与资源环境的矛盾。要倡导科学消费方式,构建环境友好型社会,实现经济和社会可持续发展。     

经济增长的环境成本:从忽略到发掘——兼论环境友好型社会构建

本文从经济与环境的关系出发,提出了经济活动的索取成本、治理成本和环境成本的概念;分析了经济活动中忽略环境成本的后果和危害。通过对环境恶化进行经济学分析,指出环境恶化的原因在于:忽略环境成本,片面追求经济利益;忽略索取成本,将环境资产过低估值;忽略治理成本,存在外部不经济性。最后,提出构建环境友好型社会的相应对策。     

适应"两型社会"建设的消费模式选择

建设"两型社会"具有巨大的实践意义、重要的理论意义与深远的战略意义。"两型社会"建设要求消费模式转向可持续消费模式,可持续消费模式包括可持续消费观念、适度的消费水平、合理的消费结构等内容。可持续消费模式的普及需要消费教育、典型示范、法律制度等来引导。     

Collaborative collective bargaining: Toward an ethically defensible approach to labor negotiations

In this paper I explain the present adversarial collective bargaining process (ACB) and then critique it on legal and ethical grounds. A new methodology, that I describe as the collaborative collective bargaining process (CCB), will then be explained and similarly critiqued. I argue that replacing the present ACB model with the CCB model will result in better long-term results for all parties concerned. This is because the ACB model is comparable, in many respects, to the adversarial process used in court litigation. It is a combat model based on power. ACB makes the battle lines clear, and it grants victory to the more convincing display of power, but it leaves casualties. Indeed it cannot operate except upon the casualties of the opposing party, and those casualties are the basis for ever-renewed combat. Tactics employed in ACB to achieve victory include deception, lying and the abandonment of truth as a moral value. I argue that, in sharp contrast, CCB can foster an environment which encourages candor and truthfulness. By following the CCB model, the parties can avoid the negative and self-defeating elements of ACB and can work together toward mutually beneficial goals by the use of an ethically defensible approach to labor negotiations. Frederick R. Post, J.D., M.B.A., is Assistant Professor of Business Law and Management at The University of Toledo. His research interests include business ethics and labor management relations. Professor Post teaches labor policy courses. Previously, he spent twelve years as a labor lawyer and has represented employers as chief negotiator in adversarial collective bargaining with many private sector international unions. He is the author of A Management Perspective on Collective Bargaining (1985) and Unionization Under the National Labor Relations Act: Organizing Through Collective Bargaining (1979).     

Toward an understanding of ethical climate: Its relationship to ethical behavior and supervisory influence

In recent years, theoretical and empirical developments in the area of organizational climate has provided the impetus for research concerning ethical climate. According to this latter research, ethical climate is a multi-dimensional construct which is manifested in organizations. Studies, however, have not focused on the relationship between ethical climate and ethical behavior. Furthermore, an enhanced understanding of the multi-dimensionality of ethical climate will likely advance what we know about organizational climate and culture in general. We propose further examination of ethical climate by: (1) showing the conceptual relationship between ethical climate and ethical (or unethical) behavior in organizations; and (2) examining supervision as one of the principle influences on ethical climate and concomitant subordinate behavior. Finally, we explore the implications for future research on ethical climate.James C. Wimbush is Assistant Professor of Business Administration in the Department of Management at Indiana University, Bloomington. His current research is about ethical issues in human resources management.Jon M. Shepard is Head of the Department of Management at Virginia Polytechnic Institute and State University. His most recent publications include Egoistic and Ethical Orientations of University Students Toward Work-Related Decisions (Journal of Business Ethics). His current research interests include ethical climate and the accountability of institutions.     

Stakeholder Multiplicity: Toward an Understanding of the Interactions between Stakeholders

While stakeholder theory has traditionally considered organization’s interactions with stakeholders in terms of independent, dyadic relationships, recent scholarship has pointed to the fact that organizations exist within a complex network of intertwining relationships [e.g., Rowley, T. J.: 1997, The Academy of Management Review 22(4), 887–910]. However, further theoretical and empirical development of the interactions between stakeholders has been lacking. In this paper, we develop a framework for understanding and measuring the effects upon the organization of competing, complementary and cooperative stakeholder interactions, which we refer to as stakeholder multiplicity. We draw upon three forms of fit (i.e. fit as matching, fit as moderation, and fit as gestalts; Venkatraman, N.: 1989) to develop a framework for understanding stakeholder multiplicity based upon the direction, strength, and synergies of the interacting claims. Additionally, we draw upon the theory of stakeholder identification and salience of Mitchell et al. (1997), which we argue provides a more relevant and significantly more illustrative explanation of the nature and effects of stakeholder interactions upon the organization than the network approach of Rowley (1997). Furthermore, we ground our framework through reference to three stakeholder groups (i.e. governments, customers, and employees) and the stakeholder issue of concern for the natural environment. We propose a hierarchy of the multiplicity strength of influence of these three stakeholder groups. Potential measurement and implications are discussed.     

Corporate Narratives of Information Society: Making Up the Mobile Consumer Subject

The purpose of the article is to study how corporate actors participate in the cultural construction of the Information Society. By means of a case study, the article explores how a multinational corporation is involved in forming consumer identities—making up the subjects of consumption—by shaping the interpretive repertoires and cultural practices that are available for consumers as members of the emerging information society. The article elaborates on the ways in which the corporation invokes a discourse of shareholder value in its visionary strategic narrative entitled Mobile Information Society, and how this discourse operates to mobilize consumer conduct in particular ways, by making up, framing and formatting the consumer as a mobile subject of the global economy. The article’s aim is to contribute to the empirical bases of policy debates about the roles and responsibilities of different market actors in the production of the information society.