Wells,William D. Life Style and Psychographies. American Marketing Association, 1974

The use of comparative advertising has escalated from an occasional, partially disguised acknowledgement of the competition to direct, point-by-point comparisons of the sponsored and competing brands. This article presents a conceptual framework for classifying and evaluating different comparison advertising formats. The framework identifies different formats along two multi-level dimensions. Examples of several research questions that could be addressed using the framework are presented.     

Koo Yuen Kim, D.P.T.J, J.P

古润金,1959年出生于马来西亚吉隆坡,祖籍中国中山市,系马来西亚杰出华裔企业家,也是马、中两国颇具知名度的慈善家,现任马来西亚中山会馆联合会会长、广肇联合总会副会长、华人剧艺研究会副会长、华人艺人公会荣誉会长、中国香港中山社团联合会荣誉会长、中国中山侨资企业协会会长、中山市总商会副会长等多个华人社团领袖职务。     

Paul D. Reynolds: Entrepreneurship Research Innovator,Coordinator, and Disseminator

Paul Davidson Reynolds is the 2004 winner of the International Award for Entrepreneurship and Small Business Research. In this article Professor Reynolds’ contributions are summarized in terms of four sets of triplets. The first is as innovator, coordinator and disseminator of novel and important empirical research studies. The second triplet concerns the main areas of his contributions: regional variations in entrepreneurial activity, nascent entrepreneurship and firms in gestation and international comparisons of the prevalence of entrepreneurial activity. The third set of triplets concerns what aspects of the research process he has contributed to: development of new empirical methods to research entrepreneurship; coining of new concepts that now permeate this field of research, and provision of important empirical results. The final set of triplets concerns the audiences to which Reynolds’ research appeal: researchers, policy-makers and business practitioners. It is concluded that although his contributions are many and of different kinds, the single most important one is that his research has made it increasingly unreasonable to theorize and design research as if the economy essentially consisted of a relatively stable core of large, established firms and entry and exit of new firms were relatively infrequent, marginal and insignificant.     

The Entrepreneurial Process: Economic Growth,Men, Women,and Minorities. Edited by Paul D. Reynolds and Sammis B. White. Westport,Connecticut: Quorum Book, 1997.

Small Business Economics -     

Robert B. Ekelund Jr., Robert F. Hebert, and Robert D. Tollison. The Marketplace of Christianity

Was the Protestant Reformation "a successful penetration ofa religious market dominated by a monopoly firm" (Roman Catholicism),resulting in "product differentiation" and a multitude of innovativeconsumer choices (Protestant denominations)? Did Christianityevolve "to satisfy the changing demands of consumers/worshippers"(viii)? Anticipating that many might wince at such a worldly,even profane exposition, the authors endeavor throughout mostof the book (save for the problematic final chapter) to avoidvalue judgments about the faith via reasoned economics. Thisbook builds     

United Applies for Nonstop Service Between Washington, D.C., and Beijing

First-ever, capital- to-capital route links political centers of the United States and China, strengthens United＇s service in the Asia-Pacific region