网络负面谣言与品牌崇拜：品牌口碑与沟通技巧的作用

文章对网络负面谣言与消费者品牌崇拜的关系,以及品牌口碑与沟通技巧在以上关系中所起的中介与调节作用进行了实证研究。研究以广州地区211家品牌服饰企业的品牌管理者为实证研究对象,通过对问卷调查数据进行层级回归分析发现：(1)网络负面谣言不但会直接负向影响消费者对企业的品牌崇拜,而且还会通过负向影响企业的品牌口碑,继而对消费者品牌崇拜产生负面影响,品牌口碑在网络负面谣言与消费者品牌崇拜关系中起部分中介作用;(2)沟通技巧程度强的企业品牌更能抵制网络负面谣言的影响,相对于低沟通技巧的企业,高沟通技巧企业的消费者较少因为网络负面谣言而降低其对原有消费品牌的崇拜。     

基于复杂网络理论的企业营销网络鲁棒性分析

基于复杂网络理论,探讨企业营销网络拓扑结构及其演化机制。在此基础上,对企业营销网络鲁棒性进行了分析。企业营销网络的无标度性具有对随机攻击的鲁棒性,以及对于恶意破坏的脆弱性。为了提高企业营销网络对于恶意破坏的鲁棒性,通过改变网络的演化机制,消除其无标度特性,生成节点度指数分布的网络。     

Electronic Word-of-Mouth in Social Networking Sites: A Cross-Cultural Study of the United States and China

ABSTRACT

Understanding electronic word-of-mouth (eWOM) in social networking sites (SNSs) is crucial as consumers have potential to reach global audiences quickly and easily. This article presents the first cross-cultural study on eWOM in SNSs by examining social relationship variables between the United States and China. Specifically, social capital, tie strength, trust, and interpersonal influence were examined as potential predictors of eWOM communication in the emerging online social channels. The results suggest that national culture plays a significant factor that affects consumers’ engagement in eWOM in SNSs in the two countries. Theoretical and managerial implications for global Internet marketers were presented and discussed.     

Identifying the factors that influence eWOM in SNSs: the case of Chile

ABSTRACT

The factors that influence electronic word-of-mouth (eWOM) in social networking sites (SNSs) in Latin American countries still need to be understood. This paper looks at factors included by prior research, as well as two new factors that have the power to influence eWOM in SNSs in the region. The study is conducted in Chile, a country which already has high Internet and SNSs penetration rates and Hofstede's scores close to the average for Latin America. The results show that tie strength, normative influence, informational influence, self-presentation, and voluntary self-disclosure are all positively directly associated with eWOM in SNSs. The results also show that homophily exerts a positive indirect influence on eWOM through the mediators of tie strength, normative influence, informational influence, and self-presentation. Additionally, the results show that trust exerts a positive indirect influence on eWOM through the mediators of tie strength, normative influence, and voluntary self-disclosure.     

Artificial Neural Systems as a Research Paradigm for the Study of Group Decision Support Systems

Artificial neural systems (ANSs) have received interest recently because of their ability to accurately forecast and classify data. Group decision support systems (GDSSs) also have received much interest for their support of group communication and decision making. This paper explores the potential of the ANS as a methodology for modeling the many complex, interrelated research variables involved in the field of GDSS. As an illustration, multilinear regression, an ANS with backpropagation, and an ANS with a genetic algorithm were developed to classify 133 subjects into verbal or GDSS groups based on their responses to a questionnaire. The ANSs with backpropagation and the genetic algorithm achieved higher classification accuracies (81.8 and 90.9%, respectively) than was achieved with multilinear regression (75.8%). Therefore, an ANS may more accurately model the many interrelationships occurring with GDSS group behavior.     

Social Capital at Work: A Case of Adapting a Norwegian Cooperation Model in Russia

The article examines the process by which the local industry in a city in the Russian North adapted a Norwegian cooperation model. We found that the Russian way to build cooperation, different from the Norwegian practice, was characterized by intertwined personal and organizational ties and by mixed political and business agendas. The data were analyzed with the help of theories of social capital and Scandinavian institutionalism. On the basis of this analysis, we challenge the established view of Russia as a country with low cooperation capacity. Also, we suggest how the Russian cooperation experience can be valuable in the West.     

Talking about Films: Word-of-Mouth Behavior and the Network of Success Determinants of Motion Pictures

Recent studies analyze word-of-mouth (WOM) communication as a force that drives the success of motion pictures. The authors build upon that research and integrate measurements of WOM into a broader network of success determinants. Results show that production costs and critics’ evaluation are predictors of WOM volume at the end of the first week. No effect is observed for star power and advertising expenditures. WOM volume at the end of the first week is a major predictor of short-term theatrical box office revenues, which strongly affect long-term revenues. The authors conclude that WOM volume after opening week is positively influenced by WOM volume preceding that week, by advertising expenditures, by critics’ evaluation, by awards, and by length of runtime, but not by short term revenues. Surprisingly, WOM volume after the first week appears to be unrelated to long-term revenues. The authors explore the theoretical and managerial implications of these results.     

The effects of social media on brand attitude and WOM during a brand crisis: Evidences from the Barilla case

Brand crises endanger companies. Social media are a key platform where stakeholders elaborate and react to crises. This research explores whether social media audience and traditional mass media audience react differently to a brand crisis in terms of their (1) attitude towards the brand and (2) word-of-mouth (WOM). As to the brand attitude, we argue that stakeholders mainly exposed to the brand crisis via social media have a more negative reaction towards the brand compared to those who are principally exposed via traditional media. As to the behaviour, we posit that social media exposure intensifies WOM. By analysing the Barilla crisis, the findings suggest that the social media act as ‘multipliers’ of the reaction of stakeholders to a brand crisis.     

Distributed Decision Making: A Proposal of Support Through Cooperative Systems

In this paper we show that decision making processes evolve to be more and more distributed and asynchronous. In order to support decision-makers who are not at the same place at the same time we define cooperation processes and a set of models models able to support designers of Cooperative decision support framework. These models come from a more general architecture of a Cooperative Knowledge Based System and are based on the knowledge acquisition field. A definition of cooperative decision support framework is also given.     

Effects of the in-store crowd and employee perceptions on intentions to revisit and word-of-mouth via transactional satisfaction: A SOR approach

This study investigates the relationship between in-store social atmospherics (crowd and employees), satisfaction, and intention to revisit the store and word-of-mouth. We propose a conceptual framework based on the SOR model, considering crowd and employees as the stimuli, satisfaction as the internal response, and intention to revisit and word-of-mouth as the response. We conducted a quantitative study and surveyed 422 Abercrombie & Fitch store customers, and we used a regression method. The results show that social atmospherics positively impacts satisfaction, relational variables and satisfaction mediating effects. Our contribution is to confirm the relevance of the SOR, the positive relationships between store employees and crowd on satisfaction, and between satisfaction and intention to revisit, word-of-mouth, and the mediating role of satisfaction.     

The Role of Social Mechanisms in Demand and Supply Integration: An Individual Network Perspective

In many industries, including retail, increased complexity of marketing strategies needs to be met with increased efficiency in product delivery, requiring integration across demand and supply facing functions of the firm. For frontline logistics employees (FLEs) of manufacturing firms who are delivering and marketing products in retail stores daily, the ability to understand both the marketing and supply implications of their actions is essential. Despite the importance of cross‐functional integration at the retail frontline, little logistics research has explored how logistics frontline employees interact with managers and each other to integrate knowledge and information. The purpose of this research is to examine the antecedents to cross‐functional integration across demand and supply functions in multiple social networks of the FLE. Mixed methods, including social network analysis, structural equation modeling, and analysis of variance, are applied to test social capital theory hypotheses regarding the impact of relational embeddedness and social mechanisms, socialization and shared interpretation, on individual demand and supply integration across friendship, key enabler, and ideation networks of the frontline employee.     

How to Become Central in an Informal Social Network: An Investigation of the Antecedents to Network Centrality in an Environmental SCM Initiative

Environmental supply chain management (SCM) initiatives often evolve as informal, grassroots efforts that are driven by policy entrepreneurs at lower management levels in an organization. These individuals usually are not in positions of power or authority to convince others to support the initiative. They thus rely on central positions in informal networks to gain access to and influence over other employees to be better able to sell these initiatives. This study examines how individuals arrive at positions of centrality within the networks surrounding environmental SCM initiatives. Linking social network theory and social capital theory with findings from the organizational behavior and environmental arena, the study investigates how an individual's proactive personality and commitment profile—affective, normative, and continuance commitment—might affect network centrality through the mediating role of championing behavior. Investigating the implementation of an environmental SCM initiative at a multinational enterprise, the authors identified a 90‐actor social network surrounding the initiative. The results provide evidence that championing behavior fully mediates the relationship between commitment and network centrality and to a lesser extent between proactive personality and network centrality. These findings suggest that championing behavior can enable an actor to become more central in social networks. Further, the results indicate that in an environmental SCM context, engendering the right type of commitment is a much more important driver of championing behavior than the proactive personalities of individual actors. This finding suggests that even employees who do not have proactive personalities can champion environmental initiatives and become central within the informal networks that surround these initiatives, if they strongly desire to support the initiative and believe that the initiative will lead to positive change.     

Factors Affecting the Offshore Deployment of Interorganizational Systems in China: A Case Study Analysis

ABSTRACT

Because of the significant market potential in China, many international enterprises are moving their production line to China. Accompanying production offshoring is the shifting of information systems to ensure that the production processes remain efficient and effective both at home and abroad. However, many enterprises encounter problems while deploying offshore information systems in China, especially when the systems are interorganizational systems (IOS) that span organizational boundaries and involve the management of relationships among participants. Therefore, this paper aims to identify critical success factors of offshore interorganizational systems in China through a case study of a supply chain relationship based on an e-procurement system between a Taiwanese personal computer manufacturer and its Chinese partners. Although this system had been well used by Taiwanese users, the performance of this system in China was relatively unsatisfactory in terms of grant complaints from Chinese users. Based on the relational view of the firm, four IOS-specific relational factors are proposed and examined: (1) IOS-specific assets, (2) IOS knowledge-sharing routines, (3) system complementarity, and (4) IOS governance. The case analysis reveals that effective IOS governance most strongly affects the results of offshoring in China, whereas system complementarity has the least influence.     

Impact of the Financial Crisis on Banking Acquisitions: A Look at Shareholder Wealth

This paper examines the influence of the 2007–08 financial crisis on value creation for acquirer’s shareholders in the banking industry using a sample of 883 deals over 2004–12. Applying an exploratory and top-down approach, banking acquisitions are considered at the global level, narrowing the analysis step by step to consider domestic versus cross-border acquisitions. Then cross-border deals are split based on the economic development of the acquirer and target countries. It is observed that only acquisitions involving emerging-economy acquirers and developed-economy targets generate positive and significant returns to shareholders after the crisis. Major changes in the global acquisition landscape are also observed since 2007, with emerging-economy banks increasing their acquisition activity, both nationally and internationally.     

复杂产品系统技术创新过程及其成功的关键因素研究

cops在现代经济发展中发挥着重要作用,已经成为国民经济的支柱。同时cops的技术创新过程与普通规模化产品有着显著的不同,传统的创新管理理论不适合来指导cops的创新。研究了cops技术创新的独特过程,并在此基础上分析cops技术创新成功的关键因素。     

Consumer Primacy on Campus: A Look at the Perceptions of Navajo and Anglo Consumers

ABSTRACT

A comparison was made between 152 Navajo students and 245 Anglo students regarding their perceptions of the educational product. Based upon focus group outcomes, nine elements were used to represent the educational product in the analyses. The elements were conceptualized using the Marketing Lens Model. Four hypotheses were developed and tested. Significant cultural differences were found for the following elements of the educational product: importance ratings among educational attributes, anticipated preparation after graduation, and satisfaction with the educational product. Results are discussed and managerial implications for university administrators are offered.     

Dynamic supernetworks for the integration of social networks and supply chains with electronic commerce: modeling and analysis of buyer–seller relationships with computations

In this paper, we develop a dynamic supernetwork framework for the modeling and analysis of supply chains with electronic commerce that also includes the role that relationships play. Manufacturers are assumed to produce a homogeneous product and to sell it either through physical or electronic links to retailers and/or directly to consumers through electronic links. Retailers, in turn, can sell the product through physical links to consumers. Increasing relationship levels in our framework are assumed to reduce transaction costs as well as risk and to have some additional value for both sellers and buyers. Establishing those relationship levels incurs some costs that have to be borne by the decision-makers in the supernetwork, which is multilevel in structure and consists of the supply chain and the social network. The decision-makers, who are located at distinct tiers in the supernetwork, try to optimize their objective functions and are faced with multiple criteria including relationship-related ones and weight them according to their preferences. We establish the optimality conditions for the manufacturers, retailers, and consumers, derive the equilibrium conditions, and provide the variational inequality formulation. We then present the projected dynamical system, which describes the disequilibrium dynamics of the product transactions, relationship levels, and prices on the supernetwork, and whose set of stationary points coincides with the set of solutions of the variational inequality problem. We also illustrate the dynamic supernetwork model through several numerical examples, for which the explicit equilibrium patterns are computed.     

动态闭环复杂配送网络路径优化算法研究

随着物流业的全球化、信息化与一体化发展,物流配送在整个物流系统中的作用变得越来越重要.物流运输系统是物流配送系统中最重要的一个子系统,降低物流成本首先要从降低物流配送的运输成本开始.其中,运输路径的合理性直接影响物流配送速度、成本和效益,特别是多用户物流配送路径的确定是一项复杂的系统工程.车辆路径的恰当选取,有利于加快对客户需求的响应速度,提高服务质量,增强客户对物流环节的满意度,降低服务商运作成本.文章将逆向物流配送与正向物流配送相结合,利用动态规划算法研究闭环复杂配送网络中的最优路径问题.经验证,计算结果与实际相符.利用这种研究方法,可将对子物流配送网络路径的优化研究,扩展到对整个复杂配送网络路径的优化研究,为研究整体闭环复杂配送网络路径优化问题提供了新的思路.     

A Conceptual Framework for the Design of Geo-Collaborative Systems

Geo-collaborative systems address the computational support to situations where people are working in different locations, gathering geographically-related data in the field and sharing knowledge. We propose a conceptual framework identifying the design issues that fundamentally set the stage for eliciting the requirements of geo-collaborative systems. The conceptual framework has five elements: places, teams, tasks, artifacts and geo-referenced knowledge. We also highlight two important relationships between some of these elements: (1) a task-artifact relationship, related with the need to increase the organizational decision making abilities through concerted efforts; and (2) an artifact-knowledge relationship, related with the need to support mechanisms for jointly understanding geo-referenced data. The conceptual framework was applied to the development of a groupware tool aiming to increase the productivity of the geological mapping process followed by a national agency with competence in this area. The paper describes in detail how the conceptual framework influenced the groupware design. The obtained results indicate that the framework can focus the designers on the human aspects of geo-collaboration and guide them through the initial design stages.     

风险投资国际化影响因素研究综述

风险投资长期以来被视为是一项高度本土化的行为,但是近年来越来越多的风投机构开始走出国门进行远距离的跨境投资。这一现象引起了学者们的极大兴趣,许多学者开始致力于考察跨境风险投资的动因,即为什么本土化特征如此明显的风险资本开始热衷于进行跨越国境的远距离投资。尽管相关研究近几年才刚刚开始,但已迅速成为学术研究的热点。文章从国家环境因素、社会网络和风投机构主体因素三个层次,对风险投资国际化影响因素的最新文献进行了梳理和评述,并在此基础上对未来研究进行了展望。