Changing the marketplace one behavior at a time: Perceived marketplace influence and sustainable consumption

This study introduces the construct of Perceived Marketplace Influence (PMI) and investigates its role in mediating the relationship between environmental concern and sustainable consumption behavior. A nationwide survey shows that Perceived Marketplace Influence plays an important role in mediating the relationship between concern and behavior, providing an explanation for prior inconsistencies in this relationship. Accordingly, Perceived Marketplace Influence plays a purposeful role in transforming environmental concern into behavior. This project extends previous research on the relationship between values, beliefs, and behavior by showing that one's perception of influence on the marketplace behavior of others significantly influences one's own marketplace behavior. Improved understanding of this relationship provides updated guidance to firms and policymakers for projecting and encouraging sustainable consumption behavior.     

甲酸的生产工艺和市场分析

分述了甲酸生产的4种工艺路线甲酸钠法、甲酰胺法、丁烷(或轻油)液相氧化法和甲酸甲酯水解法;进行了世界和中国的甲酸市场分析,2008年全球甲酸产能约92万t/a,产量75万t,2008年中国甲酸产能约30万t/a,表观消费量约19.2万t.     

城市农贸市场何去何从

据农业部统计,截至2000年底,全国大型农贸市场已经发展到5000多家,已形成包括蔬菜、海产品、肉类、果品等经营品种齐全的网络体系,成为城市农产品流通的主导力量.     

Re-imagining the marketplace: addressing race in academic marketing research

Race is a marketplace icon. How so? By holding true to an icon’s defining characteristics: high visibility, divisiveness, and uncritical devotion. In this brief musing, we describe how despite its centrality to market activities, race is uncritically addressed in academic marketing research. We next introduce the Race in the Marketplace (RIM) Research Network, a newly-formed interdisciplinary collective of scholars and scholar-activists that seek to break race of its iconic standing and bring greater equity to markets by disseminating critical, collaborative, and transdisciplinary race-based market research that supports liberatory public policies and community actions. We close with a call to join our effort to reimagine the marketplace through the critical examination of what has been a perpetually overlooked icon in marketing academia.     

Language and advertising effectiveness: code-switching in the Korean marketplace

Using two languages within an advertisement is increasing across many markets, throughout the world. By investigating code-switching effects between the Korean and English languages, this study is the first to directly test the Markedness Model perspective in the Korean marketplace. Furthermore, this study introduces a new type of code-switching (transliterated code-switching) between two alphabetic languages and assesses the impact of code-switching on advertising effectiveness across the different types. The results of Study 1 indicate that Korean–English (KE) code-switching and transliterated Korean–English (TL-KE) code-switching were significantly higher in attitude toward the slogan and product evaluation than English–Korean (EK) code-switching. However, there was no significant difference in the dependent variables between TL-KE and KE slogans. Study 2 tested the role of the perceived difficulty of the English words as a moderating variable. It was found that the KE slogan was more effective than the TL-KE slogan when difficult English words were embedded in the slogans, whereas no difference was found between the two slogans when the English words were perceived as easy. Implications for advertisers are presented and future research areas are discussed.     

Social responsibility in the marketplace: asymmetric information in food labelling

This paper takes as its focus the adoption by the Co-operative Wholesale Society of what appears to be a socially responsible stance on food labelling practice and policy through the publication of a public report and a proposed code of practice. The central issue in the debate surrounding labelling is the question of ‘asymmetric information’ (when one party knows more about a product than the other). In order to function, markets need perfect information. The existence of asymmetric information gives rise to ‘market failure’ which prevents the ‘free market’ from functioning according to the laissez faire model. It can be argued that regulation will overcome this problem. However, this paper counters this argument on several grounds. In the first part of the paper labelling is examined as a textual construction, and ethical dimensions are revealed through an awareness of discourse and signification, which gives rise to a view of packaging as a version of reality partially built through connotation and association. The second part of the paper examines political and regulatory concerns. Marketing and economic theories are discussed in terms of their impact upon ethical issues in food labelling. Sense is made of various arguments about the policy and practice of food regulation – particularly in the wake of the James Report calling for the establishment of a Food Standards Agency. Tactics for resisting regulation are also examined. The paper analyses the role and motivation of the CWS in taking these steps. Consideration is given to the issue of where responsibility for information giving and public health education might lie, and what phenomena act as barriers to increased public awareness and action on dietary matters. Finally the debate over food labelling is used as an example of why it is problematic (and possibly unethical) to promote the free market model as the only sensible alternative to other modes of economic organisation.     

大型卖场的收银管理

收银行业作为大型卖场与顾客之间进行商品交易的最终环节，在卖场的业务中显得格外重要。通过收银，顾客获得了商品的所有权。同时直接生成了大型卖场的全部营业收入，从内容上讲收银工作并不复杂，大致包括：清点备用金、收银机操作、分类包装顾客购买的商品、核对商品价格、兑零、清洁卫生等方面。其中收银机操作是核心，但是，从管理的角度看，做好收银工作的要求很严格，任何方面稍有不慎，都可能给卖场、给顾客、收银员个人造成损失。加强对收银工作的管理，对每一个大型卖场来说都是十分必要的。     

大型商场突发事件的预防和处置

2010年上海世博会即将举行,届时将有7000万人次的中外游客来上海参观访问,到各大商场观光购物.如何预防和处置大型商场的突发事件,确保广大顾客的生命、财产安全,确保商场经营活动开展,是大型商场一项重要管理工作,必须引起企业领导的高度重视.从基础管理抓起,以防为主,做好突发事件的预防和处置工作.     

Evaluating marketplace synergies of ingredient brand alliances

This research examines the marketplace performance of ingredient brand alliances (IBAs). In this type of alliance, a component or feature of a primary or focal brand is branded using a secondary brand. Performance is affected by both the primary and secondary brands, each of which has functional and emotional associations. Drawing on concept combination theory, the authors examine congruent and incongruent effects in both associations as a means of achieving synergy in the brand. While the extant literature largely focuses on consumer perceptions of ingredient brand alliance products as an outcome, the authors examine the market share and revenues for 126 ingredient brand alliances in 49 product categories of consumer packaged goods over 14?years. A generalized estimation equation shows that, on average, each brand's associations have positive main effects on ingredient brand alliance performance. However, congruent associations (such as the perceived functional associations of both brands) attenuate these effects, while incongruent associations (the perceived functional association of one brand with the perceived emotional association of another) were not significant. The article concludes with a simulation showing that managers can do better by picking a partner brand whose associations are more incongruent, rather than merely what seems to be the strongest partner on both associations.     

Competing in the global marketplace: The case of India and China

As the world economy becomes increasingly integrated and globalized, U.S. companies face unprecedented opportunity, as well as challenge. In the global marketplace, China has made great strides in economic and commercial developments. The business community observes that China is becoming a manufacturing base for the world in providing quality products at low prices. As more business people turn their attention to China's progress, however, they are missing out on an important part of the equation: its neighboring country, India, which may deserve more attention than it has received. In this article, we attempt to present an argument that India could be a viable alternative in competition with other countries on the world stage. In spite of its problems, the Indian government and people are determined to increase Indian contribution to the world economy. As such, India may serve as its next frontier.     

Pleasure and arousal in the marketplace: Interpersonal differences in approach-avoidance responses

A theory of individual response to environments is discussed. This theory is extended to apply to consumer responses in the marketplace. An empirical study that tests this theory is described. This study examines individual differences in patronage behaviors and attitudes based on emotional responses to an outdoor retail market. In this study, it was found that a consumer's emotional response to an environment is instrumental in resultant patronage behaviors and attitudes.     

2008中国即时通讯市场6大发震趋势

《Netguide2008中国互联网调查报告》相关市场分析显示2008年6大因素将影响中国即时通讯市场。此间统计数据还显示,2006年即时通讯市场规模为35．2亿人民币,2007年为47．5亿,环比增长34．9％。互联网用户数2006、2007、2008年呈现增长率升高态势,2007年新增用户达4600多万,     

Consumer issues in the evolving environment: characterizations of the U.K. marketplace

It is now 10 years since Greyser and Diamond¹ published their study which examined how U.S. consumers viewed the marketplace. This study, to some extent, is a reprise. It aims to provide an insight into how the U.K.'s marketplace is characterized by household consumers, private and public sector organizations. The result suggests that fundamental changes have occurred in the perception of the marketplace, with less visible consumer activism and less overt support for antibusiness sentiments.     

乙二醇的国内外市场分析

评述了世界乙二醇产能过剩态势,经济衰退对需求带来的影响,并对中国乙二醇市场作出分析,包括持续增长的消费量、高的进口依存度、扩能趋势,并提出了发展建议。