Travelers’ use of social media: A clustering approach

Research regarding the use of social media among travelers has mainly focused on its impact on travelers’ travel planning process and there is consensus that travel decisions are highly influenced by social media. Yet, little attention has been paid to the differences among travelers regarding their use of social media for travel purposes. Based on the use of travel social media, cluster analysis was employed to identify different segments among travelers. Furthermore, the study profiles the clusters based on demographic and other travel related characteristics. The findings of this study are important to online marketers to better understand traveler’s use of social media and their characteristics, in order to adapt online marketing strategies according to the profile of each segment.     

Social media marketing in wine tourism: winery owners’ perceptions

This paper examines winery owners’ attitudes and perceptions regarding the use of social media in marketing and promoting wine tourism online. Empirical evidence is provided by a sample of 20 winery owners in the North Italian region of Langhe, who have engaged to a greater or lesser extent in social media. The findings show that while the majority of winery owners recognise the social, economic and emotional benefits of social media, they are far from exploiting its full potential, partially due to barriers such as their agricultural mentality and the time-consuming nature of social media.     

Hosts and guests’ social representations of nudism: A mutual gaze approach

Based on the mutual gaze concept and social representations theory, this study explored locals and nudists’ perceptions of social nudity and each other. Interviews with locals and nudists at a beach destination in Mexico revealed that both groups’ representations of naturism’s ideals, practices and benefits differ considerably. While nudists conceive nudism as a way of life, locals see it as a practice that outside the nudist space is morally unacceptable. Locals’ acceptance of nudists is largely conditioned by their economic significance, and residents have been active subjects in decisions about nudists’ use of local spaces. Nudists have positive perceptions of locals but are dissatisfied with spatial sanctions of nudism. Practical implications are presented.     

Environmental certification schemes: Hotel managers’ views and perceptions

This paper contributes to research into environmental certification schemes in the hospitality industry, by discussing three objectives of such schemes: (1) promote the implementation of sustainability practices in the hospitality industry; (2) increase profitability; and (3) provide more accurate information to guests. This paper provides a first insight into the perception of managers towards certification schemes. Interviews with 21 London managers from a range of star-rated hotels, and an analysis of 196 websites of London hotels, indicates that these objectives are not all achieved. It is discussed how certification schemes provide knowledge to hoteliers and helps against claims of ‘greenwash’. The effect of certifications on profitability, however, is questioned, and due to limited communication of certifications by hotels, certifications are failing to provide guests with more accurate information. Implications, recommendations and limitations of the research are discussed.     

The ‘magic of filter’ effect: Examining value co-destruction of social media photos in destination marketing

Excessive filter processing of social media photos may cause viewers to question the authenticity of the photos. From the value co-destruction perspective, this research examines the effect of photo filtering on consumer perceptions. Study 1 ran content analysis of 2035 social media user posts and identified that destination marketing failure caused by filtered photos is a process involving tourists' negative emotions and multi-stakeholder (including platform, travel blogger, and destination) value co-destruction, represented by a chain relationship mechanism of “stimulation of filtered photos→ negative emotions of tourists→ failure of destination marketing.” Study 2 applied an experimental design and found that filtered photos have a significant effect on tourists' negative emotions, which play a complete mediating role in the relationship between filtered photos and value co-destruction of destination marketing. Additionally, the moderating effect of tourists’ aesthetic and authenticity pursuit in the influence mechanism was partially verified. Theoretical and practical implications are discussed.     

Seniors’ dual route of persuasive communications in mobile social media and the moderating role of discretionary time

More than two-thirds of seniors use smartphones and in South Korea, over half of all senior smartphone owners are mobile social media (MSM) users. This study tested two basic routes to persuasion in the elaboration likelihood model (ELM), applying the new concepts of benefits and authentic experience among senior MSM users for travel- and tourism-related purposes, along with the moderating role of discretionary time spent on MSM. To this end, an online survey was conducted for senior MSM users for tourism activities, and partial least squares structural equation modeling was employed to analyze data obtained from 500 study participants. Results reveal that argument quality had a stronger effect on benefit than source credibility. Benefits and authentic experience played important mediating roles in the ELM. Discretionary time on MSM played a significant moderating role in the central and peripheral routes. Theoretical and practical contributions are discussed in the conclusions section.     

How managerial ties affect hotels’ proactive environmental practices in China: The contingent role of institutional environments

Despite the increasing attention of environmental management in the hotel industry, few studies have examined how managerial ties impact hotels’ adoption of proactive environmental practices (PEPs) in China. Drawing on institutional theory, this study develops a model that investigates the differential effects of political ties and business ties on PEPs in the presence of important institutional factors. Using a primary survey and multiple secondary datasets on 190 Chinese hotels, we find that political ties inhibit a hotel’s adoption of PEPs whereas business ties facilitate PEPs. Moreover, advanced legal development and high levels of regional pollution reduce the impacts of both political ties and business ties on PEPs. We also test the relationship between PEPs and hotels’ financial performance. These findings provide novel insights into how managerial ties shape a hotel’s strategic behaviors for environmental protection under the influence of institutional environments in emerging economies.     

Tourism stakeholders’ perceptions of national park management in Norway

Local tourism firms represent an important stakeholder interest in national parks. The present study examines these stakeholders’ perceptions of management processes and their assessments of the resulting management plans and operations. This research is based on qualitative interviews with representatives of tourism businesses in two different national park settings in Norway – Rondane National Park and Jotunheimen National Park. The findings illustrate that despite their general support for the national park status, the local tourism stakeholders interviewed had experienced only minor involvement in the management planning process, and had had very little influence in the final management decisions. They believed that opportunities for business operations were lacking due to excessive management restrictions, and that managers lacked competence with regard to business management and tourism development issues. In addition, they thought that management authorities should more explicitly include sustainable tourism development in their visions and goals. Based on the findings, it is assumed that there is potential for local tourism operators to take greater responsibility in planning processes and management operations. It is concluded that measures should be taken to foster durable social links and trustworthy planning partnerships between responsible managers and local tourism stakeholders in the two national parks.     

Hotel Theming in China: A Qualitative Study of Practitioners’ Views

Facing increasing competition, many hotels have adopted “theming” as a marketing strategy. Although still in its fledgling stage, hotel theming has already gained popularity in the growing Chinese hotel market. This study conducted focus group discussions to understand the concepts behind hotel theming in China. Respondents were 41 practitioners from the Chinese hotel industry, who were enrolled in an executive graduate program. Data revealed that hotel theming has four analytical dimensions, namely, the current state, perceived facilitators, inhibitors, and future prospective for developing such strategy in China. Results showed that the specific traits of the Chinese hotel market are highly important for the success of hotel theming in the given context.     

Determinants of hotel guests’ satisfaction and repeat patronage in the Hong Kong hotel industry

This study examined the relative importance of hotel factors in relation to travelers’ overall satisfaction levels with their hotel stays in Hong Kong and the likelihood of returning to the same hotels in their subsequent trips. Using a factor analysis technique, the study identified seven hotel factors that were likely to influence customers’ choice intentions: ‘Staff Service Quality’, ‘Room Qualities’, ‘General Amenities’, ‘Business Services’, ‘Value’, ‘Security’ and ‘IDD Facilities’. Multiple regression analysis technique was then applied to examine the relative importance of each of these hotel factors in determining travelers’ overall satisfaction levels and their likelihood of returning to the same hotels. In order of importance, ‘Staff Service Quality’, ‘Room Qualities’ and ‘Value’ were the three most influential factors in determining travelers’ overall satisfaction levels and their likelihood of returning to the same hotels.     

Effect of environmental perceptions on bicycle travelers’ decision-making process: developing an extended model of goal-directed behavior

Despite the rapid develop of bicycle tourism, research examining decision-making processed for bike-traveling as a leisure-time choice has been insufficient. Thus, this study was designed to investigate the formation of bike travelers’ decisions by extending the model of goal-directed behavior (MGB). Specifically, this study incorporated two vital constructs in bicycle tourism, namely environmental connectedness and environmental behavior, into the MGB framework. An on-site survey was administered to collect the data with 394 bicycle tourists in bicycle clubs in China. The results of the structural analysis showed that our extended MGB included a satisfactory level of ability in predicting bike-travelers’ intentions and was superior to the original MGB. Our findings also reveal that two incorporated constructs were significant variables influencing bicycle travelers’ decision formation. Moreover, attitude, subjective norm, perceived behavioral control, and positive anticipated emotion influenced bicycle travelers’ desire, in turn, influenced their behavioral intentions. The implications of this are discussed.     

Industry professionals’ perceptions of sustainability in meeting and event education

ABSTRACT

The size of the Meetings, Incentives, Conferences, and Events/Exhibitions (MICE) industry, and its popularity as a career choice are growing, along with the number of MICE college programs. Although the industry has begun to recognize its impact on sustainability, and is increasing efforts to improve sustainability-related practices, there is a lack of research on MICE education about sustainability. This study examines MICE professionals’ perceptions about sustainability in meeting and event education in order to help MICE educators equip students with the knowledge that is pertinent to their future. In-depth interviews with 10 MICE professionals show that they think students should learn about sustainability not only as a general concept but also as a business case for meeting and events. Measuring and tracking impacts were also important. The interviewees had mixed views about the industry’s current sustainability practices. Several practical recommendations for MICE educators, and future research topics are discussed.     

Loss or gain? The role of message framing in hotel guests’ recycling behaviour

Abstract

One of the major challenges for the tourism sector is enacting sustainable behaviours. A key strategy for hoteliers is developing persuasive messages, with the goal of encouraging guests’ voluntary participation in green programmes. Through the lens of prospect theory and construal level theory, the present study investigates to what extent a loss or gain-framed message influences recycling of hotel guests via a field and a laboratory experiment. The field experiment tests the moderating effect of message construal level (concrete or abstract) on the message frame that activate pro-environmental behaviour, while the laboratory study delves further into the mechanism by showing that perceived self-efficacy is the mechanism behind the activation of these behaviours. The findings from both studies suggest that hotel guests are more likely to engage in recycling behaviour when a concrete message is paired with a loss-framed message, because of a greater perceived self-efficacy. These results help to understand the theoretical psychological mechanisms and offer managerial implications for operators on how to engage guests to be active partners in sustainable tourism behaviours.     

How do consumers’ perceptions differ across dimensions of corporate social responsibility and hotel types?

This study develops three hypotheses regarding corporate social responsibility (CSR) in the context of the hotel industry. First, the study examines a ranking of consumers’ perceived importance of the four CSR dimensions proposed by Carroll’s hierarchy of CSR in 1991, expecting the following orders: philanthropic, ethical, legal, and economic dimensions, from most to least important. Second, the study investigates the relationship between consumers’ perceived importance of and their overall support for CSR. Third, the study introduces the type of hotel (for example, economy, mid-scale, and upscale) as a moderator to provide a better explanation of the relationship between consumers’ perceived importance of the CSR dimensions and support for CSR. Contributions to the CSR literature in general, and also specifically relating to the hotel context, and managerial implications are discussed.     

Resident perceptions of social–ecological resilience and the sustainability of community-based tourism development in the Commonwealth of Dominica

Despite major investments in community-based tourism to diversify economies, reduce poverty and improve life quality in the Caribbean, little is known about what conditions lead to resilience and sustainability. Sustainability from a resilience theory perspective is the likelihood an existing system of resource use will persist indefinitely without a decline in social and natural resource bases. Undertaking activities to enhance resilience and sustainability improves a system's ability to persevere, adapt and learn to meet challenges from unanticipated economic, political or natural events. This study investigated six communities in the Commonwealth of Dominica, all part of a seven-year community tourism program, and examined residents' perceptions of the social, institutional, economic and ecological resilience of their community, and therefore the resilience and sustainability of community tourism development. It used a new scale using eight steps suggested by Devellis' scale development methodology. Data indicated moderate to low resilience in all four domains across the communities. This suggests that communities should invest in strengthening social bonds, developing capacity in local institutions, in diversifying the tourism product and controlling infrastructure development. Indicators measuring trust, networks, local control, flexible governance, leakage prevention and controlled infrastructure development emerged as important in assessing social–ecological resilience and sustainability.     

Exploring employees’ perceptions of costs and benefits of unionization in the hospitality industry

There is scant research on the impact of unionization on hospitality employees’ job security, health, and working conditions. This research explores employees’ beliefs of costs and benefits of unionization in hospitality organizations given that previous research has mainly focused on its influence on the firm and the industry. The findings of this study suggest that unionization can present a unique set of challenges both for line-level employees and managers. The ‘it’s not my job’ attitude associated with unionization can have a dampening impact on employees’ future career opportunities. Future research needs to consider the long-term consequences of unionization on employees.     

Social servicescape’s impact on customer perceptions of the hospitality brand – The role of branded social cues

This research examines how the social servicescape (i.e., employee-customer, employee-employee and customer-customer) impacts brand-related outcomes via branded social cues. Informed by theories related to cue consistency and conceptual fluency, results from three experimental studies conducted across sectors and scales of hospitality businesses (i.e., luxury hotel, high-end restaurant and limited-service hotel), indicate that branded social servicescape cues have direct, indirect and interactive effects on brand-related outcomes. In luxury contexts, when the brand’s personality is absent in employee-customer social cues, the negative effects were buffered if brand personality is reflected in employee-employee social cues. Conceptual fluency mediated the relationship between branded employee-customer social cues and brand-related outcomes, which was moderated by branded employee-employee social cues. Conceptual fluency also mediated the relationship between branded customer-customer social cues and brand-related outcomes. This research sheds light on how hospitality firms can leverage branded social cues to enhance customer evaluation of the hospitality brand.     

“I am so ashamed of my body”: Obese guests’ experiences in hotels

The hotel experience of obese people is examined in this exploratory study, addressing a segment of the population thus far ignored by hospitality scholars. The findings are based on 32 semi-structured interviews with American obese men and women living in the Virginia area. The results revealed that almost all participants’ hotel experience was affected by constraints arising from the physical environment, but more so, from other guests gazing at them. The thematic analysis of the experiences of obese hotel guests suggest that two relevant spaces in the hotel can be distinguished: the guest room and the public space accessible to all guests. These spaces differ in the difficulties experienced as well as the emotions that evoked among those guests. Overall, the findings indicate that people’s body and its image is crucial for the understanding of the hotel experience, as lookism is a critical barrier obese people face.     

‘Through the magic of authentic reproduction’: tourists’ perceptions of authenticity in a pioneer village

As a concept, authenticity is widely debated across tourism studies and theoretically approached from numerous perspectives. This mixed-method qualitative study utilizes a constructivist framework for examining tourists' motivations, perceptions of authenticity and landscape experience in a self-proclaimed ‘authentic reproduction’ pioneer community. Spring Mill Pioneer Village is the original location of the former village; however, as a heritage landscape, it is composed of restorations, reproductions, and replicas of nineteenth-century structures. Thus, it is an appropriate case study for the examination of tourists' perceptions of authenticity. Moreover, tourists note authenticity as a motivating factor in their decision to visit the village, yet they define the concept in numerous ways. As a result, tourists’ pioneer community experience is governed by more than their perceptions of authenticity, but engages the village landscape, active atmosphere and their own imaginations.