Policy‐related implementational fluidity in subsistence marketplaces

This paper sheds light on policy‐related implementational fluidity—a context‐dependent adaptation of policies—adopted by policy implementers to address heterogeneous needs of subsistence consumer‐merchants (SCMs). In subsistence research, despite the emphasis on bottom‐up policymaking, implementational fluidity persists because of institutional and sociocultural factors that hinder policy implementers’ from effectively and accurately implementing the policies. To enrich the current bottom‐up policy process, this paper shares insights from an ethnographic study of Fijian market traders and marketplace personnel (policy implementers) and shares insights on how implementational fluidity manifests in subsistence marketplaces. Analysis reveals the interplay amongst sociohistorical context, marketplace relational dynamics and policies leading to policy adjustments and re‐negotiation by marketplace personnel and perceived injustices amongst the SCMs. The paper provides policy recommendations and practice ideas for subsistence researchers and policy practitioners to examine policy implementation gaps and the role of policy implementers in subsistence marketplaces.     

Retailer selection compulsion in the subsistence markets

Although enduring relationships between buyers and sellers encourage subsistence market consumers to shop at a particular retailer, these relationships have a negative side. This study focuses on the issue of ‘retailer selection compulsion’ existing in the subsistence market, which refers to the negative side of these relationships. The purpose of this study is to investigate the factors driving the retailer selection compulsion in the subsistence market. This study adopted a qualitative phenomenological approach. Sixty interviews were conducted with subsistence consumers in two areas: Kolkata and Kharagpur, in the Indian state of West Bengal. The findings have demonstrated that subsistence consumers are compelled to stick to their neighbourhood retailers due to convenience, social capital, and obligations, as well as social identities resulting from a sense of social compulsion, and the value-added services provided by retailers that help overcome the consumers' financial and cognitive constraints. This study contributes to the literature on customer behaviour and retailing. These findings deepen the current understanding of the social capital theory, social identity theory, and bounded rationality theory in the context of subsistence marketplaces. Practically, the findings of this study will contribute to the practice of marketers who target subsistence markets. The findings will also help further entrepreneurial activities in subsistence areas, improve the retailing operations of subsistence retailers, and address exploitative practices of subsistence retailers on poor customers.     

What the subsistence marketplaces stream is really about: Beginning with micro-level understanding and being bottom-up

This commentary reiterates the essence of the subsistence marketplaces stream in light of the focal paper. The subsistence marketplaces stream provides a granular, micro-level understanding of the intersection of poverty and marketplaces. The term ‘subsistence marketplaces’ was deliberately coined to keep the focus on preexisting marketplaces to learn from in order to design solutions for all contexts. Such marketplaces should be studied in their own right, and not as a means to a preconceived end, whether it be for outside companies or government policy and so forth. We study subsistence marketplaces inside-out rather than outside-in – beginning at the micro level and being bottom-up in deriving implications for many sectors of society. We traverse a journey which is in the opposite direction to beginning with ideological lenses, wherein we have developed an ecosystem of research, forums, curricular innovations and community outreach.     

Fostering fair and sustainable marketing for social entrepreneurs in the context of subsistence marketplaces

Abstract

In recent years, in-depth, on-the-ground research has generated many insights into the nature and functioning of subsistence marketplaces and the people who operate in them. Such knowledge is bound to be useful to various companies and organisations, as they seek to engage such marketplaces, particularly for marketing managers, who quite likely have not had education or experience in marketing in such impoverished settings. This paper complements these practical insights with a normative ethical framework, presented in the marketing literature and labelled the integrative justice model (IJM) for impoverished markets, so as to synthesise a new framework for fair and sustainable marketing for social entrepreneurs in the context of subsistence marketplaces.     

Mapping the Landscape of Future Research Themes in Supply Chain Management

Supply chain researchers are confronted with a dizzying array of research questions, many of which are not mutually independent. This research was motivated by the need to map the landscape of research themes, identify potential overlapping areas and interactions, and provide guidelines on areas of focus for researchers to pursue. We conducted a three‐phase research study, beginning with an open‐ended collection of opinions on research themes collected from 102 supply chain management (SCM) researchers, followed by an evaluation of a consolidated list of themes by 141 SCM researchers. These results were then reviewed by 10 SCM scholars. Potential interactions and areas of overlap were identified, classified, and integrated into a compelling set of ideas for future research in the field of SCM. We believe these ideas provide a forward‐looking view on those themes that will become important, as well as those that researchers believe should be focused on. While areas of research deemed to become most important include big data and analytics, the most under‐researched areas include efforts that target the “people dimension” of SCM, ethical issues and internal integration. The themes are discussed in the context of current developments that the authors believe will provide a valuable foundation for future research.     

Strategic orientation in handicraft subsistence businesses in Oaxaca,Mexico

Abstract

This article, based in the body of strategic orientation literature, identifies and explores the practices of innovativeness, proactiveness and competitive aggressiveness that make up the strategic orientation implemented by subsistence entrepreneurs to improve business performance. A factor analysis was carried out using the data of 101 entrepreneurs, small artisanal business owners who operate in the subsistence markets in Oaxaca, Mexico. The results show that subsistence entrepreneurs notably engage in innovative and proactive practices, and, to a lesser extent, competitive aggressiveness. The research concludes that a combination of innovativeness with proactiveness is the most viable option for improving performance, whereas competitive aggressiveness impedes its development. Even so, however, it is still implemented by subsistence businesses in order to conserve their market share.     

Strategic motivations and choice in subsistence markets

This paper examines the different motivations behind strategic choice in base of the pyramid or subsistence markets. Two strategies are examined through comparative analysis: market extension and strategic intent. Using two commercial bank's micro-lending business strategies in Sri Lanka, a comparative case study suggests that strategic intent is motivated by building capabilities over time that results in successful poverty alleviation, whereas market expansion is motivated by an immediate desire to expand overall sales revenue. This conclusion may help reframe subsistence market or BoP arguments away from such false choices as appropriate size (e.g., multinational corporations versus small and medium size enterprises) toward more useful discussion on understanding why firms participate in subsistence markets and what is the motivation behind their strategic choice. By considering more than just size and scope and studying the motivations behind long-term solutions to poverty alleviation, firm success can be better understood and achieved.     

Making theory and practice in subsistence markets: An analytic autoethnography of MASAZI in Accra, Ghana

This paper responds to the need for greater research in subsistence markets that engage new and innovative approaches to scholarship, in particular those that involve initiatives based on interactions between scholars and communities. On the basis of an analytic autoethnography conducted at a social venture in Accra, Ghana, the author empirically explores third space, or third space at work. Third space is defined as a momentary space between one's day-to-day world and other worlds. Building on recent literature that argues for a conception of third space that is less temporary and that allows one to be both here and there, this study uses blending, resistance, and negotiation to demonstrate the on-going making of theory and practice. The study also reveals that third space at work may occur on a continuum of in-betweenness and may be shared. The findings are relevant to scholars, practitioners, and global citizens.     

产业集群研究的方法选择与工具应用

产业集群自从20世纪90年代以来一直是经济地理学、空间经济学与区域经济学研究的热点领域,国内外学者针对全球和地方产业集群现象从理论与实证方面进行了大量的深入研究。与以往学者在产业集群的综述研究中只是针对研究内容进行总结归纳不同,文章致力于从产业集群研究过程中的方法选择和工具运用两个新的角度,以产业集群理论的逻辑演化与研究进展为依托,全面系统地对产业集群的研究现状和趋势进行归纳总结,以期能将国内外的相关研究进行分类进而形成一个框架,并希望该研究能给现有的及未来的研究者提供必要的研究思路与启发。     

Unequal but essential: How subsistence consumer–entrepreneurs negotiate unprecedented shock with extraordinary resilience during COVID‐19

We use qualitative interviews to study subsistence consumers confronting the global, pervasive and extended challenges of COVID‐19, encompassing literally all realms of daily life. For subsistence consumers whose circumstances are filled with day‐to‐day uncertainty and a small margin of error to begin with, the pandemic has led to manifold uncertainties and a disappearing margin of error, with potentially lethal consequences. Their constraints to thinking and lack of self‐confidence arising from both low income and low literacy are magnified in the face of the complex, invisible pandemic and the fear and panic it has caused. Characteristic relational strengths are weakened with social distancing and fear of infection. Yet, subsistence consumers display humanity in catastrophe, and confront the uncontrollable by reiterating a higher power. Consumption is reduced to the very bare essentials and income generation involves staying the course versus finding any viable alternative. We derive implications for consumer affairs.     

Longitudinal measurement in organisational transformation: a case of a Dutch Flex Company

This paper will present the analysis of data over 3 years (1998, 1999, and 2000) on the satisfaction of flex workers in the context of a flex company’s service excellence programme, as an example of the use of measurements in relation to the change process. The important issues related to the specific data of the flex workers’ satisfaction surveys are: (a) the relationships between perceived satisfaction of flex workers and possible behavioural consequences, like making complaints and making use of other flex companies; (b) the stability of factor constructs over time that identify the major dimensions of satisfaction of flex workers; and (c) the satisfaction dynamics over time.     

Bygone eras vs. the good Ol' days: how consumption context and self-construal influence nostalgic appeal selection

This research compares historical and personal nostalgic appeals with potential influences of consumption context and consumer self-construal. Results from two experiments indicate that, regardless of nostalgia type, a nostalgic ad is more effective than a non-nostalgic ad with similar visuals. Personal nostalgia is more effective than historical nostalgia in ads for private consumption contexts. In contrast, historical nostalgia is more effective than personal nostalgia for public consumption contexts. The above-mentioned results hold for those whose self-construal is interdependent self-construal, not for those with independent self-construal. Based on the findings, managerial implications for advertising practitioners are provided.     

知识产权保护是否放松了文化创意企业的融资约束?

本文选取2009 ~2014年在沪深上市的144家民营文化创意公司作为样本,以修正的托宾Q模型为基础,实证研究知识产权保护对文化创意企业融资约束的影响.研究发现,我国民营文化创意上市公司普遍面临融资约束,资产越轻、有形资产抵押越少的文化创意企业面临的融资约束问题越严重;地区知识产权保护能有效缓解该地区民营文化创意上市公司的融资约束,且相比于资产较重的文化创意企业,对资产较轻的文化创意企业融资约束的缓解作用更明显.     

An Experimental Analysis of Face to Face versus Computer Mediated Communication Channels

Experimental research on Group Decision Support Systems (GDSS) has generally focused on democratic groups whose members typically share the same objectives. In organizations, however, there are many situations where groups have a leader who has the power to override the group's recommendation, the objective of the leader may not be the same as the objective of each member, and not everyone may have the same information. This paper reports the results of an experiment in which the groups, having a designated leader, worked on a mixed-motive task. Within this context, we analyze group decision outcomes and processes for groups that use a face-to-face channel of cormnunication and those that utilize computer mediated communication. We compare performance of the leader and members with respect to an objective measure of performance, the efficient frontier. The results indicate that for this task groups using face-to-face channel outperform groups using computer mediated communication.     

Building Entrepreneurship in Subsistence Markets: Microfranchising as an Employment Incubator

Scholars indicate significant interest in business models that support entrepreneurial behavior in developing markets [Wankel C., editor. Alleviating Poverty through Business Strategy. New York: Palgrave Macmillan 2008]—particularly as they relate to job creation. This research introduces microfranchising as a business model adaptation that helps low-income individuals overcome non credit-related barriers to entry in obtaining employment. This study reveals a clear challenge for researchers—to better understand microfranchising and the extent to which the practice creates employment and enables individual business success. Largely unanswered questions concern the profiles of typical microfranchisees as well as the impacts of microfranchising on low-income individuals in subsistence marketplaces. This preliminary research focuses on one type of microfranchise operating in Accra, Ghana. Using data from microfranchises enables the exploration of whether workers in subsistence markets benefit from the microfranchise model. In comparing a microfranchise business with comparably-sized non-franchised businesses, this analysis finds preliminary evidence that the microfranchise creates starter jobs. Baseline results highlight microfranchisee characteristics and indicate that this form of microfranchising positively impacts savings and profits.     

Research Methods in Taxation Ethics: Developing the Defining Issues Test (DIT) for a Tax-Specific Scenario

This paper reports on the development of a research instrument designed to explore ethical reasoning in a tax context. This research instrument is a version of the Defining Issues Test (DIT) originally developed by Rest [1979a, Development in Judging Moral Issues (University of Minnesota Press, Minneapolis, MN); 1979b, Defining Issues Test (University of Minnesota Press, Minneapolis, MN)], but adapted to focus specifically on the environment encountered by tax practitioners. The paper explores reasons for developing a context- (and profession-) specific test, and details the manner in which this was undertaken. The study on which it is based aims to compare the reasoning of tax practitioners in the tax-specific context and in the general social context covered by the original DIT, and to compare this with the reasoning of non-specialists in these two contexts. The paper therefore also considers the issues that arise when using such tests to compare reasoning in different domains or to compare groups. The focus on instrument development to measure ethical reasoning in a specific domain will contribute to the literature on research methods in the area of the DIT and will facilitate cross-study comparisons.     

Investigating brand preferences across social groups and consumption contexts

Using a unique dataset on U.S. beer consumption, we investigate brand preferences of consumers across various social group and context related consumption scenarios (??scenarios??). As sufficient data are not available for each scenario, understanding these preferences requires us to share information across scenarios. Our proposed modeling framework has two main building blocks. The first is a standard continuous random coefficients logit model that the framework reduces to in the absence of information on social groups and consumption contexts. The second component captures variations in mean preferences across scenarios in a parsimonious fashion by decomposing the deviations in preferences from a base scenario into a low dimensional brand map in which the brand locations are fixed across scenarios but the importance weights vary by scenario. In addition to heterogeneity in brand preferences that is reflected in the random coefficients, heterogeneity in preferences across scenarios is accounted for by allowing the brand map itself to have a discrete heterogeneity distribution across consumers. Finally, heterogeneity in preferences within a scenario is accounted for by allowing the importance weights to vary across consumers. Together, these factors allow us to parsimoniously account for preference heterogeneity across brands, consumers and scenarios. We conduct a simulation study to reassure ourselves that using the kind of data that is available to us, our proposed estimator can recover the true model parameters from those data. We find that brand preferences vary considerably across the different social groups and consumption contexts as well as across different consumer segments. Despite the sparse data on specific brand-scenario combinations, our approach facilitates such an analysis and assessment of the relative strengths of brands in each of these scenarios. This could provide useful guidance to the brand managers of the smaller brands whose overall preference level might be low but which enjoy a customer franchise in a particular segment or in a particular context or a social group setting.     

Understanding factors that influence purchases in subsistence markets

International marketers face the challenge of understanding the decision making process that consumers in subsistence marketplaces go through when choosing which products to buy. The unique characteristics of these marketplaces pose distinct challenges which researchers need to address in order to understand what motivates consumers in these markets to make purchases. This paper identifies the potential influencers of purchase by subsistence consumers using a study conducted in Zimbabwe. The findings from this study indicate a set of purchase influencers which motivate consumers to buy products, discussed in terms of their order of importance.