大学生手机消费影响因素的研究

大学生的手机消费问题，一直以来就是我们关心的一个重要问题，作为未来的消费主力，大学生目前的花费消费状况，将会极大地影响到商家和大学生本人。在历史上，有不少专家对相关的问题进行了深入的研究。本文首先总结相关领域内学者的观点，然后利用调查问卷统计出的数据，应用SPSS8．0软件进行相关分析和回归分析，研究影响大学生手机话费结构的因素及各个因素的显著性水平。     

大学生手机银行使用行为及影响因素

基于实地调研,运用二元Logit模型,从大学生基本特征、大学生对手机银行的感知行为两方面对大学生手机银行使用行为的影响因素进行了实证研究。研究发现,大学生的专业、感知便捷性、感知安全性、感知重要性等因素对大学生手机银行使用行为产生显著的正向影响,大学生感知手续费用对其产生显著的负向影响,而性别、年级、户籍、可支配收入对其影响不显著。最后,文章提出大学校园加强推广与宣传、手机银行进行技术创新与开发特色业务、相关部门不断完善法律法规等对策建议。     

大学生手机消费的规律性及重要启示--北方11所高校大学生手机消费市场的调查

通过对北方11所高校大学生手机消费市场的调查,梳理出大学生手机消费在使用目的、品牌分布、价格分布、手机拥有与家庭收入关系、生活费用对比、每月话费额、各类业务使用情况、沟通内容、选择服务商的差别、上课时手机状态等十个方面存在的规律性,通过研究这些规律可得到三条重要启示。     

手机对大学生的影响及负影响消除对策

随着手机进入3G时代,手机已成为大学生生活的重要组成部分。大学生广泛使用手机在扩大交往空间、学习、休闲等方面都有积极的作用。但如果不能合理、文明使用手机,对学校的教学秩序、学生的学业及身心健康都将产生巨大的破坏作用。大学要高度重视手机的负面影响,通过课堂管理、思想教育等多种方式引导学生合理使用手机。     

大学生手机依赖状况的相关研究

本研究采用自编的《大学生手机依赖量表》与艾克森人格测试中的E内外向量表,采用整群随机抽样的方法,以北京林业大学不同专业、年级的大学生为研究对象,共发放问卷80份,收回80份:有效问卷75份,有效率为93.75％.其中男生34人(45.3％),女生41人(54.7％),来自城市的学生52人(69.3％),来自农村的学生23人(30.7％).研究结果表明:1大学生手机依赖行为存在性别差异,且女生比男生更容易产生手机依赖行为;2.大学生整体的手机依赖水平较高;3.内外向因素和生源差异对大学生手机依赖的差异性并不显著.     

探究手机对大学生学习的影响

随着信息时代的来临,手机成为了人们日常生活中不可或缺的一部分,人们用到手机的场合也逐渐增多.本文从使用手机对大学生学习的影响出发,通过对北京服装学院的四个年级、七个专业的161名在校大学生的网络问卷调查,得出了在校大学生们使用手机上的倾向——过度使用,进而给出在校大学生们在学习方面使用手机的合理建议.     

女大学生消费现状及影响因素的分析研究

本文从消费来源及水平、消费结构、消费中存在问题等方面对女大学生消费现状进行综述,并从自身、同伴群体、家庭、社会环境、教育和管理等五方面分析影响因素,并提出合理性建议,引导和帮助其树立适度、合理、科学的消费观及价值观,促进其健康成长.     

大学生手机使用情况分析及对策研究

随着信息时代的到来,近年来手机普及率大大提高,极大的方便了大学生的生活.与此同时,手机信息的良莠不齐及学生的不当使用行为也带来了不可小觑的负面影响.本篇文章从手机使用情况对大学生睡眠、学习、心理健康等方面深入分析并提出对策.     

手机漫游费的降价空间有多大？

2008年的第一个星期仅过了5天,来北京准备考研的山东大学生李欢手机话费就远远超过了上个月。为了省钱,她尽量长话短说,但高额的漫游费还是让她的手机费提前超支。她说,早知道漫游费这么贵,真应该换个北京的手机号,可在考研辅导班就上三星期课,为了这二十多天换个号实在太麻烦,而且如果换了号,有些山东同学和老师就联系不上她了。     

The future of the mobile phone business

One of the fastest growing technologies of our times is that of mobile phones. In this article we use the assumption that the diffusion of mobile technology, as measured by the number of active mobile accounts, follows the well known S-curve of natural growth in competition systems. The accuracy of the logistic fit is tested against actual data for the whole world, Europe, China and the GSM system. Using the produced models predictions concerning the future of mobile business are deliberated.According to these models active mobile accounts around the globe are expected to grow from 1.7 billion in 2004 to approximately 2 billion in 2008, reaching a peak penetration of 29.2%. Growth barriers, apart from the age of the potential user, are also low income and extreme poverty. Europe, early adopter of mobile technology and leader in active mobile accounts against all other regions in the world, has apparently reached a peak with almost every European, apart from the very young or very old, using a mobile phone. The mobile market in China is anticipated to exceed 500 million active accounts and may increase even further depending on the economic and social reform that is currently under way in that part of the world. GSM will most likely remain the leading mobile technology in the future as it is today.The growth process for the world, Europe, and the GSM system is almost completed and during this stage instabilities may occur before the potential emergence of a new wave of growth.     

Network effects and the choice of mobile phone operator

This paper explores the role of network effects in the consumer’s choice of mobile phone operators in the UK. It contributes to the existing literature by taking a new approach to testing for direct network effects and by using individual-level data, which allows to analyse the impact that the immediate social network has on consumer choice in network markets. For our empirical analysis we use two sources of data: market-level data from the British telecommunications regulator OFCOM and micro-level data on consumers’ usage of mobile telephones from the survey, Home OnLine. We estimate two classes of models which illustrate the role of network effects. The first is an aggregate model of the comparative volume of on-net and off-net calls. This finds that the proportion of off-net calls falls as mobile operators charge a premium for off-net calls, but even in the absence of any price differential between on-net and off-net, there is still a form of pure network effect, where a disproportionate number of calls are on-net. The second is a model of the individual consumer’s choice of operator. This finds that individual choice shows considerable inertia, as expected, but is heavily influenced by the choices of others in the same household. There is some evidence that individual choice of operator is influenced by the total number of subscribers for each operator, but a much stronger effect is the operator choice of other household members.     

移动电话制造业:外商直接投资溢出效应案例研究

外商直接投资的进入使得东道国的本土企业获取的劳动效率提高,这就是业内所称的溢出效应。研究表明,国家开放本身并不能保证外商直接投资能够在本国创造溢出效应,FDI的行业内溢出效应也不是自动产生的,东道国的政府政策以及不同的行业状况和特点都对溢出效应产生影响。我国的移动电话制造业是近十年来新兴的、发展迅猛的,同时又是一个典型的利用外资发展起来的行业,本文作者针对我国移动电话制造业进行案例研究以此进一步探讨FDI溢出效应产生的机制。此文由国家自然科学基金支持,基金批准号为:70473045。     

高等院校学术团队建设研究

随着高校学术团队建设的迅速发展,影响学术团队建设的因素不断出现。如何搭建一支具有高水平、高质量的高校学术团队,已成为高校的重要课题。当下,与世界发达国家的先进高等教育机制相接轨,完善现有高校团队建设的机制,可能是解决高校学术团队建设中的主要问题的主要策略。     

The co-evolution of technology and methods of standard setting: the case of the mobile phone industry

This paper applies the concept of co-evolution to technology, institutions, and industry structure in the mobile phone industry with a focus on technology and the institution/method of standard setting. The paper shows how changes in technology have caused the method of standard setting to come full circle. New switching technologies, in particular electronic switching, enabled a change from integral to modular problem solving and thus a change from quasi-vertical integration to open standard setting in the wireline telecommunications industry in the late 1970s and later in the mobile phone industry. Growth in those mobile phone markets that initially implemented an open standard setting process encouraged other countries to adopt similar types of standard setting where government agencies and firms were the mechanisms for this transmission of open standard setting methods. However, the latest technological change, the mobile Internet, requires integral problem solving and this has caused quasi-vertical integration to return in the form of service providers determining the mobile Internet standards and the specifications for the phones that support their mobile Internet services. A new set of firms is transmitting these methods of standard setting to the rest of the world.

Performance comparison of two diffusion models in a saturated mobile phone market

This research examines a performance comparison of the Lotka–Volterra (LV) and extended Bass models in the saturated mobile phone market of the Republic of Korea. A three species LV model is developed and applied to Korean mobile phone service providers in terms of competitive impact. Fitting the historical data of the Korean mobile communication service market, the results show that the goodness of fit of the three species LV model in the case of competition among three companies is better than that of the extended Bass model. The advantages and disadvantages of the two models are discussed based on the results of empirical tests.     

中国奢侈品消费与经营对策探析

随着中国经济快速发展,社会整体消费水平不断提高,奢侈品消费群体迅速崛起,中国奢侈品市场吸引了全球的目光.目前中国奢侈品消费市场仍处于初级阶段,消费群体可大致划分为富人和消费观念超前的年轻人两类.奢侈品消费的发展体现出境外旅游高消费、向理性消费过渡等趋势.国内购物中心在服务氛围、服务体验等方面应不断完善.     

新形势下高校教材供应模式的研究

文章通过对目前高校教材供应的三种模式进行分析,并结合目前新的形势,指出适合高校现状的教材供应机制——成立校园书店来供应高校教材,是教材供应市场化的一个发展趋势。     

Futures research in a university: The Polish experience

University functions and capabilities are considered as related to futures research. The interdisciplinary character of futures research (FR) requires a multidisciplinary environment and a variety of methodological approaches that are usually developed at the university. FR groups in various universities have been started from different disciplines and their origin has influenced the orientation of FR projects and teaching programs. Six alternatives are considered. An example of an interdisciplinary, policy analysis-oriented FR institution is described on basis of the experience of Futures Research Center of Wroclaw Technical University in Poland.