船厂贯标与体系认证中的物流管理

质量是企业的生命。在市场经济形势下,船舶企业要生存、发展,跻身于国际大市场并参与国际竞争,必须按国际惯例组织生产。企业贯彻和实施GB/T19000-ISO9000系列标准正是船舶企业完成上述目标的重要动力和手段。我国于1989年8月实施等效采用质量管理和质量保证标准的GB/T10300系列标准,1994年12月24日,国家技术监督局根据国际标准化组织(ISO)制定的质量管理和质量保证标准的94版本,颁布了GB/T19000—ISO 9000族标准,作为最新的有效版本。其中     

走出去的"中国标准"

2009年12月23日,在日本召开的国际电工委员会下设的平板显示技术委员会IEC／TC110年会通过决议,由中国企业海信牵头起草LED背光国际标准,这是该系列标准首次由中国企业负责制定。     

2000版ISO9000族国际标准简介

国际标准化组织(ISO)在1979年成立了一编号为TC176的技术委员会,专门负责编写ISO9000系列国际标准(即质量管理与质量保证国际标准)。ISO/TC176在1987年和1994年正式发布过两个版本的9000系列标准,1996年起又开始酝酿对ISO9000系列进行一次大的改动,包括结构和内容上的重大变动。为使组织对新版标准有个先期认识,本文就ISO/DIS9000:2000系列国际标准的背景、修改过程、结构内容及发布实施作一介绍。     

HFDSR:一种新的短波分层网拓扑的路由算法

本文提出了一种短波分层网络路由算法HFDSR(High Frequency Dynamic SourceRouting),该算法是按需路由算法,由于短波信道具有带宽低、信道质量差的缺点,这势必要求其路由协议消耗尽可能低的网络开销并以链路质量为选径标准.分析和仿真结果表明,这种算法具有数据包发送成功率高,吞吐量大等特点.     

基于ITS软件的短波频率管理系统设计

美国ITS(Institute for Telecommunication Sciences)组织开发的短波中长期频率预测软 件在全球范围内应用非常广泛。通过学 习该预测软件的工作原理和模式,结合大区域网络化应急短波通信的频率管理需求,设计开 发了具有MUF（Maximum Usable Frequency）频率预测、ALE(Automatic Link Establishmen t)扫描频率预测、频率覆盖预测、台站选址预测、工作频率性能预 测等5种功能的短波频率管理系统,该系统可结合各种探测数据进行频率规划和动态调整。 实际应用表明,该系统可极大改善和提高短波通信链路的选频质量。     

一种多信道的分簇式短波令牌协议

传统的短波令牌协议（HFTP）调度方式单一,在没有数据传送时,信道资源会被各节点间的令牌传递所占用,且令牌在通信质量较差时易丢失。基于此,提出一种多信道的分簇式短波令牌协议（CHFTP）,通过以通信质量评估为标准的分簇算法和基于预约的动态令牌调度,减小了令牌丢失的概率和令牌传递、处理的开销,并给出了仿真分析。仿真结果表明,该协议的端到端平均时延和网络吞吐量明显优于短波令牌协议,CHFTP的平均时延最多可减少75%,网络吞吐量最多可增加66.7%,适合在短波通信网络中使用。     

3G短波网络物理层仿真算法设计与分析

针对3G(第三代)短波网络物理层特性,提出一种短波网络物理层仿真算法.该算法采用Walnut Street模型对信道传播特性进行模拟,实现仿真过程中的信噪比序列重放,通过搭建波形性能模型模拟调制波形的信噪比-误码特性.结合模型解算流程,提出将上述模型分别嵌入到OPNET仿真器无线Pipeline Stage和Modulation Curve中进行仿真实现,给出了具体仿真流程.仿真结果表明,该算法具有高效、精确的特点,可为短波网络研究提供一个良好的仿真平台.     

ISO14000对我国出口贸易的影响

ISO9000系列标准曾我国产品进入国际市场起到很大的帮助作用，几年前国际标准化组织又推出了ISO14000系列标准。什么是ISO14000，它的实施对我国外贸有何影响，我国企业该采取何种态度？本文首先介绍了ISO14000系列标准的概况，接着就这一国际标准对我国外贸的可能影响进行了全面的分析，最后从政府、企业、其他机构或媒体等方面提出了具体对策建议。     

对短波通讯信抗干扰问题的分析

本文分析了短波通信的优、缺点及短波通信中抗干扰的关键技术,并对短波通信抗干扰技术的发展趋势进行了探讨.     

短波地空通信链路可靠度分析

可靠度是衡量短波地空通信链路性能的重要指标.分析了空间多样性和频率多样性对短波通信链路可靠度的影响,在此基础上将两者联合考虑,得出了飞机航空站与地面固定站进行短波通信时,2个地面站和7个频点情况下可以提供较高的联合可靠度的结论,通过仿真验证该结论为合理的站点数和频率数组合.     

Corporate communication management: A framework based on decision-making with reference to communication resources

This paper proposes a conceptual framework for corporate communication management, based on the creation and utilisation of communication resources. The aim is to address a gap in the literature in that to date, communication tools have been identified as communication resources in very few studies, nor have communication decisions been linked to the creation and use of such resources. The paper draws on some basic resource-based view assumptions to identify firm-specific communication resources. The study also draws on Parsons' sociological approach with reference to the classification of organisational decisions (policy, allocation and coordination) and contextualises this approach to the decision-making within corporate communication function/department. The framework also takes into account some elements of the postmodernism. According to this tendency in contemporary culture, internal and external stakeholders play a proactive role in the creation and utilisation of communication resources. The study contributes to the development of corporate communication as an autonomous area of management.     

一种高可靠性的保密野战通信系统方案

针对野战环境,特别是野战车辆对通信的需求,在总结以往通信系统设计经验的 基础上,根据现在通用的各种通信手段及未来可能大量运用的通信手段,提出了一套野战通 信系统方案。该系统方案在融合有线、无线、卫星、光纤等各种常规通信手段的基础上,增 加了具有组网灵活、保密性强等优点的激光通信手段,比以往常用的野战通信系统更具灵活 性、可靠性和保密性。分析表明,该通信系统可以适应许多野战通信的场合,有相当广泛的 实用价值。     

混沌在数字通信中的应用

我国高校的国际商务英语专业在经历了20多年的办学历程之后,今天面临着从理论的高度进行整顿、提高的任务。本文发出了“加强理论建设,把我国高校的国际商务英语专业发展成为在理论与实践的结合上更为成熟的独立学科”的呼吁,并阐述了作者对有关国际商务英语学科建设的几个重大问题的看法。     

The Effects of Multimedia Communication on Web-Based Negotiation

With the rapid growth of electronic commerce, there is growing demand forremote online negotiations. Although the Internet now enables audio and video communication, most Web-based negotiation systems are still text-based. There is, however, a lack of research on the effects of multimedia on remote negotiations. In this paper, we present a theoretical model to investigate the impacts of multimedia communication in an online negotiation setting. The constructs in our model include communication efficiency, communication effectiveness, and positive and negative social-emotional communication. Through a simulated house purchasing negotiation experiment, we study how different multimedia combinations (text only; text with audio; text with audio and video) affect our constructs and thus further influence negotiation results. Our results showed that both text with audio and text with audio and video communication were significantly preferred to text alone. However, the addition of video to text and audio communication in a negotiation environment was not found to be beneficial. It did not significantly improve communication efficiency, effectiveness or positive social-emotional communication, but distracted negotiators from focusing on the negotiation task. Our analysis also revealed that the communication efficiency construct did not correlate with the perceived success of the negotiation solution; however communication effectiveness and social-emotional communication did correlate with negotiation satisfaction.     

Avow or Avoid?

Abstract

Sixteen press releases from Enron and 16 releases from WorldCom representing the first three months of each organization's financial crises were gathered from the organization's web sites. The goal of this study was to determine whether the dominant public communication tactic of these companies was to avow or promote frankness, a traditional public relations stance, or to avoid or be evasive, a traditional legal stance. The releases were compared with 47 published accounts of the unfolding financial crises to determine whether the organizational messages remained intact. The findings show no dominant communication strategy in either company. Both professed openness but engaged in blame shifting. The combined message strategy suggests cooperation between legal and public relations counsel. The messages of both organizations were successfully transmitted via the mass media but were tempered by solid reporting. These findings suggest additional evidence that legal and public relations crisis communication strategies are starting to blur.     

美军机载射频与FSO混合通信发展述评

机载光与射频混合通信系统概念是美国防先期研究计划局（DARPA）提出的创新性概念，用以为机载平台提供定向高速宽带数据链，支持空基骨干网等宽带通信应用。目前该概念已经进行了概念验证以及多次演示和测试。概述了美军机载光与射频混合通信研究进展，分析了相关关键技术，指出了发展趋势，并给出了相关的启示和建议。     

The ‘Catch 22’ of communicating CSR: Findings from a Danish study

This research explored the apparent ‘Catch 22’ of communicating Corporate Social Responsibility (CSR). Although companies are regularly encouraged to engage in CSR, they are simultaneously discouraged to communicate about this engagement. We contribute with two models that may help to explain how companies can best communicate about their CSR initiatives. Based on a reputation survey and two case studies of Danish corporate CSR frontrunners, first we develop an ‘inside‐out approach’ to suggest how managers can manage their CSR activities to achieve favourable CSR reputation in a ‘Catch 22’ context. Employees appear as a key component in building trustworthiness as CSR communication is shown to evolve when taking an ‘inside‐out approach’. Second, we develop a CSR communication model with two CSR communication processes targeting different stakeholder groups: ‘the expert CSR communication process’ and ‘the endorsed CSR communication process’. Integrating these models and processes may help companies strategically capture reputational advantage from their CSR initiatives.     

Face-to-face communication: Is it really necessary in a digitizing world?

Many predictions regarding the extinction of face-to-face communication have themselves begun to disappear. While emerging information technologies are substantially altering the face of business communication, close-quarter discussion and debate remain important, as evidenced in the productivity of the medium and what we have recently learned about social behavior. Still, the possibility of dramatic change cannot be completely discounted. If technology ever manages to deliver what it has promised, there could be a significant shift toward digital communication. Although this will not likely occur over the next decade or two, beyond that, it should not be excluded from the realm of possibility.     

整合营销传播(IMC)：概念及实践特征探析

整合营销传播是适应信息多元化与品牌中心时代的新型沟通体系。"整合营销传播"概念框架中的"整合"有质、量两方面不同的内涵,在整合目标上有品牌战术传播和组织整体战略传播两个高低不同的层次,整合营销传播实践的运行特征包括"接触管理"、"协同效应"、"双向沟通"等三项指标。     

浅析品牌3.0时代的品牌传播特征

品牌传播理念的发展是跟品牌及形成品牌的时代的发展相辅相成的，造就品牌的环境是一个复杂、充满活力并不断变化的有机体系。在品牌3.0时代，品牌的传播出现新的特征，这既是环境使然，也是传播技术进步后的必然趋势，研究其特征，有利于品牌的成长。