Factors Influencing Consumers' Decision to Purchase Beef

Abstract

The South Korean beef import market was deregulated in 2000. As the beef import quotas were lifted in January 2001, increased market opportunities became available for exporters. Beef exporters are allowed to have direct communication with beef merchandisers in South Korea, which enable them to respond to Korean consumer demand more effectively. Korean consumers apparently have a negative perception on the quality of imported beef. However, little information is available to guide international beef exporters in the design of an export market development program. This study used a consumer mail survey in order to examine the Korean consumer beef market. While this study is exploratory by nature, it goes beyond traditional demand analysis, and it aims to provide comprehensive information on the important factors affecting Korean consumers' beef purchasing behavior. Marketing implications for beef exporters are drawn.     

Viral Marketing in the Food Industry: Canada vs. Serbia

The authors explore the application of viral marketing in the food industry in Canada (as a representative of a high-income country) vs. Serbia (a middle-income country). A theoretical background on the scope of viral marketing is given at the beginning. The initial secondary research pointed out that there was a great number of viral marketing campaigns in the food industry, in both high- and middle-income countries. The primary research showed a high degree of use of viral marketing in the food industry in general, as well as a number of similarities between the two countries. Positive experiences with viral marketing in the food industry were far more common than negative experiences. Most marketing professionals, in both countries, believed that a viral marketing program would benefit their company, and they planned to run a viral marketing campaign again in the future.     

林区绿色食品营销策略研究

本文站在林区绿色食品生产企业的角度,结合林区特点,研究发展林区绿色食品最佳的营销策略,探究绿色食品企业如何在现有的市场条件下提升其竞争力,促使绿色食品快速有效的流通,从而实现促进林区经济快速、持续发展的战略目标,提出在市场竞争中实施关系营销取得政策支持和以绿色科技创新为依托的营销策略是突破林区绿色食品发展瓶颈的有效途径。     

入世与绿色食品营销

入世把中国市场与世界市场紧密的连为一体 ,许多行业都会感受到国际市场极富挑战性的冲击。绿色食品业作为国民经济新增长点的新兴行业历经十几年的发展 ,在这与国际市场接轨的时机 ,应如何面对入世的机遇与挑战。本文着重从市场竞争方面分析入世对绿色行业造成的影响 ,认为绿色食品企业要不断地提高自己的市场竞争力 ,要从产品、定价、销售渠道、促销等方面制定有效的绿色食品营销策略 ,全方位拓展绿色食品市场     

Marketing Premium Food Products in Emerging Economies

Abstract

Developing branded food products, that signal higher standards, presents a challenge to processors in newly emerging markets. Many studies have been conducted to learn about consumer awareness and willingness to pay for higher quality products with particular attention to local origin, organic, or environmentally friendly products in developed countries. This study focuses on attributes that may increase demand for domestic cheese in Macedonia. We find the willingness to pay to premiums for higher quality, taste, consistency and certified “safe” cheese is relatively high, and with respect to determining target markets, income, region, shopping behavior and various other demographics all help to delineate potential consumers of premium cheese.     

基于SWOT分析的大兴安岭林区绿色食品营销策略探讨

从大兴安岭林区绿色食品生产企业的角度,结合SWOT分析矩阵,剖析了大兴安岭林区绿色食品营销内部环境的优劣势以及外部环境所面临的机遇和挑战。并且根据其内外环境的优劣势进行组合,提出了大兴安岭林区绿色食品企业在应对内外环境优劣势时应采用的具体营销策略。     

Feasibility of Trading International Futures Contracts for Shelled Peanuts

A survey of the world-wide peanut industry was conducted to investigate the feasibility of an international shelled peanut futures contract. The study finds that there is a substantial interest and favorable attitudes toward the futures markets and the proposed contract among the respondents. The potential trading volumes, based on the survey responses and international trade statistics, were estimated to fall between 113,745 and 562,645 contracts (20 metric tons per contract). The estimates were considered high enough to indicate a potential for successful introduction of the contract to a futures market.     

浅析我国农产品国际营销环境

我国农产品的国际营销近几年取得了长足进展。该文分析了我国农产品国际营销环境,指出要从打破技术性贸易壁垒、把好农产品出口质量关、实施品牌战略、创造良好国际环境等方面提升我国农产品在国际市场的竞争力。     

Food Waste Avoidance Actions in Food Retailing: The Case of Denmark

Food waste occurs throughout the entire food supply chain, from production to consumption of food in households. Retailers are in a unique position to contribute to food waste avoidance, not only by minimizing the amount of waste in their distribution channels but also by influencing consumer attitudes and behaviors. This explorative study aims to identify which food waste avoidance actions are conducted by retailers in Denmark, to which extent, and how they vary across food categories and supermarket chain. Based on an analysis of secondary and empirical data collected via observations at retail stores, the authors identify 22 food waste avoidance actions in Danish retail. The results provide new insights into food waste avoidance in retail. Based on the findings, suggestions for further research directions are developed that should serve to identify the most efficient customer targeted actions in the in-store setting and marketing of suboptimal foods.     

改革开放以来我国粮食贸易政策演变及启示

分析了改革开放以来我国粮食贸易政策的演变,并从规模特征、品种特征、进出口国家或地区分布特征等3个方面分析了我国粮食贸易发展特征,最后提出保障我国粮食安全的粮食贸易政策.     

Editorial

No abstract available for this article.     

Standards as Barriers Versus Standards as Catalysts: Assessing the Impact of HACCP Implementation on U.S. Seafood Imports

The United States mandated a Hazard Analysis Critical Control Points (HACCP) food safety standard for seafood in 1997. Panel model results for 1990 to 2004 suggest that HACCP introduction had a negative and significant impact on overall imports from the top thirty-three suppliers. While the effect for developed countries was positive, the negative effect for developing countries supports the view of "standards as barriers" versus "standards as catalysts." A different perspective emerges from individual country-level analysis. Regardless of development status, leading seafood exporters generally experienced a positive HACCP effect, while most other smaller trading partners faced a negative effect.     

供应链视角下食品安全责任缺失风险的传导机制及规避策略

近年来,食品安全问题的集中爆发,与供应链中食品企业安全责任的缺失不无关联。基于供应链视角,在界定食品供应链与食品安全责任内涵的基础上,分析了食品供应链中食品安全责任缺失风险的传导机制,提出了相应的风险规避策略,期望为食品行业相关部门提供决策参考。     

我国小麦生产、消费和贸易的现状分析

[目的]小麦是在全球范围内广泛种植的一种非常重要的粮食作物,在三大粮食作物中保持着收获面积第一的地位。中国既是世界上最大的小麦生产、消费国,也是世界小麦贸易大国。全面多角度地分析我国小麦的供需现状,找出小麦产业发展面临的难题,提供科学合理政策建议,对于优化小麦生产和促进小麦贸易都具有积极意义。[方法]利用2007-2016年的统计数据,采用对比分析法对近年来我国小麦的生产、消费和进出口贸易情况进行研究,通过国际竞争力指标分析法测算了10年间我国小麦国际贸易竞争力水平,并与小麦主要出口国进行比较。[结果](1)我国小麦总体生产能力稳步提升,2016年小麦产量已达到1.29亿t,小麦的生产区域主要集中于河南、山东等省份,大部分省份仅少量种植小麦,小麦的成本收益率相对较低,净利润不断走低。(2)小麦消费量平稳增加,我国小麦的消费量达到1.16亿t,口粮消费占比80%,消费量较大的省份也多分布在小麦主产区,中部地区省份消费缺口相对较大。(3)小麦的贸易量趋向合理,进口量达453万t,我国小麦的供需总体上保持了平衡,但小麦国际贸易逆差较大,小麦的国际竞争力较弱,小麦进口来源过于集中在加拿大、美国等小麦生产大国的状况并未改善,好在哈萨克斯坦和俄罗斯等新兴小麦大国的兴起为我国小麦的多元化贸易提供了契机。[结论]我国要坚持小麦生产以我为主的战略,做好政府服务和市场导向的有机结合,增加农业投入促进小麦高效优质生产,加大科技进步对小麦生产的贡献,合理利用国际市场等措施来保障小麦充分供给,确保国家粮食安全。