Willingness to Pay for Quality Labeled Meat in a Rural Area

The aim of this study is to identify consumer perceptions and attitudes toward quality labeled pork and beef using cross-sectional consumer data. Given the dramatic changes over the last years in the meat sector as a result of the recent food scares, the study can facilitate better communicating with consumers and gaining insight into their perceptions and behavior toward meat products. A consumer survey was conducted in the rural region of Thessaly in Greece in order to investigate (a) food quality perceptions, (b) attitudes toward pork and beef quality labels, and (c) intentions to purchase higher priced certified pork and beef. The findings suggest that sociodemographic and personal characteristics have an impact on consumer willingness to pay for such products and different market segments can be targeted by marketers and food policymakers.     

Estimating Willingness to Pay for Improved Water Quality in the Presence of Item Nonresponse Bias

This article deals with the problem of item nonresponse in contingent valuation surveys using a payment-card method, by applying a grouped-data sample-selection estimation technique that is capable of imputing the missing values conditional upon a respondent's decision to answer a willingness-to-pay question. The advantage of the technique lies in its ability to utilize all of the information in the sample, permitting a more efficient estimation in the presence of item nonresponse bias. The major determinants of willingness to pay appear to be household income, number of children, education, perception of existing water quality, and identification with environmental issues.     

European Consumers' Willingness to Pay for U.S. Beef in Experimental Auction Markets

Consumers' willingness to pay for Irish, Norwegian, U.S. hormone-free, and U.S. hormone-treated beef was studied in an experimental auction market. We ran four simultaneous second-price auctions to elicit efficiently the complete distribution of willingness to pay differences among our four alternatives. Most participants preferred domestic to imported beef, and half the participants preferred Irish to U.S. hormone-free beef. Hormone-treated beef received the lowest mean bid, but 28% of the participants were indifferent or preferred U.S. hormone-treated to U.S. hormone-free beef.     

Consumers' Willingness to Pay for Locally Produced Ground Beef: A Case Study of the Rural Northern Great Plains

This study examined consumers’ preferences and willingness to pay (WTP) for locally produced ground beef with an emphasis on the impacts of product attributes and the heterogeneity caused by rural consumers’ characteristics. We applied the choice-based conjoint technique to analyze data collected from a typical rural town in the Northern Great Plains. The results indicate that location associated product brand differences and leanness were dominant components affecting consumers’ WTP. The premium of locally produced ground beef for consumers with a close tie to local production is $0.48/lb. Cut difference, grass-fed, and organic were trivial factors in determining consumers’ WTP.     

Consumers' Willingness to Pay for the Color of Salmon: A Choice Experiment with Real Economic Incentives

In most retail markets, sellers post the price and consumers choose which products to buy. We designed an experimental market with posted prices to investigate consumers' willingness to pay for the color of salmon. Salmon fillets varying in color and price were displayed in twenty choice scenarios. In each scenario, the participants chose which of two salmon fillets they wanted to buy. To induce real economic incentives, each participant drew one binding scenario; the participants then had to buy the salmon fillet they had chosen in their binding scenario. The choice data were analyzed with a mixed logit model.     

生态公益林补偿标准的支付意愿影响因素研究

运用Logistic模型分析了受益者对生态公益林补偿标准的支付意愿影响因素,结果表明:劳动力人数、家庭纯收入、对受益者是否产生影响对生态公益林补偿标准支付意愿具有正向的显著影响;年龄、家庭总人口、耕地面积、林地面积、是否了解生态公益林补偿政策具有负向的显著影响。在分析基础上提出建议:促进居民收入提高;让受益者了解保护生态公益林对个人产生的影响;建立受益者对生态公益林生态效益补偿的机制。     

Consumer Willingness to Pay for Dairy Products With the 100% Canadian Milk Label: A Discrete Choice Experiment

ABSTRACT

A component of the supply management policy governing the Canadian dairy sector is a requirement that all milk and cream sold in Canada be sourced from Canadian producers. Cheese, yogurt, and ice cream, however, can be made using imported milk components. Recently, the Dairy Farmers of Canada launched a 100% Canadian Milk label for products that contain only milk and milk ingredients produced in Canada. Featuring a discrete choice experiment, a Canada-wide survey of dairy consumers is used to elicit their willingness-to-pay for milk and ice cream carrying the 100% Canadian Milk label. The results show that Canadian consumers are willing to pay more for milk and ice cream products that carry the label. Consumer knowledge of the dairy sector affects their willingness to pay for this labeling information. Implications for the use of the Canadian origin label and suggestions for further research are discussed.     

基于多群组结构方程模型的市民城市林业支付意愿及行为研究

基于计划行为理论框架,采用2015年北京市五环路范围以内的3 000位市民实地调研问卷数据,利用多群组结构方程模型(SEM),从小区绿地、公园以及古树名木3个典型区域出发,研究了北京市民对城市林业的支付意愿及行为。研究结果表明:市民的主观规范、行为态度和知觉行为控制均会对其支付意愿产生正向影响,其中知觉行为控制发挥的作用更大;市民的支付意愿会对其支付行为产生促进作用,但总体幅度较小。基于研究结论提出以下政策建议:加强对公众参与城市林业的宣传和引导,深化市民感知,营造全民支持城市林业的社会氛围,充分发挥公众作用;完善城市林业发展政策的制定和实施环节,提升政策的稳定性和可持续性;夯实发展城市林业的基础,完善城市林业的各项功能。     

东北黑土区农户采纳玉米秸秆还田技术支付意愿研究

目的 秸秆还田是实现秸秆资源化利用,提高黑土地土壤肥力,推动农田固碳减排的重要绿色生产技术,具有显著的正外部性,技术应用者理应得到合理补偿。然而东北地区现行的秸秆还田补贴标准偏低,难以有效发挥政策激励作用。为提高秸秆还田补贴政策准确性,调动农户生产积极性,应充分考虑以农户支付意愿作为秸秆还田补贴标准定价依据。方法 文章基于黑龙江省哈尔滨市224份调研数据,运用意愿价值评估法和双栏模型识别农户采纳秸秆还田技术支付意愿影响因素,在此基础上测算农户技术支付水平。结果 （1）愿意支付秸秆还田技术费用的受访者占比67.41%,基于描述性统计分析得出受访样本愿意支付的额度平均值为316.14元/hm²;（2）农户秸秆还田技术采纳意愿受文化程度、务农年限、机械成本、种子成本、还田作用、地权稳定性、信息渠道等因素影响,支付水平除受上述因素影响外,另受化肥成本和生产经营贷款权影响;（3）基于双栏模型测算得出研究区农户秸秆还田技术支付水平为320.75元/hm²。结论 政府需结合农户支付意愿优化秸秆还田补贴政策,建议给予哈尔滨郊区普通农户802.11元/hm²（53.47元/0.067 hm²）补偿,应拓宽农户信息获取渠道、保障土地承包经营权稳定性、健全农村金融服务体系,以调动农户技术应用积极性,促进黑土地资源可持续利用。     

A meta-analysis of the willingness to pay for reductions in pesticide risk exposure

We review the empirical valuation literature on pesticide riskexposure and develop a taxonomy of environmental and human healthrisks associated with pesticide usage. Meta-analysis is thenused to investigate the variation in willingness to pay (WTP)estimates for reduced pesticide risk exposure. Our findingsshow that the WTP for reduced risk exposure is 15 per cent greaterfor medium, and 80 per cent greater for high risk levels, ascompared with low risk levels. The income elasticity of reducedpesticide risk exposure is generally not significantly differentfrom zero. Stated preference approaches based on choice experimentsand revealed preference provide lower WTP estimates than contingentvaluation techniques. Survey design, type of safety device (eco-labelling,integrated pest management, or bans) and chosen payment vehicleare important drivers of the valuation results.     

居民参与农地保护的认知程度及支付意愿研究——以湖北省为例

作为人类赖以生存和发展的物质基础，农地提供粮食、蔬菜、木材等实物型产品，以及开敞空间、景观、文化服务等非实物型生态服务，为人类带来巨大的社会福利。从社会公众参与农地保护的认知及支付意愿（willingness to pay，WTP）出发，估算农地非市场价值，并将其纳入资源成本核算体系中，不仅能够弥补市场机制作用不足给农地流转决策带来的影响，而且通过提高土地资源农业利用的比较效益，能够缓解我国农地流失形势。文章在调查分析湖北省武汉、宜昌、荆门、仙桃、汉川5市县1255户居民家庭对农地保护认知程度及支付意愿的基础上，运用条件价值评估法对湖北省农地非市场价值进行估算。     

Knowledge and willingness to pay for organic food in Spain: Evidence from experimental auctions

The aim of this paper is to analyse the main determinants of consumers' knowledge and their willingness to pay for organic food products. Moreover, the relationship between knowledge and buying behaviour is explored. Virgin olive oil is taken as an example. Data was generated by way of an experimental auction carried out in two cities in northeast Spain. A three-equation model is estimated: (1) Consumer knowledge; (2) the decision to pay a premium for organic olive oil; and (3) how much premium consumers are willing to pay. Results indicate that socio-economic variables are main determinants of consumer knowledge, and that consumer attitude, lifestyle and knowledge all influence the decision to pay a premium for organic olive oil.     

森林公园老年志愿者参与意愿的实证分析——以福州国家森林公园为例

通过深度访谈和对福州国家森林公园老年人游客的问卷调查,了解老年人对森林公园志愿者的认知情况。运用二元Logistic回归模型对影响森林公园老年志愿者参与意愿的影响因素进行分析。结果表明:有超过70%的受访老年人表示愿意参与森林公园老年志愿者活动;老年人的年纪对参与意愿具有负向影响关系;老年人是否已退休、是否参加过其他相关志愿者活动以及老年人所居住地离森林公园的远近等3个因素对其参与意愿具有显著正向影响关系。     

东北虎豹国家公园建设周边居民参与意愿分析

基于东北虎豹国家公园周边269份居民调查样本数据,采用二元Logistic模型对居民参与公园建设的主观意愿及其影响因素进行实证研究。结果表明:参与意愿方面,88%的居民支持和参与公园建设、野生动物保护管理等工作的主观意愿十分强烈;公园建设的基本认知方面,认为禁止保护区内人畜活动、禁止野生动物狩猎、坚持人与野生动物和谐平等相处的居民分别占到64%、89%和93%,但也有超过52%的居民认为东北虎豹国家公园建立一定程度上会对社区经济发展及自身生产生活状况带来不利影响;参与意愿影响因素方面,单位性质、养老保障、野生动物保护态度、就医条件、文化水平5类因素对居民参与意愿具有显著影响,其中,林业局职工较其他居民的参与意愿更强烈,文化水平越高、具有更完善的养老和就医保障、野生动物保护态度更坚决,则相应地理解、支持和参与东北虎豹国家公园建设的主观意愿也更为强烈。结合东北虎豹国家公园所在地及周边地区的实际情况,提出相关单位应加快实施构建和完善地区社会医疗和养老保障体系、进一步加大国家公园建设的宣传教育工作、提高林业职工参与国家公园建设力度、建立资金、法规和组织保障体系等有益于东北虎豹国家公园建设实践等措施。     

三峡工程生态屏障区农户搬迁意愿影响因素分析——以重庆市××县为例

以三峡工程生态屏障区建设与移民安稳致富为双重目标,针对农户个体特征变量、对政策认知程度、对土地依赖程度、家庭经济状况以及对未来生活环境的预期这五大方面,并由此设计问卷进行实证研究,分析农户搬迁意愿的主要影响因素,提出开展教育培训和促进劳动力转移与就业以及建立完善的社会保障制度的政策建议。     

淡水养殖系统环境损害成本的条件价值评估——以淀山湖水源保护区为例

水产养殖生态系统为人类提供了巨大的生态服务价值,但也造成一定程度的环境污染。本文利用CVM方法调查了淀山湖区域居民对水产养殖系统环境损害成本的支付意愿。分析结果表明,只有23.5%的居民对解决水产养殖造成的淀山湖生态环境损害存在支付意愿。利用单边界两分式问卷调查发现,对于水产养殖生态系统的环境污染治理的平均支付意愿为15.92元/人·年。据此计算,淀山湖周边三镇水产养殖系统的环境损害成本为每年276.7万元。居民治理水产养殖环境污染的支付意愿受收入、性别等社会经济因素的影响。     

国有土地上房屋被征收人的公平感知对征收补偿意愿的影响

研究目的：通过对国有土地上房屋被征收人的公平感知对征收决策的影响分析,尝试验证提高征收中的公平度并不一定会降低征收效率。研究方法：选取黄石市旧城改造区23个社区发放问卷,测量被征收人的公平感知和征收意愿、补偿意愿。运用结构方程模型对以上三者进行路径分析。研究结果：被征收人公平感知分为意图公平感知、过程公平感知、结果公平感知三维度,对被征收人的征收意愿具有正向影响,对被征收人的补偿意愿具有负向影响;被征收人的征收意愿在公平感知对补偿意愿的关系中起部分中介作用。研究结论：公平不一定与效率相对立,因此除了提高补偿价格之外,房屋征收政策制定还要注重征收目的的公益性和被征收人的知情权、参与权、选择权以及补偿的人际公平。