The Challenges of Organic Production and Marketing in Europe and Spain: Innovative Marketing for the Future With Quality and Safe Food Products

In this work the actual situation of organic production and marketing in Spain is explained, studying and analyzing their evolution in the last decade of previous the century and in the first years of the new millennium. In Spain, organic production began in the 1970s with pioneers in Catalonia, Murcia Region, and other zones. It was in the 1990s when was observed a great increase in organic surfaces. A very interesting and critical date is that at the moment, more than 80% of organic products are being exported to other European countries, United States, and other foreign markets, and it is necessary to find new marketing strategies and innovations to structure the organic market, give new information to consumers, improve investments in the relation between retailers and consumers, and improve the perception of the utilities of these products. In some countries, as is the case of Spain, the consumers don't have enough information about the characteristics of organic products, organic food, and organic production methodologies. They must have all the information about the benefits of organic production methodologies and their implications in environmental conservation, biodiversity protection, food quality and safety, and this task must be provided by the new marketing strategies and actions.     

基于课程思政的食品感官分析课程教学改革研究

食品感官分析课程在食品科学与工程专业人才培养中具有重要作用,食品感官分析课程的思政建设是高等教育新理念和方向下实现专业课德育及进行价值引导的有力举措.针对当前食品感官分析教学融入课程思政存在的问题,课程组结合课程教学实际,深度挖掘、开发思政资源,提出在教学目标、教学方法及考核方式等方面进行优化,润物细无声的提高理论教学...     

International Marketing of Organic Foods: Consumers,Standards, and Harmonization

Differing technical standards can be barriers to international trade. Harmonizing standards is one means of removing barriers to trade. It is argued in this article that international harmonization may not be welfare enhancing if consumers have a strong attachment to their domestic standards. Standards for organic products differ among countries and act as a barrier to trade. International harmonization has been proposed. Consumers were surveyed in the United States, United Kingdom, and Canada to determine their likely attachment to existing domestic organic standards. The results suggest that consumers, even those with a preference for organic foods, have little understanding of their domestic standards and only weakly identify with them. As a result, harmonization could be pursued. Agribusiness firms that are interested in harmonization to expand their access to export markets should promote the development of a new international standard rather than harmonization to one of the existing domestic standards.     

Farmers' Acceptance of the Organic Certification System in Germany: A Partial Least Squares Model

The institutional framework of the certification scheme is a crucial factor in the future success of the organic market. Increasing complexity and a couple of scandals indicate that current control structures might be insufficient. A better understanding of farmers' attitudes is necessary to increase acceptance and to guarantee the longer term success of the organic certification system. By means of a conceptual framework based on the technology acceptance model, an investigation was conducted into acceptance of the organic certification system in Germany. The empirical basis of the study was a survey conducted among organic farmers in Germany. Partial least squares was used as a multivariate analysis technique to estimate the parameters of the proposed causal model. The findings indicate that the majority of farmers accept the present organic certification system but are not convinced of its cost-benefit relationship.     

The Influence of Trust and Attitudes on the Purchase Frequency of Organic Produce

Growth in organic food sales is mainly due to consumers becoming more aware of health issues and environmental concerns. Understanding the drivers of organic consumption is crucial to predict future market outcomes. In this analysis, the authors expand previous research by including general and institutional trust variables in addition to consumer attitudes to examine organic food purchases. Food production is unobservable and hence, consumers need to exhibit trust with respect to organic production and certification. A bivariate ordered probit model applied to U.S. survey data confirms that organic purchases are determined by health, nutrition, and taste. In some cases, general trust and trust in media are statistically significant. Trust in institutions that are involved in the organic certification process is not statistically significant. A hierarchical cluster analysis grouping consumers based on trust and attitudes shows that (dis)trust in the organic certification and supply chain does not hinder organic food market growth.     

The Influence of Consumer Characteristics and Attitudes on the Demand for Organic Olive Oil

Abstract

The aim of the present study is to examine consumer factors that affect the demand of organic olive oil (socioeconomic characteristics as well as attitudes towards organic products, food safety and the environment). Heckman approach for single equation procedure was applied in order to (1) identify the profile of regular buyers of organic olive oil based on the aforementioned factors and (2) to estimate income elasticity for the same product. Results indicate that the demand for or ganic olive oil is strongly affected by socioeconomic characteristics such as income size and occupation status, and to a lesser extent by attitudes towards organic products, food safety and the environment.     

The restructuring of Italian agriculture and its impact upon capital–labour relations: Labour contracting and exploitation in the fresh fruit and vegetable supply chain of the Lazio Region,Central Italy

Labour contracting is anywhere on the rise globally, even in fully developed capitalist countries. Far from being an anomaly in the smooth everyday functioning of the economy, contractors are a crucial node in facilitating and ensuring global capital's control over local labour regimes. This article uses a global value chain perspective to investigate the re‐emergence of gangmasters and gang labour in the agricultural sector of Lazio, Central Italy. It analyses the fruit and vegetable supply chain formation and configuration in the Lazio Region with the aim of identifying the underlying processes leading to the creation of gangmasters by capital to have a cheap and disposable, especially migrant, labour force. It also intends to give a more nuanced understanding of labour contracting in this context.     

A Belief-Preference Model of Choice for Experience and Credence Goods

We develop a methodology addressing the issue of confounded beliefs and preferences in models of discrete choice. First, we formalise the theoretical framework and logical underpinnings of a belief-preference model of choice for experience and credence goods, where subjective beliefs relate to uncertain product quality. We then present the experimental procedure within the context of an online choice experiment studying consumer food preferences. The empirical strategy leverages information from a quality sorting task to identify and estimate beliefs, while choice data are used to recover preferences. By conditioning product choices on predicted quality perceptions, the issue of endogenous beliefs is resolved.     

东北地区土壤活性有机碳对水热梯度变化的反映S152.4+2S153.6

基于样区20年气象资料统计结果和2006年土壤有机碳实测值,分析了东北样区内土壤活性有机碳各组分的空间分布格局及其与年均温(t)、降雨量(p)、有效积温和p/t(降雨量/年均温)之间的关系。结果表明:样区内土壤活性有机碳各组分沿纬度呈现出南低北高的分布趋势;活性有机碳各组分与土壤有机之间具有显著的正相关性;活性有机碳组分之间具有较强的相关性;活性有机碳各组分与气候因素之间存在良好的相关性。活性有机碳各组分与年均温之间的相关性大于活性有机碳各组分与降雨量之间的相关性。     

Factors Influencing Organic and Fair Trade Coffee Growers Level of Engagement with Cooperatives: The Case of Coffee Farmers in Mexico

We study the factors influencing the percentage of organic and fair trade certified coffee sold through a cooperative by growers of five cooperatives in Mexico. The percentage of coffee sold through the cooperative was used as a proxy of growers’ engagement with a cooperative. Using factor analysis and a fractional probit regression, we evaluated the proposition that the level of engagement can be explained by transaction cost economics, social norms and connections, and farmer and farm business characteristics. We found that farm size, uncertainty regarding cooperative time of payment to the members and cooperative commitment on price to be paid negatively influence the level of engagement. In contrast, asset specificity, relational commitment, and price have a positive impact on engagement. Our results may help cooperatives and policy makers to build strategies aiming to increase this level of engagement. This is relevant because lower grower engagement has been found to be positively correlated with weak performing cooperatives.     

Consumer Valuation of Environmentally Friendly Production Practices in Wines,considering Asymmetric Information and Sensory Effects

Agricultural producers and food marketers are increasingly responding to environmentally friendly cues from consumers, even though privately appropriated values associated with a range of food products commonly rank above their public‐good counterparts. Wine can be considered an ideal product to examine these issues given consumers’ highly subjective sensory preferences towards wine, and a winegrape production process that is relatively intensive in the use of chemical inputs for the control of disease and infection. Semi‐dry Riesling wines made from field research trials following environmentally friendly canopy management practices were utilised in a lab experiment to better understand preferences for environmental attributes in wine. A combined sensory and monetary evaluation framework explicitly considered asymmetric order effects. Empirical results revealed that sensory effects dominate extrinsic environmental attributes. Once consumer willingness to pay (WTP) was conditioned on a wine’s sensory attributes, the addition of environmentally friendly information did not affect their WTP; however, adding sensory information significantly influenced WTP initially based only on environmental attributes. The results confirm the idea that promoting environmentally friendly winegrape production practices would increase demand and lead to higher premiums for the products, but are only sustainable if consumers’ sensory expectations are met on quality.