Gender stereotypes in advertising: a review of current research

The purpose of this paper is to highlight the historical context of gender stereotypes in advertising and then examine the scholarship related to gender stereotypes. Gender portrayals in advertising have been examined extensively in the last five decades and still remain an important topic. Changing role structure in the family and in the labor force has brought significant variation in both male and female roles and subsequently how it is reflected in advertising. It has been noted that there is a culture lag. Sexes for a long period of time were depicted in advertising in more traditional roles. Women were presented in an inferior manner relative to their potential and capabilities, while at the same the data indicated a shift towards more positive role portrayals. The changing role of men is the area that has seen the greatest interest in the past few years. Men are depicted in advertising in ‘softer’ roles, while interacting with their children. Men are also shown in more egalitarian roles. The paper finally attempts to outline the future research direction of gender portrayals in advertising. First, research should focus on examining gender portrayals in online platforms, and find ways to modify current coding schemes to digital formats. Second, companies and the media are beginning to pay attention to a once largely ignored segment the lesbian/gay/bisexual/transgender (LGBT) consumer. Third, recent advertising has focused on the ‘empowered’ women called femvertising.     

Accounting Student Ethical Perceptions: An Analysis of Training and Gender Effects

This study examined accounting student responses to academic and accounting/business ethical vignettes and examined if gender or formal training in ethics affected their responses. The study also controlled for a student's tendency to respond in a socially desirable manner by including a social desirability response bias instrument as part of the research materials.The results indicate no general differences in responses between the students with and without formal ethical training, or between male and female students. However, comparisons between the academic and accounting/business vignettes revealed that although students perceived the unethical actions discussed in the cases similarly, they indicated they would be more likely to engage in the unethical actions in the accounting/business cases compared to the academic dilemmas.     

浅谈企业家的社会道德内涵

企业家的社会道德内涵随着社会发展而被社会要求。企业家的趋利性会掩盖其社会道德内涵,企业家经常面对社会道德困惑,企业家的社会道德缺失问题,需要对企业家进行科学管理、政府加强立法和执法监督以及转变行政考核制度等方面解决。     

Revisiting Gender Role Stereotyping in the Sales Profession

This paper revisits the issue of gender stereotypes in sales professions given new views of what makes for effective sales performance and sales management. Women's continued disadvantaged position in the sales profession is documented, and the role of gender role stereotypes in sustaining this situation in the profession is examined. The paper then turns to the newly emerging, ostensibly "pro-female", view of sales. This emphasises the importance of building and sustaining relationships – qualities that women have traditionally been stereotyped as "good" at. Despite the positive emphasis accorded to women's skills in this new sales landscape, the ethical problems which arise from constructing this debate around the issue of gender are explored. In particular, the extent to which the view of women as "good at relationships" constitutes a stereotype is examined, and the value of this stereotype for redressing women's disadvantaged position from the perspectives of justice and utility is set out. In the final part of the paper we look at potential avenues for future theory and research which may help bring into focus a new view of gender role stereotypes in sales.     

Getting to the Bottom Line: An Exploration of Gender and Earnings Quality

For stakeholders, such as investors and lenders, to appropriately assess a company’s financial performance, the reported accounting earnings must closely reflect the economic reality of the organization’s financial activity throughout the reporting period. The degree to which reported earnings capture economic reality is called earnings quality. Managers have an ethical obligation to report high quality earnings to interested stakeholders in a timely matter. Accounting research has identified conditions within an organization, such as management compensation contracts and pending litigation that can impact earnings quality. We extend this line of research by exploring whether another characteristic of an organization, gender diversity in senior management, influences the quality of reported earnings. Companies with more women in senior management are found to be more profitable and have higher stock returns after initial public offerings than those with fewer women in the management ranks. Our findings suggest that the improved bottom line for companies with more women senior executives is not produced through the management of earnings or lower quality earnings. Instead, earnings quality is positively associated with gender diversity in senior management. Gopal Krishnan is an associate professor and holds the VSCPA Northern Chapter Professorship in Public Accounting at the School of Management at George Mason University. He has published several articles on corporate governance and the role of auditors in journals such as Accounting Horizons, Contemporary Accounting Research, Journal of Accounting, Auditing and Finance and Auditing: A Journal of Practice & Theory. Linda Parsons is an assistant professor at the School of Management at George Mason University. She is the author of several papers that examine the value relevance of accounting in the nonprofit sector, especially as it impacts decision-making by donors. Her work has appeared in journals such as Journal of Accounting, Auditing and Finance, Research in Governmental and Nonprofit Accounting, and Journal of Accounting Literature.     

Gender and Export Behaviour: Evidence from Women-Owned Enterprises

This article draws on the results of a qualitative, exploratory study of 20 Australian women business owners to demonstrate how using a ‹gender as social identity’ lens provides new insights into the influence of gender on exporting and entrepreneurial behaviour. Interview data reveal perceptions of gender identity and gender relations varied and influenced the interpretations which women business owners placed on their exporting activities. Women in the study used different terms to describe exporter and entrepreneurial characteristics to those found in extant literature. A strong theme was exporting as a life-changing experience that allowed the women to grow personally as well as grow the business and succeed as exporters.     

Gender Differences in Ethical Perceptions of Salespeople: An Empirical Examination in Turkey

Researchers on gender and ethical decision-making have recently emphasized the differences between men's and women's ethical perceptions. This study is concerned with the perceptions of salespeople working in clothing and medical equipment sectors in Turkey. It regards the perceptions of colleagues of opposing genders in ethically questionable situations. The evaluation of salespeople's responses for 14 ethical scenarios indicates that there is no significant difference in ethical perception based on gender. Each gender predicted that their counterpart's response would be the same as their own. The study also examined the effects of some demographic factors as well as the firm's sector on the salespeople's ethical perceptions and found that there are both differences and similarities in detail between genders of salespeople within ethically questionable situations.     

From founder to CEO: An entrepreneur's roadmap

Many entrepreneurs aspire to build an exceptional company, reap the rewards, and retain the CEO position at the end of the journey. Launching the startup is only the first step. The period of transition during which a startup grows up and becomes a scalable business is arguably the most critical time in the life of an emerging firm. I summarize the challenges of this period in a framework—the eight hurdles of transition—that outlines the essential steps in the evolution from a nascent startup into a disciplined organization capable of sustained and profitable growth. As the company engages the eight hurdles, the entrepreneur who aspires to retain the top position must embark on a parallel journey of personal and professional growth: the transition from founder to CEO. The skills, motivations, and behaviors that make a good entrepreneur are not the same as those required to lead a high growth organization. Using the literature and five scenarios from personal experience, I summarize the most commonly cited reasons for CEO replacement. Some are beyond the founder's control; most are not. I identify five shifts in perspectives and behaviors essential to retaining the CEO position and provide practical guidance for developing the founder's leadership capabilities.     

Ouyang Riping： A Hero Besides Entrepreneur

A bout fifty years ago. a baby＇s cry broke the sky of quietness, in a small and beautiful town of Hunan province, which surroundcd by green hills and clear water. Though his .birth brought his family great happiness and hope just as any new life, nobody knew that the little boy would get great achievement when he grow up. even start his business oversea, and earn international honor. Let＇s share with you the entrepreneur Ouyang Riping＇s story, which may insights thcsc people who want to succeed and complete oneself in favorite condition or adversity rather leave things to so-called fate.     

中国性别工资不平等的国外研究综述

通过回顾改革开放后性别工资不平等的研究文献,发现由于人力资本的回报特征,市场化使得性别工资差别加大,而且城市性别工资差别要比农村性别工资差别小,由性别工资歧视引起的工资不平等也小于工资差异,市场竞争力度的加大并没有减小性别工资不平等。目前,现有的文献只是对少数地区、少数人的性别工资不平等进行了研究,迫切需要大范围的实证研究以探寻经济改革对性别工资不平等的影响。     

从“行商”到“坐贾”:基于商业集群视角的分析

按照经营方式的不同,商人可以分为行商和坐贾两种,行商的历史要早于坐贾。根据商业集群形成的模型,本文分析了在不完全信息条件下商人由行商向坐贾转变的原因:消费者的最优选择是从商业集群处开始搜寻理想的商品,坐贾的出现进而形成商业集群,可以有效降低行商因机会主义行为给消费者带来的损失。     

不同层级性别多样性变量和离职意图关系的实证研究

在对国外多样性研究做出总结的基础上,考查了不同层级性别多样性变量对于员工离职意图的影响,在对298个样本作统计分析后,发现高层以及基层管理者性别多样性变量对离职意图有显著影响作用,这就为影响离职意图的前因变量中引入了性别多样性变量。     

Gender identity and brand incongruence: when in doubt,pursue masculinity

Gender identity is the extent to which an individual identifies with masculine or feminine personality traits. Sex roles in Western societies continue to evolve, so this research examines the developing relationship between gender identity and consumer responses to gendered branding. Grounded in self-congruency theory [Sirgy, M. J. (1982). Self-concept in consumer behavior: A critical review. Journal of Consumer Research, 9, 287–300], the present research reports an experiment that supports a congruence relationship between gender identity and brand response. Masculine consumers prefer masculine brands. The results also show incongruent brand rejection where masculine consumers react negatively to feminine brands although feminine consumers are more accepting of masculine brands. Further, the results suggest that gender identity is a more effective dimension for customer segmentation than biological sex. Overall, the results suggest that masculine brands are more effective than other gendered brand profiles for masculine, feminine, and androgynous consumers.     

’E’ entrepreneurial SMEs: An Irish study of micro and macro influences

Internet-based technologies are strategically guiding the organisation of tradeable services through the development of flexible organisational structures at national and international level. Specifically for knowledge intensive business services, tasks can be mediated via technology rather than by direct physical engagement, providing enterprises with the opportunity for extensive market coverage. Many academic and political ideals thus assume that entrepreneurs have the ability to intuitively recognise technologically innovative opportunities and have the confidence to act on them. The main aim of the paper is to present the findings of a recent empirical study of Irish (Northern Ireland and the Republic of Ireland) knowledge-intensive service sector firms and shed some light on recent thinking in relation to ‘e’ entrepreneurial micro and macro-level influences. The micro-level findings reveal a relatively high level of ‘e’ entrepreneurial orientation and motivation. However, from a macro-level perspective, the overall conclusion is that firms in both regions of Ireland could benefit from a system that cultivates a more inclusive, networked and balanced regional innovation system, to foster technology-innovation led enterprise.     

An Examination of the Association Between Gender and Reporting Intentions for Fraudulent Financial Reporting

We report the results of a study that examines the association between gender and individuals’ intentions to report fraudulent financial reporting using non-anonymous and anonymous reporting channels. In our experimental study, we examine whether reporting intentions in response to discovering a fraudulent financial reporting act are associated with the participants’ gender, the perpetrator’s gender, and/or the interaction between the participants’ and perpetrator’s gender. We find that female participants’ reporting intentions for an anonymous channel are higher than for male participants; the fraud perpetrator’s gender and the interaction with participants’ gender were not significantly associated with anonymous channel reporting intentions. Neither of the two factors nor the interaction between the two factors was associated with reporting intentions to a non- anonymous reporting channel. Results from an additional analysis indicate that male and female participants differ in the extent to which they judge the reduction in personal costs of an anonymous reporting channel compared to a non-anonymous reporting channel and that the reduction in personal costs mediates the relationship between participant gender and anonymous reporting intentions.     

The Influence of Nationality and Gender on Ethical Sensitivity: An Application of the Issue-Contingent Model

When a member of an organization has to make a decision or act in a way that may benefit some stakeholders at the expense of others, ethical dilemmas may arise. This paper examines ethical sensitivity regarding the duties to clients and owners (principals), employees (agents), and responsibilities to society (third parties). Within this framework, ethical perceptions of male and female managers are compared between the U.S. and Turkey – two countries that differ on power distance as well as the individualism/collectivism dimensions. Our results show that ethical sensitivity varies depending upon whether the interests of principals, agents, or third parties are affected by a given ethical dilemma. We also find that, contingent upon the principal-agent–society relationships, the nationality and gender of the decision-maker influences ethical sensitivity. Can Simga-Mugan is a Professor of Accountancy at Department of Business Administration of Middle East Technical University, Ankara, Turkey. She received her Ph.D. in accountancy from University of Illinois-Urbana-Champaign. Her current research interests are ethics, international financial reporting issues, manipulation in the stock market and effect of news on the stock market. Bonita A. Daly, Ph.D., is an Assistant Professor of Accounting in the School of Business, University of Southern Maine in Portland, Maine. She teaches auditing and financial accounting to both undergraduate and graduate students. Dr. Daly also teaches business ethics in continuing education programs for practicing accountants. Her research on the accounting profession has appeared in Critical Prespectives on Accounting, Accounting, Organizations, and Society, and the St. Johns Law Review, among others. Dilek Onkal is a Professor of Decision Sciences and is currently the Acting Dean of the Faculty of Business Administration at Bilkent University, Turkey. She received a Ph.D. in Decision Sciences from the University of Minnesota, and is doing research on ethics judgements, risk perception, risk communication, and judgmental forecasting. Lerzan Kavut is an Associate Professor at Faculty of Business Administration of Istanbul University. She has received her B.A. and Ph.D. from Istanbul University. Her current research interest is in the area of behavioral auditing.     

反垄断法:基于法经济学视角的解析

竞争是市场经济的本质属性和基本特征,发展市场经济不能不竞争又不能乱竞争。垄断的实质是限制价格在市场经济中合理调节生产和优化配置资源的功能,违背了法律的基本价值——自由、效率和公共利益的要求。反垄断法的价值目标是维护市场机制的正常运转,有效发挥其优化配置资源的功能,提高社会总体福利,保护公共利益。反垄断法和反不正当竞争法相辅相成,我国制定《反垄断法》的主要目的是通过对竞争的维护有效发挥市场机制优化配置资源的功能,提高社会总体福利。     

健康性别不平等与政府卫生预算的社会性别分析

从社会性别的角度分析了我国不同性别之间的健康需求、预算配置和服务受益情况。（1）我国女性人口卫生服务需求高于男性,且经济欠发达地区女性卫生服务利用受到一定程度抑制;（2）性别问题并非当前预算体制下卫生预算分配的主要关注点,但目前已有促进两性平等利用卫生服务的实际行动和措施;（3）在当前公共卫生投入政策下,两性公共卫生服务受益差异不明显。（4）现有统计信息系统大多不归集分性别资料,尤其是预算数据,因此尚无法对政府卫生预算开展深入的性别分析。要推进性别预算观念和分性别统计工作,逐步建立和完善我国的性别预算框架和操作规范．将社会性别纳入健康政策主流,使健康政策和政府卫生预算增加社会性别公平。     

跨国零售与我国供货商矛盾:政策角度的剖析

零售业是一个国家引导生产、促进消费的重要经济领域.零售业的采购行为会影响上游制造业产品的定价和交易量.我国零售业的过度开放为拥有巨大资本实力和丰富经营经验的跨国零售的进入与扩张提供了极大的便利.外资政策制定与跨国零售相对市场优势地位形成、流通政策缺陷与跨国零售不规范行为密切相关.认为政策重点应该从"数量"转移到"质量"、增加"选址"等方面的政策内容,并保障政策执行.