Consumers' Trust in a Brand and the Link to Brand Loyalty

Brands are important in the consumer market. They are the interface between consumers and the company, and consumers may develop loyalty to brands. This study proposes that trust in a brand is important and is a key factor in the development of brand loyalty. Factors hypothesized to influence trust in a brand include a number of brand characteristics, company characteristics and consumer-brand characteristics. Respondents representing a broad spectrum of Singapore consumers were surveyed. The findings reveal that brand characteristics are relatively more important in their effects on a consumer's trust in a brand. The results also show that trust in a brand is positively related to brand loyalty. Marketers should, therefore, take careful consideration of brand factors in the development of trust in a brand.     

A FIRST‐ORDER BSPDE FOR SWING OPTION PRICING: CLASSICAL SOLUTIONS

In a companion paper, we studied a control problem related to swing option pricing in a general non‐Markovian setting. The main result there shows that the value process of this control problem can uniquely be characterized in terms of a first‐order backward stochastic partial differential equation (BSPDE) and a pathwise differential inclusion. In this paper, we additionally assume that the cash flow process of the swing option is left‐continuous in expectation. Under this assumption, we show that the value process is continuously differentiable in the space variable that represents the volume in which the holder of the option can still exercise until maturity. This gives rise to an existence and uniqueness result for the corresponding BSPDE in a classical sense. We also explicitly represent the space derivative of the value process in terms of a nonstandard optimal stopping problem over a subset of predictable stopping times. This representation can be applied to derive a dual minimization problem in terms of martingales.     

Is the international propagation of financial shocks non-linear?: Evidence from the ERM

This paper tests for the presence of non-linearities in the propagation of devaluation expectations among the countries that were members of the Exchange Rate Mechanism of the EMS. We show that whenever it is possible to estimate a model for financial interdependence, a full-information technique to detect such non-linearities is more efficient than the limited-information estimator proposed, in a similar context, by Rigobon (2000). This happens, in particular, when the periods of market turbulence are relatively short. Our evidence suggests that non-linearities in the propagation of devaluation expectations were a general phenomenon in the ERM. Normally the non-linearity amounts to a stronger effect in the same direction, but sometimes, as in the Dutch case, it implies a significant effect in the opposite direction: evidence of flight-to-quality.     

How do interorganizational and interpersonal networks affect a firm's strategic adaptive capability in a transition economy?

This paper examines the effects of a firm's interorganizational network characteristics and a CEO's interpersonal network ties on a firm's strategic adaptive capability in a transition economy. Using a unique survey dataset of 250 Chinese firms, the paper focuses on the compositional diversity of a firm's interorganizational network and the structural holes in a CEO's interpersonal network. The results show that an interorganizational network that is diverse in composition and an interpersonal network that is rich in structural holes have significantly positive effects on a firm's strategic adaptive capability in China's transition economy. However, a negative interaction effect occurs between interorganizational network diversity and interpersonal network structural holes. The results suggest that managers simultaneously consider both the individual and joint effects of interorganizational and interpersonal network characteristics when developing firm strategies.     

高新技术企业综合评估系统研究

对高新技术企业的评估是一项非常重要的工作,因为它直接关系到对高新技术企业投资的成功与否。根据我国实际情况,结合国内外已有的研究成果,运用AHP法建立高新技术企业评估指标体系,并且利用模糊数学建立高新技术企业综合评估模型,旨在较好地解决对高新技术企业评估的问题。     

Moving towards consumer involvement in maternity services in the north‐east of Ireland

This article uses a case‐study approach to focus on developments in maternity services in the north‐east of Ireland where there is occurring a planned move towards active consumer involvement. In a country with a poor record of consumer involvement, this is a very welcome and innovative development. The Health Service in Ireland is in crisis, characterized by a very prolonged and difficult restructuring, extreme difficulties in recruiting and retraining staff, lack of resources, long waiting times in accident and emergency units with the media reporting daily counts of those left lying on trolleys for extended periods. The north‐east of the country has been affected by the closure of two maternity units in Monaghan and Dundalk. The region has been rocked in recent years by a major health scandal with a long‐serving obstetrician being struck off the medical register for carrying out an excessive number of caesarean hysterectomies. Out of this, there is emerging an innovative woman‐centred maternity service in the north‐east of the country. This article evaluates these developments with a particular focus on consumer involvement.     

Meta-Analysis in Advertising Research

Meta-analyses have become increasingly popular in many fields of the social sciences, including advertising research. The results of meta-analyses attract substantial interest from both scholars and practitioners, as indicated by high citation numbers and widespread dissemination in the media. By summarizing results drawn from a set of studies concerning a specific topic, and by discovering and explaining consistencies and inconsistencies within those results, meta-analysis is an essential step in the process of knowledge accumulation, theory building, and theory testing in science. Many developments in the last years have contributed to the advancement of the method, but they have appeared in disparate literatures. Furthermore, each discipline applies the method in a particular way that corresponds to the major research traditions in a field. However, no attempt to introduce the method to advertising researchers is available. The purpose of this article is therefore to provide a comprehensive overview of the meta-analysis method to advertising researchers that describes the procedures commonly applied in advertising research, that provides a better understanding of the method and evaluation criteria for judging the quality of meta-analyses, and that serves as a starting point for advertising researchers who are interested in conducting a meta-analysis.     

What Do Current Account Reversals in OECD Countries Tell Us About the US Case?

This study examines macroeconomic developments around reversals in current account deficits in 29 OECD countries over four decades and draws some inferences for the present US deficit. Estimates of a probit model indicate that the deepness of the deficit itself, absence of spare production capacity and a beginning real depreciation are factors that increase the likelihood of a current account reversal in the following year. For the US each of these three indicators of a reversal are now on, making a near reversal probable. Over the past 40 years half of the current account deficit reversals in the OECD area were followed by a recession in the countries concerned.     

A capital-budgeting decision—The case of a multinational corporation operating in high-inflation countries

The situation considered is one in which a parent company based in the United States is making capital-budgeting decisions for a subsidiary operating in a high- inflation country. A numerical example of a lease vs. borrow problem is used to demonstrate the difficulties that are introduced in applying the standard solution to the problem in such a situation. It is shown that because of the existing tax code, inflation affects both the cash flow of a project and the discount rate. Thus, a correct analysis should consider all factors affected by inflation in order to reach the right decision.     

Two-Tier Store Brands: The Benefic Impact of a Value Brand on Perceptions of a Premium Brand

A recent trend in the retail industry is the emergence of multi-tier store brands. In the current article, we contrast consumers’ expectations in a retailing context in which a single store brand is present to one in which two store brands are offered in the same category. We propose that when a retailer offers a single store brand, consumers expect it to be of lower quality even when it is described as a premium brand. On the other hand, quality perception of a premium store brand increases in the presence of a value store brand. Importantly, quality perceptions of a value store brand are not affected by the presence of a premium store brand. In two studies we find support for our hypotheses showing the benefic impact of a value store brand on quality perceptions of a premium store brand.     

Virtual Product Placement as a New Approach to Measure Effectiveness of Placements

Product placement is a fast growing multi-billion dollar industry, yet measures of its effectiveness, which influence the critical area of pricing, have been problematic. Past attempts to measure the effect of a placement and, therefore, provide a basis for pricing of placements, have been confounded by the effect on consumers of multiple prior exposures of a brand name in all marketing communications. Virtual product placement offers certain advantages: as a tool to measure the effectiveness of product placements; as assistance with the problem in the lack of audience selectivity in traditional product placement; as a testing of different audiences for brands; and in addressing a gap in the existing academic literature by focusing on the impact of product placement on recall and recognition of new brands.     

Determinants of Economic Units Creation in the Period 1985--93: The Case of the Manufacturing Industry in CAPV

This article attemps to highlight the factors that condition the creation of economic units of different dimensions in the manufacturing industry of the Autonomous Community of the Basque Country (CAPV) during the period 1985--93. We conclude that more establishments are created, particularly those of a small dimension, in sectors in which smaller economic units have a higher advantage in costs vis-à-vis those of a larger dimension, in sectors which are more profitable, with a larger proportion of subcontrating firms, with a lower degree of concentration and of technological intensity and in which entities external to the firm have a heavier wheight in R&D activities.     

Trade Causes of the Asian Crisis: The Malaysian Experience

Prior to the onset of the Asian financial crisis there was a deterioration in the external trade position of most countries that were affected by the Asian currency crisis. However, little is known about why this occurred. This paper aims to identify the causes of a slowdown in export growth in Malaysia. While misaligned exchange rates have been widely cited as a cause of the slowdown in East Asia; in the Malaysian context at least a vulnerability to the downturn in the electronic cycle could also be a major factor leading to poor export performance. Using the US/yen dollar rate as a proxy for exchange rate misalignment and US total new orders for electronics as a proxy for global electronics demand, cointegration analysis was used to establish the likely causes of a slowdown in Malaysia's export performance. The empirical evidence suggests that the coincidence of exchange rate misalignment with a downturn in the global electronics demand cycle was responsible for the sharp deterioration in export performance.     

How price increases affect future purchases: The role of mental budgeting,income, and framing

This article suggests that mental budgeting processes provide afurther understanding of how and to what degree price increases negatively affect a customer's future purchase behavior in a particular category of expenses. Furthermore, the authors analyze how customer income and different price presentation tactics alter this reaction. Results of two experimental studies using both students and non‐students show that customer income attenuates the negative effect of a price increase on the likelihood of a future purchase in a particular expense category. As an underlying mechanism, the influence of customer income on future purchase behavior is partially mediated by the degree to which customers engage in mental budgeting. Moreover, mental budgeting strengthens the negative effect of a price increase on a future purchase in the same category of expenses, whereas it does not alter the effect of a price increase on a future purchase in another category. Finally, the framing of a price increase as a percentage versus in absolute terms leads to a lower likelihood of a future category purchase. © 2009 Wiley Periodicals, Inc.     

析浙江破解中小企业贷款难题的理论价值

中小企业贷款难是各国经济发展中一个带有普遍性的经济难题,多年来一直困扰着各国政府、经济学界和企业界。中小企业贷款难并非只是一个理论难题,而是一个实践命题,需要在诸多市场经济理论的指导下积极进行实践创新。近年来浙江围绕缓解中小企业贷款难进行了一系列卓有成效的实践,在现行市场经济体制下许多方面都具有创新意义,有较高的理论价值,值得政府、金融机构、中小企业以及经济学界借鉴。     

The Effects of Learning on Relationship Value in a Business Network Context

ABSTRACT

In today's intense global competition, a firm's ability to learn from its networks of business relationships is an important source of sustainable competitive advantage. Learning in a network of relationships involves a constellation of resource linkages among business partners tied together by interconnected resources. This has the potential of increasing the relationship value of a firm in terms of knowledge created through interactions among firms in the business network. Prior research has not yet examined the effects of learning in and through relationships in a business network context. Interdependence of firms in business networks gives rise to learning effects of adaptation and coordination that can have implications for relationship value. An empirical study of 215 business relationships from a network of nine high-technology companies in the United Kingdom shows that learning in and through relationships as a result of interactions and resource interdependencies in networks of relationships has a positive effect on a firm's relationship value. Furthermore, an understanding of the network context through interactions among firms facilitates learning and development of the firm's learning capabilities that enhance relationship value.     

The saving rate and the upgrade of the trade commodity structure in developing countries: A dynamic H–O model under an oligopolistic market structure

This paper constructs an oligopolistic dynamic Heckscher–Ohlin (H–O) model of a small open economy to analyze the relationship between the saving rate and the upgrade of the trade commodity structure. The analysis shows that the saving rate determines the trade commodity structure of a country in the long-run equilibrium. Furthermore, a developing country with a low capital–labor ratio in the initial state will change from exporting labor-intensive goods in the initial state to exporting capital-intensive goods in the long-run equilibrium if it has a higher saving rate, and this upgrade of trade commodity structure has a social welfare effect under an oligopolistic market structure. The effect of trade policy on the upgrade of the trade commodity structure is uncertain in our model; therefore, a high saving rate is the irreplaceable driving force for trade commodity structure upgrades in developing countries.     

Consumers and deregulation of the electricity market in Germany

Against the backcloth of EU regulation, this note looks at the “politics of necessity” regarding electricity provision in Germany. Electricity as a case is chosen because its provision has been undergoing a profound process of liberalisation and deregulation, and there is a considerable amount of experience with the chances and pitfalls of liberalisation in this sector. Secondly, electricity is a network industry and a natural monopoly subject to systematic market failure, which calls for regulation. The paper starts out with a closer look at the consumer as an actor in the regulation process, proposing a three-role model of the consumer as a market player, as a citizen, and as a micro-producer in households and networks. In these roles, consumers take on different social and political identities; they are affected differently by (de)regulation of essential services and have different options for reacting to quality and price issues. It then describes the legal state and the development of deregulation in the electricity sector in Germany. Selected empirical data are presented, and consumer policy implications are drawn.     

The impossibility of corporate ethics: for a Levinasian approach to managerial ethics

The moral philosophy of Levinas offers a stark prospectus of impossibility for corporate ethics. It differs from most traditional ethical theories in that, for Levinas, the ethical develops in a personal meeting of one with the Other, rather than residing in some internal deliberation of the moral subject. Levinasian ethics emphasises an infinite personal responsibility arising for each of us in the face of the Other and in the presence of the Third. It stresses the imperious demand we experience to be open to, prepared for and impassioned with that which we may not know, or recognise, about ourselves or about the Other. Such a demand transcends our intellectual and/or rational potential; it involves us in a carnal and somatic bodily experience of otherness. If we are to speak of Levinasian ethics in a business context, it cannot be a matter of corporate ethics but only a matter of individual managerial ethics. What such an ethics would be like is yet to be outlined. This paper proposes a series of questions and suggestions that will explicate some key terms of a practice organised around a Levinasian vocabulary of otherness, responsibility, proximity, diachrony and justice.