基于概念格的知识获取

概念是人类进行知识表达的一种手段。数据库知识发现的过程就是将数据库中蕴含的知识形式化为有用概念的过程。而概念格正是从数据中进行概念发现的有力工具,用来发现数据中隐藏的知识模式。基于概念格理论提出了一种从形式背景中获得所有形式概念的算法,并根据构建的概念格提取蕴含规则。     

Semantic Process Modeling – Design and Implementation of an Ontology-based Representation of Business Processes

An extension of process modeling languages is designed which allows representing the semantics of model element labels which are formulated in natural language by using concepts of a formal ontology. This combination of semiformal models with formal ontologies will be characterized as semantic process modeling. The approach is exemplarily applied to the languages EPC (Event-driven Process Chain), BPMN (Business Process Modeling Notation) and OWL (Web Ontology Language) and is generalized by means of an information model. The proposed formalization of the semantics of individual model elements in conjunction with the usage of inference engines allows the improvement of query functionalities in modeling tools and enables new possibilities of model validation. The integration of the approach in the IT-based work environments of modelers is demonstrated by a system architecture and a prototypical implementation. Evidently, advantages in the areas of modeling, model management, IT-business alignment, and compliance can be achieved by the application of modeling tools augmented with semantic technologies.     

组织内部知识共享影响因素研究与分析

知识共享是组织内部知识管理的重要环节,是企业持续成长的关键和持续竞争优势的源泉。知识共享包括知识发送和知识接受两个过程,由知识拥有者和知识接受者共同完成,其中共享知识特征,知识提供方特征,知识接受者特征,知识共享情境特征,团队知识共享文化、知识共享机制等是影响知识共享的主要因素。     

Relational Norms in Interfirm Exchanges: From Transactional Cost Economics to the Service-Dominant Logic

Purpose: This article investigates the implication and importance of the service-dominant (S-D) logic to the increasingly relevant study and practice of Interorganizational relational exchange. It points out that relational exchange theory (norms) is an earlier reflection of the S-D logic. Recognizing a need for the transactional cost economics (TCE) framework to address bilateral or hybrid types of exchanges, marketing channel researchers have for over twenty years incorporated relational exchange theory (RET) and TCE to investigate problems of formal contract, environmental uncertainty, power/dependency, and opportunism. However, some theoreticians view relational modes of exchange to be broader in scope than that studied within TCE. We propose a conceptual framework that incorporates TCE constructs with S-D logic principles in order to provide a rich contemporary guide for future relational exchange research and practice.

Methodology/Approach: We first expose the essential elements of the S-D logic and describe relational exchange theory and the problems generated by TCE. Database searches reveal a continuous stream of fifty empirical studies between 1988 and 2009 in which Macneil's relational norms were operationalized in the context of interfirm exchanges. The studies are analyzed from the viewpoint of TCE and the emerging S-D logic. The empirical findings were also discussed in terms of their contribution to validating a fundamental premise of the S-D logic. Subsequently, using S-D logic's conception of operant resources, we suggest several avenues for developing questions and conducting future relational norms research.

Empirical Findings: The findings validate the fundamental assumption of S-D logic, that relational exchange is instrumental in the co-creation of value (exchange performance) whether service is rendered directly or indirectly through goods or a combination of both. Exchange performance is better when the formal contract exists within a relational context. Relational exchange is effective in contexts of both high and low environmental uncertainty, may attenuate the negative effects of power/dependency differences and mitigate opportunistic behavior.

Originality/Value/Contribution: This article is a comprehensive review of relational norms research. It links the empirical findings conducted within the combined conceptual approaches of relational exchange theory and the TCE framework. It provides a comprehensive discussion of the essentials of the S-D logic and its compatibility with previous relational norm research. It outlines an S-D logic inspired framework for future research linking operant resources (knowledge, skills, and technology) to relational norms, facilitators of service-for-service, and value co-creation in interorganizational exchange networks.     

正式与非正式知识搜索、知识属性与产品创新

基于正式、非正式搜索的视角,以217家浙江中小型制造企业为样本,研究外部知识搜索对产品创新绩效的影响机制。实证结果表明：正式和非正式搜索对产品创新绩效均具有显著的正向影响,而知识缄默性正向调节正式搜索和产品创新绩效之间的正向关系,负向调节非正式搜索与产品创新绩效之间的正向关系;技术复杂性负向调节非正式搜索与产品创新之间的关系。上述发现确认了外部知识搜索在中小企业创新活动中的重要作用,同时也从知识属性角度识别了影响外部知识搜索效能的重要情境条件。     

Toward a Knowledge-Based Conceptualization of Internationalization

This conceptual paper contributes to the internationalization literature in response to previous criticisms by enabling the integration of apparently contradictory strands of the literature and incorporation of the potential role of the Internet. Knowledge is at the core of received wisdom on internationalization. This is consistent with the notion that internationalization represents an innovation of the firm and often entails decision-making under conditions of uncertainty, for both of which knowledge is vital. Given the link between knowledge and internationalization, apparent tensions in the literature can be resolved by recognizing its different types, consequently varying roles and diverse sources. Furthermore, network relationships—of growing significance in the literature—yield social capital, which in turn leads to knowledge acquisition and creation; thus it is worthwhile to integrate knowledge and social capital perspectives. Finally, consistent with the knowledge-based approach adopted in the paper, the application of Internet technology is conceptualized in terms of information effects viz., information dissemination, acquisition and sharing which could lead to, respectively, enhanced internationalization, knowledge and social capital.An earlier version of this paper was presented at the 2004 Academy of International Business Conference in Stockholm and the 2003 European Academy of International Business Conference in Copenhagen; the author thanks the respective discussants, Professors Jongmoo Jay Choi and Jan-Erik Vahlne, for their encouraging and helpful comments     

Decision making and decision aiding: Defining the process,it representations,and support

We present a formalized account of decision making as a multistep process that involves several classes of participating entities. The purpose of this article is to lay the foundations for a conceptual framework in which decision support systems can be placed. A series of increasingly formal representations of the decision problem are developed, from a mental model conceived by the decision maker to a knowledge base that may be used in a decision support system. The reformulations of the decision problem lead us to contemplate different forms of support: for mental models, for formal models (this includes supporting measurement and representation), for solution, and for communication.     

电子商务的企业应用及其技术环境研究

电子商务主要是围绕着企业的经营管理活动来开展的,企业供应链模型概括了与企业的经营管理活动有关的主要角色和活动。从供应链角度研讨电子商务的企业应用,就必须深入探讨XML(可扩展标记语言),作为标准交换语言在电子商务中担负起描述交换数据作用的相关技术以及电子商务所必需的软硬件环境。     

Customer Participation and Project Performance: The Mediating Role of Knowledge Sharing in the Chinese Telecommunication Service Industry

Purpose: Extant literature has devoted more attention to customer value co-creation and knowledge sharing, not only in business-to-customer (B2C) markets, but also in business-to-business (B2B) markets. This study explores and examines the antecedents and consequences of customer knowledge sharing in the context of B2B markets by applying the motivation-opportunity-ability (MOA) framework.

Methodology/Approach: This empirical study involves two structured surveys of project managers from both suppliers (n = 213) and customers (n = 312), which were conducted in the context of the Chinese telecommunication service industry. The conceptual model of this study was subsequently tested by developing Partial Least Squares (PLS) based structural equation models.

Findings: It was found that customer knowledge sharing is facilitated by four MOA factors: customer orientation, customer perceived benefits, customer socialization, and customer technological capability. It was determined that knowledge sharing has a direct and significant effect on project performance. Furthermore, the study revealed that such relationships vary across suppliers and customers.

Research Implications: This study extends the existing research stream of interfirm knowledge sharing by examining the antecedents and consequences of customer knowledge sharing from dual perspectives of customers and suppliers, and sheds light on the benefits of customer knowledge sharing. The dyadic perspective embodied in this design facilitates our understanding and management of knowledge sharing between organizations.

Originality/Value/Contribution: This article provides an important contribution to the existing literature of customer knowledge sharing by revealing how to effectively facilitate interorganizational knowledge sharing, particularly knowledge from customers to suppliers, and discovers conditions under which customers are more likely to exchange information, and share knowledge with their suppliers from the dyadic perspective.     

Global retailers and logalization: ‘thinking locally and acting globally’

Abstract

This research provides theoretical rationale to explain how global retailers are able to harvest multiple ideas from diverse host-markets and add relevant new ideas into a standardized retail mix that is rolled out globally. To capture this bottom-up harvesting of local information embedded in host-markets, this study adopted the term ‘logalization’ from the economics literature and applied the absorptive capacity framework. Under the activation of absorptive capacity, host-market subsidiaries play a critical role in acquiring and assimilating relevant knowledge from the host market and disseminating it to headquarters. The home-country headquarters (HQ) then transforms relevant knowledge into an innovative standardized retail mix to exploit at the global level. The concept of ‘logalization’ differs from ‘glocalization’ found in the literature; glocalization incorporates the local context to establish a strategy at the local level, while logalization uses local information as a resource to develop a standardized strategy at the global level. The development of propositions is informed by semi-structured interviews with 10 managers employed by global retailers. By illustrating the logalization orientation, this research describes how global retailers can create an innovative retail mix by exploiting heterogeneous information from various host-markets to create and sustain a competitive advantage in the global market.     

Knowledge transfer in the context of buyer–supplier relationship: An analysis of a supplier's customer portfolio

In the context of buyer–supplier relationship, the present study will not only analyse the role of formal and informal mechanisms to transfer knowledge but also the direct and moderating effect of trustworthiness, as relational dimensions, to understand how customers acquire knowledge from suppliers. The results related to a sample of 105 customers belonging to a medium-sized Italian manufacturer's customer portfolio show that both formal and informal transfer mechanisms positively impact knowledge acquisition. Trustworthiness positively moderates the effect of informal transfer mechanisms and negatively moderates the effect of formal transfer mechanisms on knowledge transfer. Some considerations regarding the customer portfolio are suggested to enhance our understanding of the effectiveness of knowledge transfer mechanisms in relation to different trustworthiness contexts.     

Aggregation of Individual Preference Structures in Ahp-Group Decision Making

This paper presents a new procedure, to which we have given the name Aggregation of Individual Preference Structures (AIPS), whose objective is to deal with multiactor decision making when using Analytic Hierarchy Process (AHP) as the methodological support. This procedure incorporates ideas similar to Borda count methods and transfers to the case of preference structures the principle of aggregation employed in the two approaches traditionally followed in AHP-group decision making (aggregation of individual judgments and aggregation of individual priorities). The new aggregation method allows us to capture: (i) the richness of uncertainty inherent to human beings; (ii) the vision of each decision maker within the context of the problem; (iii) the interdependencies between the alternatives being compared and (iv) the intensities of the preferences that each decision maker gives to these interdependencies. From the preference structure distribution associated to each decision maker, this new approach (AIPS) provides the holistic importance of each alternative and ranking, as well as the most representative preference structure distribution for the group. The knowledge derived from these could be employed as an initial step in the search for consensus, which characterises the negotiation processes followed by the actors involved in the resolution of decisional problems. An earlier version of this paper was presented at the GDN2005 Conference held at Vienna. The work has been partially funded under Research Projects “Electronic Government. Internet-based Complex Decision Making: e-democracy and e-cognocracy” (Ref. PM2004-052) and “Internet-based Complex Decision Making. Decisional Tools for e-cognocracy” (Ref. TSI2005-02511).     

In search of corporate governance in franchising

Abstract

A firm’s governance structure and business model might explain the firm’s failure or success. Franchising is a business model that has not received much attention within the corporate governance (CG) literature even though it obviously brings several unique CG challenges. Therefore, we review articles at the interface of CG and franchising. We identify and thematize the literature in four focus areas, each with a different relationship to CG: 1) traditional CG, 2) governance challenges unique to franchising, 3) governance modes, and 4) contracts. We find that the literature largely ignores the traditional view of CG when examining many aspects of franchising. We also find that the franchising literature covers governance topics when discussing governance modes, which provides a basis for developing CG theories. Altogether, our findings open a promising avenue for future research that incorporates CG into studies of franchising.     

Typology of Online Brand Communities: An Examination of South Korean Automobile Online Brand Communities

The study explores how brand communities are structured and operate in the context of Korean Automobile Online Brand Communities (KAOBCs). The content analysis method was used to examine the characteristics of KAOBCs and identify the typology of the communities. The most popular search engine of South Korea, naver.com, was used to select sample KAOBCs. Our research finds that the socially-oriented community type is the most popular of the KAOBCs, followed by communication, information and business oriented communities in order. The number of community members, number of community staff, and duration of the community are the main determinants of KAOBCs.     

Processes underlying the development and evolution of salespersonsõ job satisfaction/dissatisfaction: a conceptual framework

A conceptual framework of salesperson satisfaction/dissatisfaction is presented and is used to develop several research propositions. Drawing from organizational behaviour and sales management research, the model incorporates various theories of motivation and emphasizes the role of intervening variables thought to be especially important in the context of sales occupations. Finally, the model draws attention to the dynamic nature of the relationships between salespersons' efforts, performance, intrinsic and extrinsic rewards, and job satisfaction/dissatisfaction. Copyright © 2011 ASAC. Published by John Wiley & Sons, Ltd.     

Exploring the Role of Attitudinal Functions in Counterfeit Purchase Behavior via an Extended Conceptual Framework

Prior research on counterfeit purchase behavior focuses on two attitudinal functions (social‐adjustive and value‐expressive) and ignores the others (e.g., ego‐defensive, knowledge, and utilitarian), despite growing evidence that consumers’ attitudes toward a product category may serve multiple functions. We address this research gap with an extended conceptual framework that incorporates all the five attitudinal functions and explores their direct and indirect effects on counterfeit product evaluation and purchase intention. A field study with 890 shoppers in Hong Kong, a popular market for both genuine and counterfeit brands, supports most hypotheses and provides useful insights into the complex sociopsychological mechanism driving counterfeit purchase behavior.     

Dispersed entrepreneurship within multinational corporations: A community perspective

The paper develops a new theoretical perspective on the phenomenon of dispersed entrepreneurship in large multinational corporations (MNCs). We argue that the creation and sharing of knowledge in entrepreneurial initiatives involving MNCs is underpinned by a behavioural theory of entrepreneurial communities and that these communities drive the evolution of the MNC organization. While we do not refute related theories of the organization as a social community or communities of practice providing a basis for learning and innovation, we suggest that a different kind of community facilitates dispersed entrepreneurial behaviours within the MNC. This community links participants by a shared desire to create new knowledge for international competition. To succeed in discovering, evaluating and exploiting new opportunities, managers need to allow and nurture situations of high-boundary porosity. The main characteristics, antecedents and consequences of these communities are identified and presented as a conceptual model.     

Antecedents and outcomes of brand love: the mediating role of brand loyalty

The purpose of this study was to propose and test an integrative conceptual model which incorporates experience-based (i.e. brand experience) and non-experience-based (i.e. self-congruity) antecedents and behavioural outcomes (i.e. brand loyalty and positive word-of-mouth) of brand love. The conceptual model and proposed hypotheses of the study are analysed with a sample of 361 consumers by using a structured survey as a data collection instrument. Structural equation modelling was used to examine the hypothesized linkages among the constructs. The findings of the study demonstrate strong associations between both experience-based and non-experience-based antecedents and brand love, and between brand love and its behavioural outcomes. This study also corroborates the mediating role of brand loyalty on the impact of brand love on positive word-of-mouth. This study is expected to contribute to the field of brand management by investigating the simultaneous impact of experience-based and non-experienced-based antecedents on brand love and the mediating role of brand loyalty on the association between brand love and positive word-of-mouth, which has not been addressed in the previous literature.     

Exploring the Effect of Store Characteristics and Interpersonal Trust on Purchase Intention in the Context of Online Social Media Marketing

This article explores the effect of store characteristics and interpersonal trust on formation of attitude and intention to purchase from online stores in the context of online social media marketing. Store Brand Knowledge, Store Reputation, Perceived Store Size, and Perceived Store Risk have been considered as antecedents of trust. Based on existing literature, a conceptual model is proposed and empirically tested with a sample (n = 424) of online social media users with the help of partial least square path modeling. This study is among the very few empirical investigations done in the context of trust in online social media marketing and focuses only on consumer-perceived store-controlled factors as antecedents of trust.