景区规范类标识牌劝说效果研究——基于语言风格与颜色效价的匹配影响

文章基于情绪启动效应和规范焦点理论,研究了景区规范类标识牌语言风格对旅游者不文明行为的劝说效果,探索标识牌颜色效价与语言风格匹配方式对旅游者行为意愿的影响.研究结果表明:(1)景区标识牌语言风格(理性诉求vs.感性诉求)对旅游者劝说效果影响显著.(2)颜色在中国游客的认知经验中具有积极和消极的心理效价,当标识牌语言风格与标识牌颜色效价(积极vs.消极)达成匹配时,劝说效果更好.(3)概念流畅性是语言风格与颜色效价匹配影响劝说效果的中介变量.文章为提高旅游景区标识牌对旅游不文明行为的道德教育和干预效果提供了理论和方法指导.     

景区公示语的英译现状和翻译策略初探

旅游景区公示语,作为各地游客了解我国城市的窗口,其规范化要求越来越高。目前我国景区双语公示语仍存在较多问题,本文归纳了公示语汉英翻译时存在的常见错误,并总结翻译技巧,提高景区公示语的翻译质量,为我国旅游产业的快速发展打好坚实的基础。     

基于需求分析的遗产景区旅游解说系统优化研究——以峨眉山景区为例

解说需求研究是景区旅游解说系统优化的基础.本文采用问卷调查法和统计分析方法,从解说媒体和解说内容两个方面,对峨眉山景区游客的解说需求进行了分析.结果显示,游客对景区解说媒体有偏好,需求度最高的媒体是讲解员,其次是标识牌和解说牌;最感兴趣的解说内容是表现峨眉山突出特征的自然生态和佛教文化,其次是旅游活动项目,且游客特征与部分解说内容相关性显著.分析发现,景区游客对旅游解说内容有扩展需求,解说还具有扩散旅游客流的功能.根据游客的解说需求特点和对景区解说现状的实地调查,提出了完善解说媒体布局、加强景区重要特征解说、扩展解说内容和增强解说的针对性,以及提高解说员素质等景区解说系统的优化措施.     

功能翻译理论在景区标牌翻译中的应用

随着我国社会开放程度的不断增加,旅游市场也迎来了境外游客的吸引高峰。然而,从景区建设角度来看,依旧存在大量的景区存在翻译不准确、不规范等问题,甚至闹出了不小的笑话。究其根本一方面是景区在翻译人才队伍建设方面的投入相对较小;另一方面则是没有找到适宜的翻译方法。本文以此为核心目标,在分析功能翻译理论的基础上对其在景区标牌翻译中的应用进行具体阐述。希望能够为后续的相关翻译工作的开展提供理论基础与实践指导。     

标识牌解说效度对游客地方认同感和忠诚度的影响作用——以上海历史街区为例

文章将上海历史街区旅游解说系统中普及率最高的解说标识牌作为研究对象,通过标识牌解说效度、游客满意度、地方认同感、地方忠诚度、游客涉入、旅游经验这6个潜在变量构建概念模型,研究标识牌解说效度对游客地方认同感与地方忠诚度的影响作用.研究结果表明:(1)标识牌解说效度未能对地方忠诚度产生直接效应,只能通过游客满意度和地方认同感形成间接影响;(2)标识牌解说效度对游客满意度与地方忠诚度具有显著正向影响;(3)游客满意度和地方认同感对地方忠诚度的显著正向影响也得以验证;(4)游客涉入和游客经验在概念模型中具有显著调节效应.     

基于网络文本分析的唐模景区游客情感特征研究

根据相关网络评论,运用ROST Content Mining软件对黄山唐模景区进行词频统计、语义网络分析,研究唐模景区游客的情感特征。研究结果表明:唐模景区游客的情感以积极情绪为主,消极情绪占比较小,说明大部分游客对唐模景区的评价较为满意;游客近六年的积极情绪具有很强的波动性;游客消极情绪与旅游基础设施、景区管理等因素有关。唐模景区应强化积极情绪,弱化消极情绪。     

广州景区公示语翻译现状研究

随着经济全球化进程不断深入,广州景区的海外游客数量不断增加。旅游景区公示语翻译作为公示语翻译系统中的重要组成部分,是影响旅游者旅游感知形象的重要因素之一,同时影响着海外游客对于旅游目的地形象的感知度。本文基于广州市旅游景区的实地调研,通过照片信息比对、不同文献分析等方式,了解广州市部分旅游景区公示语现状、存在问题并且根据公示语现存问题有针对性地提出促进公示语翻译规范化、提高旅游者旅游感知形象的建议。     

谈雷山景区翻译中的"盲目性"

旅游景区翻译具有明确的目的性,即对外宣传当地的旅游资源,以达到吸引国外游客、招商引资、促进地方经济发展的目的.但是,如果译文充斥着大量的错译、漏译、死译,翻译就变成无的放失的盲目行为,不但不能达到对外宣传的目的,反而会有损当地的形象.以贵州雷山景区英译为例,探讨其中存在的问题,以期抛砖引玉,引起同仁和当地有关部门的重视.     

名山风景区书法景观在游客地方感中的作用——以武夷山风景区为例

书法是中国传统文化的象征,集文学、历史和绘画为一体.书法景观是风景区常见的旅游吸引物.以武夷山景区为例,基于游客书法偏好、书法欣赏水平、书法景观游览功能、书法景观感知、游客审美体验、游客景区地方感与满意度7个变量,构建地方感结构模型,采用SPSS和AMOS软件,探讨书法景现在游客地方感知中的作用.研究结果表明:(1)游客书法偏好及欣赏水平、书法景观游览功能和书法景观感知存在正相关;(2)游客书法偏好、书法欣赏水平及其对书法景观感知对审美体验具有显著影响性,但书法景观游览功能与审美体验不相关;(3)审美体验增强游客景区地方感,书法景现有利于景区地方感的形成;这种地方感对游客满意度具有正向性.     

景区讲解员讲解服务问题及对策——以云冈石窟为例

景区讲解员的讲解质量直接影响着游客对景区的印象和好感度,高质量的讲解服务能够在讲解员和游客之间建立起良好的关系,增强游客的旅游体验,对景区服务留下美好的印象。文章深入分析了如今云冈石窟景区讲解服务存在的问题,针对存在的问题从讲解员自身和景区管理两个层面提出相应的建议和措施,不断提升讲解员的讲解能力和服务水平,适应游客多样化的需求,为景区形象提升做出努力,给游客带来满意的服务和游览体验,带动整个旅游业的发展。     

Sources of Slavery-Destinations of Slavery

Summary

This study seeks to account for differences between the UK and US in including sites of black slavery as part of their heritage tourism and museum agenda. Both countries were heavily involved in the slave trade and both currently have immigrant communities with an appreciation of their origins. However, and unlike the American situation, it is only recently that Britain has opened the contentious issue of slavery to public gaze. In this regard, attention focuses specifically on the mounting of a pioneering Slave Exhibition at Liverpool's Maritime Museum and, by interviewing its chief curator, various insights are gained as to the potential and pitfalls of such a permanent display of an inglorious past. Further interpretation is added by references to the general literature on heritage tourism, the emerging context of “thanatourism” and the framework of a Force Field model that can usefully accommodate the competing interests of rival stakeholders.     

社会学框架下的旅游学学科属性定位分析

本文在假设旅游学是一门独立学科这一前提下，借用社会学关于学科属性定位的分析框架，对旅游学的学科属性进行定位分析。从学科的认知维度来看，旅游学是一门“应用”性较强的“软”学科；从学科的组织维度来看，旅游学是一门“分野度”较高而“城市化度”较低的学科。旅游学学科的这些属性的确定。为我们解释旅游学发展现状提供了基本依据。能够使我们明确旅游学的发展阶段、发展方向以及应注意的问题，这对于旅游学学科建设具有重要意义。     

Determinants of success of restaurant crowdfunding

This study explores the determinants of restaurant crowdfunding success, inspired by success determinants found in independent restaurant literature. The results indicate that community orientation, images that show elements of the restaurant concept, and frequent communication with funders are key drivers for success. We conclude that restaurant entrepreneurs who show that their project benefits the community where they operate, provide constant updates that maintain project interest, and are responsive to funders’ comments are more likely to succeed in reward-based crowdfunding.     

上刀山的傈僳族姑娘

坐落在中缅边境高黎贡山高寒山区的轮马村是一个傈僳族聚居村,全村共有320户人家.这个村子的男女老少以刀山敢上、火海敢下的绝技而闻名于海内外.     

An Examination of the Impact of Sponsorship on Attendees' Recognition of Sponsors

ABSTRACT

Sponsorship is a critical component of the convention and exhibition industry. There are diverse forms of sponsorships in this industry and many sponsors expect more benefits derived from their contributions than those from typical marketing activities, such as advertising and public relations. However, there have been few attempts to examine the impact of sponsorships in the convention and exhibition area. This study evaluated the impact of sponsorship by assessing attendees' recognition of sponsors in relation to different types of sponsorships and number of days attending a show. Results indicated that attendees' recognition level of the sponsors varied depending on the type of sponsorships and the number of days attending a show. In addition, sponsoring companies achieved a much higher recognition level than non-sponsoring companies. Based on the findings of this study, business and marketing implications are also discussed.     

可持续旅游发展的价值依据比较

本文追溯了可持续旅游发展观在不同学科中的理论渊源,分析了"可持续旅游发展"的不同价值诉求,探讨了基于功利价值、正义价值或良心价值等不同价值基础之上的"可持续旅游发展".环境与发展经济学、旅游社会学、旅游人类学的部分流派的理论范式和研究方法可以为旅游发展提供现实的、可操作的指导,体现了对功利价值的追求.旅游社会学和旅游人类学的主要流派理论密切关注旅游的社会、政治及文化影响,体现了对正义价值的追求.而环境伦理和生态伦理学则更多地考虑了整个生态系统的和谐发展,体现了对良心价值的追求.     

Influence of the measurement of distance on assessment of recreation access

Residents’ recreation behavior is highly influenced by their level of access to recreation opportunities. Distance is an important component of access. The purpose of this study was to measure levels of access to public beaches in the Detroit Metropolitan Area (DMA) using four travel distances (1, 6, 10, and 20 miles) and three access measures (minimum distance, travel cost, and covering), with the intent of demonstrating the sensitivity of findings to both the distance and measure employed. Findings indicate that while public beaches are geographically accessible for a majority of the DMA population within 20 miles according to all access measures, at distances less than 20 miles level of access varies substantially with the access measure used. Future access studies should consider a range of travel distances rather than the single distance typical of most prior analyses and should also be sensitive to the differentials produced by the access measure employed.