试论中小物流企业市场营销问题与对策

为增强核心竞争力,物流企业的业务要利用外部资源来完成,形成制造专家和物流行家的联合与协同,中小物流企业必须适应这一形式,必须延伸其业务服务内容,制定发展战略,寻求企业物流业务的发展空间。这些都需要制定物流营销战略规划、营销组合策略并全力实施才能实现。提出了中小物流企业市场营销中存在的若干问题,制定出了相关营销战略和策略。     

我国中小民营企业财务战略实施的业绩评价

我国正处于社会主义市场经济发展的重要时期,国有大中型企业和多种经济成分并存的格局使我国经济呈现出全面发展的态势。中小民营企业在经济进步中发挥着重要的作用。对中小民营企业实施财务战略的业绩评价,是从企业经营效果上对企业发展提出更好的发展规划。财务战略的业绩评价是经营活动的直接反映。本文从中小民营企业的业绩评价入手,分析并阐述了中小民营企业财务战略业绩评价的特点和要素以及策略。     

中小房地产开发企业的竞争战略探讨

房地产开发企业日趋向规模化、制度化、差别化、品牌化、战略化方向发展,使得中小房地产开发企业无法回避激烈的市场竞争。中小房地产开发企业必须采取有效的竞争战略,才能在竞争中获利。通过分析,本文给出了促进中小房地产开发企业发展的竞争战略:成本领先战略、标新立异战略、弥隙市场战略、集群组织战略、质量改进战略、比较优势战略。     

基于长尾理论的中小物流企业发展路径探讨

在日益开放的物流市场环境中,中小物流企业能否发展壮大、提高整体竞争力,是物流业快速成长的关键.在激烈竞争的物流市场中,如何创新和发展是中小物流企业必须认真思考的问题.本文以长尾理论为基础,结合物流产业的特点,对中小物流企业的生存空间和发展方武进行分析,认为创造和保护"长尾市场"是中小物流企业生存和发展的关键,并提出中小物流企业应该以差异化战略为指导,注重信息的传播和处理,建立协同式发展联盟等建议.     

浅谈吉林森工集团品牌战略体系建设

在国家各行业经济体系的快速发展与创新中,林业产业在推动国家经济绿色增长中的地位越来越重要,胡锦涛主席强调"把发展林业作为实现科学发展的重大举措、建设生态文明的首要任务、应对气候变化的战略选择"。国有森工企业要重新确立符合市场经济和企业自身发展的新战略,必须不断创新集团发展路径和管理方式。品牌战略体系的建设呼之欲出,并在国有森工集团发展中起到了至关重要的作用。本文以吉林森工集团为例,浅析品牌战略体系建设的重要性与过程。     

国有中小水利企业发展思路

在经济全球化和我国加大水利基础设施投资的新形势下,国有中小型水利企业面临着良好的发展机遇．但它只有实现集团化和规模化,实现管理体制的现代化,并勇敢地走向市场,才能在全球化的竞争中站住脚跟,求得发展。探讨了国有中小水利企业的发展思路和方法。     

如何加速国有大企业的改革与发展

国有大企业的改革与发展是国有工业企业体制改革的重点 ,应充分发挥大企业在经济结构调整与发展中的战略作用 ,积极促进企业内部机制的深刻变革 ,提高与增强大企业在当前复杂市场环境下的整体素质和竞争力 ,建立良好的机制 ,大力实施人才战略 ,抓住机遇 ,实现企业的跨越发展。     

探索小微企业金融服务与中小金融机构的创新发展

对我国而言,无论是促进经济增长、扩大就业和经济繁荣方面,还是满足公众的需求和加强企业创新,小型和微型企业在经济社会发展中均占有重要地位。本文首先考察了小微企业和中小资本金融机构的发展现状。进而,提出了一项创新的小微企业金融服务和中小金融机构发展战略,以实现小微企业和中小金融机构的可持续发展。     

构建领导班子战略管理团队

领导班子团队建设是后工业化时代国有企业转型升级所必须面临的一个重要课题。该文站在时代的高度上，以国有施工企业为研究样本，依靠以战略目标实现来体现领导班子团队价值的全新视角，全面探讨以企业战略构建为核心的企业领导班子团队建设新路子。     

试论我国中小药品连锁企业的发展战略--以杭州市武林药店股份有限公司为例

本文以杭州武林药店股份有限公司为案例分析了在当前市场状况下中小药品连锁企业可行的两种发展战略,并比较此两种发展战略的利弊,以期能给我国的中小药品连锁企业一点启示.     

Strategic Types and Growth Strategies Used by Public Accounting Firms

ABSTRACT

Results of a survey of accounting firms suggests that market penetration is the preferred strategy among accounting firms followed by market development, service development and diversification. Using the Miles and Snow typology, prospectors were most aggressive in their preference for any strategy, followed by analyzers, defenders and reactors. Most small accounting firms were self typed as defenders or reactors suggesting their use of marketing concepts and strategies is limited.     

我国券商与证券投资基金的惯性反转策略比较研究——基于交易策略弹性指数

为了克服经典GTW模型的缺陷,构造了衡量机构投资者惯性反转策略的指标——"交易策略弹性指数",并以此对中国市场上券商、开放式基金、封闭式基金的行为进行实证研究和比较分析。研究表明,基于股票的当期收益,券商在半数研究期内倾向于采取反转交易策略,而开放式基金和封闭式基金则倾向于采取惯性交易策略,券商可以在一定程度上"中和"开放式基金和封闭式基金行为对市场的影响。     

企业国际化研究新视角 ——战略控制力

本文针对现有企业国际化理论缺乏战略因素综合考虑的研究现状,从战略控制力的视角对企业国际化问题进行研究,剖析了企业国际化战略控制力的内涵与特征,并提出了国际化战略控制力五要素,指出国际化战略控制力是维持企业国际化持续发展和优胜地位的根源,同时对中国大企业国际化战略控制力的构建问题进行了有益探讨。     

International strategies of mid-sized firms: A comparison of Indiana and Guangdong Province

A China strategy is becoming more important for a growing number of mid-sized companies as they observe China's increasingly greater impact on the U.S. economy. Our study surveyed Indiana and Guangdong firms to assess their interest in future international engagement in the other's country. Our results confirm current engagement by mid-sized firms from both countries in some activities with the other country, but there is a strong interest in doing more. Hence, there are opportunities for many Indiana organizations to play a role in assisting Indiana firms in developing international expertise, business development, and knowledge of China. In the study, 97 firms from the Guangdong Province and 105 Indiana firms identified their current international activities as well their future intentions relative to business development in the other's country.     

Antecedents to differentiation strategy in the exporting SME

Small- and medium-sized enterprises (SMEs) face various constraints related to size and resource base. Such firms face additional liabilities when they venture into foreign markets. Given such conditions, exporting SMEs should develop and leverage appropriate orientations and strategies, with a view to maximizing firm performance. In this paper, we examine the antecedents to differentiation strategy in the exporting SME. We focus on differentiation strategy because, among the generic strategies, it provides especially important competitive advantages to SMEs. Using survey data from several hundred SMEs, we examine key factors that support the use of differentiation strategy in exporting smaller firms. Findings support our model and hypotheses, and reveal strong roles for Entrepreneurial Orientation, International Growth Orientation, and International Learning Orientation, in the development of Differentiation Strategy. Findings hold implications for SMEs and resource-constrained firms generally.     

Business Group Affiliation and Corporate Sustainability Strategies of Firms: An Investigation of Firms in India

In spite of an overwhelming importance of business groups (BG) in the economic development of many countries, systematic inquiry on how the BGs and their affiliated firms approach and contribute to shared value creation and sustainable development is rare. In this paper we address this research gap by investigating two related questions—do BG-affiliated firms differ from non-BG firms in their corporate sustainability strategy (CSS) and how does BG affiliation influence the relationship between stock of fungible resources and CSS of firms? Drawing from the BG literature we theorize that BG-affiliated firms tend to adopt of both environmental and social sustainability strategies more than non-BG firms. We also argue that although according to resource-based view, the stock of fungible resources of firms positively influences CSS, BG affiliation negatively moderates the relationship between stock of fungible resources and CSS of firms. Stock of fungible resources matters less for BG-affiliated firms in undertaking CSS as they have access to resources of the BG network. We test our theoretical predictions using a proprietary data set of 163 Indian publicly listed firms, out of which 76 are BG-affiliated firms belonging to 74 BGs. The data for corporate environmental and social sustainability strategies have been obtained by administering a survey instrument among the top level executives of the participating firms. We find support for our theoretical predictions that signify that BGs and their affiliates make important contributions to shared value creation and sustainable development in emerging economies like India.     

Strategic and Business Planning Practices of Fast Growth Family Firms

Fast-growth family firms were surveyed about their business and strategic planning practices. Of the 65 fast-growth family firms surveyed, the majority prepare written formal plans. The business plans are in sufficient detail to enable the business to tie planning to actual performance and to adjust management compensation accordingly. The majority of the firms regularly share information with employees regarding comparisons between actual company performance results and goals or planned performance. Further, the majority of the firms describe their business strategy as a high quality producer strategy rather than as a low-cost or time-based strategy. Further, when bringing new products to market, these fast-growth family firms adopt a first mover or early follower strategy. Implications of these findings for growth-oriented family firms are presented.     

Discerning competitive strategy through an assessment of competitive methods

This cross-sectional study of Portuguese service organizations seeks to determine the level of alignment of competitive methods with strategy typologies covered in the business literature. Surveyed firms were asked to indicate their level of utilization of several competitive methods. The results of factor analysis of the survey data indicate that 30 of the 33 competitive methods covered in this study represent seven underlying strategy dimensions. Further analysis revealed that there is some congruence between the derived strategy dimensions and established strategy typologies in the literature. Cluster analysis revealed that each of the responding firms could be classified into one of four hybrid or mixed strategy orientations. However, differences in strategy orientation were not statistically significant in explaining differences in the financial performance of these organizations. These findings are discussed in the light of their implications for strategy development, strategy choices and performance evaluation in the Portuguese service sector.     

THE ROLE OF LOGISTICS IN NEW PRODUCT DEVELOPMENT

For many firms, a program of successful new product development (NPD) projects is critical to overall company strategy. However, the role of logistics in NPD has rarely been researched. The purpose of this paper is to empirically test the relationship between logistics involvement in new product development and improvements in NPD project performance and NPD logistics performance. Senior logistics managers in manufacturing firms in the United States were surveyed to test these relationships. The analysis demonstrated NPD project performance and NPD logistics performance improved with the involvement of logistics in NPD.