Foreign Luxury Brands Target China

As the world's fastest growing luxury market,China's appetite for luxury goods is fast becoming insatiable. China will account for over 20%of the global luxury market,overtaking Japan as the world's largest luxury market,according to McKinsey's latest reportUnderstanding China's Love for Luxury. Sensing the ample op- portunities in China,foreign luxury brands are making every effort to tap the booming market. China luxury market: an oasis of hope     

Time for Chinese Market

More and more foreign brands are ready to find their ways into the Chinese flat panel TV market in a fashion that is easily accepted by Chinese consumers.     

IMPLEMENTATION OF THE TRADE MARK STRATEGY IN FOREIGN TRADE AND ECONOMY

Trade marks are the marks of thecommodities and services. They arealso passes for the enterprises to enterthe market, and can reflect the economicbenefits and credit of the enterprises in acomprehensive manner. With thedevelopment of the market economy and theexpansion of foreign trade and business,trade marks are playing a more and moreimportant role in the economy. To establishits own famous brands as well as to protectthe trade marks more effectively, China willspeed up its steps to implement the trade     

China＇s Soaring Flat Panel TV Market-- New Opportunities for Foreign Brands

<正>More and more foreign brands are ready to find their ways into the Chinese flat panel TV market in a fashion that is easily accepted by Chinese consumers. As...     

Chery''''s Diversification Marketing

It is difficult for manufacturers to win in today's auto market due to fast changes in the market, and prevalent product homogenization. Therefore it is a must that these companies create personalized brands, offer quality service and develop an innovative sales strategy. Sales innovation and diversificd sales are both key to winning this fierce competition.     

Portugal Sees Top Priority Market in China——Interview with H.E. Mr. Rui Quartin-Santos,Ambassador of Portugal in China

In recent years,the economic and trade cooperation between China and Europe has witnessed a rapid growth and is showing a more and more remarkable tendency of market integration,this is why the Chinese market and western European countries are being comprehensively openedtoone another.     

Chery's Diversification Marketing

It is difficult for manufacturers to win in today s auto market due to fast changes in the market,and prevalent product homogenization.Therefore it is a must that these companies create person- alized brands,offer quality service and develop an innovative sales strategy.Sales innovation and diversified sales are both key to winning this fierce competition.     

BMW＇s New Vista In the eye of Shu Hwei Marty Yang, a pioneer for BMW＇s East China market, selling car is selling service

In China‘s post-WTO luxury sedans market.the fewmajor foreign brands like mercedes-benz.     

Ace Auto's After-sale Adds Advantages

In the auto market, consumers often asked a question why the same car in the European and American market is cheaper than that in China. The key to this question lies in ,the difference of profit chains between European ＆ American market and Chinese market. In the mature European or American market, the portion of profit from auto sales accounting for the total profit is comparatively small, and quite a large share of profit derives from the auto＇s after-sale service market. With car ownership breaking through 30 million in China, the competition in auto industry in China is increasingly fiercer. And the time to rake in profits solely through selling cars has passed. The auto＇s after-sale service market gradually becomes another battle field for profit grab.     

Phoenix Bicycles-Opening up the Market with a Namebrand and Consolidating It with Quality Service

In the wake of the inflow of international capital into China's bicycle industry in the past decade, China's domestic bicycle market is seeing fiercer competition, with production exceeding sales. The Phoenix Brand bicycle, one of China's ten famous brands, has been maintaining a high market share on the domestic market over the last few