提高电力服务营销与电力优质服务策略

随着社会经济的发展,人们对服务的需求日益增加。针对电力企业来说,如何充分体现电力先行的职能,满足人们日益增长的电力需求,提升电力营销服务在人们心中的地位,打破垄断,积极引入竞争机制,创造和谐的供用电氛围,是供电企业所要面临的主要问题。     

提高电力服务营销与电力优质服务策略

服务业在现代社会发展中的作用也越来越突出,对于重视服务的行业来说,提高自身的服务质量对于企业的发展尤为重要。电力行业也是如此。所以电力行业要加进改革步伐,为广大人民群众提供优质的供电服务,本文主要探了提高电力服务营销和电力优质服务策略。希望能够为电力行业的从业人员提供经验和借鉴。     

电力市场营销服务策略分析

随着电力体制改革不断深化,我国电力市场逐步进入了以电力产品市场需求为导向,满足客户用电需要为目的全新阶段。分析当前电力市场主要的营销服务策略对于促进电力企业发展具有重要意义。     

提升电力服务行销与电力优质服务策略

随着电力服务的质量不断提高,电力企业业对服务的需求和质量提出了新的发展要求。电力企业要重视电力服务的营销重要性,并且提供优质的电力服务,满足客户的用电需求,使供电和用电达到和谐的状态。本文主要对提升电力服务行销以及电力优质服务进行分析,并提出有关策略,以供电力企业参考。     

电力服务营销的现状与持续改进策略研究

供电企业如何持续的改进电力服务营销策略,满足顾客日益增长的服务需求,是其生存的根本.在分析我国电力服务营销环境的基础上,本文对我国电力服务营销的现状和存在的问题进行了详细的分析,并针对性的提出了持续改进策略.     

浅谈如何提高供电企业电力服务

保证可靠的电力供应,为经济和生活服务是供电企业义不容辞的责任。文章以横峰县供电公司为例,研究了如何提高电力服务水平,让农民得到更多实惠。文章认为,供电公司应按照国家电网公司"一强三优"的发展战略,以科学发展观为指引,扎实工作,勇于创新,出色做好"四个服务",不断提升优质服务工作水平,全力打造"国家电网"品牌,为加快建设"一强三优"的现代公司、建设社会主义和谐社会做出更大贡献。     

提高客户满意度

电力是我国国民经济的支柱产业,在生产生活中起着重要作用。对于电力行业来讲,客户是直接消费的群体,这意味着消费电力的群体他们是否满意对这行业的发展有着重大的影响。消费群体也就是客户的满意度是指电力企业能够满足客户的要求已及他们对这产品的期望。这除了对电力产品主体有要求外对于产品外的相关附加服务或者相关联的需求都有相对应要求。文章将从影响客户满意度的几个大方面着手进行探讨研究并提出了相应的解决措施。     

浅谈电力市场与服务创新

随着改革开放的不断深入和社会主义市场经济体制的建立,行业的垄断格局被打破,电力市场也发生了根本性转变,逐步由卖方市场转为买方市场,如何更好地服务于市场,是电力企业实现可持续发展的关键。本文试图通过对服务创新和电力市场的探讨,研究服务创新与电力市场的关系。     

提高电力营销服务质量研究

随着服务业的迅猛发展和消费者观念的变化,越来越多的企业认识到,在产品同质化的今天,提高服务营销的质量和水平成企业寻求长远发展的重要着力点。电力企业应改变传统的营销服务模式,保证产品质量的同时,不断挖掘消费者的内在需求,提高顾客服务的水平和质量。本文建立在电力营销发展现状的基础之上,针对电力服务营销中出现的问题,为我国电力行业的的营销服务提出了一些解决策略,希望对电力行业的发展有所启发。     

农村电力普遍服务模式探讨

农业作为我国的基础产业,做好农村建设对国民经济发展具有重要作用。随着市场改革力度加大,通过交叉补贴的方式实现电力普遍服务已经完全不可能实施。本文结合我国农村电力普遍服务模式,对传统的普遍服务模式与新时期竞争环境下的普遍服务模式进行了简要的探究和阐述。     

供电报装与用电项目服务全程电子商务系统的研究

文章分析了供电报装与用电项目服务全程电子商务系统建设的必要性,针对福建省电力有限公司龙岩电业局的实际情况,就系统的设计原理、方法与应用范围,主要技术要点和功能,系统的优势和启示进行了探讨。     

A structural compendium on service quality and customer satisfaction: A survey of banks in India

ABSTRACT

The core aim of the research is to measure and analyze the quality of services offered by the top three public- and private-sector banks in India and to attempt to know how bank services quality affects customer satisfaction. By administering both questionnaires and personal interviews, researchers garnered the opinions of a total of 600 respondents with BANKQUAL statement. The authors applied Cronbach’s alpha to test reliability and the selected hypotheses have been proven with Chi-square tests and t-tests. All the public-sector banks chosen for the study lead in the satisfaction index over the private-sector banks by demonstrating differences in the dimensions of credibility, influence, and geographic spread. The research is most precious to diverse stakeholders of the Indian banking industry, particularly to banks who want to know about their existing service quality for further improvement. For the first time, the researchers introduced the comprehensive BANKQUAL statement to test out the quality of bank services in India.     

浅析窃电现象及反窃电措施

文章认为电已成为人类社会生存和发展进步所不可缺少的一种重要能源,它不仅给人类带来光明,更重要的是推动了现代化大生产和现代科技的进程。但是随着经济的发展和用电量的增大,尤其伴随着市场经济体系的建立,窃电问题变得越来越突出,国家为此蒙受了巨大的经济损失。窃电问题不仅困扰电力企业的发展,也严重影响了国家的经济建设和社会的稳定。     

Unit-level linkages between employee commitment to the organization,customer service delivery and customer satisfaction

Service profit chain and service climate research identifies the importance of employee attitudes and employee service behavior as mediating between organizational practices and customer satisfaction. While the importance of employee attitudes and customer service performance are acknowledged, there are calls to more precisely specify proximal mediators between employee attitudes and customer satisfaction. We propose a model in which the relationship between unit-level organizational commitment and customer attitudes is not direct but mediated via employees' customer service delivery including queuing time, serving time and service quality. We conducted a longitudinal unit-level analysis (N = 39) aggregating employee (N over 893) organizational commitment and customer (N over 1248) satisfaction data, and customer service behavior drawn from organizational records. Our model received reasonable support from basic tests of the predictive associations between unit-level organizational commitment, customer-relevant employee behaviors and customer satisfaction; however, organizational commitment was not found to be an important predictor in more rigorous change analyses. The findings as a whole therefore suggest that organizational commitment is a feature of units delivering fast, quality service, but its causal role is as yet unclear.     

Customer satisfaction of bicycle sharing: studying perceived service quality with SEM model

ABSTRACT

Bicycle sharing is an emerging business in many cities worldwide and has attracted a large number of users, due to its convenience, environmental friendliness, low cost, and flexibility for short-distance travels. This study evaluates main factors affecting the perceived service quality, satisfaction, and loyalty of bicycle sharing customers. We design measurement variables, conduct a satisfactory survey on customers using OFO bicycle sharing service in Ningbo, China, develop a Service-Satisfaction-Loyalty model using structure equation modeling (SEM), and conduct statistical analysis. The perceived service quality was simplified to three dimensions including: perceived service quality of platform, perceived quality of bicycle entity, and perceived quality of value. The results show that SEM model can account for commonly unobserved variables within satisfaction and loyalty of bicycle-sharing. Perceived services quality of bicycle entity and platform are found to affect customer satisfaction significantly, while perceived quality of value is not a significant factor. This study confirms that satisfaction decisively leads to loyalty of bicycle sharing.     

浅论提高酒店从业者的服务意识

酒店从业者的服务意识高低直接影响到酒店服务质量的好坏,文章认为增强酒店从业者的服务意识是酒店发展的关键所在,通过加强学习、强调实践、灵活管理等可以提高酒店从业者的服务意识。     

The impact of employee satisfaction on quality and profitability in high-contact service industries

The extant operations management literature has extensively investigated the associations among quality, customer satisfaction, and firm profitability. However, the influence of employee attributes on these performance dimensions has rarely been examined. In this study we investigate the impact of employee satisfaction on operational performance in high-contact service industries. Based on an empirical study of 206 service shops in Hong Kong, we examined the hypothesized relationships among employee satisfaction, service quality, customer satisfaction, and firm profitability. Using structural equations modeling, we found that employee satisfaction is significantly related to service quality and to customer satisfaction, while the latter in turn influences firm profitability. We also found that firm profitability has a moderate non-recursive effect on employee satisfaction, leading to a “satisfaction–quality–profit cycle”. Our empirical investigation suggests that employee satisfaction is an important consideration for operations managers to boost service quality and customer satisfaction. We provide empirical evidence that employee satisfaction plays a significant role in enhancing the operational performance of organizations in the high-contact service sector.     

沅陵县烟草专卖局服务品牌建设研究

文章从沅陵县烟草服务品牌建设的必要性出发,立足沅陵实际,构建出沅陵烟草服务品牌建设的基本思路,提出构建服务品牌的目标和要求,保证服务品牌建设的持续性和长期性。     

Devising appropriate service strategies for customers of different value: an integrated assessment model for the banking industry

Customer relationship management seeks to nurture relationships with customers by providing appropriate services for particular customers. Previous studies in this area have tended to examine either: (i) the improvement of service quality or (ii) the identification of customers who will bring the most value (and thus greatest profit). Few studies have attempted to integrate the two aspects of the problem. The present study addresses this deficiency by proposing a comprehensive assessment model that integrates a novel categorization of customers (using a customer pyramid) with a detailed analysis of particular service-quality attributes (using a performance control matrix) to provide more accurate guidance for practitioners in designing specific service-improvement strategies for particular quality attributes and particular customer categories. This integrated assessment model promises to be of particular benefit to service providers whose business resources are limited because it facilitates the design of appropriate service-improvement strategies that are tailored to specific customer groups and the service-quality attributes that are of importance to them.     

地方政府公共服务全面质量管理探讨

随着全球化和信息化的变革,经济的发展和社会的进步,公众受教育水平、政治参与意识不断提高,对政府的期望值和服务要求也在提高,这种情况下,传统的政府管理已不能适应要求,而将全面质量管理引入到政府公共服务中来,就成为构建服务型政府的一种必要途径。