公司治理与银行成长之关系探讨(上)——兼论我国银行公司治理的建构

经过20多年的改革以后,我国银行业终于将改革的重点置于"建立和完善良好的银行公司治理".本文从公司治理与银行经营绩效的内在逻辑关系出发,比较分析了不同公司治理模式及其特征,从理论上阐述了公司治理的本质以及加强公司治理建设的重要性,并针对我国银行公司治理面临的诸多现实挑战,提出了相关策略建议.     

The Missing Link Between Corporate Social Responsibility and Consumer Trust: The Case of Fair Trade Products

This paper investigates the link between the consumer perception that a company is socially oriented and the consumer intention to buy products marketed by that company. We suggest that this link exists when at least two conditions prevail: (1) the products sold by that company comply with ethical and social requirements; (2) the company has an acknowledged commitment to protect consumer rights and interests. To test these hypotheses, we conducted a survey among the clients of retail chains offering Fair Trade products. The results show that socially oriented companies can successfully leverage their reputation to market products with high symbolic values.     

中国西部地区贸易模式转型与产业结构升级——以甘肃省为例

开放经济条件下的贸易模式与产业结构之间存在着以比较优势原则为基础的互动转型关系.由于西部地区在贸易模式转型与产业结构升级问题上具有很多共性,本文在分析甘肃省进出口贸易模式与产业结构升级之间存在的问题基础上,重新构建了有利于拉动产业结构升级的目标贸易模式,提出了促进西部地区进出口贸易模式转型的路径选择与具体措施.     

自主创新战略下我国技术对外依存度的现状、成因及对策

本文分析了我国技术对外依存度偏高的现状,从自主创新的视角,解释了我国技术对外依存度偏高的原因,并提出降低我国技术对外依存度的对策。     

Cannot Manage without The ‚Significant Other’: Mining,Corporate Social Responsibility and Local Communities in Papua New Guinea

The increasing pressure from different facets of society exerted on multinational companies (MNCs) to become more philanthropic and claim ownership of their impacts is now becoming a standard practice. Although research in corporate social responsibility (CSR) has arguably been recent (see subsequent section), the application of activities taking a voluntary form from MNCs seem to vary reflecting a plethora of factors, particularly one obvious being the backwater local communities of developing countries where most of the natural extraction projects are located. This chapter examines views of two Papua New Guinea (PNG) local communities hosting large-scale mining operations and explains the demands arising from situational relativities, which are becoming too conspicuous for mine developers not to ignore. The research undertaken with several assertions highlights the perceived imperativeness allowing companies to integrate the CSR into the essential management pursuits of running mines in PNG. The author is grateful to the University of Western Sydney and the Oceania Development Network for seed grants which facilitated the fieldwork for this paper. On the same token, two field assistants and a colleague who aided with the statistical analysis of this work are also acknowledged. However, any failings of the paper remain the responsibility of the author.     

Attention All Shoppers,Queer Customers in Aisle Two: Investigating Lesbian and Gay Discrimination in the Marketplace

In this paper, drawing on epistemologies in social and behavioral sciences, we discuss the tenuous social-cultural climate of sexual minorities within markets. Discourses across disciplines address the socio-political and cultural evolution of sexual minorities, most notably self-identified and out lesbians and gay men. Yet, consumptive and marketing spheres offer mixed metaphors about the value and desirability of lesbians and gays, and often work to enact the homophobic at an institutional level. We review research on homonegative bias and heteronormativity within psychological and sociological domains, and then illustrate how homonegativity toward perceived lesbians and gays is structurally enacted within the marketplace. We posit four methodological strategies that may be used to further research queries in these domains, and comment on the ethical parameters of using deception to investigate discriminatory behavior against (perceived) lesbians and gay men.     

质检机构B/S架构检验信息管理系统的开发应用

对原有的C/S结构下产品质量监督检验综合服务平台进行改进与提升,通过B/S架构平台完整实现内部流程和业务的信息化管理。同时,对外拓宽检验信息状态,及时通知、查询企业质量状况等内容,以适应我国电子政务和现代管理发展趋势,更好的建设服务型质检技术支撑机构。     

在华跨国企业社会责任变动趋势及影响因素研究

通过对在我国内地经营的大型跨国企业进行问卷调查,获取跨国企业在我国的社会责任数据,从而对在华大型跨国企业社会责任的变动趋势进行分析,结果显示跨国企业在我国的社会责任履行情况基本呈现出向好的趋势,但跨国企业的社会责任履行情况受经济波动和企业经营业绩的影响明显,而企业的规模、国别和行业因素均对跨国企业的不同维度的社会责任履行情况产生一定的影响。     

Linking corporate logo,corporate image,and reputation: An examination of consumer perceptions in the financial setting

This study aims to fill a gap in marketing studies concerning the effect of a logo on consumer evaluations. The research addresses two questions: (1) what are the factors that influence the favorability of the corporate logo; and (2) what are the main influences of this favorability on corporate image and corporate reputation? The favorability of a corporate logo is reflected by the extent to which consumers positively regard that logo. The findings from the consumers' perspectives in the context of a financial setting, suggest that the main factors that bear influence on a favorable corporate logo (antecedents) are: corporate name, design, and typeface. The findings reveal the importance of the company's corporate logo in enhancing the corporate image, attitude toward advertisements, recognizability, familiarity, and corporate reputation. Key implications for managers and researchers are highlighted.     

Fear,Negative Campaigning and Loathing: The Case of the UK Election Campaign

Fear has for some time been used in marketing communications particularly in social and health marketing. This paper explores how fear was used in the General Election Campaign and uses Aristotle's concept of rhetoric as a basis for understanding how messages are conveyed to the electorate. It argues that fear appeals are resonant with one particular type of voter but alienates other segments.     

The State of Internet-Related Research in Communications,Marketing, and Advertising: 1994-2003

This study analyzes trends, patterns, and rigorousness in research studies about the Internet through a content analysis of published Internet-related papers in 15 major journals in communications, marketing, and advertising between 1994 and 2003. Five hundred thirty seven papers of 4,050 total papers in the 15 journals (13.3%) were about the Internet. The results of this study demonstrate a definite pattern of increase in Internet research, the existence of a wide dispersion of individual and institutional contributors, a need for a more explicit theoretical framework, and a need for better methodological rigors in Internet research. In terms of topical coverage, this study concludes that Internet research deals with diverse research topics, but has not quite reached the last phase of Wimmer and Dominick's (2002) media developmental model (i.e., how we can improve the Internet).     

The Role of Local Agglomeration Economies and Regional Characteristics in Attracting FDI: Italian Evidence

The objective of this paper is to test for the importance of local agglomeration externalities in determining inward foreign direct investment (FDI) intensity, viewed as a measure of regional attractiveness to FDI. The links between the degree of FDI inflow penetration into Italy and its determinants at the regional level are examined using alternative fixed effects panel data model specifications, also extended to include spatial effects. It is found that sectoral and regional specificities are relevant in attracting inward FDI into Italy and the different effects of intra‐sector and inter‐sector spillovers can be distinguished. There is also evidence that the importance of agglomeration spillovers connected to the geographical distance varies across regions, indicating both substitution and complementarity effects from FDI inflows into neighboring regions.     

Cross-Cultural Differences in Ad Likeability and Ad Element Likeability: The Case of Benetton

This empirical study examined cross-cultural differences in affective responses to standardized Benetton advertisements, and the role of the likeability of four ad elements (colors, logo, people/models, and situation) in predicting overall advertising liking. Respondents from Oslo, Kiel, and Bologna evaluated three standardized Benetton ads on a series of liking scales. In addition to identifying cross-cultural differences in ad likeability and ad element likeability, the results from stepwise multiple regression analyses suggest that the same dominant affective response to one ad element influences overall ad liking.     

The Global and Regional Dispersion of Publishing in the Field of International Marketing

ABSTRACT

This paper empirically examines the research productivity of academic institutions in the leading international marketing journals, leading generalist marketing journals, and leading international business journals between the years 1999 and 2003 from a regional and country-specific perspective. The research found that across the three groups of journals, the majority of works were authored by academics at institutions located in North America, although North Americans contribute significantly less in the international marketing and international business journals than leading generalist marketing journals. The findings suggest that there is a broadening of non-U.S. influence within the international marketing and international business journals, which should lead to a broadening of international marketing theory.     

Measuring Corporate Social Performance in France: A Critical and Empirical Analysis of ARESE Data

This article studies the idea of Corporate Social Performance (CSP) from a critical perspective using empirical elements derived from analysis of year 2000 ARESE data. ARESE is the French first mover social rating agency providing quantified data about the Social Performance of French companies. The paper starts out by reviewing leading CSP models and discussing problems inherent to the measurement of this construct before going on to present and analyse ARESE data - whose suitability for existing models will be discussed.     

The Effect of Environmental Corporate Social Responsibility on Environmental Performance and Business Competitiveness: The Mediation of Green Information Technology Capital

With the emergence of environmental sustainability and green business management, increasing demands have been made on businesses in the areas of environmental corporate social responsibility (ECSR). Furthermore, the influence of ECSR on green capital investment, environmental performance, and business competitiveness has also been the subject of attention from enterprises. However, in previous studies, the mediating role of green information technology (IT) capital in the relationship between ECSR, environmental performance, and business competitiveness, has not been investigated by researchers. In order to bridge this gap in the ECSR literature, this study aims to examine the influence of ECSR on green IT capital, and the consequent effect of green IT capital on environmental performance and business competitiveness. Data were collected from 358 companies from the top 1000 manufacturers in Taiwan. The results confirmed that ECSR has significant positive effects on green IT human capital, green IT structural capital, and green IT relational capital. Green IT structural capital and green IT relational capital have positive effects on environmental performance and business competitiveness, and environmental performance has a positive effect on business competitiveness. In addition, green IT structural capital and green IT relational capital have partial mediating effects on ECSR, environmental performance, and business competitiveness. The implications and suggestions for future research are discussed.     

Individual Differences in the Acceptability of Unethical Information Technology Practices: The Case of Machiavellianism and Ethical Ideology

While information technologies present organizations with opportunities to become more competitive, unsettled social norms and lagging legislation guiding the use of these technologies present organizations and individuals with ethical dilemmas. This paper presents two studies investigating the relationship between intellectual property and privacy attitudes, Machiavellianism and Ethical Ideology, and working in R&D and computer literacy in the form of programming experience. In Study 1, Machiavellians believed it was more acceptable to ignore the intellectual property and privacy rights of others. Programmers and R&D workers considered violating intellectual property rights more acceptable. Programmers did not consider violating privacy rights more acceptable, but R&D workers did. Finally, there was an interaction between Machiavellianism, programming and R&D. Machiavellians who also had programming experience or worked in R&D found violations of intellectual property much more acceptable. The effect of Machiavellianism on attitudes toward violations of privacy was enhanced by working in R&D, but not by programming experience. In Study 2, idealists believed it was less acceptable to ignore the intellectual property and privacy rights of others. Relativists found it more acceptable to violate intellectual property rights, though they did not consider it more acceptable to violate privacy rights. Those with programming experience were more accepting of intellectual property rights violations, but not of privacy violations. Finally, programming experience moderated the relationship between idealism, relativism and attitudes toward these unethical information practices. Implications for diminishing unethical behavior among Machiavellians, Relativists, programmers and those in R&D are discussed.     

Individual Differences in the Acceptability of Unethical Information Technology Practices: The Case of Machiavellianism and Ethical Ideology

This study presents the findings from aninternational survey of college students whichexamined perceptions and attitudes towarddishonesty in academic and business contexts. Data were collected from undergraduate studentsstudying business and economics in eighttransitional economies of Eastern Europe andCentral Asia and from students in the UnitedStates. The results indicate that academiccheating is a common activity in all of thecountries surveyed. Even though most studentsreported fearing the punishment of beingcaught, substantial numbers of studentsindicated that academic cheating is sociallyacceptable and not ethically wrong. When askedto rate their perceived degree of dishonestywith respect to behavior in an academic settingrelative to analogous behavior in a businesssetting, students in both the United States andthe transitional economies viewed dishonesty ina business context more severely thandishonesty in an academic context. Theevidence also suggests that when compared tostudents in the transitional economies,American students apply a relatively higherstandard of honesty toward behavior in both theacademic and business settings.     

武汉东湖新技术开发区行政体制与职能问题研究

武汉东湖新技术开发区建立以来成效显著,但管委会也面临法律缺失、示范效应不突出、行政体制运作不畅、政企不分等问题。这是立法缺乏顶层设计、行政职能越位错位、社会中介组织不发达等造成的。因此,应加强开发区法治建设、转变政府职能、强化示范效应、培育社会中介组织、处理好与同级政府职能分工等。管委会应将下属国有企业交付国资委,自身做好市场监管和企业服务。     

Assessing the Business Value of Information Technology in Global Wholesale Banking: The Case of Trade Services

The investment in information technologies (IT) in the financial services sector has proliferated in the last decade. Yet there is very little research examining the impact of IT in the financial services sector. In this article, we focus on the trade services application in global wholesale banking. We use the production function approach to estimate the impact of IT in this application. Our estimate of the output elasticity of IT is positive and statistically significant. In addition, we find that the return on investment of IT (increase in dollar revenue per dollar spent in IT) is about 100% per year, holding labor input constant. Our study provides one instance of direct evidence that IT has a favorable impact on productivity in the financial services sector.