知识网络嵌入性对企业创新能力的影响研究——基于组织学习的中介作用

从社会网络视角探讨开放式创新下知识网络嵌入性的内涵及其测度,进而提出知识网络结构嵌入性及知识网络关系嵌入性对企业创新能力影响机制的概念模型和基本假设。通过对139家企业问卷调查和实证分析,结果发现:知识网络结构嵌入性中的知识网络规模和知识网络中心性及知识网络关系嵌入性中的知识网络关系强度和知识网络关系质量对企业创新能力有显著的积极影响;组织学习在知识网络结构嵌入性与企业创新能力之间起部分中介作用,在知识网络关系嵌入性与企业创新能力之间起完全中介作用。     

客户关系与企业研发投资决策

从企业商业关系网络视角, 探讨客户关系对企业研发投资强度的影响. 研究发现, 客户集中度与企业研发投资强度呈现倒 "U" 型关系. 进一步从企业的集团属性和地区金融发展水平研究发现, 在非集团企业样本中, 客户集中度与企业研发投资的倒"U" 型关系依然存在, 而在集团企业样本中, 客户集中度与企业研发投资则显著负相关;同样地, 在地区金融发展水平较高样本中, 客户集中度与企业研发投资的倒 "U" 型关系依然存在, 而在地区金融发展水平较低样本中, 客户集中度与企业研发投资则显著负相关. 研究表明企业的研发投资作为一种专用性资产投入, 既具有在客户集中度方面的信号传递价值, 还会在不同的融资约束情景下体现不同的投入强度, 彰显其显著的环境调节功能, 有助于企业多角度考量研发投资决策.     

国家文化维度、电影市场信号与票房绩效——基于HLM模型的实证分析

电影产品是文化贸易的重要组成部分,其国际市场竞争力和票房绩效受到续集、制作成本、明星号召力和口碑等信号的影响。同时,国家间的文化差异对这些信号之于票房绩效的影响过程起着调节作用。本文基于42个国家和地区上映的262部电影的11004组数据,运用HLM模型,对上述影响过程和调节作用进行了实证分析。结果表明:续集与票房绩效的正向关系在偏个人主义文化中会减弱,而高制作成本的电影在高权力距离和偏放纵文化中对票房绩效的影响会增强;明星号召力与票房绩效的正向关系在偏放纵文化中会减弱;而口碑对票房绩效的影响在偏个人主义、高不确定性文化中更显著。电影厂商在出口电影产品时应充分识别进口国家的文化特征,并选择合适的电影市场信号以提高票房绩效。     

电离层色散效应对宽带BOC信号的影响

电离层色散特性导致宽带二进制偏移载波（Binary Offset Carrier,BOC）信号的码片时域波形和相关函数曲线产生畸变,影响BOC信号完好性和跟踪性能。为了评估电离层对BOC信号传输的影响,构建了宽带BOC信号的电离层影响分析框架,分析了电离层色散效应对码片时域波形和相关特性的影响,并评估了三类典型BOC信号的带内电离层色散效应在码跟踪环路和载波跟踪环路引入的偏差。研究结果表明,电离层色散效应会导致宽带BOC信号时域码片实部和虚部边缘产生抖动现象,色散信号与标准信号间的互相关函数会产生明显的相关损耗;在电离层活跃期间,电离层色散效应在码跟踪与载波相位跟踪中均引入明显的鉴别误差。该结果对BOC信号的电离层误差的评估与校正有一定的参考意义。     

供应链伙伴特性对跨企业知识交易影响路径的实证研究——基于关系质量的中介效应

通过引入关系质量这一中介变量,构建了供应链伙伴特性、关系质量对跨企业知识交易影响的概念模型,其中供应链伙伴特性包括文化相容、资源依赖和知识距离等三个方面内容。利用结构方程模型结合256家供应链上下游企业的调查数据对上述概念模型进行了实证研究。研究结果表明,文化相容、资源依赖对关系质量与知识交易有显著的正向影响;知识距离对关系质量有显著的负向影响,对知识交易负向影响不显著;关系质量对知识交易有显著的正向影响;由于关系质量中介效应的存在,知识距离可以间接地影响知识交易,文化相容对知识交易总的影响最大。     

论营销能力与企业创新行为的关系

运用国内近千个样本企业,分析营销能力、创新投入、创新产出的关系,得出以下结论:营销能力对创新投入有正面影响,并且营销能力对投入总量的影响小于投入强度的影响;创新活动投入对技术产出有明显的正面影响,并且投入总量的对投入强度的影响远远弱于技术产出的影响;技术产出对创新的市场绩效有明显的正面影响;技术产出与创新市场绩效受到营销能力的完全不同的影响;技术产出受营销能力的负面影响,市场受其正面影响。     

基于排序时频特性的雷达脉内调制信号识别

提出了一种基于排序时频特性的雷达脉内调制信号识别算法。该 算法可分为三步：首先,通过检验信号时频曲线的互易回归特性,识别出线性调频信号;然 后,通过检验信号时频RANKIT图的正态性,识别出常规信号;最后,检验信号平方后时频RA NKIT图的正态性,用以区分二相编码与四相编码信号。仿真结果表明,该算法无需接收信号 的任何先验知识,在较低信噪比条件下可实现对常用雷达脉内调制方式的有效识别。     

大数据驱动制造企业与物流企业协同发展的实证研究

大数据和大数据技术的快速发展和应用,为制造企业和物流企业的生存和发展带来了新的机遇和挑战,如何运用大数据和大数据技术推动制造企业与物流企业有效协同,成为当前理论界和实业界关注的焦点。为探究大数据驱动制造企业与物流企业协同发展的内在机理,可基于大数据可挖掘性、价值性、真实性、多样性等主要特性,构建大数据驱动制造企业与物流企业协同发展概念模型并提出研究假设,进而运用结构方程模型对研究假设进行验证。研究结果发现,大数据的价值性、真实性、多样性对制造企业发展水平具有显著正向影响,而可挖掘性对其正向影响不显著;大数据的真实性、可挖掘性、多样性对物流企业服务水平具有显著正向影响,而价值性对其正向影响不显著;大数据的可挖掘性、真实性对制造企业与物流企业协同程度具有显著正向影响,而多样性、价值性对其正向影响不显著,不过价值性可以通过影响制造企业发展水平产生间接影响作用。这与目前我国制造企业、物流企业运用新一代信息技术驱动自身转型升级尚处于起步阶段存在很大关系。未来,随着科学技术的进步以及制造企业智能化与高端物流的发展,大数据将在驱动制造企业与物流企业协同方面发挥显著重要作用,最终促使制造企业与物流企业形成长期稳定的协同发展关系。     

经理自主权、政治成本与R&D投入

以中国上市公司为对象,研究经理自主权和政治成本对企业R&D投入的影响。研究发现,经理自主权总体上对企业R&D投入强度有显著的正面影响,其中,以董事长与总经理两职兼任为特征的职位权和以营运资金或自由现金流为特征的运作权均与R&D投入强度显著正相关,但以高管薪酬差异为特征的薪酬权与R&D投入之间的关系不明显。政治成本对R&D投入的影响复杂,其中,公司性质和行业垄断性的影响明显,第一大股东为国有股或国有法人股的企业的R&D投入强度明显更高,垄断行业的R&D投入强度却显著更低;企业规模与R&D强度之间总体上呈显著的U型关系,但这一关系明显受到企业性质的影响,在第一大股东为国有股或国有法人股的企业里这种U型关系首先削弱,随着企业规模的变化,R&D强度的变动幅度相对较小。另外,R&D强度还与总经理持股比例、资产负债率以及是否为高科技行业等因素显著正相关,而与股权集中度、经理变更、资产收益率、年份的关系不明显。     

企业非市场战略与市场战略的整合及其资源关联性研究

文章考察了企业市场战略与非市场战略整合的行为模式及其资源关联性.主要结论:第一,企业非市场战略与市场战略的整合模式主要包括三种类型,即事项整合、战略协同与战略互动;第二,企业整合市场战略与非市场战略资源基础包括三个维度,即市场资源、非市场资源以及制度资源;第三,企业资源与战略整合模式之间存在显著的关联性,其中制度资源对事项整合存在显著性的正向作用,而对战略互动存在显著的负向影响;市场资源对事项整合不存在显著性的影响,而对战略协同与战略互动存在显著的正向影响;非市场资源对战略整合模式均具有显著性的正向影响.     

Signaling Quality in an E-Commerce Environment

Abstract

“Quality” is a unique concern in food marketing with powerful strategic connotations and consumer emotion. Consequently, retailers, with the help of food processors, have built their industry around communications with consumers which compare the value of one product over another using key quality attributes as carriers of that value. This involves both simple and complex signaling techniques that consumers have grown accustom to. With the onset of online food sales, many of these signaling techniques are less effective. This research evaluates food quality communication signals, presenting findings from three related E-Grocery studies, linked through a meta analysis.     

Nationalism,Diversity, and Human Rights: An Ethnographic Study of Buddhism and Tagore and Thoughts for Marketing Intercultural Understanding

The return of xenophobic and racist movements in many countries known for their multiculturalism and tolerance signifies the resurgence of nationalism, marked by hostility to outsiders and cultural apartheid. The nation has been portrayed as an imagined community, and the terms nation and nationality have been acknowledged to be difficult to define. Despite its abstract nature, nationalism still commands profound political and emotional legitimacy in modern society and remains the most cruel and powerful force in politics. It is associated with the perception of national superiority, an orientation toward dominance, a collective grievance against foreigners, and a downward comparison of other nations. It shows an evaluative negative bias and prejudice against other countries and a need for national power, bolstered by a hostility toward others. Against the backdrop of the violence, racism, and religious fanaticism of the contemporary world, this paper aims to enhance our understanding and add to the literature on the consumption and marketing of intercultural and interfaith understanding, human rights, diversity, and nationalism and explores implications therein for nonprofit organizations in this area, with an ethnographic study of one of the world’s largest Nichiren Buddhist organizations and of the ideology of Asia’s first Nobel-Laureate, poet, author, and philosopher, Rabindranath Tagore.     

DDS的背景噪声分析

首先对２种不同类型的幅度量化杂散信号进行了描述和时域分析,然后用离散傅里叶变换法着重对无相位舍位民政部下的幅度量化杂散信号进行了频谱仿真。得到了一些关于其频谱特征和杂散水平的规律性结论,这些结论对ＤＤＳ的工程应用有重要的指导作用。     

Differences in Marketing Managers' Decision Making Styles Within the Asia-Pacific Region

Abstract

Marketing managers around the world are being asked to work with foreign counterparts as never before, but with limited success. This requires integration of decision making styles. The purpose of this study is to apply a management style of decision making measurement technique to selected countries of the Asia-Pacific region to determine the extent of differences in decision-making style among marketing managers.

This study surveys marketing managers within Australia, Hong Kong, The Philippines, Vietnam, New Zealand, and China. Within each country different sampling processes and modes of data collection were used by locally-based associates of the researchers, as appropriate for the country.

The study results indicate that substantive differences do exist between marketing managers from different cultural/national backgrounds within the Asia-Pacific region and these managers differ in their decision-making styles from managers in other parts of the world. doi:10.1300/J042v21n01_06     

A multi-stage model of word-of-mouth influence through viral marketing

With the growth and evolution of the Internet, electronic peer-to-peer referrals have become an important phenomenon, and marketers have tried to exploit their potential through viral marketing campaigns. At the same time, spam and e-mail-based viruses have cluttered electronic communications, making viral marketing campaigns problematic and challenging to deploy. The key driver in viral marketing is the effectiveness of unsolicited, electronic referrals to create awareness, trigger interest, and generate sales or product adoption. Yet, despite a large literature concerning interpersonal influence, little is known about how this electronic, or, indeed, any word-of-mouth process influences consumers' actual behaviors, particularly in a cluttered online environment. In this paper, we develop a model to help identify the role word-of-mouth plays during each stage of a viral marketing recipients' decision-making process, including the conditions that moderate such influence. We then present an innovative methodology for collecting data unobtrusively and in real time. We empirically test the model and methodology via a field study, where we observed the reactions of 1100 individuals after they received an unsolicited e-mail from one of their acquaintances, inviting them to take a survey and in turn spread the word about it. We found that characteristics of the social tie influenced recipients' behaviors, but had different effects at different stages: tie strength facilitated awareness, perceptual affinity triggered recipients' interest, and demographic similarity had a negative influence on each stage of the decision-making process. We conclude with a discussion of the theoretical and methodological contributions of our work and of managerial implications of these findings for online marketers interested in strategies for leveraging peer-to-peer referral networks.     

A model of consumer relationships with store brands,personnel and stores in Spain

Abstract

Relationship Marketing is an important approach to the study of exchanges. This approach puts emphasis on the development of trust, satisfaction and relational norms to obtain parties' commitment. However, there are very few studies that consider the different levels the consumer relates with. Moreover, a limited number of marketing studies include variables that are often used in economic approaches such as signalling theory, which can enrich the understanding of commercial relationships. Therefore, the proposed multidisciplinary model relates economic variables—the signals that firms send to the market—and key relational variables—satisfaction and trust—considering three relationship levels of trust and satisfaction—store brands, personnel and stores. Results show a transference process among the three levels of trust and confirm that satisfaction and signals are important antecedents of each trust level.     

Differences in the Perceptions of Moral Intensity in the Moral Decision Process: An Empirical Examination of Accounting Students

The purpose of this study was to gain a better understanding of the impact of moral issues on the moral decision-making process within the field of accounting. In particular, the study examined differences in the perceptions of the underlying characteristics of moral issues on the specific steps of the moral decision-making process of four different accounting situations. The research results suggested that student's perception of the components of moral intensity as well as the various stages of the moral decision-making process was influenced by the type and intensity of the moral issue. In general, accounting student's perceptions of the importance of these variables varied between less unethical and more unethical accounting issues. The differences in perceptions of four moral intensity components: magnitude of consequences, concentration of effect, probability of effect and proximity stood out more in the accounting issues analyzed. The findings presented in this research extend the existing understanding about the importance of the components of moral intensity in the ethical decision-making process of accounting processionals. The results can be integrated into revised or newly adopted company codes of ethics to comply with the requirements of the newly enacted Sarbones-Oxley Act of 2002. They can also be used to enhance ethics coursework and training programs in educational settings and industry.     

An Entrepreneurial Perspective on the Marketing of Charities

ABSTRACT

This paper discusses marketing activities within charities, with specific reference to the applicability of an entrepreneurial approach, and cause marketing. The efforts of these institutions in recent years to apply the tools of conventional marketing to the services they provide in the markets which they serve is laudable. However, it is argued that in times of environmental turbulence, this is necessary but not sufficient, and that an entrepreneurial perspective on marketing needs to be adopted particularly in relation to cause marketing efforts. Here are elements of risk-taking, proactiveness and innovativeness, and a more recent notion of “network-spotting” or object-orientation. The concept of entrepreneurial intensity in this regard is introduced, as well as a process which can be applied to entrepreneurial marketing in charities. Finally, the obstacles to entrepreneurial marketing by charities are identified.