Developing a process of concept generation for new product-service systems: a QFD and TRIZ-based approach

This research aims at suggesting a novel approach to creating promising product-service system (PSS) concepts by resolving contradictions between product and service components. In order to resolve these interference problems, theory of inventive problem solving (TRIZ) method is applied and the suitability of this method for PSS is evaluated by applying the 40 inventive principles in TRIZ method to PSS cases among Fortune Global 500 companies. In addition, quality function deployment is adopted to identify the critical features of products and services. By applying the suggested approach to a car sharing service, a representative automobile PSS, its practicability and utility are verified.     

Social media integration in electronic human resource management: Development of a social eHRM framework

Social media has dramatically changed how we communicate both in life and in business. Accordingly, I conducted a qualitative analysis of electronic Human Resource Management (eHRM) practices involving social media. The sample consists of 16 organizations varying in size (e.g., Fortune 500 vs. small enterprises), industry (e.g., product vs. service‐based) and sector (public vs. private). Based on the review, I developed a Social Participation Framework involving two dimensions—openness and stratification— that are reflective of variations in the user domains associated with a given application. The combination of these dimensions yielded four alternative models of social media eHRM implementations: open, internal, specialized, and segmented. These in turn tended to be associated with different types of eHRM goals. A best practice example of each model is provided, and opportunities for future research are identified. Copyright © 2016 ASAC. Published by John Wiley & Sons, Ltd.     

Reasons for regional integration agreements

Regional integration agreements are commonplace in the world today. In 1996 there were 88 such agreements worldwide, covering a variety of forms from declarations of intent to unilateral preferential trade agreements, free trade treaties, customs unions, and the common market with its freedom of movement for labour and capital. Which factors have contributed to the great popularity of regional integration agreements?     

The real effects of financial integration

This paper shows how correlations in GDP fluctuations rise with financial integration. Finance serves to increase international correlations in both consumption and GDP fluctuations, which explains the persistent gap between the two in the data, a “quantity puzzle”. The positive association between financial integration and GDP correlation constitutes a puzzle, as theory suggests a negative relation if anything. Nevertheless, it prevails in the data even after the effects of finance on trade and specialization are accounted for.     

A framework for micropayment evaluation

Lacking payment systems become a bottleneck for the vision of the Information Economy. In many cases, the payments of a fraction of a cent, the so-called micropayments, are of particular interest. In this paper we propose a framework to evaluate the payment systems. The framework consists of a well structured parameter vector of the desired attributes. For the evaluation of attribute values, we suggest to use VTS diagrams from object-oriented analysis and design. The framework is applied to DigiCash, SET and First Virtual. This revised version was published online in August 2006 with corrections to the Cover Date.     

A framework for organizational success

The contention of this paper is that the marketing concept is but one aspect of a philosophy of business referred to by the authors as the framework for organizational success. This framework maintains that the marketing concept must work together with good management approaches and with ethical business practices in order to satisfy the needs and wants of the various publics of the organization — customers, employees, suppliers, society — and, in the long run, ensure the satisfaction of the needs of the organization itself. The authors propose that focusing on one concept, and ignoring the other two aspects, is not likely to promote organizational success. Hershey H. Friedman is Professor of Marketing at Brooklyn College. He has published in the Journal of Advertising Research, Journal of Applied Psychology, Akron Business and Economic Review, Journal of the Academy of Marketing Science, Simulation, Journal of the Market Research Society, Journal of Public Policy and Marketing, and the Journal of Business Ethics. Linda Weiser Friedman is Associate Professor of Statistics and Computer Information Systems at Baruch College. She has published in Computers and Operations Research, Behavioral Science, Omega, Simulation, Journal of Statistical Computation and Simulation, Journal of Advertising Research, Interface, and the Journal of the Academy of Marketing Sciences.     

The Hot–Cold Decision Triangle: A framework for healthier choices

People often behave in ways that are clearly detrimental to their health. We review representative research on unhealthy behaviors within a parsimonious framework, the Hot-Cold Decision Triangle. Through this framework, we describe how when people embrace colder state reasoning??instead of risking the pitfalls of heuristics and visceral reactions??they are more likely to behave healthily. We also illustrate how some heuristics and visceral urges can be leveraged to encourage healthier choices. We conclude by discussing unexplored research directions, as well as substantive implications for individuals, marketers, and policymakers.     

The new framework for global trade in services – all about GATS

This article is concerned with the globalization of services, and specifically the impact of the new regulatory framework set up under the 1996 General Agreement on Trade in Services. The article sets out the organisation and protocols of GATS and their likely impact on global trade in services. The paper clarifies the role of GATS as not merely to ‘regulate’ trade in services, but to foster the global expansion in services under a fair, transparent set of rules, with procedures for recourse by those governments and enterprises which claim to have been unfairly discriminated against in one or other service sector. The article concludes with some interim comments on the impact and effectiveness of GATS on the business community, and the need for further research in the future.     

The globalization of markets and regional integration

The 1980s have witnessed the globalization of markets and an intensified international competition. The rise of the newly industrializing countries and the growth of multinational enterprises—developing parallely to foreign direct investments—have contributed considerably to this trend. However, there are factors suggesting that the intensification of market competition might be only a transitory phenomenon.     

服务营销中的细分与聚合

聚合的概念 (一)聚合的定义 什么是聚合?形象的说,如果细分是把奶油分成一份份,那么聚合就是要把它们重新归拢到一起.     

A framework for innovative service design

Drawing on research from design science, marketing, and service science, our paper provides an integrated framework for evaluating and directing innovative service design. The main goal of our review is to highlight the strengths of existing frameworks and to suggest how they can be enhanced in combination with design science principles. Based on our review, we propose a new framework for the design of innovative services that integrates several key paradigmatic approaches and identifies fundamental open research questions. Our approach is unique as it combines three service disciplines, namely services marketing, service science, and design science, and provides a new framework that describes step by step the procedure that needs to be taken and the conditions that need to be met for developing innovative services. We believe that providing such a framework is a valuable addition to the literature.     

A framework for SME retail branding

Abstract

It has become increasingly important for small to medium sized enterprise (SME) retailers to stand out in the current marketplace. Branding in SMEs is a growing area of academic interest, although the majority of studies have been based in the manufacturing sector. This study seeks to develop a framework of the characteristics, processes and dynamics of SME retailers. A qualitative research study was carried out with SME owner managers (OMs) over a period of 15 months. The findings extend the understanding of branding in SMEs in a number of ways. Firstly, it is found that SME retailers take a cautious approach to brand management, seeking to build loyalty, networks and relationships. Secondly, the holistic nature of SME retail branding presents a challenge to OMs who are resource-constrained. Thirdly, the soft, colloquial and intuitive approaches to brand equity appraisal are evident. Brand marketing is focused on word of mouth, which has implications for how OMs operationalise the brand around store experiences. Finally, the influence of the OM on branding decisions is clear. The key findings are discussed in relation to the retail context of the study, the centricity of the OMs in SME branding and entrepreneurial brand management.     

Toward a three-dimensional framework for omni-channel

The omni-channel, as an emerging trend in retail, aims to coordinate processes and technologies across supply and sales channels. The evolution of this concept is still nascent. This paper develops a conceptual framework for omni-channel systems, configured by three dimensions of channel stage, channel type and channel agent. Integration and visibility are also explored and discussed as the main enablers, which support the implementation of omni-channel framework.This research is built upon the empirical and secondary data. Multiple case studies and expert interview methods are employed for data collection to validate the recommended framework and to explore its applicability.The framework proposed, along with the key integration and visibility enablers identified for the omni-channel, can be applied to a wide range of retail supply chains. It helps managers to develop, run and monitor omni-channel systems; it may also serve as a stepping-stone for development of the literature on omni-channel systems.     

A framework for managing customer expectations

Marketing scholars have argued that firms should meet or exceed customer expectations in order to achieve customer satisfaction. Often, however, customer expectations maybe unjustified, infeasible, or unproductive to meet. These need to be shaped rather than fulfilled. The authors identify three broad approaches to the shaping of customer expectations: human resource management, framing, and compliance. These are described along with the type of expectation shaping tasks for which each is appropriate and illustrations of marketing mix tools which implement them.     

An ecosystemic framework for business sustainability

This article introduces an ecosystemic framework to foster innovation for business sustainability. We emphasize the idea of systemic thinking in which the business operates as a system similar to a living organism. In this framework, businesses impact the environment in which they operate in a fluid, dynamic, and interdependent way. This approach contrasts with the linear approach commonly used in business and other disciplines, which tries to explain what might cause an action or reaction but ignores any feedback effect between the subsequent action and its cause. This article offers practical solutions and guidance for business leaders to incorporate complexity science into creating sustainable businesses.     

The integration of Japan into the world economy and its meaning for Germany

Japan is currently still characterized by a low degree of import integration in the field of finished products. What are the reasons behind this? What can be done to remove the existing trade imbalances vis-à-vis Western industrialized countries? What, on the other hand, can be learned from the Japanese?     

Competition for firms in an oligopolistic industry: The impact of economic integration

We set up a model of generalised oligopoly where two countries of different size compete for an exogenous, but variable, number of identical firms. The model combines a desire by national governments to attract internationally mobile firms with the existence of location rents that arise even in a symmetric equilibrium where firms are dispersed. As economic integration proceeds, equilibrium taxes initially decline, but then rise again as trade costs fall even further. A range of trade costs is identified where economic integration raises the welfare of the small country, but lowers welfare in the large country.