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1.
张勇 《中国邮政》2008,(3):20-21
从2007年年初开始,山西省大同市邮政局致力开展同市交警支队的业务合作。该局通过4C营销理论(消费者的需要与欲求、消费者要满足其欲求所需付出的成本、如何给消费者方便、与消费者沟通)的有效应用,从关注客户需求出发,本着为客户提供优质服务的原则,强化双向的深度沟通,精心组织、  相似文献   

2.
张勇 《邮政技术》2008,(3):20-21
从2007年年初开始,山西省大同市邮政局致力开展同市交警支队的业务合作。该局通过4C营销理论(消费者的需要与欲求、消费者要满足其欲求所需付出的成本、如何给消费者方便、与消费者沟通)的有效应用,从关注客户需求出发,本着为客户提供优质服务的原则,强化双向的深度沟通,精心组织、  相似文献   

3.
在2004年的中秋礼仪营销活动中,广东省邮政局自创的月饼品牌“御香月”,销售50万盒,实现销售额2500万元,利润1100万元。仅用两年时间,“御香月”即跻身广东省著名月饼品牌前三甲,4C、4P营销策略的成功运用功不可没。  相似文献   

4.
3G需稳步推进   总被引:1,自引:0,他引:1  
Giving a broad overview of 3G development in the world, we may find 3G still faces a long way to go. Now in US the huge investment in 3G has not gained expectant commercial profits. Without more new investment it will be harder to conamm the market development. In Europe no enterprises are willing to invest more on 3G recently because of the high burden out of the competition of 3G licenses and no profitable services being available now. Even in Japan because the whole economic environment isnot as well as before, which partly results from the problems existing in banking. Although NTT DoCoMo has ever established the successful commercial mode of i-mode, the object of 3G market development is difficult to be achieved in Japan. All in all, a steady development is essential to 3G.  相似文献   

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