Querschnittstechnologie Internet – Universallösung für den Arbeitsmarkt der Zukunft?

The ongoing processes of digitalisation in economy and society have certainly important implications, not only for economic growth but also for the future labour market. But, what are the actual effects of this ?Digital Revolution“? Who will be the winners and who will be the losers? This article reviews the current empirical literature and draws relevant policy conclusions. While the growth effects will be substantial, the labour market effects of ICT and broadband technologies and their linkage with industrial production via the “internet of things” are likely to be ambivalent. The authors point to the need for political action with respect to labour market institutions that support workers in adjusting to the rapidly changing work environment in a digital world, and measures designed to reduce the skill gap between “digital natives” and “digital illiterates”. They also identify the need to help increase adoption and use intensity of the new technologies, rather than solely investing in broadband infrastructure.     

中国—东盟共建数字丝绸之路:现状、动力与挑战 ——基于数字经济的视角

共建数字丝绸之路已经成为“一带一路”建设的重点任务,同时也是各国发展数字经济的重要抓手。中国—东盟共建数字丝绸之路对缩小东盟的数字鸿沟,提升数字经济发展水平以及实现互利共赢的包容性发展,具有重要意义。当前,在数字基础设施建设、跨境电子商务、信息通信技术及人才交流等方面,中国—东盟共建数字丝绸之路已初显成效。并且,东盟巨大的数字基础设施建设需求,庞大的数字用户基础,初具规模的数字产业以及逐步完善的政府战略部署,为中国—东盟共建数字丝绸之路提供了强大的内在驱动力。同时,东盟国家欠发达的数字经济发展水平,巨大的数字鸿沟以及薄弱的数字科研能力构成了共建数字丝绸之路的主要障碍。     

Digital Content Contracts for Consumers

The application of consumer law to digital content contracts encounters a number of obstacles. Some of these are rather typical for digital content markets, e.g., the legal consequences of the classification of digital content as “goods” or “services” and, more importantly, the absence of general benchmarks to evaluate the conformity of digital content. Other problems, such as the limited usefulness of consumer information and the position of underage consumers, are not as such reserved to digital consumers, but they are amplified in the digital content markets. Moreover, particular attention is paid to the complex relationship between copyright law and consumer law. This paper explores the extent to which consumer (contract) law is fit to address the problems faced by digital consumers wishing to enjoy the benefits of digital content and examines whether the on-going initiatives at national and European level are likely to provide relief. Finally, recommendations for improvement are put forward in cases where the analysis shows that the problems identified are not or are insufficiently solved by these initiatives.     

The Future of Digital Communication Research: Considering Dynamics and Multimodality

Digital communication, the electronic transmission of information, reflects and influences consumers’ perceptions, attitudes, behaviors, and shopping journeys. Thus, data stemming from digital communication is an important source of insights for retailers, manufacturers, and service firms alike. This article discusses emerging trends and recent advances in digital communication research, as well as its future opportunities for retail practice and research. The authors outline four consumer–retailer domains relevant to digital communication, which in turn frame their discussion of the properties of communication dynamics (e.g., trends, variations) within messages, communicators, and their interaction, as well as communication multimodality (i.e., numeric heuristics, text, audio, image, and video). These factors are critical for understanding and predicting consumers’ behaviors and market developments. Furthermore, this article delineates conceptual and methodological challenges for researchers working in contexts that feature dynamics and multimodality. Finally, this article proposes an agenda for continued research, with the goal of stimulating further efforts to unlock the “black boxes” of digital communication and gain insights into both consumers and markets.     

Entrepreneurs from low-skilled immigrant groups in knowledge-intensive industries: company characteristics,survival and innovative performance

This paper analyzes how companies of immigrant entrepreneurs in knowledge-intensive industries differ from companies of native entrepreneurs with respect to start-up characteristics, company survival and innovative performance. I focus on immigrants from the “recruitment countries” of south and southeast Europe, who arrived in Germany mainly in the 1970s to fill labor shortages. They are the largest immigrant group in Germany and can be reliably identified via ethnic name coding. Companies owned exclusively by immigrants tend to be smaller and have higher exit rates. After controlling for size and other company characteristics, I find no differences in patenting activity compared to companies owned exclusively by natives.     

Mobile advertising to Digital Natives: preferences on content,style, personalization,and functionality

Digital advertising is the fastest growing form of marketing. Within digital, mobile is the fastest growing medium. Mobile advertising occurs on any mobile device, such as smartphones and tablets. The upcoming generation of Digital Natives is especially prone to viewing mobile advertising. Digital Natives have grown up with digital communications; they use their smartphones to connect with the world and make purchases. Mobile advertising and Digital Natives are both new to the marketplace and, thus, research is scarce on both. This paper investigates the preferences of Digital Natives regarding mobile advertising. Several preferences were found and recommendations are provided.     

Neue Finanztechnologien — Bankenmarkt in Bewegung

Digitalisation opens new channels for financial transactions. Crowdlending and Digital Advice offer additional opportunities for customers to manage their assets. In the banking market, “FinTechs” are the most notable example of what Schumpeter described as “creative destruction”. They could threaten the existence of established banks. Therefore the banks should use the FinTechs as a testing laboratory for customer behavior and testing ground for a more modern marketing policy. This environment gives rise to concerns that there may develop an unregulated area of shadow banks. But it should be considered that a level playing field has to be ensured and that innovative processes and products are not stalled. A potential advantage of Digital Advice is that consumers can have the possibility to access the relevant information they need to make their financial decisions. Consumers, in turn, are only able to benefit from this advantage if competition between financial service providers leads to a supply of clear and comprehensible information about financial products and an appropriate degree of data security. The rise of Big Data analyses in retail banking allows a more precise estimation of creditworthiness risk as well as a consumer’s willingness-to-pay, propensity to switch and responsiveness to marketing offers. This not only impacts on competition, it represents major challenges for policymakers, authorities and consumers alike.     

信息化如何促进国内市场整合：减少黏性信息的视角

数字信息技术能够使市场主体以较低的成本获得及时、准确、充分的商品供求与价格信息，减少跨地区交易中的黏性信息，这为促进国内市场整合提供了新途径。文章采用2015-2017年近100个地级市的“数字中国”指数及大样本产品价格数据，使用基于时间序列的动态方法计算地区间市场分割度，并构建有调节的中介效应模型考察数字信息技术对国内市场整合的作用及机制。结果发现：提升信息化水平能够推动国内市场整合，其中促进地区间价格联动调整具有部分中介作用，而信息化水平差距和空间地理距离则具有负面的调节作用。因此，改善信息条件、提升交易效率，构建更为高效、灵敏的地区间供求与价格联动机制，应成为当前促进国内市场整合的必要之举。     

Rethinking the area approach: Immigrants and the labor market in California

A framework that uses a Constant Elasticity of Substitution (CES) production function with skill differentiation and integrated national labor markets has predictions for the employment effect of immigrants at the local level. The employment (rather than wage) response to immigration by skill in a state reveals the production substitutability-complementarity between native and immigrant labor. This, in turn, reveals the degree to which immigrants stimulate or depress the demand for native labor. To estimate this elasticity, I use a novel instrument based on demographic characteristics of total Central American migrants or of the Mexican Population to predict immigration by skill level within California. Looking at immigration to California between 1960 and 2005 these estimates support the assumption of a nationally integrated labor market by skill and they support the hypothesis that natives and immigrants in the same education-experience group are not perfectly substitutable. This explains the counter-intuitive fact that there is a zero correlation between immigration and wage and employment outcomes of natives in the state.     

我国数字资源整合检索系统研究现状分析

随着网络信息资源数量的急速增长以及数字图书馆的出现,描述、组织和检索信息及其它数字资源的方法不断改善,信息资源异构化程度加深,信息用户开始面对大量以“孤岛”形式存在的资源。数字资源整合检索系统作为一种数字资源整合模式,逐步受到了各界学者的重视。论文对我国数字资源整合检索系统的研究现状进行了归纳分析,并针对现存问题提出了相应建议。     

我国数字贸易面临的挑战及对策

当前,互联网引领数字经济将传统部门逐步数字化,不断创造新的商业模式。全球贸易正在经历数字贸易的引领和驱动。数字贸易由服务业逐步向制造业扩展,迈向数字化和智能化。数字贸易是制度创新建规则、管理创新建平台、技术创新数字化三维驱动下,将数字化的贸易内容一站式便利贸易的新型业态。"21世纪数字丝绸之路"建设、5G商用、《二十国集团数字经济发展与合作倡议》及强大的互联网市场、庞大的电商市场,为我国数字贸易发展提供了大好机遇,同时也面临着制度创新、管理创新、技术创新三大挑战。我国在数字贸易实践中,应充分借鉴发达国家的经验,利用好国际合作平台,通过多边谈判形成数字贸易规则;结合实际尽快制定管理政策,在政策引导下细分管理措施,强化数字贸易平台管理,反对平台垄断,对中小平台进行柔性管理,鼓励有实力的平台进行协同创新,突破管理瓶颈,创新实现智能化管理;技术创新主要解决数字产业化、产业数字化问题。     

Brand competitiveness and resilience to exogenous shock: Usage of smartphone apps during the COVID-19 pandemic

This study examines the factors that affect brand competitiveness in an environment of uncertainty caused by exogenous shocks. In particular, this study focuses on smartphone apps and examines differences between “digital” brands that primarily do business online and “phygital” brands that have already established their brands offline. We also distinguished the highly uncertain environment into multiple phases and found non-linear changes in the magnitude of the parameters. We find that phygital brands have different factors affecting their competitiveness compared to digital brands. The results also provide insights into the online channel strategies of retail companies that already have brand value offline.     

Choice Architectures in the Digital Economy: Towards a New Understanding of Digital Vulnerability

In the digital economy, consumer vulnerability is not simply a vantage point from which to assess some consumers’ lack of ability to activate their awareness of persuasion. Instead, digital vulnerability describes a universal state of defencelessness and susceptibility to (the exploitation of) power imbalances that are the result of the increasing automation of commerce, datafied consumer–seller relations, and the very architecture of digital marketplaces. Digital vulnerability, we argue, is architectural, relational, and data-driven. Based on our concept of digital vulnerability, we demonstrate how and why using digital technology to render consumers vulnerable is the epitome of an unfair digital commercial practice.

     

Edging out of the nest: emerging adults’ use of smartphones in maintaining and transforming family relationships

Abstract

The transition to adulthood, often accompanied by an emptying of the family nest, has implications for family relationships, identities and consumption practices. Despite this, the voices and experiences of emerging adults are largely missing from literature on family consumption. Emerging adult families typically combine digital natives and digital immigrants, but little is known about how their interactions around digital communications technology relate to emerging adult preoccupations with affiliation and autonomy. This interpretive study explores how emerging adults’ smartphones are bound up with a complex network of family communication and consumption practices, often across household, geographic and generational boundaries. Affiliation and autonomy emerged as intertwined rather than competing dimensions of participants’ smartphone use, contributing to the distribution and development of family as the nest empties.     

Some people just want to read: The roles of age,interactivity, and perceived usefulness of print in the consumption of digital information products

With the advent of digital technologies, both academic researchers and marketing practitioners alike continually seek a richer understanding of the way information is produced and consumed. Against this backdrop, this study explores the relationship between interactivity, consumer satisfaction and adoption intention in the context of digital information products. Drawing broadly on the services marketing literature, interactivity literature and diffusion theory, the results of our study suggest that in a utilitarian context, consumers are more likely to adopt interactive books than more traditional static e-books. However, satisfaction with interactivity is moderated by the age of the consumer, with older “digital immigrant” participants more satisfied by static e-books and younger “digital native” participants more satisfied by interactive e-books. Also, the less useful consumers find print products, the more likely they will be to adopt interactive digital books, and this effect is also moderated by the age of the consumer. Finally, with the proliferation of digital devices only expected to continue, these findings have important implications for both product development and marketing communication programs.     

Implicit and explicit preferences for brand name sounds

This research shows that people implicitly and explicitly prefer sounds that are more common among top brand names (e.g., “S,” “M,” “L,” and “E”). Implicit preferences correlate with explicit willingness to pay more for hypothetical brands with preferred sounds. This suggests that the prevalence of certain sounds among top brands may be a reflection of people’s phonetic preferences. We examine possible processes underlying phonetic preferences, and offer evidence excluding phonetic embodiment, pronunciation-based fluency, and familiarity-based fluency. The results suggest a phonetic frequency process account. Substantively, these findings indicate that certain sounds should be given priority when crafting brand names.     

Fear Appeals in Print Advertising: An Analysis of Arousal and Ad Response

Abstract

This paper examines the tenability of a two-dimensional (tension and energy) formulation of fear arousal effects in the context of print advertising. Intuitively, stimulation of fear parallels a two-part continuum of increasing tension. This exploratory study stems from the theoretical premise that increasing tension generates energy up to a certain point, and beyond that “threshold,” increasing tension arouses anxiety which begins to deplete energy. The study examines the effects of two print ad stimuli on the multidimensional structure of arousal, resulting attitude toward the ad and behavioral intention. The results indicate that print ad induced arousal effects fell short of the “threshold” point. However, a comparison between fear appeal treatment groups reveals that the stronger fear appeal resulted in arousal effects showing “progress” toward the threshold point. Thus, these results lend credibility to the idea of a “threshold” separating a two-part continuum of increasing tension. General implications of these results are discussed, and tentative suggestions in regard to the design and use of fear appeals using both print and video stimuli are furnished.     

我国数字出版产业发展现状及态势

“十二五”时期以来,我国数字出版业已经步入成长期,产业规模保持高速增长,“走出去”步伐日益稳健,成为新闻出版业的重要发展方向,呈现出政府加强产业引导及监管、数字技术支撑结构升级、生活方式改变催生新的需求、媒体融合发展迈向更深层次的态势。“十四五”时期,促进我国数字出版产业向高质量发展还需完善产业扶持政策、构建数字版权保护体系、优化产业结构、加速国际化进程、吸引和培养复合型人才。     

The Fiscal Impact of Immigration in France: A Generational Accounting Approach

The objective of this study is to use both static and dynamic frameworks to compare the benefits that immigrants draw from the public system with their contributions through the taxes that they pay. The main conclusion of this paper is that the impact of immigration on welfare systems is weak. Thus, if we compare, on a given date, immigrants' global contribution to the public administration budget with the volume of transfers they receive, immigrants appear to be relatively favoured by the redistribution system. At the same time, even if immigrants seem to pay less taxes and receive more transfers than natives, the difference in distribution between the two populations, with a higher concentration of immigrants in the active age groups and a sparser concentration among the net beneficiaries of the social transfer system, leads to a slightly positive long‐term impact of immigration on public finances. However, the impact of immigration remains very slight compared with the global effort that would have to be undertaken to reduce budgetary imbalances.     

Planning to please: Following another agent's intended plan

In this article we analyze a particular model of control among intelligent agents, that ofnon-absolute control. Non-absolute control involves a “supervisor” agent that issues orders to a “subordinate” agent. An example might be a human agent on Earth directing the activities of a Mars-based semi-autonomous vehicle. Both agents operate with essentially the same goals. The subordinate agent, however, is assumed to have access to some information that the supervisor does not have. The agent is thus expected to exercise its judgment in following orders (i.e., following the true intent of the supervisor, to the best of its ability). After presenting our model, we discuss the planning problem: how would a subordinate agent choose among alternative plans? Our solutions focus on evaluating the distance between candidate plans, and is appropriate to any scenario in which one agent wants to follow (as much as possible) another agent's plan.