零售业国际化 看上去很美

零售业国际化,"看"上去很美,"走"上去也似乎容易,但要想在这条路上走得"精彩"却是难上加难,所以,零售企业谨慎对待,是必要的     

我国零售业国际化的SWOT分析

零售业的国际化或跨国经营已成为当今世界一大潮流。对我国零售业国际化进行SWOT分析,可明确其在国际化进程中所处的地位与优劣势。我国零售业已初具在全球范围内扩张跨国经营的先发效应优势;同时也存在产业高度分散、规模较小,零售业态布局不合理、结构失调等劣势。在开拓国际市场中机会与挑战同在。应抓住难得机遇快速壮大自身实力,排除威胁,制定相应的商品出口战略,加快与国际接轨的步伐,争夺国际市场份额。     

我国零售业国际化战略研究

目前,相比外资零售业,我国零售业在国际竞争中处于劣势.文章分析了我国零售业国际化的必要性与可行性,认为本土零售业要想在国际市场上取胜,必须走国际化经营之路,并且有针对性地提出了跨国经营的战略.     

浅谈我国零售业国际化

目前,随着中国零售市场的全面开放,中国零售企业面临的问题是,如何在国内激烈竞争中打造国际竞争力,提升国际竞争水平,并积极寻求开拓国外零售市场途径,拓宽自己的生存空间,获取国际利润。因此,零售业国际化成为我国零售企业发展的必然趋势。因而对我国零售业国际化进行研究既有理论意义又具有现实意义。     

浅谈我国零售业国际化

目前,随着中国零售市场的全面开放,中国零售企业面临的问题是,如何在国内激烈竞争中打造国际竞争力,提升国际竞争水平,并积极寻求开拓国外零售市场途径,拓宽自己的生存空间,获取国际利润。因此,零售业国际化成为我国零售企业发展的必然趋势。因而对我国零售业国际化进行研究既有理论意义又具有现实意义。     

新形势下我国零售业国际化的策略与路径探讨

在我国零售业对外开放十余年之后,零售业面临电商冲击,以及O2O、新零售等业态变革。面对如此复杂的艰难局势,作为传统零售业如何迎接挑战。试图从国际化经营的角度,从理论、内外部条件以及策略上进行分析,提出我国零售业国际化的策略,为我国零售业迎接挑战、走出国门提供参考和建议。     

零售业国际化提升国家综合竞争力的思路解析

内资零售业的国际化运作是必然趋势，零售业国际化不仅对零售业自身有很大益处，而且对其它产业乃至提升国家综合竞争实力都会很有帮助。零售业应当熟练运用大市场营销策略实现国际化的战略目标。     

零售业国际化提升国家综合竞争力的思路解析

内资零售业的国际化运作是必然趋势,零售业国际化不仅对零售业自身有很大益处,而且对其它产业乃至提升国家综合竞争实力都会很有帮助.零售业应当熟练运用大市场营销策略实现国际化的战略目标.     

零售业国际化的区位选择和空间扩张模式

零售业国际化空间分布表现为不均衡特征:进入优势和面对的进入壁垒.其往往使零售企业国际化采取不同的空间扩张方式,主要有渐进式、跳跃式和综合式三种方式.中国零售企业实施国际化战略应采取渐进式空间扩张模式,并充分利用自身市场较大区域优势,增强企业的学习能力和网络能力.     

Retailing in the 21st century: reflections and prologue to research

Retailing in the 21st century will no doubt be very different from retailing in the 20th century, just as retailing in the 20th century was very different from retailing in the 19th century. To understand and explain current retailing phenomena and retailing-related phenomena, and accurately predict such phenomena, it is necessary to have a coherent and consistent definition of retailing as well as comprehensive retailing theories based on this definition. This introduction to the special issue argues for such a definition and related comprehensive theories.     

Country-of-Origin Premiums for Retailers in International Trades: Evidence from eBay's International Markets

Using real-world transaction prices in the Internet auction Web site eBay's U.S., U.K., and global markets, the authors study the price dispersion of homogeneous products related to the sellers’ country-of-origin. For both tangible and intangible products and services, sellers from the United States enjoy a price premium. This premium appears to stem from country-of-origin equity instead of trading risk or product quality. The findings of this research suggest potential profitable opportunities in international trade by employing the retailer's country-of-origin as an arbitrage tool.     

The Future of Retailing

Retailers have embraced a variety of technologies to engage their customers. This article focuses on “The Future of Retailing” by highlighting five key areas that are moving the field forward: (1) technology and tools to facilitate decision making, (2) visual display and merchandise offer decisions, (3) consumption and engagement, (4) big data collection and usage, and (5) analytics and profitability. We also suggest numerous issues that are deserving of additional inquiry, as well as introduce important areas of emerging applicability: the internet of things, virtual reality, augmented reality, artificial intelligence, robots, drones, and driverless vehicles.     

我国胶合板国际竞争力的比较分析

本文首先回顾了我国胶合板的生产与贸易现状;然后依据三种不同的国际竞争力测算方法,在选取不同类型国家的基础上,进行了胶合板国际竞争力的国际比较分析;紧接着,从理论与实证角度,对不同指数测算结果进行了系统的比较;最后,通过整合与归纳不同的分析结果,提出了对于提升我国胶合板国际竞争力的几点启示。     

我国农村零售商业发展战略研究

本文认为,经济全球化对农村零售商业的影响是全面和深远的,主要表现在:市场全面启动,容量不断扩大;全方位竞争格局逐渐形成,现代流通体系不断完善;转型加速,新兴业态层出不穷和受世界经济影响更加快速、直接等四个方面。文章提出,我国农村零售商业应抓住机遇,准确定位,统筹规划,合理布局,以连锁经营的发展为突破口,实现从传统向现代的转变,重视商业人才的引进和培养,更好地服务于社会主义新农村建设。     

Retailing evolution research: Introduction to the special section on retailing research

Five articles were selected from studies presented at the Ninth Society for Marketing Advances Retailing Research Symposium. The following article introduces their themes and main findings, along with the process of selection.     

Retailing evolution research: Introduction to the special section on retailing research

This JBR Special Issue on Retailing includes several high quality research studies presented at the 10th and 11th Society for Marketing Advances Retail Strategy and Patronage Behavior Symposiums. The articles cover a wide range of interesting and important retailing topics including topics such as atmospherics, self-esteem and advertising. This introduction offers a few comments on the 2007 and 2008 Symposiums' content including a brief overview of each article.     

Bridging the B2C and B2B Research Divide: The Domain of Retailing Literature

As the oldest academic journal in marketing, Journal of Retailing publishes research dealing with all sorts of B2B and B2C retailing-related topics. However, there appears to be a perception that Journal of Retailing welcomes only research pertaining to B2C issues. In this article, we debunk that perception through an analysis of the content of Journal of Retailing articles published during the 2002-2008 period. In particular, we find that only 18.7% of Journal of Retailing's content is devoted exclusively to B2C or C2C (consumer-to-consumer) topics. The remainder focuses on B2B research issues. We explore the implications of these findings for researchers who wish to pursue retailing-related B2B research.