Roger Horowitz. Putting Meat on the American Table: Taste, Technology, Transformation. Baltimore, Md.: The Johns Hopkins University Press, 2005. xiii + 170 pp. ISBN 0-8018-8240-0, $35.00 (cloth); ISBN 0-8018-8241-9, $19.00 (paper).

Roger Horowitz opens Putting Meat on the American Table: Taste,Technology, Transformation with the observation that Americais a meat-eating nation. Throughout his narrative, he examinesthe forces that allow so much meat—six to eight ouncesper person per day—to satiate Americans’ appetite.The central questions driving Horowitz’s analysis are(a) what is the relationship between producing and consuminga product and (b) how does the nature of the good affect thisrelationship? In     

Alfred D. Chandler, Jr., and Bruce Mazlish, eds. Leviathans: Multinational Corporations and the New Global History. New York: Cambridge University Press, 2005. xiii + 249 pp. ISBN 0-521-84061-9, $65.00 (cloth); ISBN 0-521-54993-0, $22.99 (paper).

The advertising extract, which is this book’s first sentence,reads "Leviathans represents a path-breaking effort to lookat multinational corporations in the round, emphasizing especiallytheir scope, history, development, culture and social implication,and governance problems" (p. i). Given the appropriately globalprestige of the editors and of several of the chapters’authors, one’s curiosity is unavoidably piqued. Whilefew readers will ultimately judge the book to be path-breaking,many will welcome its contribution to     

John Franch. Robber Baron: The Life of Charles Tyson Yerkes. Champaign, Ill.: University of Illinois Press, 2006. vii + 374 pp. ISBN 0-252-03099-0, $45.00 (paper).

Robber Baron, John Franch’s biography of Charles TysonYerkes, provides a fascinating window into the workings of laissez-fairecapitalism. Yerkes, one of the most notorious self-made menof nineteenth-century America, embodied the drive, avarice,and unscrupulousness of his age—taking each to its limits.Robber Baron is an academic work that should appeal to a wideraudience. Yerkes’s dealings are fascinating: the samemen did business with him time after time as they tried to getthe     

Jeffrey M. Hornstein. A Nation of Realtors(R): A Cultural History of the Twentieth-Century American Middle Class. Durham, N.C.: Duke University Press, 2005. xi + 252 pp. ISBN 0-8223-3528-X, $79.95 (cloth); 0-8223-3540-9, $22.95 (paper).

For many people who study the culture of American business,a mention of real estate will conjure up Sinclair Lewis’sfictional creation George F. Babbitt, the title character ofthe 1922 novel Babbitt. I was reminded, when reading JeffreyHornstein’s A Nation of Realtors^®, that Lewis at onepoint used a different working title: "Population 300,000."Between these two titles lay the relationship between the characterof the Realtor and the community that the Realtor, and his peers,     

Michael Zakim. Ready-Made Democracy: A History of Men's Dress in the American Republic, 1760-1860. Chicago: University of Chicago Press, 2003. x + 296 pp. ISBN 0-226-97793-5, $30.00 (cloth).

Michael Zakim’s Ready-Made Democracy positions men’sclothing manufacturers at the heart of the democratic and capitalistictransformations that engulfed the United States between itsfounding and the mid-nineteenth century. He argues that thehistory of the men’s suit, embodying as it does a hostof social, economic, and political relationships, presents anunequaled opportunity to observe these changes. Zakim createsa nuanced interpretation that responds to a half century ofhistoriographical debate about the nature of the market revolutionin America.     

William Faricy Condee. Coal and Culture: Opera Houses in Appalachia. Athens: Ohio University Press, 2005. xii + 210 pp. ISBN 0-8214-1588-3, $34.95 (cloth).

In Coal and Culture William Condee examines Appalachian small-towntheaters built between the 1860s and 1930s that appropriatedthe high-culture term ‘opera house’ for spaces presentingdiverse activities from high school graduations to travelingtheatrical troupes. The title ‘opera house,’ ratherthan ‘theater,’ conveyed an aura of culture, refinement,and acceptability in an era when theater was sometimes regardedas having questionable morals. ‘Opera house’ soundedgrand, but many structures were modest buildings whose facadesdiffered little from     

Sarah Elvins. Sales and Celebrations: Retailing and Regional Identity in Western New York State, 1920-1940. Athens, Ohio: Ohio University Press, 2004. 222 pp. ISBN 0-8214-1549-2, $42.95 (cloth).

Elvins’s book is part of a growing body of historicalscholarship that interrogates the lived experience of consumersociety in the twentieth-century United States. Beginning whereWilliam Leach’s Land of Desire (1993) left off, Elvinsseeks to complicate "top-down" narratives of the homogenizationof American consumer culture into a national mass market. Takingher cue from Lizabeth Cohen’s early work on consumptionin Chicago, Elvins examines consumption on the local level in     

Clifford J. Doerksen. American Babel: Rogue Radio Broadcasters of the Jazz Age. Philadelphia: University of Pennsylvania Press, 2005. xi + 157 pp. ISBN 0-8122-3871-0, $34.95 (cloth).

In American Babel: Rogue Broadcasters of the Jazz Age, CliffordDoerksen presents a lively discussion of the economic implicationsof cultural hierarchy on radio broadcasting. In this slim volume,only 176 pages (including footnotes), he tells the stories ofseveral radio pioneers who have been largely ignored in theretellings of the medium’s history. The difficulties inexploring the world of independent broadcasters long has beena lament of radio scholars, and Doerksen’s book represents     

Geoffrey Jones. Renewing Unilever: Transformation and Tradition. Oxford: Oxford University Press, 2005. ISBN 0-19-926943-2, $64.50.

A commissioned study, Renewing Unilever analyzes the historyof one of the world’s largest and, arguably, most importantmultinational enterprises in the years after 1965. Primarilya manufacturer and seller of branded, non-durable, consumergoods, Unilever produced items that could be found in aboutone-half of households globally by the early twenty-first century.Picking up where earlier histories of Unilever by Charles Wilsonended, Geoffrey Jones very ably tells the story of Unilever’srecent activities.     

Robin Pearson. Insuring the Industrial Revolution: Fire Insurance in Great Britain, 1700-1850. Aldershot, U.K.: Ashgate, 2004. xiii + 434 pp. ISBN 0-7546-336302, $99.95 (cloth).

Robin Pearson’s Insuring the Industrial Revolution providesa richly detailed account of the British fire insurance industrythrough the mid-nineteenth century. Whereas most previous accountshave focused on single companies, Pearson’s study encompassesthe entire industry of London and provincial firms and seeksto place the industry within the larger context of British economichistory. British economic historians have long overlooked the contributionof insurance, and service industries in general, to the nation’seconomic     

Geoffrey Jones. Multinationals and Global Capitalism: From the Nineteenth Century to the Twenty-First Century. New York: Oxford University Press, 2005. xi + 340 pp. ISBN 0-19-927209-3, $144.50 (cloth); ISBN 0-19-927210-7, $44.50 (paper).

Geoffrey Jones introduces Multinationals and Global Capitalismin the preface as a radically revised edition of his The Evolutionof International Business: An Introduction (Routledge, 1996),which has hitherto remained the only history of the developmentand impact of multinationals worldwide. He indicates, quiterightly, that in the meantime globalization has been recognizedas a controversial and widely debated phenomenon. Indeed, itis indicative of the sweeping changes that have reshaped ourperceptions of the world economy that, at its publication lessthan a decade ago, Evolution was innocent of the very term ‘globalization’;     

Michael Augspurger. An Economy of Abundant Beauty: Fortune Magazine and Depression America. Ithaca, N.Y.: Cornell University Press, 2004. viii + 292 pp. ISBN 0-8014-4204-4, $34.95 (cloth).

A curious blend of business and intellectual history, with anemphasis on the latter, Michael Augspurger’s An Economyof Abundant Beauty offers a reading of Fortune magazine fromits founding in 1930 through the election of Dwight D. Eisenhowerin 1952. Distancing himself from other observers of the publicationwho have interpreted Fortune’s heavy coverage of highculture and aesthetics during the 1930s alongside more prosaicbusiness news as the result of a distinct split between a progressivestaff of writers, including James Agee and Archibald MacLeish,and more conservative editors and publisher Henry Luce, Augspurgerclaims to discern a     

Lowell J. Satre. Chocolate on Trial: Slavery, Politics, and the Ethics of Business. Athens: Ohio University Press, 2005. xi + 308 pp. ISBN 0-8214-1625-1, $55.00 (cloth); 0-8214-1626-X, $24.95 (paper).

Solid scholarly historical studies of overseas businesses inAfrica are rare. Rarer still are studies of this area that dealwith ethics and corporate responsibility without cant or overheatedrhetoric. Lowell J. Satre’s Chocolate on Trial standsout as a nuanced history of the dilemmas of doing business responsiblyin a colonial setting. The paradoxes it describes are similarto what many corporations face today. The book demonstratesthat the     

Leslie Berlin. The Man behind the Microchip: Robert Noyce and the Invention of Silicon Valley. New York: Oxford University Press, 2005. xi + 402 pp. ISBN 0-19-516343-5, $30.00.

The last few years have seen a number of books on the rise ofSilicon Valley. Martin Kenney’s Understanding SiliconValley (2000), Ross Bassett’s To the Digital Age (2002),Frederick Terman at Stanford by C. Stewart Gillmor (2004), andmy own book on Making Silicon Valley (2006) are notable examples.Another addition to this literature is The Man behind the Microchip:Robert Noyce and the Invention of Silicon Valley by     

Carl A. Zimring. Cash for Your Trash: Scrap Recycling in America. New Brunswick, NJ: Rutgers University Press, 2005. xi + 220 pp. ISBN 0-8135-3686-3, $39.95.

Paul Revere rode to Concord on a horse shod with shoes re-forgedfrom scrap iron. New York City’s Mayor, Michael Bloomberg,misstepped when he decided that residents would sort only thoserecyclables that actually had a market, rather than the beveragecontainers that went straight to the landfill. During the intervening226 years, Americans recycled for reasons of economy, and ontothat base we recently have grafted a goal of recycling to promoteenvironmental quality. Carl Zimring’s Cash For Your Trashlinks     

Arthur L. Norberg. Computers and Commerce: A Study of Technology and Management at Eckert-Mauchly Computer Company, Engineering Research Associates, and Remington Rand, 1946-1957. Cambridge, Mass.: MIT Press, 2005. x + 347 pp. ISBN 0-262-14090-X, $40.00 (cloth).

Arthur Norberg’s Computers and Commerce is a much-neededstudy of the technical and business history of the Eckert-MauchlyComputer Corporation (EMCC) and Engineering Research Associates(ERA). Although there have been many historical studies aboutIBM, there have been relatively few accounts describing thefirm’s primary competitors or of the early formation ofthe industry. Norberg’s study offers valuable insightsinto the latter by providing a detailed history of the technicaldecisions and financial strategies of the two entrepreneurialfirms that     

Peter H. Spitz, ed. The Chemical Industry at the Millennium: Maturity, Restructuring, and Globalization. Philadelphia, Pa.: Chemical Heritage Foundation, 2003. x + 387 pp. ISBN 0-941901-34-3, $45.00 (cloth).

Peter Spitz’s new book is a continuation of his earlierwork, Petrochemicals: The Rise of an Industry (1988), whichdetailed the development of the modern chemical industry beginningin the 1930s. The Chemical Industry at the Millennium picksup the story at the end of the 1970s and examines the momentouschanges that have taken place in the last twenty-five years.Subtitled Maturity, Restructuring, and Globalization, this isan excellent collection of essays by industry     

Simon Middleton. From Privileges to Rights: Work and Politics in Colonial New York City. Philadelphia, Pa.: University of Pennsylvania Press, 2006. 320 pp. ISBN 0-8122-3915-6, $45.00 (paper)

The idea of a transition from small producer to capitalist productionin late eighteenth-century America, a popular topic in 1980sand 1990s, is wrong. This is the message of Simon Middleton’sFrom Privileges to Rights, a study of New York City artisansin the colonial era. Using records from the Mayor’s Court(roughly equivalent to municipal courts today), and variousother sources, Middleton finds possessive individualism to bea growing force among New York City artisans at least     

Walter A. Friedman. Birth of a Salesman: The Transformation of Selling in America. Cambridge, Mass.: Harvard University Press, 2004. 356 pp. ISBN 0-674-01298-4, $27.95.

Given the centrality of selling to the emergence of the modernbusiness corporation, it is surprising that there has been nofull-length study of the subject before. Walter A. Friedman’spathbreaking Birth of a Salesman is a truly welcome attemptto fill this void. While he begins with earlier developmentsin selling techniques, Friedman’s real focus is on theemergence of "modern" selling, when the selling process becamesystematically organized and managed. Friedman maintains thatthis came about in the United States, not in Europe,