The Impact of Food‐Related Values on Food Purchase Behavior and the Mediating Role of Attitudes: A Swiss Study

Personal values and attitudes can help to explain food choice. This study confirmed a hierarchical organization of the value–attitude–behavior chain: Food‐related values influence attitudes, and these, in turn, impact behavior. Contrary to previous findings, values are only partially mediated by attitudes: Some food‐related values are fully mediated, whereas others are partially mediated, and still others have exclusively direct effects on purchase behavior. Questionnaire data from a roughly representative sample of 851 adults living in Switzerland was complemented with actual food purchase behavior measured by a loyalty card of a Swiss retailer over the period of one year. Four theoretically derived structural equation models were compared across eight different food product categories (organic, fair trade, low‐budget, fresh convenience, ready‐to‐eat, light, functional foods, fruits and vegetables). The results question central assumptions of the theory of planned behavior and emphasize the role of food‐related values in food consumption. Implications for marketing and future product developments of food companies are discussed.     

Perceptions of Accountants’ Ethics: Evidence from Their Portrayal in Cinema

This article examines popular representations of accountants’ ethics by studying their depiction in cinema. As a medium that both reflects and shapes public opinion, films provide a useful resource for exploring the portrayal of the profession’s ethics. We employ a values theoretical framework to analyze 110 movie accountants on their basic ethical character, ethical behavior, and values. We use factor analysis to reduce 22 personal characteristics to five factors encompassing two terminal and three instrumental value sets, which we relate to ethical behavior. Findings indicate that in popular cinema, the ethical behavior of accountants is positively associated with intrinsic terminal values, but negatively related to competency (instrumental) values.     

中国女性购买行为的价值观动因实证研究

本文从研究中国女性消费者购买行为的角度,利用结构方程方法,比较中西文化价值观对中国女性购买行为的影响和诠释能力,探索影响中国女性消费者购买行为的价值观动因.实证研究结果显示,较之于西方文化价值观,以儒道佛为代表的传统文化价值观能够更有效地诠释中国消费者购买行为.     

Influence of Personal Values and Value Congruence on Unethical Practices and Work Behavior

The study examines whether (a) personal and organizational values differ in private and public sectors, and (b) personal values and value congruence – the extent of matching between personal and organizational values – influence unethical practices and work behavior. Three hundred and forty middle-level managers from four manufacturing organizations rated 22 values as guiding principles to them to identify their personal values. In order to index organizational values, 56 top-level managers of the same organizations rated how important such values were to the organization. Results revealed that the important shared values among managers of private and public sectors are product quality and customer service. Congruence between personal and organizational values is found to be higher in the private sector compared to the public sector. Middle-level managers in the private sector shared the organizational values more than the managers in the public sector. Irrespective of the type of organizations and age of managers, personal values more potently and consistently decreased unethical practices and increased work behavior compared to value congruence. Hiring managers emphasizing personal values can demote unethical practices and promote work behavior.     

The Role of Personal Values and Demographics in Predicting Television Viewing Behavior: Implications for Theory and Application

Abstract

This study investigates the influence of values on the particular behavior of television viewing, but within the context of other variables, specifically, the demographic variables of gender, age, income, and education. Using a path analytic framework, this study supports the position that the relationship of values to behaviors needs to be investigated in the context of other relevant variables; findings of studies investigating the simple bivariate relationships of values and behavior can be misleading. In this study, the inclusion of the direct relationships between demographics and behaviors in the model reduced some effects of values on television viewing to nonsignificance, but also revealed significant values—viewing relationships that had appeared to be nonsignificant when the direct effects of demographics were excluded from the model. Discussion addresses the implications of the model for values research and the relationship of values to television viewing behavior. Implications for segmentation and targeting are also discussed.     

Untangling the relationships between consumer characteristics,shopping values,and behavioral intention in online group buying

This study examines the link among consumer characteristics (price-sensitive behavior, variety-seeking behavior, and compulsive buying behavior), shopping values (utilitarian and hedonic shopping values), and behavioral intention in online group buying (OGB). This study tests usable responses collected by means of mall-intercept systematic sampling from consumers who previously participated in OGB. Structural equation modeling was used to analyze data and test the hypothesized relationships. Findings suggest that price-sensitive and variety-seeking behaviors are significantly related to utilitarian shopping value, whereas price-sensitive, variety-seeking, and compulsive buying behaviors are significantly related to hedonic shopping value. Both utilitarian and hedonic shopping values significantly influence consumers’ OGB intentions. For a successful OGB strategy, Internet marketers and site operators should emphasize the utilitarian shopping value of price saving and selection and introduce the hedonic shopping values of promotions and sensory experiences. This study provides a link between two streams of prior research – that is, consumer characteristics and shopping values. Furthermore, it validates an empirical model whose results can help business practitioners make better-informed marketing management decisions for OGB and help academics and consumers better understand OGB behavior.     

企业市场行为的伦理判断与伦理提升

企业市场行为是企业产品的市场实现过程,这一过程实现的不仅是企业产品的经济价值,同时也是产品伦理价值的附加和实现过程。企业伦理价值的市场附加过程包括从市场决策、伦理判断到市场评价、反馈调整的过程,这一过程影响于市场决策的伦理因素,通过市场行为的伦理判断和市场评价的提升等过程,最终完成企业伦理价值在市场行为中的产品附加过程。     

The Effects of Vertical Individualism on Status Consumer Orientations and Behaviors

Values have been shown to explain advertising response and consumer behavior. Expanding the individualism–collectivism cultural framework, this research primarily focuses on the vertical individualism (VI: emphasizing independence and competition) value given its prevalence in the U.S. culture. Results of a survey among a national U.S. sample (a pilot study) showed that VI values were positively related to status consumer orientations, including tendencies to be brand conscious, buy branded products, and shop at upscale retail establishments. Moreover, in two experiments, the causal impact of VI values on status consumer orientations and behavior was demonstrated. Specifically, Study 1 showed that participants who were primed with VI values via a campus scenario (vs. control) indicated higher ratings of status consumption, brand‐buying behavior, and brand consciousness. Study 2 revealed further that an incidental exposure to a news story reflecting VI values (vs. horizontal collectivism values emphasizing cooperation and interdependence) influenced participants’ choices of a pen. Theoretical contributions to the study of values, advertising, and consumer orientations and practical implications for marketing are discussed.     

A comparison of Korean and American gift-giving behaviors

In an effort to understand diverse, multicultural consumer behavior, this study compares Korean and American gift-giving behavior and its related values. This study aims to illustrate how gift-giving behavior works and differs across cultural values; specifically, in the Confucian collectivistic nature of the Far East, Korea, and the individualistic nature of the West, America. Focus groups and in-depth interviews are conducted for initial issue exploration, and mail surveys are then utilized for testing the proposed hypotheses. Results reveal Confucian collectivistic and individualistic values as significant in explaining differences in cross-cultural gift giving. © 1998 John Wiley & Sons, Inc.     

Responding Destructively in Leadership Situations: The Role of Personal Values and Problem Construction

This study explored the influence of personal values on destructive leader behavior. Student participants completed a managerial assessment center that presented them with ambiguous leadership decisions and problems. Destructive behavior was defined as harming organizational members or striving for short-term gains over long-term organizational goals. Results revealed that individuals with self-enhancement values were more destructive than individuals with self-transcendence values were, with the core values of power (self-enhancement) and universalism (self-transcendence) being most influential. Results also showed that individuals defined and structured leadership problems in a manner that reflected their value systems, which in turn affected the problem solutions they generated.     

Ethics Codes and Sales Professionals' Perceptions of Their Organizations' Ethical Values

Most large companies and many smaller ones have adopted ethics codes, but the evidence is mixed as to whether they have a positive impact on the behavior of employees. We suggest that one way that ethics codes could contribute to ethical behavior is by influencing the perceptions that employees have about the ethical values of organizations. We examine whether a group of sales professionals in organizations with ethics codes perceive that their organizational context is more supportive of ethical behavior than sales professionals in companies without codes. After accounting for the effect of several covariates, our results indicated that sales professionals employed in organizations with codes of ethics perceived their work environments to have more positive ethical values than did other sales professionals.     

Men on a mission,women on a journey - Gender differences in consumer information search behavior via SNS: The perceived value perspective

Gender has a considerable effect on how consumers search for information, shaping their behavior through a variety of motives. Previous research shows that the benefit consumers wish to gain from the information influences their search behavior on social networking sites (SNS). This study examines the extent to which gender influences the connection between perceived information values and the choice of SNS information source: commercial (marketer-generated content) and non-commercial (user-generated content). A representative Facebook users' sample (N = 525) and SEM statistics show gender differences in search behavior on SNS. Findings also demonstrate the impact of gender on the relationships between information values and preferred source of information, and demonstrate different motivations for male and female search behavior. The implications for both theory and practice are presented and analyzed.     

Do values or goals better explain intent? A cross-national comparison

Among six major lines of inquiry on motivations, two theories are especially pertinent to consumer behavior studies: values and goals. Several studies show that consumer behavior can be predicted on the basis of values or goals; this study examines which are the stronger predictors by presenting a cross-cultural comparison of the values and goals that may influence the behavioral intentions of U.S., Chinese, and French students to study abroad. As a service, study abroad has financial implications, represents a choice, and competes with other educational products. Therefore, goals appear to explain behavioral intentions better than do values, except among U.S. students. The goals and values associated with behavioral intentions differ across cultures and have different perceived dimensions, such that items cluster on those dimensions with specific meanings, depending on the culture. The different influences of values and goals on behavioral intentions may help marketing managers design more efficient marketing strategies in international markets. This paper thus contributes to the marketing literature by suggesting that national cultures moderate the effect of values and goals on consumer intentions.     

The Role of Ethical Values in an Expanded Psychological Contract

Social values and beliefs systems are playing an increasingly influential role in shaping the attitudes and behavior of individuals and organizations towards the employment relationship. Many individuals seek a broader meaning in their work that will let them feel that they are contributing to the broader community. For many organizations, a willingness to behave ethically and assume responsibility for social and environmental consequences of their activities has become essential to maintaining their ‹license to operate.’ The appearance of these trends in individual and organizational behavior towards outcomes that are more explicitly congruent with ethical and social values has significant implications for understanding the psychological contracts being created today. In this paper, we examine issues associated with the psychological contract and ethical standards of behavior, focusing on both the individual and organizational levels.     

Stable values and variable constraints; the sources of behavioral and cultural differences

If all differences in behavior are explainable in terms of universal values pursued under variable constraints, then much ethical theorizing is pointless. A strong presumption in favor of universal values can be established by showing that differences in behavior that were previously thought to be explainable only in terms of differences in values, can in fact be explained in terms of differences in constraints. Eleven such cases are briefly discussed, including cases of differences among racial, religious and other groups in crime, culinary practices and the acceptance of innovation.     

Context,values and moral dilemmas: Comparing the choices of business and law school students

Much has been written about the ethics and values of today's business student, but this research has generally been characterized by a variety of methodological shortcomings — the use of convenience samples, a failure to establish the relevance of comparison groups employed, attempts to understand behavior in terms of unidimensional values preselected by the researcher, and the lack of well-designed longitudinal studies. The research reported here addresses many of these concerns by comparing the values and ethical decision making behavior of a large cohort of students entering an M. B. A. program to students entering law school. Using the Rokeach value survey and several ethical decision making vignettes, significant differences were found between the two groups which have important implications for both the business and legal professions and the education of their future leaders.     

‘Out With the Old’—An Evaluation of the Relevance of Traditional Chinese Cultural Beliefs in Today's China

This study evaluated the views of a range of 20- to 35-year-old Chinese respondents regarding the applicability and relevance—in today's modern China—of various traditional Chinese values such as trust, respect and guanxi, in regard to personal, social, business and consumer behavior contexts. It found that respondents felt that traditional values were still important at home and in social contexts but had perhaps become replaced in business by more Westernized and sharp-edged values. However, they also feel that it is still sometimes possible to form deeper and more traditionally conceptualized business networks and relationships and it is here that people still preferred to conduct more complex—and serious (and indeed often more lucrative)—business activities. In regard to the use of traditional values in Chinese consumer behavior, the situation is once again quite complex. When it comes to initially thinking about a consumer behavior issue, respondents feel that traditional values played no real part—but when it comes to actually deciding on a particular product or service to purchase, particularly in regard to a product (or service) which has a high level of brand equity/image, the situation is very different. Now respondents tend to make judgments about the product or service in a most traditional manner and way, thinking about issues of face, respect, trust and even guanxi, where it is almost possible for them to feel that they have formed a kind of relationship with some brands that will, in turn, guarantee them a certain level of face, image, status and respect.     

The Influence of Corporate Culture on Managerial Ethical Judgments

The contention that organizational culture influences ethical decision making is not disputable. However, the extent to which it influences ethical decision making in the workplace is a topic for scholarly debate and investigation. There are scholars who argue that, though corporate values are a powerful force in explaining the behavior of individuals and groups within organizations, these values are unperceived, unspoken, and taken for granted. However, there are others who argue that the formalization of corporate values facilitates job and role clarity and is the key to influencing employee behavior. The purpose of this study is to examine the extent of the influence of organizational codes of ethics. The findings suggest that, depending upon the particular situation, corporate culture and ethics may mitigate individual personal moral convictions about right and wrong.     

How Can We Better Understand Current and Future Workforce Values in the Global Business Environment?

Our study tested the predictive power of socioeconomic development theory and age differences theory to explain work values across cultures and across age groups. We compared the values orientations of future managers, business students under the age of 25, with those of current managers and professionals, who we split into three decade groups (30 to 39, 40 to 49, and 50 to 59). Our respondents (n = 1,518) come from six diverse societies: Brazil, Germany, Indonesia, Russia, the United States, and Vietnam. Our findings indicate that both theories contribute to our understanding of work values and behaviors. One implication is that while socioeconomic development theory makes an important contribution, it is clearly not sufficient by itself to explain work values/behavior differences in the global context. The study findings and the discussion of them will hopefully provide multinational managers with a clearer assessment of current and future workforce values/behavior. © 2012 Wiley Periodicals, Inc.