零售商开辟电子渠道的双渠道供应链定价决策

研究两层双渠道供应链中,在制造商实施直销渠道的基础上,零售商开辟电子渠道对供应链的影响。建立了双渠道供应链的定价决策模型,针对零售商未开辟电子渠道和开辟电子渠道两种情形,分别求解集中决策、Stackelberg博弈分散式决策模式下的零售商和制造商各自的最优定价及利润,并利用数值算例,进行对比分析。研究发现零售商开辟电子渠道的影响是多重的,一方面零售商的市场被拓展,竞争力增强,利润显著提高,有利于其与制造商进行抗衡。另一方面,制造商的利润有所下降,且整个供应链系统的渠道冲突加剧。因此,面对制造商的直销渠道,零售商可以选择开辟电子渠道来增强其话语权,与制造商进行谈判,实现互利双赢。     

Short-term financing in a cash-constrained supply chain

In this paper we consider a two-level supply chain with a single retailer and a manufacturer, where both the firms are facing financial constraints and can not produce/order their optimal quantity. Our work shows that a lender who finances the manufacturer has a motivation to finance the retailer as well. Motivated by this, we investigate lender's problem of financing both the firms by making a joint decision on the loan amount and comparing it with the case when lender makes independent decision on loan amount for both the firms. Our numerical study indicates that if one of the firms in the supply chain has sufficiently low cash, joint decision (we refer to it as supply chain financing) may be better not only for the lender but for the retailer and manufacturer as well.     

基于促销行为的供应链牛鞭效应分析

供应链中的牛鞭效应起源于管理者追求利润最大化的理性决策,价格波动是产生牛鞭效应的主要原因之一,而价格波动常常是由零售商周期性地采取一些特殊促销行为引起的.本文通过考虑在动态需求环境下,存在一个包含有一个供应商与一个零售商的简单供应链,当下游零售商有促销行为时与无促销行为时进行定量分析比较,并分析基于促销行为的零售商收益大于库存成本时的牛鞭效应,结果表明,零售商的促销行为很大程度上加剧了牛鞭效应,只有当产品价格比较稳定时,才能尽量避免和减少牛鞭效应.     

Valuable strategy and firm performance in the O2O competition

When the manufacturer opens an online channel to compete with its traditional retailer, what valuable strategy can be utilized to alleviate the O2O (online to offline) competition and conflict and improve the performances of all channel members? Our research addresses this important question by initiating an innovative strategy considering the retailer's sales effort and the manufacturer's support in local advertising simultaneously in a manufacturer – retailer O2O supply chain. Our results show that although the retailer's sales effort helps improve the channel coordination and leads to a win-win solution for both the manufacturer and the retailer, investing in both the retailer's sales effort and manufacturer's support in local advertising is a more effective strategy to be employed to coordinate the O2O distribution and achieve higher profits for all parties in the manufacturer - retailer supply chain. In addition, our results also show that compared to the simultaneous mode, the Stackelberg leader-follower mode provides no competitive advantage to the manufacturer or the retailer when the retailer's sales effort and manufacturer's support in local advertising strategy is implemented to coordinate the O2O distributions.     

National brand's local advertising and wholesale-price incentive under prior versus no prior information

We study the context of one private label (PL) competing against one national brand (NB) through a unique retailer. We propose a novel utility-demand function that includes the consumer's brand valuation, the retail prices, and the brands' qualities. We investigate the effect of the NB local advertising strategy on supply chain players' profits when either one of the players supports the advertising. Also, we explore the role of prior information about the manufacturer's incentive function on supply chain players' behaviors. We show that although the support for advertising from either the manufacturer or the retailer is Pareto improving, the manufacturer prefers to incite the retailer to invest in local NB advertising through profit sharing instead of using its money to counter the threat of the PL. Furthermore, we also show that the wholesale price incentive motivating the retailer to invest further in advertising is not preferred as expected, and all supply chain players are better off without prior information about the manufacturer's behavior in the context of branding competition and advertising-level dependent incentive.     

政府补贴下的三级低碳供应链减排博弈研究

本文分别构建了政府补贴下,供应链上企业单独减排、供应商对制造商碳减排成本进行分担、供应商和零售商均对制造商碳减排成本进行分担3种减排模型,求解得到不同减排模式下,包括成本分担率和单位减排量在内的供应链最优决策。研究发现,政府补贴率的提升反而使成本分担率降低。通过博弈分析及算例验证得出：在供应链上三方企业联合减排下,即供应商和零售商都对制造商的碳减排研发提供资金支持时,单位产品的减排量及各企业利润达到最大,仅供应商对制造商碳减排成本分担时次之, 供应链上企业单独减排时最小, 但仅供应商一方对制造商的碳减排成本进行分担时的成本分担率,比其与零售商同时分担时的要大。这些结论为政府确立合适的补贴方案及供应链上企业减排策略的制定提供了理论依据。     

Structuring and contracting in competing supply chains

This paper considers two competing supply chains, each with multiple upstream suppliers producing complementary products and selling to a single buyer (e.g., assembler or retailer), who then sells the finished assembled product to a market that involves both demand uncertainty and competition. Our main research questions focus on what supply chain structure (integration vs. decentralization) and which contracting strategy a business should choose. We find that supply chains that decentralize perform better under strong market competition (i.e., high degree of product substitution between supply chains). However, when a large number of suppliers exist, supply chains that integrate perform better. When decentralized structures are used for both supply chains, a consignment with revenue sharing contract generally outperforms a wholesale price contract from the downstream retailer's point of view. Interestingly, for a supplier, a wholesale price contract, which pushes all demand risks to the downstream retailer, might not be preferred. For the entire supply chain, one contract strategy can outperform another depending on the degree of competition, the cost share of the buyer, and the number of suppliers.     

A centralized/decentralized design of a full return contract for a risk-free manufacturer and a risk-neutral retailer under partial information sharing

We consider the design of full return contract in a simple supply chain with a risk-free manufacturer and a risk-neutral retailer. In this problem, the ordering quantity and the rebate price for unsold products are determined by the retailer and the manufacturer, respectively. We propose an optimal solution procedure in centralized and decentralized decision making environments considering when the information sharing among the retailer and the manufacturer is partial. We provide numerical examples to explain the proposed solution procedures.     

A centralized/decentralized design of a full return contract for a risk-free manufacturer and a risk-neutral retailer under partial information sharing: A discussion

This paper discusses some aspects of the centralised version of the supply chain coordination method that uses the so-called Alternating Direction Method (ADM) presented by Jeong (2012, A centralized/decentralized design of a full return contract for a risk-free manufacturer and a risk-neutral retailer under partial information sharing. International Journal of Production Economics 136 (1), 110–115). We show that the method requires both from the retailer and the manufacturer to faithfully follow the proposed algorithm, without any attempt to follow their own interests in gaining higher profits. We also warn that the condition of the information privacy is violated also in partial information sharing model. Furthermore, we correct an error in one of the equations.     

奖惩机制下回收投资成本分担对闭环供应链决策的影响研究

为了探讨奖惩机制下制造商与回收商分担固定回收投资成本对闭环供应链决策的影响,利用博弈论建立了由制造商、回收商和消费者构成的闭环供应链模型。通过对比分析及仿真得出各决策变量基于制造商分担比例及奖惩力度的变化。研究表明：仅考虑制造商分担回收投资成本、奖惩机制下制造商分担回收投资成本均能有效提高回收率,降低零售价,提高产品需求量,且第二种机制作用效果更佳。适当的分担比例和奖惩力度可以提高制造商和零售商的利润。因此,在合理的奖惩力度下制造商分担一定的回收投资成本时,闭环供应链各成员能实现互利共赢。     

Impact of demand uncertainty on supply chain cooperation of single-period products

Cooperation is an approach of improving competitive advantages of a supply chain. A two-echelon supply chain consisting of a manufacturer and a retailer for a single-period product is studied, and retail-market demand uncertainty is described by coefficient of variation. We develop a cooperation mechanism to address the cooperation and its implementation between the manufacturer and the retailer, two market situations are considered: (i) the wholesale price and the order quantity are decision variables, (ii) the wholesale and the retail prices as well as the order quantity are decision variables. In both market situations, our research shows that: (1) the cooperation mechanism can improve the overall channel profits and the supply chain members’ allocated profits, (2) the described cooperation is conditional on retail-market demand uncertainty: it can be implemented if, and only if, the fluctuation of retail-market demand is relatively small and coefficient of variation of retail-market demand does not exceed an upper bound. Impacts of retail-market demand uncertainty on wholesale price, order quantity and/or retail price have also been investigated through analytical and numerical analyses. Although our research is based on the assumption that the manufacturer dominates the supply chain in the non-cooperative situation, which is not the case for most retailer-driven supply chains, this research is still significant on providing guidelines for practitioners in current China mid-level car market that is similar to situations described in the paper.     

A multi-item supply chain with credit periods and weight freight cost discounts

It is possible to realize considerable savings by aggregating the replenishment of a variety of items in a multi-item supply chain. This joint multi-item replenishment policy has already been widely applied in a variety of industries. This type of policy may make it possible for the retailer to take advantage of transport economies of scale by the utilization of freight discounts for greater weight. In addition, a supplier will often extend forward financing to a retailer. In this paper, a multi-item supply chain with a credit period and weight freight cost discounts is considered. The retailer bears the freight costs, but the freight carrier provides freight-transport discounts that are positively related to the weight of the cargo transported. From both the individual and the channel perspectives, we deal with the dual problems of determining the ideal supplier credit period, and of the best way for the retailer to make multi-item replenishment and pricing decisions, while still maximizing profits. We outline the optimal properties and develop algorithms for solving the problems described, as well as discuss the impact of the freight cost discounts, the inventory holding cost, and the interest rate on the behavior of both parties.     

Agents’ incentives under buy-back contracts in a two-stage supply chain

This paper investigates how the behavior of individual decision makers can affect the performance of a supply chain. We study a two-stage supplier–retailer system, using a buy-back contract. Each firm's actions are executed by an agent. The retailer's purchasing agent and the supplier's sales agent are compensated based on certain performance measures, and they act accordingly. We study the impacts of their behavior in both the supplier-as-leader and retailer-as-leader settings. We find that, unless their incentives are carefully constructed, the agents can strongly distort the system's behavior. Specifically, “channel stuffing” (packing the distribution channel with excess inventory) can occur in both settings. Only when the agents are compensated based on net profit do they act in accord with their firms’ objectives. These results may help explain some recent scandals.     

Inter-temporal inventory competition and the effects of capacity constraints

This paper addresses an intertemporal inventory competition between a supplier (a provider, manufacturer) and a retailer engaged in a supply chain. The paper's focus is on the effect of capacity constraints on both parties when demands are seasonal. The paper provides a comparative study of two solution approaches, one is based on supply chain competition and the other is based on system wide optimization. Our results demonstrate that with dynamic inventory competition, the retailer reduces inventory costs by reducing the response period to higher demands while increasing the supply requests compared to the system-wide optimal approach. As a result, the supplier's inventory costs increase. An example illustrating these particular facets of the problem and its application is presented and discussed in light of the supplier and the retailer coordinating policies.     

利他行为下基于差别定价的闭环供应链均衡分析

文章构建一个由制造商和零售商组成的闭环供应链,对新产品和再造品实行差别定价,同时将利他行为引入到该供应链模型中,研究决策者的利他行为对供应链的影响。研究发现,与利他中性相比,制造商的利他行为虽然会削弱自身利润水平,但会使得零售商和整个供应链的利润增加;零售商的利他行为不会改变整个供应链的总利润,制造商增加的利润等于零售商减少的部分;双方同时具有利他行为时会增加供应链总利润,但双方的利他系数组合必须在一定的范围内才能实现双赢。最后通过数值分析对上述结论作出解释和说明。     

Passing through the supply chain: Implications for market power

In this paper, we study the connection between pass-through and market power in the Brazilian Liquefied Petroleum Gas (LPG) industry. We use a state tax shock and apply a difference-in-differences strategy to estimate pass-through – at different levels of the supply chain – and an instrumented difference-in-differences strategy to estimate demand, and then feed a theoretical model to make inferences about a conduct parameter – that measures market power. We find an incomplete pass-through at the distribution level and for the supply chain as a whole, and a more-than-complete one at the retail level. Furthermore, we estimate price-elasticity of demand to be greater than one. When we feed a theoretical model of pass-through under imperfect competition with these estimates, we obtain a high conduct parameter at the whole supply chain level and an even higher one at the retail level alone. These results show that considering only the whole supply chain pass-through may lead to hasty conclusions about market power. Besides contributing to the empirical literature that connects pass-through with market power, we contribute to on-going national discussions regarding competitiveness in the LPG industry.     

基于利他行为下的闭环供应链决策研究

随着行为运营管理的发展,利他、公平、信任等行为得到广泛的关注。文章构建一个由供应商和零售商的闭环供应链,供应商负责旧产品回收再加工。将利他行为引入到供应链中,研究利他属性对供应链决策的影响。研究发现,在该模型的供应链中,供应商的利他属性,对于供应链的回收率、零售商的利润、供应商的效用、供应链的整体利润都是有益的。而零售商的利他行为,有利也有弊,带来的效益是局部的。然后通过数值分析对结论作出解释和说明。     

Customer and retailer rebates under risk aversion

In a supply chain setting, we analyze a manufacturer's customer and retailer rebates, which are sales incentives offered to the end buyers and retailers, respectively. The performance of both rebates is influenced by the retailer's objective and response to the promotion due to his intermediary position in the channel. Earlier studies investigating rebates in distribution channels have traditionally assumed that the retailer is risk neutral with the objective of maximizing expected profits. In our paper, we consider a risk-averse retailer. We formally model risk aversion by adopting the Conditional-Value-at-Risk (CVaR) decision criterion. Using a stochastic and (effective) price dependent demand, we analyze the manufacturer's rebate amount decisions and the retailer's joint inventory and pricing decisions in a game theoretical framework. We provide several structural properties of the objective functions and show monotonicity of the retailer's decisions in the degree of risk aversion. For the case of retailer rebates, we characterize the unique equilibrium, and for the case of customer rebates, we prove the existence of an equilibrium. Using numerical examples, we provide further insights on the impact of risk aversion. For example, given an exogenous wholesale price, we observe a threshold value on the retailer's risk-aversion parameter below (above) which the manufacturer is better off with retailer rebates (customer rebates); implying that the manufacturer's preferred rebate type can be different depending on whether the retailer is risk neutral or sufficiently risk averse.     

基于CVaR的第三方回收闭环供应链的优化与协调

利用条件风险值理论研究了第三方回收闭环供应链的优化与协调问题。在随机需求与收益共享———费用共担契约下,建立了由单个风险规避零售商、单个风险规避制造商和单个风险中性第三方回收商组成的三阶闭环供应链的条件风险值模型和基于条件风险值的最优订购与定价决策模型。在对模型进行分析的基础上,揭示了制造商和零售商的风险规避水平对最优订购量、最优定价、条件风险值及闭环供应链协调性的影响。最后通过一个算例验证了研究结论。     

分散决策下的双渠道供应链补偿策略——基于消费者渠道选择行为

为了有效解决由于对消费者的争夺从而引发的渠道之间关于定价、服务水平、利润等方面的冲突,基于消费者渠道选择行为,构建了网络直销市场与传统零售市场需求模型和双渠道供应链利润模型,运用Stackelberg模型,在制造商与零售商实施分决策时,通过制造商对零售商实施补偿激励前后的对比,分析了消费者渠道选择行为对网络直销渠道和传统零售渠道定价、制造商与零售商利润以及供应链总利润的影响,并求得最优定价及制造商的最优补偿额度和零售商的最优销售努力水平,进行了不同情况下的双渠道供应链利润的比较分析。结果表明,无论制造商是否实施补偿激励,都应随着网络消费者比例的增加而增加其网络直销价格;零售商的零售渠道价格应根据网络消费者比例的增加先降低到一定水平后再提升。当更多的消费者选择网络直销渠道时,制造商的补偿激励水平和零售商的销售努力程度均会下降。制造商应提高其补偿水平,进而激发零售商提高销售的努力水平,并使双方利润及供应链总利润最大化。研究结果为基于消费者选择行为的供应链补偿研究提供了新方法,对双渠道的供应链补偿研究有借鉴意义。