Establishment and application of fuzzy decision rules: an empirical case of the air passenger market in Taiwan

This paper develops a framework for creating fuzzy decision rules by socio‐economic variables, transactional record variables and customer benefit variables. Fuzzy decision rules may be applied on marketing systems of businesses. This research uses fuzzy k‐means algorithm and C4.5 decision tree algorithm to generate fuzzy decision rules. The framework is applied on the air passenger market of Taiwan for an empirical case study. Results of this research found two non‐fuzzy (crisp) decision rules and two fuzzy decision rules, which can be applied on the customer relationship management systems of airlines. Copyright © 2010 John Wiley & Sons, Ltd.     

The practicalities of a Learning Tourism Destination: a case study of the Ningaloo Coast

The complex and dynamic nature of tourism, and the need to address triple bottom line sustainability, has encouraged a search for adaptive tourism management approaches based on organisational learning. In this paper, the authors discuss a practical approach for the implementation of a Learning Tourism Destination (LTD), a new concept derived from the theory of learning organisations. Preliminary results from a case study undertaken at the Ningaloo Coast in Western Australia are discussed. The conducted surveys indicate that the LTD forms a useful framework for fostering consensus building, dialogue and collective learning processes among stakeholders. The proposed approach has the potential to improve decision‐making within the concept of sustainable tourism development by facilitating participative planning processes. The overall strategy of this paper is to explore the practicalities of the LTD implementation process, and to spark further conceptual and practical debate, based on the analysis of the Ningaloo case study. Copyright © 2009 John Wiley & Sons, Ltd.     

Evaluating the efficiency of a small hotel chain with a Malmquist productivity index

By applying data envelopment analysis (DEA) a two‐stage procedure is followed to evaluate the determinants of efficiency of a Portuguese public‐owned hotel chain, Enatur for the period 1999 to 2001. In the first stage the paper estimates the Malmquist index and breaks it down into technical efficiency and technological change. In the second stage, a Tobit econometric model, designed to relate efficiency scores, along with other managerial and contextual variables, is used to identify the efficiency drivers. The implications of this study for managerial purposes are then discussed. Copyright © 2005 John Wiley & Sons, Ltd.     

Valuing Tourist Destinations: an Oaxaca‐Blinder Approach

Destination branding influences destination selection process and future tourist behaviors. However, measuring brand equity is difficult in the case of tourist destinations. The aim of this paper is to determine which part of the price of a tourist service can be explained by differences in characteristics and which part can be explained by differences in destination branding. Data from Catalonia, Valencia, the Balearic Islands and Languedoc‐Roussillon are used as well as the Oaxaca‐Blinder decomposition method. More than a half of the gap (between prices paid by French and Spanish tourists for an equivalent hotel) can be attributed to destination branding. Copyright © 2012 John Wiley & Sons, Ltd.     

Structural Relationships among Destination Preference,Satisfaction and Loyalty in Chinese Tourists to Australia

This study quantifies the relationship among destination preference, destination satisfaction and destination loyalty. Destination loyalty consists of two dimensions: word‐of‐mouth (WOM) and destination attachment (DA). It is found that WOM is directly affected by destination satisfaction, whereas DA is predetermined by the destination preference of tourists before a visit. Thus, the destination experience is the crucial factor in the spread of positive WOM about a destination. Nevertheless, to develop tourists' DA, effective loyalty schemes should be implemented through marketing efforts before they visit a destination. The findings of this study can be used by destinations to analyze and evaluate their loyalty‐building process and marketing strategy. Copyright © 2012 John Wiley & Sons, Ltd.     

Modelling roles of task‐technology fit and self‐efficacy in hotel employees' usage behaviours of hotel information systems

The purpose of this study was to examine the relationship between hotel information system (HIS) users' personal perceptions and beliefs of the given system and their daily routine usage intention via the technology acceptance model (TAM), considering the two external variables (motivational variables) of the model — ‘task‐technology fit’ (extrinsic motivation; system feature) and ‘self‐efficacy’ (intrinsic motivation; personal feature). Data were collected from hotel employees of 13 upscale hotels in Jeju, South Korea, and path analysis was utilised to test structural model and hypotheses. The results provided empirical support for an extended TAM, and verified its robustness in predicting hotel employees' intention to use a HIS. Copyright © 2010 John Wiley & Sons, Ltd.     

Nonutilitarian Tourism Destination Positioning: A Case Study in China

This paper develops and applies a conceptual model of nonutilitarian tourism destination positioning. Tourist's nonutilitarian decision mechanisms (affective choosing and self‐congruity) are linked with destination positioning. A repositioning case of Dalian as a marine city destination versus its four competitors is used to demonstrate the model's guiding value. Through statistical analyses of MANOVA, ANOVAs and independent t‐tests, the findings indicate the differentiating affective image attribute and brand personality trait most useful for Dalian's positioning. A suggested nonutilitarian positioning strategy for Dalian, corresponding managerial and theoretical implications and future study considerations are finally summarized. Copyright © 2014 John Wiley & Sons, Ltd.     

A Comparative Study of the Use of Generalized Additive Models and Generalized Linear Models in Tourism Research

In this paper, we investigate the impact that spatial and micro‐economic variables have on the probability that a household goes on holiday. In doing so, we propose two alternative modelling specifications: a classic discrete choice model and a semiparametric logistic model. The semiparametric model extends the classic logistic model, usually employed in studies on participation in tourism, allowing modelling in a flexible manner for continuous predictors without making any a priori assumption. This is achieved via the use of penalized regression splines. A sample of Italian households was considered for our study. Comparing the results of the two approaches, we found that both methods opportunely captured, in terms of signs, the relationships under investigation. However, the use of a more flexible approach has allowed us to uncover some interesting non‐linearities that are usually not assumed a priori, thus improving the interpretation of the results. Copyright © 2011 John Wiley & Sons, Ltd.     

What does the consumer want from a DMO website? A study of US and Canadian tourists' perspectives

Destination marketing organisations (DMOs) are facing intriguing challenges to provide quality information online in an era of information overload. Insufficient knowledge of tourist's online information preferences and search behaviour has hindered them from effective information management. This research aimed to examine consumers' perspectives of the information role of the DMOs and their preferences and attitudes towards what constitute engaging and relevant Web contents and functionalities for a DMO website. The results suggested that tourists' preference of information content varied across the different levels of DMO websites (country, state/province and city). In addition, the study revealed that travellers' information needs and behaviour change over the entire information consumption process, which include the before, during and post‐trip period. Implications for DMOs were discussed at the end. Copyright © 2007 John Wiley & Sons, Ltd.     

Tourist Word of Mouth and Revisit Intentions to Rural Tourism Destinations: a Case of North Dakota,USA

Destination managers in rural states, like North Dakota, understand the benefits of tourism and, thus, the importance of studying visitors' intentions. This study investigated visitors' perceptions of destination image, value and satisfaction and those variables’ relationship with future behaviors, with a specific focus on their intent to return and make recommendations to others. The results showed that destination image directly affects visitors' perception of value and revisit intentions, and it indirectly affects satisfaction and recommendation intentions. The results also demonstrate how tourism practitioners can apply past models to their destination. The overall findings support the concept that a positive image is important to attracting repeat visitors. Copyright © 2011 John Wiley & Sons, Ltd.     

Determinants of the Adoption for Travel Information on Smartphone

Many travelers are interested in the usage of smartphones for their trips. This study aims in investigating the determinants of their intentions to adopt information on smartphones for travel decision making. This paper suggests a combined model to examine travelers’ intentions to use travel information on their smartphones from two standpoints: hardware using the united theory of acceptance and use of technology (UTAUT) and software using the e‐satisfaction (E‐SAT) model. The results show that four main determinants influence travelers' intentions to use travel information on smartphones for their trips: usefulness, ease of use, social influence, and satisfaction with travel websites. Copyright © 2013 John Wiley & Sons, Ltd.     

Toward A Community‐driven Development Model of Rural Tourism: the Chinese Experience

Based on three case studies of rural tourism practices in suburban Beijing, China, this paper proposes a community‐driven development (CDD) model in rural tourism. The paper illustrated three principles of the CDD model: localization of supply chain, community‐external investor symbiosis, and democratization of decision making. The three principles as a whole serve as key to understanding and successfully implementing the CDD in China. Although the three principles come from the practice of rural tourism development in China, it is hoped that theoretical implications could be derived from this paper to direct tourism planning exercises in other countries, especially those developing countries with similar economic development backgrounds to China. Copyright © 2012 John Wiley & Sons, Ltd.     

Beyond the Work‐to‐Leisure Conflict: A High Road through Social Support for Tourism Employees

The purpose of this study was to test the direct and moderating effects of job strain variables on the Job Demand–Control–Support model. A total of 422 tourism employees completed a questionnaire. Hierarchical and moderated regression models were employed to test the proposed relationships between job strain variables and work‐to‐leisure conflict. Results indicated that job demands had a positive relationship with work‐to‐leisure conflict, whereas the schedule flexibility and the time‐off flexibility were negatively related to work‐to‐leisure conflict. Results also found that supervisor support could moderate the influence of tourism employees' job demands on work‐to‐leisure conflict. Implications of stress management and job design for human resource department are discussed. Copyright © 2013 John Wiley & Sons, Ltd.     

Impact of culture on tourist decision‐making styles

This paper developed and tested an integrative model to examine the relationship between tourism decisions and their cultural background. The model was tested using surveyed data from 400 tourists travelling to Lisbon, a cultural city and the capital of Portugal. The results of a structural equation analysis revealed that culture affect tourist decisions. The decision to visit Lisbon relies on its quality, brand and price. This decision is shaped by the likelihood of visitors to accept social differentiation (power distance), moderated by their sense of individualism as well as their long‐term orientation. Implications and suggestions for future research are discussed. Copyright © 2010 John Wiley & Sons, Ltd.     

Measuring the Socio‐Economic Legacies of Mega‐events: Concepts,Propositions and Indicators

Legacies have become a key rationale underpinning the bidding process for hosting mega‐events. These long‐term effects are deemed to hold benefits and costs, and measurement is important. However, there is limited theory or empirical evidence on legacy impacts. In this article, the literature on legacies of mega‐events is reviewed and event tourism isolated to develop an interdisciplinary conceptual model to measure tourism legacies, and develop propositions on measurement issues. This paper develops a framework of key indicators, propositions and measures to evaluate socio‐economic legacies, which will support event organizers and decision makers to formulate policies for improving event legacies. Copyright © 2012 John Wiley & Sons, Ltd.     

How Far does Overall Service Quality of a Destination Affect Customers' Post‐Purchase Behaviours?

In tourism management literature, there are numerous research papers focusing on the determinants of the customers' destination evaluations and how they affect each other. The chief variables to be examined in the literature have been customer satisfaction, perceived value, behavioural intention and service quality. In this study, the authors were inspired by the ‘indirect model’ by Cronin et al. (2000) and generated a conceptual model to determine the overall service quality of a destination and its effect on perceived value, customer satisfaction and behavioural intention by structural equation modelling technique. Copyright © 2011 John Wiley & Sons, Ltd.     

A study on passengers' airport choice behavior using hybrid choice model: A case study of Seoul metropolitan area,South Korea

Improving explanatory power is significantly important to understand variables that affect attitudes and perceptions in the decision process. This paper estimates not only tangible attributes but also intangible perceptions and attitudes using a hybrid-choice model to study air passengers' flight choice behavior. The empirical study was conducted for the choice behavior of air passengers at Seoul Metropolitan Area, South Korea. The analysis uses a two-level Nested Logit model in order to examine which factors have more effect on passengers’ choice of airport and airline simultaneously by using airport and airline choice attributes. The study also estimated the parameters in the equations relating the latent variable by using Structural Equation Model (SEM). The results indicate that the models with latent variables have improved Goodness-of-Fit when compared to classical discrete choice models and effectively capture psychological factors that affect choice behavior of passengers.     

Modelling inbound international tourism demand to Portugal

In this paper the Johansen cointegration analysis of time series is used to model the Portuguese inbound international tourism demand from five countries of origin—France, Germany, The Netherlands, Spain and UK. This approach examines the long‐run relationships between the demand for holiday visits and the variables that affect holiday travel such as income, destination prices and travel costs (airfares and road costs). Demand functions, for each country of origin, are estimated using annual data on tourism flows from 1975 to 1997. Copyright © 2002 John Wiley & Sons, Ltd.     

An Examination of the Determinants of In‐Flight Duty‐Free Shopping: Hedonic and Utilitarian Motivations

This research note presents the findings of a study that empirically examined air passengers' in‐flight duty‐free shopping behaviors in the perspectives of utilitarian and hedonic motivations. On the basis of the primary data collected from 212 air passengers in Taiwan, empirical findings revealed that both utilitarian and hedonic motivations affect air passengers' intentions to browse in‐flight duty‐free shopping catalogues. Findings also showed that hedonic motivation does not directly influence air passengers' in‐flight purchase intentions. Instead, a higher utilitarian motivation can directly enhance passengers' in‐flight purchase intentions. Copyright © 2012 John Wiley & Sons, Ltd.