Tourists’ destination image: an exploratory study of alternative tourism in Palestine

This study aims to understand how alternative tourism can contribute to the destination image of Palestine, given its negative image in the media. It proposes a framework for various destination image aspects and applies this framework in the context of alternative tourism in Palestine. It seeks to explore the key image formation factors, the perceived images of Palestine, and the post-visit behaviours of tourists who had engaged in alternative tourism in Palestine. This research contributes in fulfilling intriguing gaps in the Palestinian destination’s image literature, as well as the alternative tourism field that has emerged manifestly in Palestine. This study is exploratory in nature applying qualitative methodology by using open-ended questions in email interviews, and the interviews were analysed using thematic analysis. The empirical results proved that tourists who had visited Palestine and engaged in alternative tourism, had positive destination images, opposite to the ones portrayed in the media that show Palestine as a dangerous place to visit. Finally, this research provides academic and managerial implications.     

Up in Smoke? The Impact of Smog on Risk Perception and Satisfaction of International Tourists in Beijing

This research explored the perceptions of on‐site international tourists towards the smog in Beijing. A scale measuring the degree of tourists' concern about smog conditions was developed. The links among smog concern, risk perception, trip satisfaction and destination loyalty were tested with a structural equation model. Direct relationships were found for the hypothesized effects of smog concern on risk perception and satisfaction. Further, the influence of risk perception on reducing satisfaction as well as the role of satisfaction in forming revisit intention (loyalty) was identified. The broad concerns of this study are applicable across all key Chinese tourism cities visited by international tourists. Copyright © 2015 John Wiley & Sons, Ltd.     

Detecting common method bias in predicting creative tourists behavioural intention with an illustration of theory of planned behaviour

With the rapid development of creative industries in the global economy, creative tourism is viewed as a development tool for stimulating national economies and highlighting industries, regions, and cities, making a significant contribution in changing the tourist experience. The theory of planned behaviour (TPB) is empirically well-supported as a conceptual framework for predicting human behavioural intentions and behaviours. This study aims to apply the TPB to develop a theoretical framework for understanding tourists’ revisit intentions in the context of creative tourism. Moreover, this study also intends to detect the potential effects of common method bias (CMB) within applications of the TPB in tourism domains. An empirical study was carried out in three popular creative tourism attractions, Meinong, Singang, and Yingge, in Taiwan. The data collection resulted in 395 valid questionnaires. The current study validates the notion that the TPB is a theoretical and practical framework for understanding tourists’ intention to revisit in the context of creative tourism. In addition, this study also contributes to enhancing awareness of the potential effects of CMB with regard to the application of the TPB in tourism.     

The power of social media in regional tourism development: a case study from Ōkunoshima Island in Hiroshima,Japan

This research letter introduces a new insight into the power of social media in tourism development using a case study from ōkunoshima Island in Hiroshima, Japan. The island has been experiencing an unprecedented tourism boom since 2014, when videos posted by social media led to an increase in international tourists in a formerly domestic destination. The results of our structured interviews suggest that tourists acquired information about the island through social media. This result implicated social media’s power in developing tourism in peripheral regional areas, which are often left out from the international tourism circuit.     

Determinants of collective transport mode choice and its impacts on trip satisfaction in urban tourism

The continuous growth of tourism has important environmental impacts and transports account for a large proportion of the CO₂ emissions generated by tourists. Understanding the motivations and characteristics of collective transport users in contemporary cities may contribute to promote more sustainable forms of tourism. Based on an extensive questionnaire to international tourists in Barcelona, this study employs a multinomial logistic regression to explore the links among visitors' characteristics, motivations, and means of transportation, while an ordinal logistic regression is applied to investigate whether the preference for collective transport has an impact on the satisfaction with the trip. The novelty of our approach is testing the hypothesis that the choice of collective transports is more related to trip motivations (professional, leisure, or personal) than to socio-demographic or personal characteristics of tourists. The results show that professional travelers are more oriented to the use of private cars, but they prefer collective transports when the length of stay is higher and combined with other trip motivations. Also, using collective transports is linked to high satisfaction with the visit for the tourists using this form of transportation. This study puts forward policy implications and suggestions for future research directions, in particular regarding the utilization of non-motorized forms of transportation cities.     

The influence of service performance and destination resources on consumer behaviour: a case study of mainland Chinese tourists to Kinmen

This paper draws upon the responses of 603 mainland Chinese tourists in Kinmen and attempts to understand their consumer behavior on the aspects of intentions, preferences, decision‐making process, satisfaction, and willingness to revisit. Variables such as service performance and destination resources that affect visitor's satisfaction are also tested. The findings reflect a ‘myth of mysteriousness’ of mainland Chinese visitors to the destination and suggest that it is essential for the market segmentation to participate in the tourism planning of Kinmen to develop an integrated policy for promotion and marketing, in order to enhance consumers' interest. In addition, this research has implications for tourism planning in Kinmen and provides references for other destinations striving for tourists from mainland China. Copyright © 2008 John Wiley & Sons, Ltd.     

A study of the effects of co-branding between low-carbon islands and recreational activities

The development of sustainable tourism on islands is increasingly based on the concept of “low carbon” practices. From a co-branding perspective, this study discusses how to combine recreational activities to create a differentiated tourism landscape, and thus positively influence post-visit tourist reactions when the focal islands emphasize their low-carbon practices. This study used a questionnaire survey to study Taiwan's Penghu and Republic of Palau, two islands that have adopted low-carbon policies, and a total of 341 and 298 valid samples were collected, respectively. The findings are the following. (1) Regardless of the island, tourists recognized the low-carbon strategies of both islands, with those of Palau receiving greater attention. (2) The tourists were most familiar with motorized water activities, and the degree of participation in such activities was the highest. However, there were significant differences in degrees of familiarity with and participation in other recreational activities. (3) On both Penghu and Palau, islands and motorized water activities represent the optimal match, and the optimal match percentage of Penghu for all types of recreational activity is 67%. (4) Compared with tourists on Palau, those on Penghu are more willing to recommend a visit to others or revisit the island.     

Enriching the Tourist and Host Intercultural Experience by Reconceptualising Communication

The aim of this paper is to reconceptualise intercultural communication as it is conventionally understood in the field of tourism studies. Tourism literature identifies many problems related to intercultural communication between tourists and hosts from different cultural backgrounds. Some of these 'problems' occur only because tourism researchers assume that the appropriate goal for communication is 'communing', that is, finding common ground or understanding. This philosophical paper suggests that if one reconceptualises communication without the communing, using the philosophy of Martin Heidegger and Jean-Luc Nancy, the 'problems' in intercultural communication disappear and communication becomes a source of enrichment for both tourists and hosts. This paper suggests that the basis of intercultural communication in tourism should be the acknowledgement of cultural differences between international tourists and local hosts, and the goal should be the 'spacing' of culturally different individuals rather than the 'communing' of 'idle talkers'. Treating intercultural communication in this way creates an opportunity for both sides to appreciate and value cultural difference. Experiencing cultural difference is one of the most fundamental motivators for travel and for opening host communities to international tourists. Reconceptualising intercultural communication by adopting Heidegger's and Nancy's philosophies promises not only to enrich the tourism experience but also to transform researchers' approaches to tourism education and training, and to tourism marketing and management.     

Teasing the boundaries of ‘volunteer tourism’: local NGOs looking for global workforce

Ongoing scholarly discussions on international volunteer tourism focus primarily on volunteer tourists as subjects and local communities as their near-static objects. This ethnographic study reverses that focus. Five developmental Non-Governmental Organizations (NGOs) are explored as active agents that see tourists and travellers as a resource and a free workforce in Dharamsala's Tibetan diaspora settlement in India. These NGOs have found a unique way of increasing the volume of volunteer tourism by offering tourists and travellers accessible volunteering opportunities on the spot, particularly as English-language tutors for Tibetan newcomers. Tourists and travellers in Dharamsala are backpacker oriented and usually interested in Tibetan culture, representing a perfect target group for NGOs offering them meaningful encounters with Tibetans. This study aims to broaden the scope of scholarly discussion and conceptualization of volunteer tourism. It provides an example of how volunteer tourism could become an increasingly effective tool for NGOs in the Global South, in an increasingly equitable manner. It also demonstrates how the method found by the Tibetan NGOs contests the current critique of commodification in volunteer tourism. Within volunteer tourism, true empowerment of local communities can only occur when the locals are in control and able to set their own goals.     

Properties of first-time vs. repeat visitors: lessons for marketing Norwegian ski resorts

This paper explores the potential in foreign markets for winter tourism in Norway and discusses the influencing factors explaining why foreign tourists visit and revisit Norway on ski vacations. In a decreasing market, it becomes increasingly important to destination managers and marketers to choose the right marketing strategies and direction. We focus on characteristics that influence and explain why foreign tourists choose to return. More than 3000 respondents from Sweden, Denmark, and Germany were asked for their image of Norwegian ski destinations and criteria for winter vacation selection. We fitted mainly hurdle and quantile regressions to gain consistent and less biased estimates. Stable snow conditions, combining alpine and cross-country skiing, and no fees for the latter are some of Norway's competitive but seldom marketed advantages, and especially towards repeat visitors. Repeaters typically prefer self-catering accommodation and are less price sensitive. Surprisingly, foreign ski tourists are not very interested in other snow-based activities or cultural attractions. Despite repeaters constituting the majority of foreign ski tourists, neither the national development and marketing agency (Innovation Norway) nor local tourist organizations and marketers have a strategy for targeting them. We recommend a shift from profile marketing towards segmented marketing, aimed especially at the repeat-visitor segment.     

International tourists' perceptions of Myanmar as a tourist destination in the crisis: A comparative study among three continents

Myanmar has emerged as a popular tourist destination following its recent political transformation, with the Travel and Tourism sector contributing significantly to the country's GDP. However, the outbreak of the COVID-19 pandemic posed numerous challenges for the global tourism industry and Myanmar, including travel restrictions, border closures, and health concerns. This study examines the levels of satisfaction and inconvenience experienced by tourists from Asia, Europe, and America who visited Myanmar during the early stages of the pandemic. A sample of 202 tourists was collected from Yangon and Myeik, two prominent tourist destinations in Myanmar. Various statistical tests were employed to analyze international tourists' perceptions of Myanmar tourism. The findings revealed that tourists from all three regions expressed satisfaction with the natural scenery, historical sites and architectural design, and traditional costumes offered by Myanmar. The implications of the study are discussed.     

Understanding the Benefit Sought by Rural Tourists and Accommodation Preferences: A South Korea Case

Rural tourism has been widely acknowledged for its effectiveness in contributing to rural areas’ development. With strong government support, rural tourism has developed in many countries during the last several decades. This study aims to improve the understanding regarding tourism in Korean rural areas using a segmentation approach. The responses of 442 tourists in 23 rural villages were analyzed. Four segments of tourists were identified based on the different benefits they sought for their vacation in rural establishments. The estimation of a multinomial logit model determined the socio‐demographic characteristics and the preferred accommodations of a rural tourist. Discussions and implications of the detailed findings are provided in the last section. Copyright © 2012 John Wiley & Sons, Ltd.     

Influencing factors and mechanisms on consumers' behavior: A case of tea tourism in China

This study explores the factors affecting tea tourism, including the action mechanisms and the impact level of each factor influencing consumer behavior intentions, to contribute to predicting tea tourism consumer behavior. This study surveyed 377 potential tea tourists and constructed a theoretical model of tea tourism consumers' planned behavior using SPSS and AMOS. The results show that: (a) The experiential perception and opportunity perception of tea tourists can significantly affect their attitudes, (b) The self-efficacy perception and convenience perception of tea tourists can significantly affect their perceptual control, and (c) The attitude of tea tourists can significantly positively influence their behavioral intention. This study not only broadens the applications boundary of the theory of planned behavior, but it also provides a new perspective for research on the behavioral awareness of tea tourism consumers. The findings have implications for predicting and promoting future tea tourism in China and beyond.     

Tourism demand in Hong Kong: income,prices, and visa restrictions

This paper examines the determinants of Hong Kong tourism demand for the top-three major tourist arrival countries, namely Mainland China, Taiwan, and Japan, with an error correction model. Specifically, this paper will examine the effects of relaxing the visa requirement, the launch of the Individual Visit Scheme (IVS), for Mainland Chinese tourists in 2003. Empirical results show that tourists are income-elastic and consider international tourism to be a luxury good. Tourists are more sensitive to changes in the nominal exchange rate than to changes in the foreign pricing level. The positive effect of the launch of the IVS for Mainland Chinese tourists outweighs the adverse impact of the severe acute respiratory syndrome (SARS) on tourism demand for Hong Kong.     

Factors that Affect the Levels of Tourists' Satisfaction and Loyalty towards Food Festivals: a Case Study of Macau

The present study investigates the factors that affect tourists' satisfaction towards food festivals and explores whether tourists intend to revisit and/or recommend food festivals to others. Based on personal interviews with 40 study subjects, eight factors that affect their satisfaction levels were identified: location and accessibility, food, venue facility, environment/ambiance, service, entertainment, timing and festival size. The majority of tourists were satisfied with the Macau Food Festival and intended to revisit and recommend it to others. The presented findings have practical implications for food festival organizers to further attract food tourists. Copyright © 2011 John Wiley & Sons, Ltd.     

Understanding tourist perspectives in creative tourism

This study explores the interactions of tourists with their surrounding socio-material factors at creative tourism sites in Taiwan. Creativity is generated through the interactions of tourists with the tutor, activity, or the environment; and there is a close relationship between individuals and these socio-material factors. However, how these factors interact has been understudied. Q-methodology was employed to uncover the various perspectives of tourists to determine the important factors that are concerned about when participating in creative activities. Three groups of tourists were identified: relaxers, sensation-seekers, and existential-type. Relaxers emphasize environmental issues and characteristics of the activity, sensation-seekers emphasize tutor-related issues, and existential-type tourists emphasize the characteristics of the activity itself.     

Residents’ perceptions of tourism development – implications for small economies business: the case study of Ali Sadr,Iran

Ali Sadr Cave is the world's largest water cave and is a protected national heritage of Iran. This paper examines the residents’ perceptions of tourism development. In total, 250 residents of Ali Sadr village were interviewed. To improve the economic outcomes of the exchange between individuals from various cultural backgrounds, it is important to resolve the conflicts between residents and international tourists. In the management of tourism in the region, the local people who strongly support tourism development are not involved much. This paper concludes with recommendations for tourism managers to improve the economic outcomes of local people through tourism development.     

Tourism demand: a panel data approach

This paper estimates the coefficients of the determinants of international tourism demand for the period 1995–2014 in the USA using the gravity framework. The analysis is based on a panel dataset of tourist arrivals among 14 countries using autoregressive distributed lag methods. The results show real gross domestic product, consumer price index, real exchange rate and certain specific events have a significant impact on international tourism demand. The income elasticity suggests that tourism is non-luxury goods, and prices and real exchange rate have negative relation to tourist arrivals. We also find that tourism transport infrastructure is a significant determinant of tourist arrivals into USA. This implies that infrastructure to reinforce taste formation is important to attract more international tourists to USA. In addition, results also suggest implications for public and private tourism authorities.     

Rural tourism development in the USA

Rural tourism has been a subject of study since the early days of tourism scholarship. Most of tourism's deleterious impacts were identified from studies conducted in rural settings. It is only recently, however, that rural tourism has become a special focus of study, dissimilar enough from urban tourism, to be a study subject unto itself. This paper reviews some of the history of rural tourism development in North America with most of the attention paid to the USA's experience, with some examples from Canada. The reason for this is the huge economic difference between the two countries with respect to tourism flows and impacts. In reviewing the history of rural development in the USA, the argument is made that most developments are unplanned and result from market and economic forces that have greatly transformed the American rural landscape. A review of these transformational forces is provided. It is also shown that rural destinations are used, primarily, by local tourists and do not, with few exceptions, cater to an international clientele. After the historical perspective is presented an argument is made that current rural tourism development practices rely on an old paradigm, which is to use local attributes as the primary basis for development and marketing strategies. This has led, in recent years, to a great deal of development attention being paid to the cultural/heritage attributes of a place. Using research conducted in the state of Minnesota on highway travellers and tourists to rural destinations, a new way to look at actual and potential visitors is offered. Instead of an attribute‐specific development approach, a benefits‐based model is suggested as a different way to position rural tourism destinations. Copyright © 2004 John Wiley & Sons, Ltd.