Consumers’ Response to Genetically Modified Ingredients in Processed Food in an Emerging Economy

Genetically modified (GM) foods are available in many countries including post–Soviet Union countries. However, empirical evidence on consumer acceptance for this region is scarce. In this study, we investigate consumers’ willingness to purchase a processed food containing GM ingredients. For this purpose, a consumer survey was conducted in 2015 in Tajikistan. In many aspects, our results confirm previous empirical findings showing that women are more skeptical toward GM food and a higher level of respondents’ education and the presence of minors in households are negatively correlated with their willingness to purchase a processed food containing GM ingredients. Moreover, a higher risk perception of GM food is negatively associated with the probability to purchase and consume such foods. However, our results indicate that risk perceptions of GM food seem to be relatively low in comparison to other studies with 41.5% of Tajik respondents connecting no risks with GM food. This result is surprising given the existing knowledge about post–Soviet Union consumers who are usually assumed to reject GM food due to their strong focus on naturalness.     

Consumers’ Trust in Food Quality and Willingness to Pay More for National Parks’ Brands: Preliminary Evidence From Italy

In Italy, national parks allow the use of their brand logo and name on the labels of food products produced by firms located within the national parks. However, no empirical research has yet investigated the impact of national park brands on consumers’ attitudes and behaviors. Hence, this empirical study explores the factors that influence consumer trust in food quality and their willingness to pay premium prices for the national park brands. Results from a survey involving a sample of 227 Italian consumers suggest that women and younger consumers trust more and are more willing to pay for national park brands. The origin of food products associated with national parks, naturalness of foods, food quality certifications and branding, and the environment in which the packaged foods originate influence consumer confidence and buying behavior. Implications for food marketers and policymakers are discussed.     

Italian Consumers’ Preferences for Pasta and Consumption Trends: Tradition or Innovation?

Abstract

The aim of this study is to know Italian consumers’ preferences for Pasta and consumption habits. Food culture and concerns about food security and product innovation were investigated. A sample of Italian consumers was interviewed. Consumer’ profile, motivations and purchasing behavior were described. Relationships between observed variables and the latent constructs that explain the preferences were highlighted. There is asymmetric information between consumers and producers. Consumers believe Pasta is made with Italian grains, and therefore it is healthy and safe, although that’s not always the case. Intrinsic and extrinsic high quality, which derives from growing and production technologies, is required.     

Consumers’ Perceptions and Behaviors Regarding Organic Fruits and Vegetables: Marketing Trends for Organic Food in the Twenty-First Century

ABSTRACT

Organic food market is very challenging in Europe and developing rapidly with different rates between the western and eastern parts. The objective of this report is to gain knowledge about attitudes toward organic fruits and vegetables among Slovenian consumers. Results indicated that organic buyers tend to be younger and higher educated than those who do not buy them. In addition, consumers’ trust in the authenticity of the goods and price are also issues. However, the main barrier to increase the market share of organic products is consumer information. According to the research results an important task for the producers will be to increase consumers’ knowledge of what an organic product is and how to differentiate it in the marketplace. Along with knowledgeable and educated consumers, consumption could be raised on another level. The results of the research could be used for planning further marketing activities.     

Regulators’ and stakeholders’ perspectives in a framework for bioenergy development

In this study, ten bioenergy crop rotations (corn, corn-stover, sorghum, soybean, corn-soybean, corn-soybean-canola, corn-stover-soybean, miscanthus, switchgrass, and sorghum-soybean) were selected based on local stakeholder (economically motivated) and regulator (environmentally motivated) preferences. These crops were implemented on diverse landscapes (agricultural, marginal, and agricultural plus marginal lands) one at time for 17 years using a SWAT model of the Saginaw River Watershed in Michigan. The bioenergy crops were evaluated based on 100 percent, 50 percent, and zero percent weight assigned to both stakeholders’ and regulators’ preferences using analytic hierarchy process (AHP), an optimization and decision-making technique that aims to satisfy multiple conflicting objectives. The corn-soybean-canola rotation was selected in all landscapes based on economic benefits (stakeholders’ preferences). Meanwhile, perennial grasses (miscanthus and switchgrass) were selected based on environmental benefits (regulators’ preferences), because they maintain permanent cover, require fewer inputs than traditional row crops, and are less management intensive. When implementing bioenergy crops on marginal lands, pollution generation greatly increased at the field level, indicating that these lands are likely not viable for bioenergy crop production to meet potential future renewable energy demand.     

India’s land grab deals in Ethiopia: Food security or global politics?

The so called “land grabbing” has gained increased attention since the outburst of the global financial and food crisis triggering a new trend of acquiring land for outsourcing production of food, feed and agrofuels. India as one of the newly emerging economies is investing heavily in farmland as it faces enormous challenges to sustain its rising population and growing energy demands. This paper analyses Indian land acquisitions in Ethiopia, looking into India’s motivations to acquire farmland and what incentives does Ethiopia have to lease out land to large investors. The paper draws on trade data between India and Ethiopia, expert interviews, studies and reports on the use and productivity of grabbed land. In view of the land grabbing and food security debate, the paper critically evaluates whether acquiring farmland in Ethiopia can indeed contribute to food and energy security in India.     

Vietnamese Consumers’ Willingness to Pay for Safe Pork in Hanoi

Abstract

Food safety is one of the main concerns and the biggest challenge for consumers due to its direct influence on human health. In order to deal with unsafe food situation, the demand for food hygiene has increased in recent years as well as the consequent increase in price accepted by consumers. This study aimed to estimate consumers’ willingness to pay (WTP) and to examine the determining factors influencing their WTP for safe pork using double-bounded dichotomous choice contingent valuation method (DBDC CVM). The data were collected from a survey with a sample size of 134 respondents in Hanoi, Vietnam using two sets of questionnaires on the consumption of rib and shoulder of pork. The results revealed that the percentages of the consumers willing to pay a premium for more hygiene shoulder and rib of pork were 81.75% and 73.01%, respectively. The mean WTP was 129,000 VND (US$6.07) for both safe shoulder and rib, 48.7% and 37.8% higher than the regular market price, respectively. The results showed that consumers’ awareness of the risk of unhealthy pork, household income and expenditure were the positive determinants to WTP; meanwhile, the amount of pork consumption per month negatively affected the willingness to pay more for shoulder and rib of pork.     

Consumers’ Willingness to Pay for Sustainable Seafood Made in Europe

Sustainability of increasing relevance also for seafood markets. The aim of this contribution is to analyze consumer preferences and their willingness to pay (WTP) for different sustainability claims, and to identify consumer segments according to their WTP. The contingent valuation method was applied to elicit consumers’ WTP in eight European countries. The WTP varies between seven and almost 20%, depending on attribute and country. Three consumer groups become apparent: the largest group without any additional WTP, a smaller group with a moderate additional WTP of plus 17%, and a very small group with an additional WTP of more than 40%. Clear differences between countries are obvious regarding preferences for different sustainability attributes, particularly in the segment with the highest WTP. A fraction of the consumers is willing to pay significantly higher prices for sustainably produced fish from Europe: given that trustful standards are applied and well communicated.     

Country of Origin Effect for Food Products from Developing and Transition Countries: A PLS Analysis of German Consumers’ Perception

ABSTRACT

This study investigates the importance of the country of origin (COO) effect in German consumers’ perception of chocolate quality using the example of chocolate made from Ecuadorian raw cocoa. From earlier COO and consumer perception research, a complex research framework grounded in schema and attribution theory has been developed acknowledging the multifactorial character of consumers’ food quality perception. Based on this framework, a PLS analysis of primary data from an online survey of 205 German chocolate consumers is conducted. The results demonstrate the overall applicability of the research framework and give evidence on the underlying complex consumer perception process of COO-labeled food products. For the case of chocolate made from Ecuadorian cocoa, PLS estimations show a strong COO effect in German consumers’ quality perceptions and identify characteristics of the target consumer group. Protecting geographical indications may offer a potential for products from developing and transition countries to differentiate in the German market, a prime example for European markets, and should be promoted more strongly by government offices and NGOs.     

Food first! Theorising assets and actors in agroforestry: risk evaders,opportunity seekers and ‘the food imperative’ in sub-Saharan Africa

Despite widely recognised and well-established benefits, it is difficult to adopt the multifunctional activity of agroforestry into the landscape and lifeworld of small-scale agriculture, if poverty, itself a main reason for adopting agroforestry, stands in its way. Based on participant observations and interviews with small-scale farmers in western Kenya, we explore and theorise agroforestry adoption as a process of socio-ecological and socio-technological change. Proceeding from sustainability science and a modified livelihoods approach we use grounded theory in ‘narrative walks’ to analyse adoption and non-adoption of agroforestry in a setting where farmers continuously interpret, adjust to and invest in their environment. Given the diversity and complexity of such livelihoods, the analysis is structured around reproductive and productive chains, strategies and practices defined by uncertainty and risk, and conflicting interests. Findings indicate that food secure farmers may act as entrepreneurially inclined ‘opportunity seekers’ and venture into agroforestry, whereas the ‘food imperative’(alongside the ‘health imperative’) makes it more difficult for agroforestry to take root among the ‘poorest of the poor’ who act as ‘risk evaders’. Hence, agroforestry adoption must be understood within an integrated human–environment frame recognising the socio-ecological relations of technology adoption and the wider political aspects and power structures of food security.     

Enhancing farmers’ capacity for botanical pesticide innovation through video-mediated learning in Bangladesh

Despite the general success of farmer-capacity-building methods such as Farmer Field School in promoting pest management innovations, only those farmers directly involved benefit. How can agricultural extension enable farmer-to-farmer learning about botanical pesticides beyond such schools? We wanted to know how different learning methods, such as video shows and workshops, change farmers’ knowledge, attitudes and practices about botanical pesticides. This paper explains how video engages men and women farmers in spreading botanical pesticides across 12 villages in Bogra District, north-western Bangladesh. We conducted ex ante and ex post surveys among farmers from November 2009 to September 2010. For data analysis, we used t-test and McNemer and Wilcoxon sign rank tests. Our findings suggest that video improves the ability of both male and female farmers to communicate about pest management among themselves and with other stakeholders, as ‘intricate ethno-agricultural practices’. Video-mediated learning sessions are more effective than conventional workshop training in enhancing farmers’ knowledge about botanical pesticides, changing their attitude and finally taking a decision to adopt these methods. In other words, video is capable of communicating complex issues such as the biological and physical processes that underlie pest management innovations. From our case, we conclude that agricultural extension is more effective with the use of facilitated video learning and that this process clarifies complex agro-ecological principles, bias and normative perceptions of the learners. Also, video-mediated learning is not only transferable across villages, but also works well in combination with other media, such as radio, television and mobile phones.     

Co-click’eau,a participatory method for land-use scenarios in water catchments

Agricultural use of pesticides and nitrogen has negatively impacted drinking water quality. In France, 1000 water catchments now face a legal obligation to develop and implement action plans to reduce such pollution. Unfortunately, the action plans suffer from delays, are developed mechanically to strictly comply with a preset list of measures resulting in minimal changes in practices. Their impact is generally insufficient to preserve or restore water quality. In this context, the Co-click’eau method was proposed to elicit the development of locally-relevant catchment action plans by drawing on stakeholder participation and modeling for the design and assessment of scenarios on land-use changes at the whole-catchment scale. The method was tested in 2011–2012 in three different catchments. Our results show that it has a significant role to play in facilitating the development of catchment-specific action plans for which local stakeholders can feel a sense of ownership and commitment. Co-click’eau is also valuable in enhancing collective action by eliciting a process where local stakeholders share their knowledge and explore possible futures. Participation of a wide diversity of local stakeholders, along with a flexible modeling approach makes it possible to take into account local constraints and helps to break down local lock-ins.     

Open access post-harvest grazing and farmers’ preferences for forage production incentives in Ethiopia

Open access post-harvest in situ grazing is widespread in areas where a mixed crop-livestock system is common. Where this is not discouraged, because livestock is important, conservation agriculture, which depends on keeping the soil surface covered with crop residues is unlikely to be implemented. One way to reduce open access grazing is through restricting communal grazing access to allow rights of exclusion, while simultaneously improving the production of livestock feeds. This paper analyzes farmers’ perceptions about post-harvest free grazing on agricultural lands and identifies incentives that motivate forage production, to help inform forage development and policy. We collected data from randomly selected farm households in the Nile Basin of Ethiopia and used a choice experiment method. We found that a majority of farmers would prefer post-harvest grazing restrictions to the existing reciprocal post-harvest grazing. Farmers also had strong preferences for forage production policy incentives, but the results reveal considerable preference heterogeneity. The study provides policy makers with needed information in formulating policy incentives for smallholder forage production systems.     

Incentives and disincentives for diversified agroforestry systems from different actors’ perspectives in Bolivia

Even though diversified agroforestry systems can provide sustainable livelihoods and a resilient production of different goods, adoption remains limited in Bolivia. We examine major obstacles to agroforestry adoption and possible incentives proposed by farmers and civil-society organizations, and relate them to governance and international mechanisms that might play a role in agroforestry adoption. Market access for produce from diversified agroforestry remains difficult, as does its processing and transport. Moreover, farmers have difficulties in achieving the quantities and homogenous quality demanded by markets in the major cities. But most importantly, farmers and civil-society organizations saw little government support, although ‘ecological production in harmony with Mother Earth’ is prescribed by law and the constitution. Agroforestry farmers needed support most urgently in the initial phase, when investment costs are high and returns low. They suggested affordable credits, subsidies for diversified farming systems, and insurance against fire. We identified important albeit small steps towards developing markets for agroforestry products, but government support – mostly in the form of diesel subsidies, materials, and infrastructure – mainly benefitted large-scale monocultures and cattle ranching. In response to this, interviewees opted for strengthening farmers’ organizations, for demanding support with the help of civil-society organizations, and for disseminating best practices.     

Fruit and Vegetable Consumers’ Behavior: Implications for Organized Retailers in Emerging Markets

The authors attempt to understand selected behaviors of fruit and vegetable consumers of mid-sized cities of a developing economy, which are important for any retailer to appreciate. The study was carried out in two mid-sized cities of the Orissa state of India with 100 respondents by using the specially developed questionnaire. Statistical tools were used to analyze the data. The study revealed that vegetables are consumed in greater quantity and purchased more frequently than fruits. Consumers attached more importance to credence attributes than to search and experience attributes while making their purchase decisions. Family income and consumers’ education were found to have significant influence on the consumers’ willingness to pay for graded and packaged products. Organized retailers can take cues from the findings of the study to decide about location, nature and quality of assortment, and their marketing strategies.     

Protecting future rights for future citizens: children’s property rights in fragile environments

Abstract

The property rights of children is an understudied area that straddles the development/humanitarian divide. Access to assets is important to the livelihood choices and economic well-being of adults. Yet, adults’ ability to claim property can be significantly impaired by humanitarian emergencies that occurred in their youth. We typically do not think of children as economic actors because of their age; their property rights are future rights not yet realized. This paper addresses the future rights to property held by children and examines how fragile environments, characterized by conflict, displacement and disease, can undermine their ability to claim those rights when they become adults, thus depriving them of assets. We identify two types of responses that can begin to address this problem: (1) legal changes to protect children’s assets when guardianship is lost; and (2) actions that can be taken by humanitarian organizations to identify children’s assets and protect them through conflict and displacement. This is a particularly salient topic at the current time when the numbers of displaced people are higher than any time previously recorded, and half of the displaced are children.     

Does Agricultural Productivity Actually Matter for Food Security in a Landlocked Sub‐Saharan African Country? The Case of Burkina Faso

This paper makes use of a Computable General Equilibrium model to analyze the impact of two agricultural productivity trends on poor households’ food security in Burkina Faso: a negative trend that could arise from many different factors, including land degradation, climate change, and harmful agricultural practices; and a positive trend which may result from enhanced public investment in agriculture, notably in research and development, extension, irrigation, rural roads, rural electrification, and rural education. The results point to a high sensitivity of the poor's consumption to agricultural productivity as well as to stronger impacts on the urban poor than on the rural poor. The current situation is already characterized by severe food insecurity, such that a decline in agricultural productivity is likely to further plunge the urban poor into a deep food crisis. By contrast, positive agricultural productivity trends may help alleviate poverty and food insecurity. Agricultural productivity may indeed affect the poor's food consumption mainly through large changes in agricultural prices and real incomes. Cet article utilise un modèle d’Équilibre Général Calculable pour analyser l'impact des différentes tendances de la productivité agricole sur la sécurité alimentaire des ménages pauvres au Burkina Faso. D'une part, les tendances négatives peuvent résulter de plusieurs facteurs, y compris la dégradation des terres, le changement climatique, et les pratiques agricoles nuisibles. D'autre part, la tendance positive peut résulter de l'investissement public accru dans l'agriculture, notamment dans la recherche et développement, la vulgarisation, l'irrigation, les routes rurales, l′électrification rurale et l′éducation rurale. Les résultats montrent une sensibilité élevée de la consommation des pauvres à la productivité agricole, ainsi que des impacts plus forts sur les populations urbaines pauvres. La situation actuelle est déjà caractérisée par une insécurité alimentaire grave de sorte qu'une baisse de la productivité agricole est susceptible de plonger davantage les pauvres en milieu urbain dans une crise alimentaire profonde. En revanche, la tendance positive sur la productivité agricole peut contribuer à atténuer la pauvreté et l'insécurité alimentaire. La productivité agricole peut en effet affecter la consommation alimentaire des pauvres principalement par le biais de grandes variations des prix agricoles et des revenus réels.     

Money,Land or self-employment? Understanding preference heterogeneity in landowners’ choices for compensation under land acquisition in India

Land acquisition policies, upon which future land use patterns in India depend, are controversially tied to the question of whether to provide monetary or non-monetary compensation to affected landowners. However, turning to the preferences of landowners for answers only serves to complicate matters, as these are not homogenous on the question. This implies there is a need to identify the underlying factors giving rise to this preference heterogeneity, in order to develop more effective and efficient policy. This paper aims to address this gap using a contingent ranking experiment to study landowner disposition toward a range of compensation options, presented in a survey conducted in an ‘about-to-be-submerged’ region of a large, multi-stage irrigation project in India. Rankings were based on a selection of six compensation options, constituting different combinations of the attributes - cash, land, housing and self-employment. While the results suggest that landowners generally prefer non-monetary compensation, both the size of landholding and level of education of the landholder appear to influence the preferences for different compensation options. We find that landowners with more land or education tended to favour monetary compensation, while those with lower education or less land tended to favour housing and self-employment options. We close the text by exploring possible explanations for this specific form of heterogeneity, including access to information, to networks and capacities for income generation, and providing some reflections on the implications of these results for ensuring that rehabilitation and resettlement policies are both well targeted and effective.     

Social capital for rural revitalization in China: A critical evaluation on the government’s new countryside programme in Chengdu

In the context of urbanisation and decline of its countryside in the 21^st century, the Chinese government has initiated a campaign namely “building a socialist new countryside” in 2006 which is now renamed as “rural revitalisation”. Bringing together social capital, government intervention and other capital, we argue that rural revitalisation can be viewed as a process of the interaction between land transfer and community building leading to multiple gains of all stakeholders. Given the predomination of top-down government intervention and external capital investment in its campaign, this paper sheds new light on social capital in terms of not only mobilising community members’ participation, but also reaching a balance with interests of government and other stakeholders. The importance of social capital can be illustrated from critical evaluation on governmental pilot projects in the suburban zone of Chengdu, a model municipal in China in urban-rural integration. In particular, this paper aims to address the following questions: How does social capital engage and contribute to rural restructuring for sustainable rural livelihoods? What role can social capital play in the decision making of land transfer and community building? This paper contributes to rural revitalisation and land use debates in three aspects. Firstly, we post a triangular model by bringing together government intervention, social and other capital to emphasize the interwoven nature of the relationship between land transfer and community building for better understanding of the intrinsic dynamics within the communities and their interests interfaced with external stakeholders. Secondly, with respect to the impact of land transfer on sustainable livelihoods, we propose an evaluation framework to account and compare the roles of social capital against government intervention and other conditions in land transfer decision making. Thirdly, applying the above framework to sample villages, we identify three types of rural restructuring: government-led, farmer self-organising, and returned entrepreneur-oriented. Policy implications and further research direction are discussed.