Mission or money? Competitive challenges facing public sector nonprofit organisations in an institutionalised environment

• This paper exposes the impact of competitive grant funding on public sector nonprofit volunteer organisations, using institutional theory to explain developments within this sector. A conceptual model is developed from which five propositions are derived. Bushcare units, in experiencing institutional pressures, respond in ways that affect their culture, structure and routines, resulting in the possibility that their mission will be compromised. In the process of targeting competitive grants, preparing grant applications, managing increased reporting requirements and recruiting volunteers, Bushcare units should apply a mission ‘filter’ to ensure their mission is not compromised in the pursuit of money. Bushcare New South Wales (NSW), an Australian environmental organisation, provides an empirical illustration of the proposed conceptual model.

Copyright © 2007 John Wiley & Sons, Ltd.     

Determinants of charitable donation intentions: a structural equation model

• Currently charities have to depend more on individual donors and less on the government for funding. Hence, understanding the individual donor and what motivates them to contribute to charities is something, which has been of increasing interest to nonprofit marketers. In this article, a path model for the charitable donation process of a religious individual is developed and tested. The variables that are used in the model are religiosity, attitude towards helping others (AHO), attitude towards charitable organizations (ACO), attitude towards the advertisement (Attad) and behavioral intentions (BI). The results suggest that AHO by itself does not cause BI. Altruistic people need to be targeted with an appropriate advertisement message. Since religiosity is an important causal variable for AHO, segmenting and targeting individuals who are religious would be pertinent. Attempts to build favorable ACO would also be worthwhile.
• Religiosity
• Charitable donation intentions
• Charity advertisements.
• Path model for predicting intentions to donate.

Copyright © 2007 John Wiley & Sons, Ltd.     

BoE financing of the government deficit is no longer taboo

• ▪ The BoE has hinted that it could directly finance the government's soaring deficit. While there is no urgency to do so at present, BoE purchases could calm potential disruption in the gilt market and be a strong economic support.
• ▪ Direct money financing by the UK central bank would be a radical approach, but not unprecedented. However, it's necessary to go back to 1914 to find the last episode when the BoE took on the role of funding public borrowing.
• ▪ Once normality returns, money financing could result in a rise in prices. But a time-limited expedient shouldn't result in persistent inflation. And policymakers could seek to unwind the BoE's money creation.

     

Why the MPC is unlikely to join the negative rate club

• ▀ The economic shock from the coronavirus has warmed up the MPC's long-held coolness toward negative interest rates. But we think there are a number of reasons why such a move is unlikely.
• ▀ While taking rates below zero could lower banks’ funding costs and encourage lending, the net economic effect is ambiguous. Also, ‘sticky’ deposit rates would hit banks’ already strained profitability, risking paradoxical effects.
• ▀ The MPC has better-targeted tools available to it. If the MPC wanted to lower borrowing costs, increasing the generosity of the Term Funding Scheme could deliver the benefits of negative rates while reducing adverse effects. And the present scale of fiscal support reduces the need for looser monetary policy.

     

Improving media campaigns promoting physical activity: the underutilized role of gender

• As the obesity epidemic worsens in the United States and globally, resources are increasingly being allocated to address this public health threat.
• Media campaigns promoting physical activity are receiving funding from government and private sources, and some of these campaigns have achieved modest success. Still, more can be done to increase the effectiveness of these campaigns.
• Drawing on facets of consumer behavior, psychology, and public policy, this work represents a cross‐disciplinary theoretical analysis suggesting that the effectiveness of media‐based campaigns promoting physical activity could be enhanced by making use of gender‐specific advertising.
• Research is reviewed suggesting that gender differences in information processing styles and values lead to gender‐specific responses to media campaigns.
• Recommendations are made to help practitioners improve physical activity campaigns by crafting advertisements that specifically appeal to the unique preferences of each gender.

Copyright © 2007 John Wiley & Sons, Ltd.     

Corporate giving in the Netherlands 1995-2003: exploring the amounts involved and the motivations for donating

• Corporate giving as an expression of corporate social responsibility (CSR) has been researched less than the more general theme of CSR. In addition, much of the research in this area focuses on countries with an Anglo cultural tradition.
• The study outlined in this paper offers a comprehensive longitudinal study of corporate giving in the Netherlands. An overview is provided of corporate giving in the Netherlands in the period from 1995 till 2003.
• The data are gathered by means of a biennial survey of Dutch companies as part of the ‘Giving in the Netherlands’ project. Based on these findings, recent developments in corporate giving can be sketched out.
• Moreover, literature on motives for corporate giving behavior is focused upon and applied in exploring Dutch managers' motivations for offering donations. Nonprofit organizations could use this knowledge to increase the efficiency of their fund raising.

Copyright © 2006 John Wiley & Sons, Ltd.     

Venture capitalists and entrepreneurs become venture philanthropists

• Non‐traditional charitable sources of revenue may be categorised as follows:
  • Venture philanthropy: Human resources and funding invested as donation in the charity by entrepreneurs, venture capitalists, trusts and corporations in search of a social return on their investment. It involves high engagement over many years with fixed milestones and tangible returns and exit achieved by developing alternative, sustainable income.
  • Commercial ventures: They seek a financial return on investment by creating a social enterprise operated by charities and their trading/holding companies alone or in partnership with the corporate sector, venture capitalists or investors to provide funding. Venture philanthropists may also ‘invest’ without establishing an equity position in the commercial enterprise. Any profits are re‐directed to mission‐related activity, although the business activity may or may not be mission related.
  • Social venture capital: It funds commercial ventures (as above) but may not seek a complete return on investment; instead the investor may off set some or all of the investment against social outcomes.
• Within the context of venture philanthropy, this paper demonstrates how charities, venture capitalists and entrepreneurs may work together in strategic alliances. It explores venture philanthropy from the perspective of venture capitalists and entrepreneurs, giving examples. Charities are shown how to prepare themselves to take advantage of these entrepreneurial opportunities.
• Although the emphasis in this paper is on venture philanthropy, the processes outlined may be used to help a charity take advantage of opportunities within the broader social entrepreneurial context. Successful venture capitalists and entrepreneurs have demonstrated the ability to turn outline business ideas into big results, frequently in highly competitive business environments.
• A common characteristic that appears to unite these individuals when they divert their interest toward social ventures is a desire to apply their business‐like approach, which includes planning processes, milestones and outcome measurement to their social venture activity.

Copyright © 2005 John Wiley & Sons, Ltd.     

An examination of factors impacting athlete alumni donations to their alma mater: a case study of a U.S. university

• It has been suggested that athlete alumni do not give as generously as they could to their alma maters. Athlete alumni may feel they have given enough to their schools by playing sports, and they may feel greater loyalty to their former sports teams than their alma maters. Drawing on social exchange theory, this study investigated whether such attitudes among athlete alumni at a U.S. university were related to lifetime donations. Results indicate:
  • the quality of alumni's athletic experience and the perception that they have already given to their school by playing sports are predictive of giving amount.
  • similar to the general alumni donor, the variables of age, income, and geography were also found to be related to giving level.
• Universities and colleges may need to develop specialized marketing communications programs to mitigate athlete alumni's perceptions of not needing to donate because they competed for their school. Implications for universities and other nonprofit organizations are offered.

Copyright © 2006 John Wiley & Sons, Ltd.     

Brexit — velvet divorce or messy breakup?

• We use a ‘scenario tree’ approach to look at the possible outcomes of the negotiations around the UK's exit from the EU. Given how little common ground there is between the two sides, we find that a relatively loose relationship is the most likely outcome, with the UK set to leave the EU in early‐ 2019.
• The negotiating positions of the UK and EU are diametrically opposed. The UK wants to end the free movement of labour, cease making contributions to the EU budget and regain ‘sovereignty’ from Brussels, while retaining as much access to the single market as possible. But the EU's starting position is that single market access is dependent upon agreeing to the four freedoms and that this is non‐negotiable.
• So far all signs are that the UK will prioritise the ability to control immigration over single market access. Thus remaining a member of the EEA is very unlikely to be viable over the longer‐term – our scenario tree analysis gives it a probability of just 6% – although it may be adopted as an interim step. Remaining part of the customs union is also unlikely (18%) as it will preclude the UK from making FTA with third countries.
• If the EU takes a mercantilist approach, it will have little incentive to come to an agreement with the UK over single market access for services, given the UK's large trade surplus with the EU for these activities, implying that UK firms may face growing non‐tariff barriers after the UK has left the EU. The UK's large deficit on goods trade with the EU gives a better chance of agreeing a FTA for goods, though with any FTA requiring agreement from all 27 EU members, the UK would have to be prepared for lengthy negotiations and make extensive concessions. Therefore, we think that a reversion to WTO rules (37%) is slightly more likely than agreeing a FTA (36%).

     

Perceived value of corporate donations: an empirical investigation

• There is current recognition that value is the fundamental basis for all marketing activities. The present research provides an empirical examination of perceptions of value within the voluntary sector and specifically donations made by organisations towards the funding of charitable projects. The impact of a number of charity and project‐related variables on the formation of value and the corresponding effect of value on satisfaction and behavioural variables are examined.
• The results support claims that past experience with and information about a charity as well as information about a specific project are significant determinants of value. However, the impact of these constructs is differential between the two components of value (i.e. get/benefits and give/sacrifices). We confirm the significant effect of value on satisfaction and indicate that satisfaction and benefits derived from a donation have a direct impact on behavioural intention.

Copyright © 2008 John Wiley & Sons, Ltd.     

Overview: Strategic human resource management in five leading firms

This article synthesizes findings from five case studies conducted in firms known to be leaders in the management of people. We drew three broad conclusions:

• 1 The foundation of a value‐added HR function is a business strategy that relies on people as a source of competitive advantage and a management culture that embraces that belief;
• 2 A value‐added HR function will be characterized by operational excellence, a focus on client service for individual employees and managers, and delivery of these services at the lowest possible cost; and
• 3 A value‐added HR function requires HR managers that understand the human capital implications of business problems and can access or modify the HR system to solve those problems.

© 1999 John Wiley & Sons, Inc.     

Co‐creating nonprofit brand equity

• The concept of brand equity (BE) has been the subject of much recent discussion in the field of nonprofit branding and also has been the concept of brand co‐creation in the field of branding. This study combines these aspects and examines the BE co‐creation of a nonprofit entity, the Finnish Defence Forces military driving school. Empirical data were collected from industrial logistics service providers and military recruits. A theoretical BE model was further developed using structural equation modeling in an exploratory manner to reveal whether the BE model of the military driving school is similar from both viewpoints. Similar workable models were found, indicating strong BE co‐creation and thereby contributing to the field. To support the future co‐creation of BE of the military driving school, it is important to ensure that the recruits take positive experiences from the school and industrial logistics service providers carefully consider how they relay their experiences about the school to other truck drivers. The attitudes of recruits towards the military driving school are likely eventually to conform to those of civilian truck drivers. Finding workable models required omitting some BE dimensions and measures of earlier models. Moreover, using data from one country alone may be a limitation of the study. Therefore, nonprofit BE measures should be further developed and tested with data from further afield.

Copyright © 2012 John Wiley & Sons, Ltd.     

Understanding why people do not give: strategic funding concerns for AIDS‐related nonprofits

• In this increasingly competitive environment for the individual donor's time and money, it is especially important for AIDS‐related nonprofits to understand why people choose not to give. Voluntary donations to organizations serving persons with HIV/AIDS could be negatively influenced by the social stigma that continues to be associated with the disease. Using the empathy‐altruism hypothesis from social psychology, the impact of gender, homosexuality, promiscuity, and drug use on donor cognitive situational empathy, emotional situational empathy, and altruism is examined. The findings have significant implications for nonprofits. Understanding the impact of these behaviors on giving is a first step in gauging the magnitude of challenges that AIDS‐related nonprofits may face in fund‐raising activities. Additionally, this information should be invaluable in the development of educational and/or promotional strategies to increase private sector support. Finally, initiatives in communication and marketing strategy are discussed to improve fund‐raising efforts.

Copyright © 2006 John Wiley & Sons, Ltd.     

The diversification of charities: from religion‐oriented to for‐profit‐oriented fundraising

• Charities are increasingly relying on more complex and diversified fundraising structures to raise funds and attract benefactors. In adopting a historic perspective, this research identified five emergent fundraising structures, namely religion‐oriented, business‐oriented, marketing‐oriented, consumer‐oriented, and for‐profit‐oriented. The analysis critically evaluates the role that institutions and resources have played in each funding structure and draws conclusions concerning the management of charitable fundraising in a world where charitable fundraising, consumerism, and social media networking are increasingly entwined with the for‐profit motive.

Copyright © 2012 John Wiley & Sons, Ltd.     

Visitor orientation and its impact on the financial situation of cultural institutions in Germany

• In Germany, the financing of cultural activities is heavily dependent on state funding. About 90% of cultural funding comes from the public sector. However, because of the precarious state of public finances, funding for cultural activities has been steadily reduced in the last years. Against this background, German cultural institutions are essentially compelled to develop appropriate measures in order to improve their competitive situation in the context of scarce public resources, and to seek additional sources of finance in order to stabilise their situation over the longer term. One of the more suitable means of increasing revenue on an ongoing basis, is to improve and extend the marketing and visitor-related activities themselves. But how should the marketing or visitor orientation be formulated so that it contributes towards the organisation's social mission as well as improves the financial position of the cultural institution? With respect to the particular financing situation of German cultural institutions, this paper will try to give an answer to this question.

Copyright © 2007 John Wiley & Sons, Ltd.     

World Economic Prospects

Overview: Dollar surge brings mixed consequences

• The strengthening dollar is now becoming a significant factor for global growth and our forecasts. The tradeweighted dollar is up 2.5% over the last month and over 12% on a year ago.
• Driving the latest rise are growing expectations of US rate hikes while monetary policy in many other major economies is headed in the opposite direction.
• The beginning of ECB QE has prompted a further slide in bond yields and the euro – which at 1.06/US$ is on course to fulfill our forecast of near‐parity by year‐end. Weak data in Japan also raises the chance of a further expansion of QE there later this year.
• We remain relatively positive about the advanced economies: we forecast G7 GDP growth at 2.2% for 2015 and 2.3% next. This month we have revised up German growth for 2015 to 2.4% – a four‐year high.
• Robust US growth and a strong dollar are good news for the advanced economies. US import volume growth firmed to over 5% on the year in January, while the dollar surge potentially boosts the share of other advanced countries in this growing market.
• But for the emerging economies the picture is mixed. A stronger US may boost exports, but rising US rates are pulling capital away: there has been a slump in portfolio inflows into emergers in recent months. Emerging growth may also suffer from higher costs of dollar funding and a rising burden of dollar debt as currencies soften – the more so if US rates rise faster than markets expect.
• Moreover, emergers are also under pressure from a slowing China. Chinese import growth has been weak of late and commodity prices remain under downward pressure. A notable casualty has been Brazil, which we have downgraded again this month – GDP is expected to slump 1.1% this year.
• Emerging GDP growth overall is expected to slip to 3.7% this year, the lowest since 2009. And excluding China, emerging growth will be only 2.2% – the same as the G7 and the worst performance relative to the advanced economies since 1999.

     

Evaluations of branding alliances between non‐profit and commercial brand partners: the transfer of affect

• There is growing interest in the trend towards co‐branding alliances between non‐profit and commercial entities,which are undertaken by these organisations to transfer associations and affect between each brand partner. Certainly, it makes sense that commercial entities want to gain more from their brands and that non‐profits want secured funding, however, in the same way that the joining of two brands can be beneficial, it can also bring with it major risks when the brand alliance is not well received and evaluations of the alliance are not favourable.
• This research supports the notion that both commercial entities and non‐profit organisations can benefit from a branding alliance, however, an understanding of how these brand alliances are evaluated is important. This research investigates evaluations of brand alliances and the resulting spillover effects for original brand partners that result from brand alliances.
• This research provides empirical support relating to reactions to brand alliances between a non‐profit organisation and a commercial business in terms of how original brand attitudes, familiarity of original brands and perceived brand fit impact on evaluations. While collaboration is important and has potential benefits for each partner—they rest on partner selection and fit between alliance partners. Managerial implications and future research directions are also provided.

Copyright © 2006 John Wiley & Sons, Ltd.     

The financing of small firm product innovation within the UK

This paper investigates the funding environment facing product innovating small manufacturing firms and both supports and contradicts a number of “stylised facts” which have emerged over the last decade. Amongst the key findings it appears that, whilst innovators were no more nor less likely to have sought external funds, they were significantly less likely to have successfully accessed bank finance. This finding is of particular gravity since bank debt remains the primary source of external finance employed. Further, the paper notes the low use of genuine risk capital to fund product innovation and raises the question as to what extent this reflects supply or demand side deficiencies. The role of public subsidies, in the form of grant funding, is also investigated with some tentative evidence pointing to the role grants play in validating technology or as leverage to access further funds.     

The nature and influence of motivation within the MOA framework: implications for social marketing

• Social marketers acknowledge that to achieve optimum programme outcomes, identification and targeting of the non-conforming cohort is paramount. This article discusses the application of the social marketing framework, motivation, opportunity and ability (MOA) with a particular focus on the motivation aspect of the model. Motivation is considered from the perspectives of intrinsic and extrinsic motivation.
• Previously, the degree or level of motivation has been used in the operationalisation of the motivation construct, while in this paper the type of motivation is used as the basis for the construct. The construct is then applied to an environmental land management study, namely a rabbit control programme.
• Specifically, the aims of this paper were to further develop the MOA constructs, with a particular focus on motivation, including intrinsic and extrinsic motivation, to develop an understanding of the factors that are associated with ineffective behaviour and to develop a model to predict effective/ineffective control behaviour.
• Scales were developed to enable a study of the relationship between the MOA constructs, including intrinsic and extrinsic motivation, and the respondents control behaviour. Data were collected from a random sample of 566 respondents who were involved in the control programme. Using ANOVA and MANOVA techniques, significant differences were found between those landholders that exhibited effective control and ineffective control with regard to all MOA constructs.
• A multinomial logit (MNL) regression model was then developed to predict behaviour. This model showed that ability and intrinsic motivation were significant predictors of behaviour. The estimated model was able to predict recalcitrant landholders with 98% accuracy. The results of this study therefore provide a significant contribution to social marketing as it is the recalcitrant cohort that social marketers wish to understand and whose behaviour they frequently attempt to rectify in order to achieve stated social and/or environmental objectives. The implications for related social market theory, policy development and environmental management programmes are discussed.

Copyright © 2006 John Wiley & Sons, Ltd.     

Margin trade,short sales and financial stability

We model how leveraged trading activities constrained by dynamic funding availability affect financial stability. In the market, customers trade based on the fundamental value of the risky asset and make full payment for their transactions, while speculators take trading position based on margin, which is constantly adjusted by the financier, the fund provider, according to the price volatility. As a result of equilibrium price discontinuity triggered by dynamic margin requirements, trivial shocks to external supply, wealth or fundamental value can be transmitted into asset price crashes or jumps. We find that tightening margin requirements improves (mitigates) the market liquidity in the bull (bear) market, and that imposing short sale constraints helps prevent the price from falling further when the asset is sufficiently under-priced and accelerate price collapse when the asset is over-priced.