品牌角力视角下零售商与供应商品牌推广研究

品牌是一种无形资产,它能够给拥有者带来溢价.零供关系是世界经济发展到一定阶段的产物,是社会分工专业化的必然趋势,零供双方主要表现出竞争与合作并存的关系.一方面,供应商的产品为零售商创造现金流量,零售商的渠道资源帮助供应商将产品顺利推向消费市场;另一方面,零供双方都在以品牌推广为突破口借以增强与对方谈判的筹码.在新形势下,零供双方的竞争集中体现在双方围绕品牌推广的角力.     

零供冲突的探析与破解

随着家乐福、沃尔玛等外资零售巨头的进驻,国内零售商纷纷效仿外资零售业的获利模式,零供冲突进一步突显,零供冲突的加剧,不仅损害了零供的利益,也威胁消费者的利益。本文分析我国零供双方矛盾的形成原因,致力于提出破解零供双方冲突的途径,为零供合作、和谐发展提供思路。     

物流企业创新能力与企业互动的交互作用北大核心CSSCI

基于创新理论和动态能力理论,根据物流企业创新能力具体特征,可将物流企业创新能力划分为技术创新能力、过程创新能力、市场创新能力、产品/服务创新能力四个维度;而将社会资本领域对企业互动的研究延伸至市场营销领域,与物流外包理念相结合,可将制造企业—物流企业互动划分为结构维度、关系维度、过程维度三个维度。基于此,对具有合作关系的物流企业和制造企业进行双边调查,进而对97对相互匹配的样本数据进行实证分析发现,物流企业创新能力的四个维度与制造企业—物流企业互动的三个维度之间两两显著相关。而多元回归分析结果表明,对于企业互动的三个维度,创新能力四个维度中能够置于模型的维度和促进作用的程度均有较大差异;对于创新能力的四个维度,企业互动三个维度中能够置于模型的维度和促进作用的程度也均有较大差异。     

我国零售商与供应商冲突的现状、成因及对策

本文首先对零售商供应商冲突的现状进行了分析,阐述了在目前的双方关系中,零售商依靠其渠道优势所引发的冲突;接着分析了冲突的成因:直接根源——利润最大化以及零售企业的强势对供应商所构成的威胁等;最后借鉴国外发达国家政府对零供冲突所做的规制,提出我国政府应对零供冲突的建议以及行业、企业应对双方冲突的对策。     

企业与投资者的关系质量对财务报告质量的影响研究

现代企业的持续长远发展不能离开投资者的资金支持,越来越多的企业开始重视投资者关系管理,因此企业与投资者的关系质量对与作为企业与投资者的沟通渠道之一的财务报告质量的影响也日益突出,文章通过问卷调查进行了验证。企业与投资者的关系质量由信任、满意、企业信息披露程度和关系稳固性四个关系维度构成,而可靠性和相关性是财务报告的两个最主要质量特征,实证结果基本上证实了企业与投资者的关系质量对财务报告质量有显著的正向影响,并且四个关系维度对财务报告质量的影响程度各不相同。     

服务质量与服务忠诚的多维度关系研究

本文选择北京地区接受餐饮业服务的消费者为调研样本,运用因子分析、结构方程模型等计量手段,从多维度角度研究服务质量与服务忠诚的关系。研究结果表明:服务质量由有形性、可靠性、响应性、保证性和移情性五维度构成,服务忠诚由情感忠诚和行为忠诚两维度构成;服务质量不仅对服务忠诚存在着显著的直接正向影响,而且通过顾客满意对服务忠诚存在着显著的间接正向影响;服务质量各维度对服务忠诚各维度的影响机理与程度各不相同。研究结果同时引申出若干有关我国服务业如何提升服务质量以达到提升服务忠诚的启示。     

工业仪表企业关系质量的关键维度研究

本文结合工业仪表行业的市场特征,对该行业关系质量的关键维度进行了理论分析和实证检验,得出了工业仪表企业关系质量包括信任、承诺、沟通和合作四个关键维度的结论,并在此基础上对企业管理实践和未来研究方向提出了建议。     

基于战略联盟的零供关系探析

零售商与供应商的矛盾是流通领域的焦点问题,由来已久。但实际中越来越多的企业认识到零供双方本就应该是一种“双赢”的战略关系,厂商关系加快了向合作共赢、和谐发展的方向全面推进的步伐。零供战略联盟由于将价值链中生产、供应、销售渠道、市场营销环节充分联系,发挥各环节中的优势资源,实现了优势互补、强强联合,而成为改善零供关系的有益探索。     

专用性资产约束下零供关系研究

本文从专用性资产的角度,揭示了零售商与供应商之间矛盾的深层原因,指明在专用性资产投资上进行合作乃是实现零供双方其赢的必然选择,并就零供关系在人力资本、专用性实物资本、专用性场地资本、专用性品牌资本投资等四个方面的协作展开探讨。     

欠发达区域跨越式发展的五个维度

制度、技术、结构、时间和发展模式五个维度之间形成相互联结和相互促进的动态演进机制,共同构成了复杂而有机的跨越式发展体系。其中,制度维度和技术维度的跨越,是跨越式发展的基础和动力,两者辩证运动的指向构成了发展与否的关键;结构维度和时间维度的跨越,是跨越式发展的最直观形式与必然结果,两者的结合程度是判断跨越式发展与否的最终标准;此四者有机结合最后必然表现为对自身原有发展模式和先行模式的超越,通过发展路径的转换最终实现跨越式发展。     

Multilateral alliances and innovation output: The importance of equity and technological scope

The formation of R&D alliances has become an increasingly popular way to achieve improved innovation outcomes. However, R&D alliances face high failure rates due to the dual nature, cooperation and competition, of what can be a very challenging inter-firm relationship, a problem that is compounded when an alliance involves more than two partners. As such, it is important to understand the mechanisms that encourage cooperation in multilateral alliances to help firms achieve desired innovation outcomes. In this study, we hypothesize two such mechanisms: equity governance structure and multi-technology scope. We test our hypotheses using panel data from the pharmaceutical industry spanning 15 years. Our results support the idea that equity governance and having a multiple technology scope are positively related to innovation outcomes in multilateral alliances.     

To Help or Not to Help? Personal Value for Diversity Moderates the Relationship Between Discrimination Against Minorities and Citizenship Behavior Toward Minorities

Using the scope of justice perspective (Deutsch in J Soc Issues 31(3):137–149, 1975; Opotow in Conflict, cooperation, and justice: essays inspired by the work of Morton Deutsch, 1995, J Soc Issues 52:19–24, 1996), we examined whether and how the relationship between perceived discrimination against minorities at work (i.e., racial minorities and females) and citizenship behavior toward minorities can be modified by personal value for diversity. Based on a survey of 173 employees, unexpectedly, we found a negative relationship between perceived discrimination against minorities at work and citizenship behavior toward minorities. However, consistent with our expectations and the scope of justice, we found that the negative relationship was attenuated for those high in personal value for diversity.     

Path dependence view of export behaviour: A relationship between static patterns and dynamic configurations

The main objective of this work is to understand the extent to which a relationship exists between static patterns and the dynamic configurations of a firm's export behaviour. The premise of our investigation is that the set of exporting decisions adopted over a period of time can be explained, in part, by the export pattern of the firm at the start of that period. Our empirical work is based on a sample of 754 exporting firms covering a 4-year period (2002–2006). Data were obtained from the Survey of Business Strategies (SBS). Our results support the path dependent focus of internationalisation, find some interdependences among three dimensions of export behaviour (extent, entry mode and scope), in static and dynamic fields, and support the idea that export experience influences some of the changes in foreign behaviour at one point in time, but not all. Our work contributes to the literature as it is one of the first works that (1) simultaneously analyses static and dynamic variables; (2) establishing relationships between both variables; (3) different dimensions of international export behaviour are introduced jointly; and (4) these relationships are contextualised according to the firm's export experience.     

Voluntary Cooperation in Terms of International Financial Supervision

This article analyzes the issue of voluntary cooperation in terms of international financial supervision. A simple modeling framework is provided where financial supervision is an international public good and thus may be underprovided globally. The article asks a simple question: would national supervisors cooperate and increase the level of global supervision, and by how much? I use coalition formation game theory to address this question. The main results are the following. If the situation is completely symmetric (identical‐sized countries and symmetric externalities), the amount of cooperation is relatively high and full cooperation could be achieved for particular numbers of countries involved in the negotiations. However, in general, full cooperation would not be an equilibrium because countries have incentives to free ride on the cooperation of other countries. Introducing asymmetries in the size of the countries and/or in the externalities between countries reduces the scope for cooperation. However, higher asymmetries are not necessarily related to lower cooperation if the distribution of asymmetries has a particular shape, such that big countries are generating large externalities on small countries, as it might be the case in reality.     

Exports in the strategy of multinational enterprises

Using data from a sample of 329 multinational firms, this paper analyses the impact of increases in foreign production on exports from the parent firm. The relationship between internal exports and foreign production is positive at all feasible levels of foreign production, although the impact on extra-group exports may be negative. These effects may be swamped by changes in relative international competitiveness between firms of the same nationality and industry group. The importance of these findings for multinational firms is that anticipation of these effects can reduce costs of reallocation of resources for the parent, firm and the results illustrate the wide remaining scope for further internationalization even among the world's largest firms. The impact of foreign production on home country employment is likely to remain positive so long as the firm's international competiveness can be improved.     

Sequencing Regional Trade Integration and Cooperation Agreements

Trade integration agreements and other international cooperation agreements have proliferated in recent years around the world. Rather than being spurred by exogenous forces alone, the two phenomena are likely to be both path‐dependent and endogenous to one another. However, the theoretical and empirical understanding of the relationships between agreements forged in different domains of cooperation remains nascent. The purpose of this paper is to describe a new, extensive dataset on international agreements that can be employed to start mending the gaps in the literature, and to develop ‘best practices’ of sequencing international agreements to obtain higher pay‐offs from cooperation. Of particular interest here is the relationship between trade integration and other cooperation agreements; the data provide preliminary grounds for hypothesising that trade integration agreements can be a particularly likely catalyst for further cooperation between states.     

Outcomes of advertiser–agency relationships

The form and the role of cooperation within advertising relationships is the focus of this research. The theory posits that trust, commitment and cooperation are the core of the relationship and that the agency’s performance and the advertiser’s willingness-to-paymore for the agency’s services are the outcomes. Cooperation is defined and tested as a higher-order construct with three facets: shared problem solving, information exchange and flexibility. Competing theories are presented: the shared-influence model and the sole-mediator model. The contrast between the models focuses on whether the influence of trust and commitment is: (1) entirely mediated through cooperation; (2) shared with cooperation; or (3) bypasses cooperation altogether. The results indicate that although cooperation has a strong influence on agency performance, both trust and commitment have direct and indirect (mediated through cooperation) influences on performance. This supports the shared-influence model. The results also indicate that cooperation can successfully be measured as a higher-order construct.     

Sharing Out in Alliances: Trust and Ethics

Alliances are relatively new forms of relationships between businesses which allow cooperation in some areas of activity while maintaining competition in others, even in those areas where cooperation is the established procedure. Logically, this demands a mutual trust on the basis of which the cooperation can be established. The nature of this relationship is, furthermore, dynamic inasmuch as it develops over a period of time and generates new conditions which either enhance or destroy trust.This article reviews the general issues of alliances and, in particular, the special relationships between the parties. The discussion of the creation and development of trust in an alliance describes both what technical, psychological, sociological and, particularly, ethical conditions make an alliance possible and the ethical nature of the necessary step which must be taken as trust is transformed from mere possibility into the actual fact of placing trust in a partner.     

Relationship Use and Market Dynamism: A Model of Relationship Evolution

Evidence for the success of relationship marketing remains contradictory, with practitioners reporting that most relationship marketing efforts fail, and academic researchers suggesting that further exploration of the boundary conditions of relationship marketing are needed. A number of researchers have identified changes in the competitive environment as the basis for the adoption of relationship marketing, although recent research suggests a more complex, contingent view. Drawing upon longitudinal case studies from the New Zealand wine industry, this article names a number of contextual conditions that influence the development and evolution of relationship strategies. The findings identify changes in the form and intensity of relationships. The source of these changes is identified. Based on this analysis, four marketing 'gestalts' are identified. The evolution of each gestalt is then explained, with the approaches used by firms to navigate from one gestalt to another described.