Effect of Buyer and Seller Experience on Buy It Now Pricing

ABSTRACT

Although auctions have been around for centuries, online auctions are still a relatively new phenomenon. This paper examines the phenomenon of online auctions, specifically on a pricing option known as “Buy It Now.” With this option, a buyer can purchase merchandise immediately at a stated price and truncate the auction process. Auction items sold with a Buy It Now price tend to be at a higher price than the high bid price for an identical item sold through an ascending-bid auction. In addition, Buy It Now prices tend to attract risk averse bidders while high bidders of ascending-bid auctions tend to be less risk averse or risk neutral bidders. On the other hand, we found more experienced sellers sell their items with a Buy It Now price while less experienced sellers sell their items through an ascending-bid process. Thus, experience and risk are factors in choosing a Buy It Now price for the seller and buyer.     

我爱咖啡不爱茶——兼谈咖啡和茶广告的文案创意

每天都喝咖啡，自己煮或在楼下的咖啡馆。不是味觉的“崇洋”，而是咖啡的苦，除了清神醒脑，给广告人带来持续工作动力之外，苦里还有一种遮掩不住的多重感觉，在不同的时刻，像广告人的生活，是后天的缘分。     

Buy Australian Made

The Australian Federal Government introduced in 1994 the Trade Practices Amendment (Origin Labelling) Bill in the House of Representatives, Parliament of Australia, to establish a scheme to govern representations about the origin of consumer goods. This amendment to the Trade Practices Act (1974) applies only to Australian products, and provides two labelling alternatives, that is Product of Australia (no imported components and processing has been done completely in Australia) and Made in Australia (with some imported components). The Origin Labelling Bill 1994 is currently pending in the Senate, Parliament of Australia, for various reasons.Apart from the investigation into legal matters, a major aim of the research to be reported here was to question the impact of country of origin on the consumers' buying decision process, and in particular the impact of the Australian Made logo on sales of consumer goods. This logo is provided by the Advance Australia Foundation as a part of the Buy Australian Made campaign, started in 1986 to reduce the Australian import penetration.A Townsville-based consumer survey, conducted as a part of the research, showed that price, quality, and value for money were the over-riding factors in purchasing decisions. The survey sampled 647 interviewed consumers, and included an experiment in which business shirts and tea bags were used to determine reactions to country of manufacture information. It was found, for example, that the addition of a logo to a shirt had no positive influence on the Australian shirt's propensity to be selected as the preferred shirt when compared to the imported shirts.     

海外收购不易

商业伦理的匮乏,使得中国企业的默会规则难以被外国员工所理解和尊重,因此,中国企业收购欧美企业,多数会以失败告终。     

Because Effort Matters!

Project effort is critical for the success of software development projects. It has a major impact on whether constraints in time and budget can be complied with. But although requirements affect project effort, requirements engineering (RE) methods are not capable of assessing project effort.     

逐梦的善淘网：购买一件商品创造两种价值

发起于2011年的善淘网以中国第一家慈善商店的形象亮相,受到了媒体、企业、公众以及众多NGO组织的广泛关注。到如今,令众人极为关心的是,作为国内为数不多的社会企业之一,这个被大家看好的组织究竟运转得如何：在中国公益理念并不成熟、慈善消费方式并不普及的当下,这个企业近两年的时间里经历了哪些曲折和变化？彼时广受好评的商业模式——“慈善购物=公益筹款”形成了哪些值得借鉴和推广的经验？作为舶来品的慈善商店模式的中国式落地给社会带来了怎样的福音？     

张毅:“幸运”女CEO的新天地

既然目标已定,结果已明,你没有理由泄气和悲观,只须明白你总有些地方不完美,还应该有许多事情要去做     

美国家电百思买 中国大撤退

<正>2011年2月27日,星期天,上海白天的气温骤然升至20摄氏度。百思买(Best Buy)中国区总裁宋大卫(David Sisson)却不合时宜地穿了件过于宽大的黑色厚羊毛大衣,眼睛发红。     

世界因多样而美丽

支撑人类生产生活的各种物质资源以及精神文化资源均与生物多样性息息相关,如《生物多样性公约》中强调,"生物物种越丰富,药物发现、经济发展、有效应对类似气候变化等新挑战的机会就会越大。"     

Investors to Buy Share under QDII

The Chinese government would not allow China Construc tion Bank （CCB） to fall under foreign control following its listing on the Hong Kong stock market last month, state press reported. CCB president Guo Shuqing said that even if Beijing were to sell more of China＇s third largest bank to foreigners, the government would not relinquish its ＂absolute control＂ over the lender, the Shanghai Securities News reported.