Secrets to success: Business skills and knowledge that students find most useful in succeeding in a capstone course simulation

This exploratory research examines students' perceptions of a capstone business simulation game by identifying (a) courses that were most useful in preparing students for the simulation and (b) interpersonal skills students found most helpful when working with teammates on the simulation. Also identified are the simulation's impact on student understanding of business disciplines and additional interpersonal skills training desired by the students. By studying these later topics, faculty members can alter their course design so that students are better prepared for their capstone course simulation. Finally, connections between the simulation participation and attitudes toward employment and career success are explored.     

Are key marketing topics adequately covered in strategic management?

Most business schools have a capstone course called strategic management. Students in these courses are often required to assess organizations’ functional areas of business, including marketing. Students determine marketing strengths and weaknesses of firms, and develop strategic plans for case companies. Students formulate strategies, make recommendations, and determine the expected marketing impact of those recommendations. Although marketing plays an important role in strategic planning, the present research shows that most strategic-management textbooks provide little to no marketing coverage. In study 1, a content analysis of six leading strategic-management textbooks reveals 10 marketing topics being discussed, although scantly. In study 2, a survey of 167 business students nearing graduation examines the relative importance of the identified topics in strategic planning. Findings of this research suggest that the capstone business course needs to be more integrative. Implications for business courses, faculty, textbook authors, as well as practicing marketers and managers are discussed.     

Adding International Dimension to the Accounting Curriculum

No abstract available for this article.     

从战略管理角度透视财务管理目标

运用战略管理的基本理论 ,在分析现行理论界关于财务管理目标的不足之处的基础上 ,提出了财务管理的新的目标———战略计划期利润最大化。     

浅析战略成本管理

面对日益激烈的市场竞争，企业为了取得生存和发展空间，引入了战略成本管理新理念．战略成本管理是对传统成本管理的改进，它顺应企业战略管理变革的需要。实施战略成本管理，要求企业运用战略成本的方法，分析成本动因，加强成本控制，以达到降低成本，提高经济效益的目标，使企业在激烈的市场竞争中立于不败之地。     

战略管理近视症

随着信息网络化、经济全球化,长期以来一直指导企业发展的战略假设和前提正受到严峻挑战,有的已经成为束缚企业战略视角的谬论。对战略管理近视症的分析,有助于矫正陈旧的战略假设,树立全新的战略视角。     

Equally Weighted Strategic Allocation and Balanced Funds in Brazil

This article analyzes equally weighted strategic asset allocation portfolios in Brazil between 2004 and 2016 and shows that their average returns are not always statistically greater than those of balanced funds, with significance changing in sub-periods. Fixed-income portfolios frequently outperform balanced funds, whose active management underperforms their declared benchmark portfolios. Balanced funds underperformed probably because they deviated from their investment policy. Transaction costs and other rebalancing frequencies do not change the conclusions. Robustness tests indicate that this evidence is valid out-of-the-sample. Investors can mimic balanced-fund policy and possibly do better by means of indexing according to this policy.