共查询到20条相似文献，搜索用时 46 毫秒
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Lyndie Bayne 《商对商营销杂志》2013,20(3):175-177
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Vaughan C. Judd 《心理学和销售学》1998,15(1):111-113
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Mark E. Slama 《心理学和销售学》2005,22(11):931-935
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Teaching Business Ethics - 相似文献
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Teaching Business Ethics - 相似文献
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Stanley M. Ulanoff 《广告杂志》2013,42(3):40-41
Abstract Advocacy advertising has become an often-used means for corporations to express their viewpoints on a variety of controversial issues. Recent events make it unclear whether advocacy advertising may be viewed as political (editorial) speech and, therefore, outside the regulatory controls of the Federal Trade Commission. This article discusses the current state of advocacy advertising by reviewing the criteria proposed (and/or used) by the courts, regulatory agencies, and advertising/marketing scholars in determining the regulatory boundaries of this form of advertising. In addition, the article proposes additional criteria that may be helpful in making such a determination. 相似文献
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