A comparison of five business philosophies

While the media and public opinion polls suggest that the state of business ethics is declining, surveys of corporate managers on the subject are less than conclusive. This study presents results of a survey of 487 adult, MBA, and undergraduate business students on the business philosophies of Machiavellianism, Darwinism, Objectivism, Relativism, and Universalism. The findings were consistent with earlier research which showed prospective managers to be less ethical than practicing ones and that women and those reporting a strong religious conviction tend to be more ethical. Explanations and several recommendations for improving the situation are offered. ‘If you saw Atlas... trying to hold the world aloft with the last of his strength, and the greater his effort the heavier the world bore down upon his shoulders — what would you tell him to do?’ ‘To shrug.’ —Ayn Rand, Atlas Shrugged     

Normative contexts and moral decision

This paper attempts to explain the significance of the ‘ideologies’ — or ‘middle-level’ normative discourse — described by Kenneth Goodpaster in his paper ‘Business Ethics, Ideology, and the Naturalistic Fallacy’. It is argued that the propositions constitutive of this discourse are not invokable moral principles (i.e. principles which generate solutions to actual moral problems). Rather, they are characterizations of the normative contexts in which moral decisions are made. As such, they place limits on the ways in which the abstract moral principles of traditional moral theory may be applied or interpreted in making real-life moral decisions.     

Limited paternalism and the Pontius Pilate Plight

Ebejer and Morden (‘Paternalism in the Marketplace: Should a Salesman Be His Buyer's Keeper?”, Journal of Business Ethics 7, 1988) propose ‘limited paternalism’ as a sufficient regulative condition for a professional ethic of sales. Although the principle is immediately appealing, its application can lead to a counter-productive ethical quandary I call the Pontius Pilate Plight. This quandary is the assumption that ethical agents' hands are clean in certain situations even if they have done something they condemn as immoral. Since limited paternalism can give rise to this queer conclusion in the salesperson/buyer relationship, the principle is suspect. It may be a necessary condition for ethical sales, but is not sufficient. This discussion concludes by suggesting two additional criteria which, when complemented by the limited paternalism principle, are jointly sufficient.     

The leverage of foreigners: Multinationals in South Africa

This article argues that foreign multinational corporations (MNCs) in South Africa cannot evade an ethical choice, how best to exercise their leverage against apartheid? Disinvestment is only one, ambiguous option. MNCs need clear ethical goals and an effective strategy. Both arise from the political economy of the MNC (1). It involves 3 relationships, between the MNC parent and its subsidiary; the MNC home society and host society; and the MNC home state and host state. That political economy explains the MNC's dependency (1a) and modernization effects (1b). Those effects give foreigners some leverage against apartheid; but an effective and ethical MNC strategy is needed (2). It involves four goals: dismantling apartheid, a mixed economy, full democracy, and a negotiated peace (2a). It suggests a sequence of MNC/home state options from Do Nothing or Divest to More Corporate Activism, Home State Support, and International Sanctions (2b). But victory is not around the corner; rather, we are all condemned to freedom.     

Alliances Between Corporate and Fair Trade Brands: Examining the Antecedents of Overall Evaluation of the Co-branded Product

This research investigates the potential for a “fair” co-branding operation. A major corporate brand is fictitiously allied with a Fair Trade labelling organization brand. The sample for the study is composed of 540 respondents, representative of the French population. By considering commercial brands and Fair Trade labels as dissimilar in terms of customers’ perceived Fair Trade orientations, this article studies (1) how this lack of similarity impacts perceived congruence between both entities (i.e. perceived relevancy and expectancy of the alliance) and (2) how prior brand attitudes and congruence influence customers’ evaluation of the co-branded product. The results of this research demonstrate that: (1) Consumer prior brand attitudes toward the partner brands influence very little customers’ evaluation. (2) Perceived similarity of the partner brands has a strong influence toward congruence of the co-branding operation. Results also indicate that congruence (measured as relevancy and expectancy) has a strong influence upon customers’ evaluation. (3) An inverted U-shaped relationship exists between perceived similarity and relevancy of the alliance, and between expectancy and customers’ evaluation. The results obtained through the test of a partial least square model, and inverted U-shaped hypothesis, represent a new insight into co-branding theory. The high discursive power of fair co-branding is a key issue: the corporate brand provides the alliance with its leading position, while the Fair Trade brand provides the ethical attribute.     

The role of multinationals in the NIEO

In the context of the New International Economic Order (NIEO) the developing countries are expressing more and more frequently a wish for stricter control over the multinational enterprises. What should be the features of a Code of Conduct for Multinationals?     

Collective Self-Reliance: Concept and reality

The concept of Collective Self-Reliance (CSR) has been of increasing political importance since the early seventies in the North-South negotiations and also at the South-South conferences (of non-aligned and Group of 77 countries), especially in connection with the discussions on a New International Economic Order (NIEO). Development researchers in poor and rich countries have at the same time begun to pay more attention to the concept of Self-Reliance (SR) in both its individual and its collective dimension. The concept of Collective Self-Reliance is examined in the following article as are its chances of realization.     

Karma-Yoga: The Indian Model of Moral Development

A comprehensive model of moral development must encompass moral sensitivity, moral reasoning, moral motivation, and moral character. Western models of moral development have often failed to show validity outside the culture of their origin. We propose Karma-Yoga, the technique of intelligent action discussed in the Bhagawad Gita as an Indian model for moral development. Karma-Yoga is conceptualized as made up of three dimensions viz. duty-orientation, indifference to rewards, and equanimity. Based on survey results from 459 respondents from two large Indian organizations, we show that the dimensions of Karma-Yoga are related to moral sensitivity, moral motivation, and moral character.     

Ethics in bioengineering

Bioengineering, as the decisive extension of engineering action to human life itself, constitutes a fundamental enlargement of the technical realm, and calls for a commensurate expansion of ethical reflection. In fact, the engineering profession has been actively pursuing the development of new ethical codes, and the promotion of ethics by bioengineers both in the United States and on the international level deserves philosophical recognition and support.     

Tunisia’s development perspectives

Tunisia is at the beginning of the second decade of its development planning. The first decade (1961–1972) was put under the heading of Socialism. The influence of the socialist conception on development planning was reflected by a high share of public investments in total investments as well as intensified furthering of agricultural cooperatives.     

Aid and donor countries’ GNP

The authors try to test statistically whether the flow of resources between poor and rich countries has in fact conformed to the “1 per cent” target defined by the United Nations. Basis for testing several hypotheses are data published by the Development Assistance Committee (DAC) of the OECD.     

UN development strategy for the eighties

The recently held 11th Special Session of the UN General Assembly reached agreement on an international strategy for the Third Development Decade which is to be formally passed by the current 35th General Assembly. In the discussion it became obvious that the developing countries’ interest still focusses on a New International Economic Order. There are however grave doubts about the possibility of reaching, by institutional reforms, a real solution for the development problems to be faced in this decade.     

Modeling Support for Role-Based Delegation in Process-Aware Information Systems

In the paper, an integrated approach for the modeling and enforcement of delegation policies in process-aware information systems is presented. In particular, a delegation extension for process-related role-based access control (RBAC) models is specified. The extension is generic in the sense that it can be used to extend process-aware information systems or process modeling languages with support for process-related RBAC delegation models. Moreover, the detection of delegation-related conflicts is discussed and a set of pre-defined resolution strategies for each potential conflict is provided. Thereby, the design-time and runtime consistency of corresponding RBAC delegation models can be ensured. Based on a formal metamodel, UML2 modeling support for the delegation of roles, tasks, and duties is provided. A corresponding case study evaluates the practical applicability of the approach with real-world business processes. Moreover, the approach is implemented as an extension to the BusinessActivity library and runtime engine.     

The “pipeline” problem in bilateral financial cooperation

It has been observed since about 1976 that financial commitments to developing countries have been disbursed more slowly than in the past. At the same time there have been increasing complaints from recipients that the commitment, appraisal and disbursement procedures of the donor countries were excessively complicated, resulting in a delay of disbursements. The Western industrialized countries, both individually and jointly in the Development Assistance Committee of the OECD, therefore initiated investigations into the importance to be assigned to this phenomenon as well as into the question of whether there are any possible ways of simplifying the administrative procedures. The following article sums up the results of such a study by the German Institute for Development Policy in respect of the Federal Republic of Germany.     

Critical analysis of the Barre-Plan

The Commission of the European Communities, in the spring of 1970, accepted “A Plan for the Phases Establishment of An Economic and Monetary Union”, based on the Barre-Memorandum of February 12, 1969, prepared by M. R. Barre, himself a former Commission member. This article deals with the still unanswered questions which according to the author were raised.     

A new departure in international commodities policies?

In the course of the last United Nations' World Trade Conference (UNCTAD) the Soviet Union, Ivory Coast and Bulgaria signed the agreement on the Common Fund for Commodities. The Fund, which was conceived as the cornerstone of a new international commodities policy, will thus come into effect in the near future, probably in the course of 1988. Will this leadt o a new departure for international commodities policies?     

The Relationships of Empathy,Moral Identity and Cynicism with Consumers’ Ethical Beliefs: The Mediating Role of Moral Disengagement

This study examines the relationships of empathy, moral identity and cynicism with the following dimensions of consumer ethics: the passive dimension (passively benefiting at the expense of the seller), the active/legal dimension (benefiting from questionable but legal actions), the ‘no harm, no foul’ dimension (actions that do not harm anyone directly but are considered unethical by some) and the ‘doing-good’/recycling dimension (pro-social actions). A survey of six hundred Australian consumers revealed that both empathy and moral identity were related to negative beliefs regarding the passive and the active/legal dimensions of consumer ethics and were related to positive beliefs regarding the ‘doing-good’/recycling dimension. Cynicism was related to positive beliefs regarding the passive dimension of consumer ethics and was related to negative beliefs regarding the ‘doing-good’/recycling dimension. The role of moral disengagement in mediating these relationships was examined. Empathy and moral identity were only indirectly negatively related to the ‘no harm, no foul’ dimension of consumer ethics through moral disengagement, while cynicism was indirectly positively related to this dimension through moral disengagement. Theoretical and practical implications of these findings are discussed.     

Bribery

Bribery has previously been viewed as a two-party transaction between the bribe-offerer and the bribe-taker. But there is a third party: the one who has a prior claim on the bribe-taker's loyalty. Breaking the first contract in response to the offer of a bribe is alienation of agency (a category that strictly includes bribes): alienation of agency is the additional immorality of bribery beyond any immorality of the act solicited by the bribe.