智能手机品牌形象对消费者购买行为影响的实证研究

依据贝尔品牌形象测度模型,在南京市的五个城区做了智能手机品牌形象对消费者购买行为影响的问卷调查。研究结果表明智能手机品牌形象中品牌表现、品牌个性、公司形象的三个维度对消费者购买意愿都具有正向影响,可以看出品牌形象的构建非常重要。要构建清晰的品牌形象,企业应从产品和服务层面、企业层面和使用者层面塑造协调一致的品牌形象。     

谁为消费者把关

吃荤怕激素,吃素的怕毒素,喝饮料怕色素,能吃什么心中没数.这是现今消费者面对不能把握的食品问题发现的感叹.     

谁来影响闽南语区域的消费者

福建的广告与福人的广告 “我们是一家很小的广告公司,处在前进中的摸索阶段。我们的客户集中于全国范围,并没有特别针对福建本地。我们想用人们心灵深处共通的感受去打动消费者,至于福建文化特色在我们的广告中没有太多的体现。”“福建广告公司没有太大的亮点,虽然我们也在福建,但很少关注过本地的文化特色”,这是一位全国知名的福建广告人——他的作品在各类大赛中屡获大奖——对福建广告业的印象,同时也表示出自身的谦虚与低调。     

出口退税新政策将会影响谁？

10月14日，《财政部、国家税务总局关于调整出口退税率的通知》正式出台，主要内容包括：自2004年1月1日起，无论任何企业以何种贸易方式出口货物均执行新的出口退税率。调整后的出口退税率分为17％、13％、11％、8％、5％。按现行出口结构，出口退税率的平均水平降低了3个百分点左右。     

谁让目标消费者心动

议题设置理论是传播学中一个重要的学说,本文从评价联想M365网站的广告入,进一步分析议题设置论在广告中的运用方式,并提出在广告传播活动中运用核理论应特别注意的问题。     

谁侵犯了消费者权益

道德标准的底线是不损害别人，在这个前提下，人们可以尽可能扩张自己的利益，令社会的总利益扩大，才是既符合道德又符合利益的行为。     

消费者个人信息谁来保护

绝大多数消费在提供个人信息时,没有主动了解商家对信息的使用范围,也没有意识到应对商家使用自己的信息进行权利约束。2019年6月13日,四川省宜宾市市场监管局接到群众举报,反映喻某等人非法收集消费者个人信息。     

消费者的选择

据奥美今年4月份发布的一份调研报告．55％的受访者声称“方便”是他们做出购买决策的主要因素,因此环保可能为他们带来不方便;同时,53％的受访者认为绿色产品在中国市场价格偏高。     

消费者超市选择的影响因素研究

随着我国零售业的逐步开放,超市间竞争越来越激烈。研究消费者超市购物选择的影响因素具有重要的现实意义。本文调查发现,消费者选择超市时考虑的因素主要有:商品质量、服务态度、商品价格、商品品种齐全度、超市舒适度等;而且不同性别、年龄、收入水平、学历的消费者在选择超市时对以上因素的关注程度并不完全一样。结合以上结论,我们还为不同规模的超市经营分别提供了相关建议。     

Sex Appeal in Advertising: What Consumers Think

This study examined consumers’ attitude toward the use of sexual content in advertisements among there different cultural groups; i.e., individualistic sample (White American), collectivistic sample (US temporal visitors from Asia), and acculturation sample (Asian immigrants). Sixty participants were asked about cultural acceptability of sexual content ads and the favorable attitude toward those ads by using Q-methodology. Asian participants reported less cultural acceptability for sexuality, than either Asian American or North American participants. The findings also revealed that North Americans are more likely to prefer the use of sexual content in advertisement than Asians. Asian-American participants agreed with North American participants in regard to sexually explicit advertising. Implications and limitations were discussed.     

What Will Consumers Pay for Social Product Features?

The importance of ethical consumerism to many companies worldwide has increased dramatically in recent years. Ethical consumerism encompasses the importance of non-traditional and social components of a company's products and business process to strategic success – such as environmental protectionism, child labor practices and so on. The present paper utilizes a random utility theoretic experimental design to provide estimates of the relative value selected consumers place on the social features of products.     

浅议消费者对公司治理的影响

作为利益相关者之一的消费者与公司治理相互影响，消费者通过产品市场对公司治理发挥重要作用，这种作用依赖于消费者权益保护的状况，而消费者参与公司治理又是有效保障消费者权益的重要途径。鉴此，本文针对我国现状提出了应完善公司治理机制和信息披露机制以发展消费者参与公司治理的思路。     

Do What Consumers Say Matter? The Misalignment of Preferences with Unconstrained Ethical Intentions

Nearly all studies of consumers’ willingness to engage in ethical or socially responsible purchasing behavior is based on unconstrained survey response methods. In the present article we ask the question of how well does asking consumers the extent to which they care about a specific social or ethical issue relate to how they would behave in a more constrained environment where there is no socially acceptable response. The results of a comparison between traditional survey questions of “intention to purchase” and estimates of individuals willingness-to-pay for social attributes in products reveal that simple survey questions are too “noisy” to provide operationally meaningful information and overstate intentions to a considerable extent. Pat Auger is Associate Professor at the Melbourne Business School. Timothy M. Devinney is Professor and Professorial Research Fellow at the Australian Graduate School of Management.     

Whether and to What Extent Consumers Demand Fair Pricing Behavior for Its Own Sake

This article contributes to scholarly understanding of the significance of procedural fairness in pricing contexts. It has been widely recognized that price fairness judgments concern both the outcome (fair price) and the procedure leading to the outcome (fair pricing). However, extant research has traditionally viewed procedural fairness as a means to outcome fairness. According to this instrumental view, procedural fairness is a component or antecedent of outcome fairness, but has no direct effects on consumers’ responses to prices. Building on the relational perspective on fairness, we develop and test a model of price procedural fairness as an end in itself. In three lab studies, we show that (1) when information regarding outcome (an unfavorable price difference) and procedure (the pricing practice underlying the price difference) is available simultaneously and unambiguously, procedural fairness has direct and stronger effects than outcome fairness on consumers’ responses and (2) procedural fairness mediates the effects of pricing practices on these responses. In all three studies, adding procedural fairness as a direct predictor of consumers’ responses increases the explanatory power of a model of price fairness significantly. Our model can explain peculiar real-world cases in which consumers reacted very strongly over relatively small price differences. The research findings point to the significance of the non-instrumental aspect of consumer’s demand for ethical (fair pricing) behavior and the need for companies to assess the fairness of their pricing practices from the consumer perspective.     

Consumer Self-Confidence in Wine Consumers: The Role of Knowledge-Based Factors

This study uses the Wine Self-Confidence Scale (WSCS) with a sample of 297 customers of ABC Fine Wine and Spirits, a Florida-based retailer, to examine aspects of self-confidence in wine purchasing. The results indicate that two knowledge-based self-confidence factors (information knowledge and persuasion knowledge) were predominant for these consumers. The study showed strong support for the WSCS, which was developed as a measure of self-confidence in wine buying by Olsen, Thompson, and Clarke (2003) and how these relate to reliance on personal experience.     

What Factors Influence the Diffusion of the Mobile Communications Industry: A Case Study from China

Mobile communications have experienced rapid growth in China and play an increasingly important role in the country’s economic development. However, there is still vast regional imbalance in China’s communications industry which we will be exploring here, including examining what factors influence diffusion paths and cause these differences. Through a two‐step estimate method, this paper successfully describes the differences in the diffusion paths of mobile communications in different regions of China. It evaluates the impacts of industry variables, intra‐regional income gaps, macroeconomic factors (such as degree of urbanisation) and geographic effects of neighbouring provinces. Our work may be helpful to inform policymaking for effective and equitable development.     

图片投射:帮助挖掘消费者想法

<正>一、图片投射的概念和意义1.什么是图片投射?图片投射是一种定性分析技术,源于心理测量中用于人格评估的投射技术(Projection Technology)。     

An Empirical Study on the Factors Affecting Online Shopping Behavior of Millennial Consumers

The online market in India is growing at an exponential rate, predominantly driven by the massive and extensive promotional activities. This strategy may not be appreciable in the long run, hence a real value addition is essential, which is explored through this study. The main objective of this research is to study about the determinants that are affecting the online purchasing behavior of millennial consumers. Conceptual framework, which consists of four factors that may induce online purchase behavior among millennial consumers: consumer innovativeness, perceived benefits, perceived risks, attitude and intention. The population of the study is from the millennial customer’s segment of Chennai metro, Tamil Nadu, India, and the study used systematic random sampling. The statistical tools applied are chi-square, ANOVA, correlation, multiple regression, and factor analysis. From the outcomes of this study, factors influencing online purchase are analyzed, and suggestive strategies for online companies are recommended.