Factors affecting the study of important marketing issues: Implications and recommendations

Academic research in marketing has produced many useful insights and tools over the years. Lately, however, an increasing number of scholars have voiced concern that much of the current academic research is not particularly useful. We explore reasons why this may be the case, and offer a set of recommendations to address them. We first identify three general factors that must be present in order for academics to develop important marketing insights: (i) awareness of important marketing issues, (ii) ability to address these issues, and (iii) motivation to address them. Using this as a framework, we identify several variables that may be reducing the likelihood of our studying important marketing issues. These variables suggest actions that we may take to increase the likelihood of our producing important marketing insights and tools.     

Factors affecting the performance of entrepreneurial service firms

In the current climate, the importance of the role played by entrepreneurship as a palpable reality that enables economic growth at a macroeconomic level, and as a factor that favours the progress of companies at a microeconomic level, has made it the subject of continual analyses from many different perspectives and in a variety of contexts by researchers from around the world. In this study, Spanish entrepreneurial firms in the service sector are analysed in order to determine the factors that influence their performance.     

Factors affecting the long-term survival of eBay ventures: a longitudinal study

With 40% of the world able to access the internet, online marketplaces provide the small entrepreneur with a hitherto incomprehensible opportunity to reach a global audience with very low barriers to entry and low risk. Yet, academic research has not studied the factors unique to online businesses that affect their long-term survival. This study is the first of its kind that does so using data gathered from eBay’s feedback system in 2004, 2009, and 2013. The results present data on the rate of discontinuance of eBay ventures. Further, a logistic regression analysis suggests that unique factors such as venture size, age, and feedback reputation positively influence the likelihood of long-term survival of an eBay venture. Based on these results and the ensuing discussion, implications for researchers and practitioners are provided.     

Tracking bias against the selection of female expatriates: Implications and opportunities for business education

The primary purpose of this study was to investigate early formation and presence of an unfounded bias against female expatriate selection. Overall results found that freshmen exhibited less bias against female expatriate assignment viability than MBA students, and females were less biased than males. However, freshman males exhibited greater bias against females in expatriate assignments than did freshman females, and they did not differ significantly in their perceptions from their male MBA counterparts. Our results suggest that the unfounded bias against female expatriate selection can exist very early, particularly among male students, presenting an important educational challenge and opportunity for business educators. Recommendations are made for improving business education to counter bias formation and dispel negative stereotypes. © 2006 Wiley Periodicals, Inc.     

Factors affecting low fruit and vegetable consumption in Scotland: a review of factors affecting fruit and vegetable consumption

The recently published ‘Scottish Diet’¹ emphasizes the importance of diet in Scotland's poor health record, and sets dietary targets for the year 2000. Fruit and vegetable intake is considerably lower in Scotland than in the rest of the U.K. This paper gives details of the low levels of fruit and vegetable consumption in Scotland in relation to the rest of the U.K., and then goes on to review the factors affecting consumption of these foods, and in particular to discuss them in terms of the Scottish situation. Finally, an agenda for research in this area is outlined, emphasizing the need for further information on the interrelationships between the different factors affecting fruit and vegetable consumption, in order to inform future strategies for increasing fruit and vegetable consumption in Scotland.     

Operational planning and competitive strategies of male and female retailers

Interest in the managerial practices of females in business has increased over the past decade due to women's increased representation in business. Anecdotal evidence has suggested that women approach decision making differently from men. The purpose of this study is to determine if gender differences regarding managerial strategies exist in the retail setting. Targeted managerial strategies focused on short-term planning processes (personnel, financial, inventory and market planning) and competitive strategies in operation (differentiation, cost leadership and focus). In a sample of 459 retailers from a twelve-state region, MANOVA was used to determine if significant differences in managerial strategies existed between genders. The data on retail competitive strategies suggest that men and women more likely than male business owners to recognize in the importance of differentiation and focus as retail competitive strategies in their business operations. Gender differences were also found in the operational planning areas of market and inventory planning.     

Factors affecting Internet shopping behaviour in Singapore: gender and educational issues

Despite the increasing number of online users and products that are being offered on the Web, there is relatively little work that specifically examines the role of gender and educational level on the attitudes of Internet users in the Singapore context. Our findings reveal that there is a general consensus amongst Singaporeans that the Internet is a convenient medium for information search or making purchases. The better‐educated respondents seem to be less concerned with security issues. They also perceive that Internet shopping provides better prices and more cost savings. Females indicate a strong dislike for not being able to savour a physically fulfilling shopping experience online.     

Factors affecting consumer acceptance of chilled ready meals on the island of Ireland

The chilled ready meal market on the island of Ireland is relatively young but is growing rapidly. This paper focused on a consumer questionnaire (n = 702), designed to examine consumer attitudes to and consumption of chilled ready meals, in both the north and south of Ireland. This formed part of a larger study, with the questionnaire findings contributing to an in‐depth sensory study on a selected range of chilled ready meals. For a significant number of Irish consumers, consumption of these products is higher than on the UK mainland. For others, the products are purchased as a convenient alternative or a weekly treat. Respondents in urban locations were significantly more likely to consume chilled ready meals, as were men and younger, single respondents. Irish consumers are becoming more accustomed to ethnic cuisine although traditional meals remain popular. There is a clear need for developers to continue to enhance the sensory quality of these products, particularly as the primary barrier to consumption was a preference for home cooked food. However, they must also strive to maintain consumer interest in the sector, fulfil the desire for convenience and satisfy a more discerning palate.     

Differences in ethical perceptions between male and female managers: Myth or reality?

This study sought to identify whether or not differences exist between the ethical decisions of male and female managers; and, if they do exist, to identify the areas in which differences occurred. An additional evaluation was conducted to determine how each perceived their counterpart would respond to the same ethical decision making situations.Data were collected from 50 male managers and 50 female managers by means of a self-administered questionnaire. Distinctive demographic characteristics were noted among the segments.The results showed only one area where a significant difference existed between males and females on what they considered to be ethical. However, there were significant differences in 16 out of 17 situations when they rated the ethical behavior of their male/female counterparts, i.e., males rated females as being significantly less ethical than themselves and vice versa.Jeaneen M. Kidwell is Corporate Sales Trainer of Avon Products, Inc. Robert E. Stevens is Professor of Marketing at Northeast Louisiana University. He is the author of five books and over thirty articles have appeared in Journal of Purchasing, Journal of Retailing, Business Horizons, and Supervising Management. Art L. Bethke is Associate Professor of Management at Northeast Louisiana University. He has been awarded Senior Professional in Human Resources 1982 and 1985. His articles have been published in Supervisory Management, Personnel Administrator, and Review of Business and Economic Research.     

Pedestrians: the daily underestimated victims on the road

Traffic-related pedestrian injuries (TRPI) are vulnerable to road users. In this study, we aimed to evaluate the demographic pattern of injury and outcome of TRPI. Patients with TRPI admitted between November 2007 and March 2010 to the only level 1 trauma centre in Qatar were included. A retrospective analysis was based on medical records and Emergency Medical Services run sheets. The spreadsheet included demographic data and pre-hospital transport, service admissions and injuries by system and mortality. Of 4077 patients who were admitted, 420 (10.3%) had TRPI. The mode of transportation included ambulances (91%), private vehicles (6%) and helicopters (3%). The direct dispositions were trauma intensive care units (38%), surgical wards (42%) and operating rooms (17%). Patients were classified according to Injury Severity Score (1–8 in 28%, 9–15 in 25%, 16–24 in 20% and 25–75 in 17% cases). Multisystem injuries were most characteristic. Of 804 injures, injury of extremities was predominant followed by head, thorax and abdomen. The overall mortality was 8%. Pedestrian injuries are a significant cause of serious trauma in Qatar. Motor vehicle/pedestrian interface contributes to this ongoing public health problem. Reducing pedestrian trauma requires recognition of the problem and implementing programmes to mitigate these largely preventable injuries.     

Factors affecting global integration of Chinese multinationals in Australia: A qualitative analysis

This study utilizes cross-level and in-depth interviews to extend empirical and conceptual studies that have identified the factors underlying the choices made by OECD based multinational enterprises (MNEs) when determining their approach to global integration. The study examines the applicability of these factors in the context of Chinese MNEs with operations in Australia. In so doing, it pioneers the use of qualitative methods to determine which factors affect emerging market MNEs’ global integration and how these elements function and interrelate. Furthermore, the study contributes to theory-building by classifying the factors affecting global integration into organizational, industrial, and environmental groupings. The implications of this study are drawn from the data analysis and directions for future studies are advanced.     

Impression management,overclaiming, and perceived unethical conduct: The role of male and female managers

This study examines the impact of impression management and overclaiming on self-reported ethical conduct of 174 managers (67 male, 107 female) who worked for a large not-for-profit organization. As anticipated, impression management and overclaiming positively influenced perceived unethical conduct of managers. Female managers were more prone to impression management than male managers. There was no significant difference in perceived unethical conduct or level of overclaiming of male and female managers.Peter P. Schoderbek is Professor of Management and Organizations at the University of Iowa. He is the author of six books and many articles on various aspects of management. He has lectured through out the United States, Canada, Japan, and Europe, and has conducted seminars for federal agencies, private corporations, universities, and governments. Much of his work has been in project management and goal setting. His recent interests include strategic policy, business ethics, and compensation. Satish Deshpande is an Associate Professor of Management at Haworth College of Business, Western Michigan University. He teaches human resource management courses. His current research interests include business ethics, managerial decision-making, and applied psychology in human resource issues. His publications include articles in the Academy of Management Journal, Compensation and Benefits Review, Human Relations, Journal of Small Business Management, and Organizational Behavior and Human Decision Processes.     

Allocation and productivity of time in new ventures of female and male entrepreneurs

This paper investigates time allocation decisions in new ventures of female and male entrepreneurs using a model that distinguishes between effects of preferences and productivity on the number of working hours. Using data of 1,158 entrepreneurs we find that the preference for work time in new ventures relates to start-up motivation, propensity to take risk and availability of other income. Productivity of work time relates to human, financial and social capital endowments and the prevalence of outsourcing activities. This study also evaluates actual profit effects 1 year after start-up. We find that on average women invest less time in the business than men. This can be attributed to both a lower preference for work time (driven by risk aversion and availability of other income) and a lower productivity per hour worked (due to lower endowments of human, social and financial capital).     

Nudity of female and male models in primetime TV advertising across seven countries

This study partially replicates and extends previous research on nudity by examining TV advertising across multiple countries (Brazil, Canada, China, Germany, South Korea, Thailand and the United States) and by incorporating multiple factors (cultural values, advertising regulation and product type). Results show that female (but not male) nudity differed substantially across countries, and females were portrayed in greater states of undress than males. US and Chinese commercials showed the lowest level of nudity, whereas German and Thai ads showed the highest level. Cultural values (masculinity/ femininity) and advertising regulation (pre-clearance policy) explain only minimally the degree of model nudity in ads across the countries. Although each of the three factors offers some value for predicting degrees of male and female nudity, congruent product category appears to be the most significant predictor, supporting a match-up hypothesis and congruency theory. Results are discussed in terms of global advertising strategy.     

Decision rules used by male and female business students in making ethical value judgments: Another look

This study was conducted to corroborate findings that females invoke a decision rule that is significantly different from that of their male counterparts when making ethical value judgements. In addition, the study examines whether the same decision rule is used by men and women for all types of ethical situations. The results show that males and females use different decision rules when making ethical evaluations, although there are types of situations where there are no significant differences in decision rules used by men and women. The results do not suggest that any one particular decision rule is used by the majority of either males or females in different types of ethical judgements. There is a greater diversity in decision rules used by females than by males.Sharon Galbraith, Ph.D., is an Assistant Professor in the Albers School of Business and Economics at Seattle University, Seattle, Washington. She teaches Marketing and does research in the areas of consumer information processing, pedagogy, and business ethics.Harriet Stephenson, Ph.D., Professor of Management in the Albers School of Business and Economics, is Director of The Entrepreneurship Center at Seattle University. She teaches Entrepreneurship and Small Business Management and Business Policy and Organization and does research in areas of business ethics and entrepreneurship, and marketing for small business.This study deals only with the decision processes used in evaluating acceptability or unacceptability of certain actions. This is a sample question from the questionnaire.     

The influence of information about labour abuses on consumer choice of clothes: a grounded theory approach

This paper attempts to fill one of the gaps in the literature about ethical consumption, in particular about ethical purchasing of clothes. By using grounded theory and sampling University students, this study proposes a model to explain the influence of information about labour abuses on consumer behaviour when buying clothes. The model is built upon a core category labelled ambivalence. This category explains the differences in cognition, motivation and behaviour among participants. The ambivalence arises due to the interdependent relationship of three factors: should (ethical obligation), want (conflicting identities), and can (personal action to change).     

Factors affecting attitudes and behavioural intention towards social networking advertising: a case of Facebook users in South Korea

This study examined factors (e.g., ad values and social networking advertising characteristics) influencing consumers' attitudes and behavioural intention towards three types of social networking advertising (SNA) on Facebook – home page ad, social impression ad, and organic impression ad. Findings demonstrate that peer influence had the most significant impacts on attitude and behavioural intention across all types of SNA. The significant interaction term of invasiveness and privacy concern indicates that both attitude and behavioural intention were diminished, particularly when perceived invasiveness and privacy concern were high simultaneously. In addition, results suggest that attitudes towards the ad played a mediating role between SNA characteristics and behavioural intention. Lastly, among the types of SNA, consumers preferred organic impression ads that featured friends' names on their newsfeed more than paid ads located on the sidebar of their Facebook pages.     

Impact of lowering the legal blood alcohol concentration limit to 0.03 on male, female and teenage drivers involved alcohol-related crashes in Japan

In June of 2002, a revision to part of the Road Traffic Act drastically increased the penalties for drinking and driving offences in Japan. Most notably, the legal blood alcohol concentration (BAC) limit for driving was lowered from 0.05 mg/ml to 0.03 mg/ml. The rationale for the new lower BAC limit was predicated on the assumption that drinking drivers will comply with the new, lower limit by reducing the amount of alcohol they consume prior to driving, thereby lowering their risk of crash involvement. This, in turn, would lead to fewer alcohol-related crashes. A key limitation of previous lower BAC evaluation research in determining the effectiveness of lower legal BAC limit policies is the assumption of population homogeneity in responding to the laws. The present analysis is unique in this perspective and focuses on the evaluation of the impact of BAC limit reduction on different segments of the population. The chief objective of this research is to quantify the extent to which lowering the legal limit of BAC has reduced male, female and teenager involvement in motor vehicle crashes in Japan since 2002. Most notably, the introduction of reduced BAC limit legislation resulted in a statistically significant decrease in the number of alcohol-impaired drivers on the road in Japan, indicating responsiveness to the legal change among adults and teenagers. In addition, this preliminary assessment appears to indicate that the implementation of 0.03 BAC laws and other associated activities are associated with statistically significant reductions in alcohol-involved motor vehicle crashes. In comparison, the rates of total crashes showed no statistically significant decline nor increase in the period following the introduction of the BAC law, indicating that the lower BAC limit only had an effect on alcohol-related crashes in Japan. The evidence suggests that the lower BAC legal limit and perceived risk of detection are the two most important factors resulting in a sustained change in drinking and driving behaviour in Japan. It is recommended that future research and resources in other countries be focused on these factors as determinants to reduced alcohol-related crashes.