健康旅游地游客恢复性环境感知对游后行为的影响——基于模糊集定性比较分析

文章以浙江省温州市雁荡山为案例地,研究健康旅游地游客恢复性环境感知对游后行为的影响,运用fs QCA方法构建了促进游客产生高水平游后行为的复杂因果模型,揭示了游客产生高水平游后行为的前因组态条件。研究表明：游客产生高水平游后行为的前因条件具有异质性和复杂性,影响游后行为的5种组态条件的一致性和覆盖度均达到标准,组态条件对结果具有较好的解释力;促使游客产生高水平游后行为有5种前因组态条件及其形成的复杂因果模型;恢复性环境的逃逸特质是游客产生正向游后行为的重要条件,新奇和迷恋的环境特征在不同的组态条件中也较为重要。     

旅游者恢复性环境感知的结构模型和感知差异

旅游者对恢复性环境的感知是旅游者对旅游目的地的一种综合性体验,是旅游者与旅游地环境相互作用的结果。文章以九寨沟国内旅游者为研究对象,基于一致性、新奇、迷人、逃逸和兼容性5个维度,探讨了旅游者恢复性环境感知特征及其差异,检验了恢复性环境感知维度间的影响关系。研究结果表明:(1)由一致性、新奇、迷人、逃逸和兼容性5个维度组成的恢复性环境感知量表具有较好的信度和效度。(2)九寨沟旅游者的恢复性环境感知在一致性、新奇和兼容性等3个维度上存在一定差异。(3)恢复性环境感知的5个维度间并不是独立的,而是一种具有影响关系的结构。一致性维度对新奇、迷人、逃逸和兼容性维度具有显著的正向影响,新奇维度对迷人、逃逸和兼容性维度具有显著的正向影响,表明旅游者恢复性环境感知是一个渐进式的心理感知过程。     

感知购物环境对旅游者购物行为的影响机制研究——旅游者购物情绪的媒介作用

在相关研究的基础上,本文运用结构方程建模方法建立了感知购物环境对旅游者购物行为的全影响和间接影响模型,通过对两个模型的对比分析,发现了感知购物环境影响旅游者购物行为的路径机制,即感知购物环境对旅游者购物行为的影响是通过改变旅游者的购物情绪而实现的,旅游者购物情绪在环境→情绪→行为这一路径中起到非常重要的媒介作用。最后,本文提出了管理建议。     

生态住宿体验和个人涉入度对游客环保行为意向的影响研究

本文从游客对旅游住宿产品体验和感知的视角,研究生态住宿体验和个人涉入度对游客环保行为意向的影响。结果表明:(1)游客的生态住宿体验和个人涉入度对游客的环保行为意向具有显著的正向影响;(2)个人涉入度包括"感知重要性与娱乐价值"、"符号价值"、"风险可能性"和"风险重要性"4个维度;其中"感知重要性与娱乐价值"及"符号价值"对游客的环保行为意向表现出显著的正向影响,而"风险可能性"和"风险重要性"对环保行为意向的影响不显著;(3)生态意识的调节效应显著。该结论对于丰富国内外相关研究具有一定的理论价值,为旅游住宿企业开发产品的价值诉求提供决策参考。     

导游与游客交互质量对游客感知的影响——以游客感知风险作为中介变量的模型

导游服务质量一直是旅游服务领域中争议的焦点。文章通过构建以导游与游客交互质量的3个维度（行为、专业技能和问题解决）为前置变量、游客个人风险和非个人风险感知为中介变量、游客感知价值和满意度为结果变量的结构方程模型,尝试研究了导游人员与游客的交互质量与游客感知之间的作用机制。以530名使用过旅行社导游服务的旅游者作为样本,研究发现,通过提升导游人员的行为、专业技能和问题解决能力能够显著降低游客的个人风险感知,从而提高游客感知价值和满意度,但导游人员与游客的交互质量对游客非个人风险感知及游客非个人风险感知对游客感知价值和满意度的影响作用则相对复杂。     

饮食旅游动机对游客满意度和行为意向的影响研究

饮食旅游是近年来发展最快的旅游类型之一,但有关游客动机和行为的研究却很少.文章构建结构方程模型,剖析饮食旅游的推动和拉动动机要素,明确旅游动机对游客满意度和行为意向的作用机制.在澳门进行问卷调查获得368个有效样本后,检验假设模型,发现饮食旅游的推动动机为休闲放松、饮食猎奇和文化探索,拉动动机包括饮食产品和配套服务;休闲放松、文化探索和饮食产品对满意度有正向影响,饮食猎奇要素对行为意向有正向影响.文章从供求两方面明确了饮食旅游的参与原因及其后续效应,为发展饮食旅游、提升游客满意度和忠诚度提供了指导.     

基于T PB拓展模型的出境游客文明旅游行为意向影响机制研究

提升我国公民出境旅游文明素质,培育其文明旅游行为已刻不容缓.文章基于TPB视角,引入道德规范与地方依恋,构建了出境游客文明旅游行为意向影响机制模型.以出境游客为研究样本,运用结构方程模型方法探讨了主观规范、行为态度、感知行为控制、道德规范及地方依恋对文明旅游行为意向的具体影响.研究结果表明:(1)主观规范、感知行为控制、道德规范及地方依恋均通过行为态度间接影响出境游客文明旅游行为意向;(2)主观规范不仅直接影响行为态度,且通过道德规范间接影响行为态度;(3)行为态度是驱动出境游客文明旅游行为意向的最重要因素.     

传统节庆对旅游者地方依恋和行为意向的影响研究——以广州地区迎春花市为例

传统节庆是目的地传统文化的符号,承载着当地人们共同的文化记忆。部分学者研究传统节庆对当地居民地方依恋的影响,但很少有学者关注传统节庆对旅游者地方依恋和行为意向的影响。文章以广州迎春花市为例,在收集数据的基础上,运用结构方程分析和探究传统节庆、旅游者地方依恋和行为意向之间的因果关系。研究发现：传统节庆对游客的行为意向以及地方依恋的两个维度——地方认同和地方依赖均有显著的积极影响,地方认同和地方依赖均对游客行为意向有显著的积极影响,并在传统节庆和游客行为意向之间具有部分中介作用。文章的结论有助于丰富地方依恋理论,并为目的地旅游管理部门建构传统节庆的地方认同以及建立游客对目的地的地方依赖提出了有针对性的建议。     

The Effects of Ambivalence on Behavioral Intention in Medical Tourism

This article attempts to understand the consequences of ambivalence on perceived values, perceived risks, and the relationship between perceived values and perceived risks-behavioral intention. The fundamental theme of this study is ambivalent attitude, a term used to describe conflicting states in which individuals have both positive and negative ratings toward the same object. Using the Amos statistical program, we analyze these relationships by asking 230 Chinese potential medical tourists about their attitudes toward medical tour service. The results of this study show that in ambivalent states, medical service is mainly dependent on cognitive judgment, while tour service is mainly dependent on affective judgment. It is also shown that in the relationship between perceived values and risks-behavioral intention, the perceived functional value is the only variable related to behavioral intention. These findings suggest that the role of ambivalence in decision-making is taken into consideration in the field of consumer behavior.     

Destination Image and Behavior Intention of Travelers to Thailand: the Moderating Effect of Perceived Risk

This study examined the influence of destination image and overall satisfaction toward behavioral intention of travelers to Thailand. The results found that destination image dimensions of quality of hotels and restaurants and cultural and natural attractions significantly influenced overall satisfaction. In addition, overall satisfaction had a positive effect on behavioral intention. This study further investigated the moderating effect of perceived risk on the relationship between overall satisfaction and behavioral intention. Travelers with low perceived risk of these natural disasters had a tendency for greater positive destination image, overall satisfaction, and behavioral intention than travelers with high perceived risk.     

Service Quality,Satisfaction, and Behavioral Intention Among Forest Visitors

Abstract

This study explores the interrelationships between service quality and satisfaction, and their influence on behavioral intention among forest visitors. On-site surveys were conducted in a forest through face-to-face interviews (n = 395). The data were analyzed using structural equation modeling. The findings suggest that service quality is an antecedent of satisfaction and satisfaction plays a mediating role between service quality and behavioral intention. Further, service quality has a direct effect on behavioral loyalty, implying that the effect of service quality on behavioral intention is as important as that of satisfaction. The results of the study provide important theoretical implications to nature-based tourism managers.     

Relationship between Perceived Risk,Evaluation, Satisfaction,and Behavioral Intention: A Case of Local-Festival Visitors

This study analyzes the relationship between perceived risk, evaluation, satisfaction, and behavioral intention of tourists attending a local festival. Based on a survey with a sample of 465 respondents attending a local festival in South Korea, a structural equation model (SEM) is proposed that involves festival-related perceived risk, perceptual evaluation, overall satisfaction, and behavioral intention for future attendance at this and other festivals. Firstly, the results show that while risk may lead to a negative perception of a festival, it has no effect on satisfaction or subsequent behavioral intention. Secondly, the results show that direct causality exists between perception, satisfaction and future intention. Thirdly, a demand for diversity in programs determines perceptions of risk, which in turn permits a segmentation of visitors based on these characteristics. The findings of this study contribute to successful planning and marketing strategies to meet the demands of psychologically segmented tourists, especially in festival studies.     

Destination Image,Novelty, Hedonics,Perceived Value,and Revisiting Behavioral Intention for Island Tourism

This paper examines tourists’ experience of island tourism and investigates the causal relationships between the destination image, novelty, hedonics, perceived value, and revisiting behavioral intention. A total of 355 respondents completed a survey conducted on Green Island (Lyudao in Chinese), Taiwan. Using structural equation modeling, the results of the analysis supported the proposed revisiting behavioral intention model as follows: (1) the destination image had a significant and positive influence on novelty, hedonics, and perceived value; (2) tourists’ perceptions of the novelty of island tourism had a significant and positive influence on hedonics, but the effect on perceived value was insignificant; (3) hedonics had a significant and positive effect on perceived value; and (4) perceived value had a significant and positive influence on revisiting behavioral intentions. The empirical results indicate that the destination image leads to a greater perception of novelty, promotes hedonics and perceived value, and fosters the revisiting behavioral intention in tourists. Managerial implications with regard to island tourism are drawn based on the research findings, and suggestions for future researchers are presented.     

Effect of Restaurant Patrons' Regret and Disappointment on Dissatisfaction and Behavioral Intention

The objective of this study is to investigate the relationship among regret/disappointment, dissatisfaction, and behavioral intention in service failure situations at a restaurant. Even though there is a consensus regarding the positive relationship between regret/disappointment and customer dissatisfaction, unclear results still exist regarding the relationship between regret/disappointment and different types of behavioral intention. Thus, the present study attempts to clarify these fuzzy relationships. Specifically, this study aims to enhance understanding of the influence of regret and disappointment on behavioral intention (switching/negative WOM). The findings suggest that both regret and disappointment are significant determinants of customer dissatisfaction and switching/negative WOM. Further, the study results indicate that regret is an important predictor of switching intention, whereas disappointment is an important determinant of negative WOM. Finally, based on these findings, managerial implications for restaurant managers are discussed.     

The Effects of Consumers' Perceived Risk and Benefit on Attitude and Behavioral Intention: A Study of Street Food

This study examined dimensions of consumer risk/benefit perception toward street food and tested their effects on attitude toward street food and behavioral intention. Exploratory factor analysis tested a five risk and two benefit factor model. A conceptual model was tested using structural equation modeling. This study found that perceived risks negatively affected consumer attitude toward street food, and perceived benefits positively affected attitude. In turn, risk perception negatively affected behavioral intention. The study found that attitude toward street food fully mediated the relationship between benefit perception and behavioral intention and partially mediated the relationship between risk perception and behavioral intention.     

The Relationships of On-Site Film-Tourism Experiences,Satisfaction, and Behavioral Intentions: The Case of Asian Audience's Responses to a Korean Historical TV Drama

Despite the growing interest in film-tourism research, little research has explored the extent to which on-site film-tourism experiences influence tourist satisfaction and post-visit behavioral intentions. Within the context of Asian audience's responses to a Korean historical TV drama, Daejanggeum, this article adopted a structured quantitative survey instrument. Exploratory factor analysis identified three salient dimensions to represent the on-site film-tourism experiences: Novelty and Prestige, Beyond Screen Experience and Re-enactment, and Intimacy and Memory. The on-site film-tourism experiences had a significant influence on satisfaction, re-visit intention, and intention to recommend. Novelty and Prestige had the strongest direct effect on satisfaction and intention to recommend, whereas Intimacy and Memory was the main vehicle to influence film tourists' re-visit intention.     

The impacts of weather on tourist satisfaction and revisit intention: a study of South Korean domestic tourism

This study explores the impacts of weather on tourist satisfaction and intention to revisit sites utilizing a survey of 1736 domestic tourists in South Korea. This study adds tourists’ perceived quality of weather to a path model that anticipates revisit intention and was originally based on the perceived quality of physical attributes and service, as well as tourist satisfaction. The results of this study show that the perceived quality of weather affects tourist satisfaction and revisit intention directly and indirectly, and that it correlates with the perceived quality of physical attributes and service. It was determined that the impact of weather perception on tourist satisfaction and revisit intention is higher in rainy weather conditions. The results of the study show that to sustain tourist satisfaction and revisit intention, efforts to moderate the negative impacts of uncomfortable weather conditions are required, especially in rainy weather.