旅游景区营销竞争力综合评价研究

旅游景区营销竞争力是衡量旅游景区实力的重要标志之一。对营销竞争力进行客观、准确的评价,并以此发现不足、找出差距,是提升和强化旅游景区营销竞争力的关键。层次分析法与模糊综合评价法相结合,将评价指标体系分成递阶层次结构,运用层次分析法确定各指标的权重,分层次进行模糊综合评价。     

兴凯湖的变迁和国家地质公园的建立

本文论述了国家地质公园兴凯湖的概况及变迁，提出景区特征及评价。浩瀚似海，湖滨浴场，景观多样，界湖界江。鱼米之乡，水鸟乐园；主要景点有六处以及周边密山市与虎林市的景点，并提出五点进—步开发及保护的建议。     

旅游歌舞表演文化真实性的利益相关者评价——基于桂林刘三姐景观园的考察

旅游目的地景区景点将旅游地的传统文化如歌舞、仪式搬上舞台展示给游客,在很大程度上可能会破坏文化的真实性。目前,国内外不少学者已认定真实性是衡量旅游者满意度的决定性标准之一。文章通过研究桂林景点列三姐景观因中歌舞表演来评估旅游者在进行旅游活动中的真实性体验,揭示了相当一部分游客游览少数民族文化景观的动机为追求真实性,探讨旅游歌舞表演各方面要素在游客真实性体验中的重要程度,以及怎样才能使游客具有高度的真实感。提出在此类以民族文化为主要吸引物的景区景点开发规划中,应遵循真实性、参与性的原则,以保持其传统文化各方面的真实性。     

湘湖的交通、配套规划

现在的湘湖零星水域合计也不到1平方公里。但是今后,湘湖整个景区的面积将达50平方公里,共需10年以上的时间来完成,总投资额预计将达到100亿元。一期启动区块的面积为4.6平方公里,这块区域靠近核心区块———休博园,将在明年世界休闲博览会开展时,展示在人们面前。不单是挖出一个湘湖,另外还有多个景点将要建设。启动区块的将修景点有:湘湖名人纪念馆、世界第一舟博物馆,要再现跨湖夜月、城山怀古等历史景观。这里会有八大景观游览区和三个功能服务区,即德惠祠景区、跨湖桥景区、大小毛坞景区、中心湖区、山林区和游50平方公里的景区面积楼…     

风景区三维互动虚拟游系统的开发

从景观信息展示角度,以三维可视化GIS系统为基础,结合建筑物精细化三维建模,实现对风景资源、遗产资源的三维虚拟再现。在各级游人中心通过信息屏、触摸屏为游客构建泰山景观互动虚拟游,实现旅游路线虚拟漫游、重要景点飞临定位、旅游信息点播查询等功能,以游客的视角、亲身参与、点播互动的形式实现景区虚拟游览。     

旅游景区景点营销策略

一、旅游景区景点在营销中存在的问题 （一）旅游景区景点的开发层次不高 旅游活动是一种休闲娱乐活动,它是人们生活水平达到一定高度的产物,是一种高层次文化消费。世界旅游组织的《世界旅游报告》指出在21世纪,旅游市场对文化的需求不断增强,文化旅游正以每年10—20％速率增长,现代旅游已从传统的观光旅游向文化旅游层次发展。     

攀枝花市豪客来顾客满意度调查分析及改善

针对豪客来的服务现状进行分析调查,本文以"ACSI"为理论基础,构建了顾客满意度逻辑模型,运用层次分析法细化顾客满意度指标评测体系,将满意度评测变得量化可行。通过构建顾客满意度模型,找到影响其顾客满意度的几个重要因素。运用问卷法、流程程序分析法,深挖背后原因,并运用工业工程的方法对其进行改善优化,从而提高顾客满意度。     

终端陈列对顾客冲动性购买行为的诱发机制

本文以三元交互理论为基础,把终端陈列对顾客冲动性购买的诱发机制分为两个层次。通过对学界和业界资深从业人士的多轮访谈,运用德尔菲法,把第一层诱发因素分为注意力、舒适度和紧迫性三个指标,第二层诱发因素分为陈列位置、售点环境、人员推介及生动化四个指标。随后根据对终端顾客的调查,运用层次分析法,确定了每个指标对顾客冲动性购买行为的影响系数,从而构建了终端陈列对顾客冲动性购买的诱发机制。     

层次分析法在财务软件取得方式选择中的应用

本文通过比较分析委托开发、自行开发、联合开发与购买商品化软件这4种财务软件取得方式的特点．运用层次分析法,在一定条件下对企业选择财务软件时通常考虑的开发成本、适用性、可扩充性和开发周期等几个因素进行定性与定量的分析计算,从而得出调查企业的最优选择。     

古城商都今越秀——广州市越秀区旅游环境整体美的规划

为发展广州名城核心城区商贸旅游 ,需创建旅游环境整体性的美。本文从资源框架结构、开发内容、理念手法方面 ,提出了拓展更多容纳游人的旅游空间、开发新的历史遗迹旅游景点、探索串连景点景区的设计手段等若干建设性的意见     

Development in Information and Communications Technology (ICT) Statistics at the Australian Bureau of Statistics

This paper outlines the ICT statistical developments that the ABS has undertaken over recent years. These developments have been on both the supply side (ICT industry) and the demand side (use of IT by sector). The content of ABS ICT surveys has changed significantly over the last few years and are expected to develop further in line with industry changes and emerging policy needs.
Recent developments in household collections have been the inclusion of IT use questions in the 2001 Census of Population and Housing and in various ABS social surveys such as Children's Participation in Culture and Leisure Activities. Annual business IT use surveys are now conducted and include topics such as Internet commerce and IT security. Biennial ICT industry surveys are conducted to provide data on ICT production, imports and exports, ICT industry employment, performance and structure information. An Internet activity survey is run every six months and provides regional Internet access details and infrastructure details on Internet service providers.
A major development for 2002–03 will be the compilation of an ICT satellite account. ABS intends to produce an ICT Information Development Plan to guide its future statistical development work in the ICT field.     

Value at Risk in the Suburbs: Eminent Domain and the Geographical Politics of the US Foreclosure Crisis

Several US counties and local governments have recently considered a novel solution to the foreclosure crisis. They plan to use eminent domain to compel the owners of mortgage debt—and specifically of private‐label mortgage‐backed securities—to sell the debt to the government at a price reflecting the loan's market value. The government would then restructure the debt and resell it to new investors. The plans are striking because—in contrast to both development‐driven eminent domain and the federal subprime bank bailout—they would force investors to assume asset devaluation and increased long‐term risk. Notably, the plans have emerged as an instance of financialization‐focused politics in suburbs and suburban cities of color, specifically majority‐black and ‐Latino/a suburbs. Local support for the plans, we argue, is rooted in the long‐term disinvestment of these ‘suburbs of exception', which became targets of subprime lending and eventually sites where the ‘financial exception' has been localized. But these demographic shifts, fragmentation and fiscal pressures have at the same time created a suburban political terrain in which the plans have gained their strongest political support.     

Towards a Theory of Serendipity: A Systematic Review and Conceptualization

Serendipity – the notion of making surprising and valuable discoveries – plays a major role in the success of individuals and organizations alike. Previous research has established the importance of serendipity and identified important individual- and organizational-level antecedents. However, the literature has been dispersed and the boundaries of the concept have been blurry, leading to a lack of conceptual clarity and structure, and thus limiting validity and managerial actionability. Based on a systematic literature review, I synthesize existing management-related research on serendipity and explicate the emergence and composition of serendipity in the organizational context. I first identify three necessary conditions that differentiate serendipity from related concepts such as luck or targeted innovation: agency, surprise, and value. Then, I draw from the literature on sensemaking, event-based theorizing, and quantum-based approaches to management to conceptualize the process of cultivating serendipity in the organizational context as a process of enabling potentiality and materialization, and develop a multi-level theory of (cultivating) serendipity. This conceptualization contributes to our collective understanding of how, why, and when (i.e., under what conditions) organizations can leverage the value in the unexpected, which opens up fruitful avenues for further research.     

Accountability of NGOs in Bangladesh A critical overview

NGOs in Bangladesh have been recognized as effective change agents in the socio-economic arena throughout the world. Their contributions in micro credit, non-formal education and primary health care are widely known. NGOs play a significant role in society. NGO accountability, as a result, has become a critical issue. NGO accountability in Bangladesh has been examined here in relation to patrons, clients and themselves. Of the three relationships only accountability to patrons is in a near satisfactory state. Accountability to clients is handicapped by lack of opportunities of beneficiaries to participate meaningfully in NGO policy making. Accountability to themselves is adversely affected due to the adherence to a strictly hierarchical system and the influence of founding and charismatic NGO leaders.     

Towards an Asian model of human resource management? A comparative analysis of China,Japan and South Korea

There has been much discussion regarding the possible decline and weakening of national systems of human resource management (HRM). Yet, culture and institutions are often cited as the major stumbling blocks to this outcome. Such constraints may dissipate in the analysis, particularly if ‘regional clusters’ are considered where geographic and cultural closeness and ‘openness’ to similar economic pressures exist. In such cases, it might be postulated that convergence in HRM will occur. We argue that China, Japan and South Korea represent such a cluster. This article examines these countries, to see if a degree of convergence is taking place and if it is towards an identifiable ‘Asian’ model of HRM. A model of change is presented that distinguishes between levels of occurrence and acceptance. Details of the development and practice of HRM in each country are then set out. The article ends with a discussion and implications section and a brief conclusion.     

The Creation of the Office for National Statistics

A new Office for National Statistics was created in the United Kingdom in 1996 following a series of developments designed to strengthen the relevance and integrity of statistics. This paper describes these fundamental changes and sets out a blueprint for future progress. It also sets current developments in the United Kingdom in an historical and international context.     

What helps? Women engineers' accounts of staying on

We have considerable understanding of the obstacles that women engineers encounter and the reasons that they leave the field, but we know less about what enables them to remain. Adopting an interpretivist approach, this article examines how a group of British women engineers in two FTSE 100 companies account for “staying on” in their male‐dominated work settings. We delineate four specific forms of help that facilitate women's retention in the field. We argue that exposure to help leads to women developing a habitus that enables them to continue working in engineering. To conclude, we draw on our findings to outline HR practices that will facilitate supportive relationships in the workplace and pave the way towards developing more positive organisational climates.     

论现代物流企业的发展观

物流业经过诸多年的发展目前已经成为最热门的行业之一,物流企业的注册数量也与日俱增,达到前所未有的规模。毋庸置疑,任何企业都希望自己迅速做强做大,并成为真正现代物流企业的典型代表,要实现这一目标一个首要问题就是要解决现代物流企业的发展观问题。     

浅谈大体积混凝土裂缝的控制

大体积混凝土的裂缝问题是实际工程中长期困扰工程技术人员的问题,其控制技术的研究是混凝土结构研究的热点问题,具有重大的学术价值和潜伏的工程背景。     

Supply Chain Strategies in the UK Fashion Industry—The Rhetoric of Partnership and Realities of Power

This paper focuses on the fashion industry, one characterised by issues such as dramatic shifts in the scale and power of major retail buyers in the market, the advent of retailer own brands, and the nature of sourcing and supply chain decisions, issues that are increasingly global in nature. The aim of this research is to explore the nature of relationships between UK high street multiple fashion retailers and their contracted suppliers, many of whom are entrepreneurial firms by most definitions of the term. Four core themes emerge from the literature and provide a framework for the research, namely, power, process, partnership, and people. The research approach was qualitative, and conducted over a period of twelve months. The paper ends with an agenda for future research.