Joint ventures and competitive strategy

A framework for using joint ventures (and other forms of cooperative strategy) within varying competitive environments is constructed, and hypotheses are developed concerning the impact of particular industry traits upon firms' options in pursuing them. Industry examples illustrate the framework's hypotheses. In this framework, demand traits suggest what types of cooperative strategies are needed. Competitor traits suggest how firms will respond to these needs for cooperation. Since joint ventures can be inherently unstable organizational forms, it is important for managers to (1) select the right cooperative strategy option and (2) modify the autonomy from (and coordination with) sponsoring firms that ventures enjoy as their industry structures evolve. Familiarity with cooperative strategy options is important because (1) as growth slows, (2) as markets shrink or become crowded, (3) as industries become global, or (4) as technological change accelerates to speeds where individual firms cannot recover their initial investments, managers will have less margin for error. If managers do not learn how to use cooperative strategies advantageously their firms may encounter difficulties in delivering adequate value to their customers, replenishing their base of skills, and/or safeguarding their abilities to increase long-term shareholder value.     

The effects of industry growth and strategic breadth on new venture performance and strategy content

A sample of 123 independent new ventures was classified into four industry growthlstrategic breadth categories. High growth industry environments were found to provide a favorable environment for new ventures to achieve sales growth; however, the highest sales growth rates were exhibited by new ventures pursuing broad breadth strategies in high growth industries. One-way ANOVA and contrast tests were also used to identify whether specific strategic variables varied across the four industry growth/strategic breadth combinations. New ventures in high growth industries chose to enter on a larger, more aggressive scale and placed more emphasis on new product development than those entering low growth industries. Broad breadth strategy ventures had higher levels of advertising and promotion expenses and placed greater emphasis on the dominance of marketing expertise in their top management team, developing new channels of distribution, and on brand name recognition. Ventures pursuing focus strategies emphasized specialty products and were less cost conscious.     

Top management team conflict and entrepreneurial strategy making in China

How does top management team (TMT) conflict influence entrepreneurial strategy making of new ventures? With a sample of new ventures in China’s technology industries, this study examines the conditions under which TMT cognitive conflict and affective conflict are associated with entrepreneurial strategy making. We found that cognitive conflict among TMT members had a positive relationship with entrepreneurial strategy making. Further, the positive relationship between cognitive conflict and entrepreneurial strategy making was moderated by dysfunctional competition and team deftness.     

Leveraging talent: spin–off strategy at Industrial Research

The formation of new businesses from research organisations has historically been seen as one of the more effective ways in which new knowledge and technology is commercialised. These spin–offs result from the transfer of people and intellectual property from the parent institution. It is the transfer of the tacit knowledge embodied in the human capital that differentiates this technology commercialisation mechanism from technology sale, licensing or joint ventures and alliances.
Science parks and cooperative centres associated with universities are examples used internationally of incubator environments designed to nurture spin–offs. In New Zealand, however, there have been very limited attempts to develop such incubators. However, one Crown Research Institute, Industrial Research, has recognised that developing a spin–off strategy is a valid way for it to leverage its intellectual property and motivate its scientific talent, in order to satisfy the institute's mandate to 'create benefit for New Zealand'.
It is rare to find studies of the spin–off activity focused primarily on the parent. This paper charts the development of Industrial Research's spin–off strategy over the past eight years from an unintentional consequence of restructuring and changing funding priorities, towards a purposive strategy requiring different management structures and processes. A three–stage model is developed to describe the spin–off strategy evolution and the risks, benefits and components of such a strategy are discussed.     

Environmental research joint ventures among manufactures

This paper explores the reasons that firms form research joint ventures by focusing on a particular type of venture — namely, ventures that are developing new processes to reduce toxic air emissions. The legislative expression of government concern and intent to develop regulations for toxic chemicals prompts firms to join forces in joint ventures that address the problems posed by the chemicals. The cooperative R&D ventures do not appear to be a way for companies to avoid Schumpeterian competitive pressures that stimulate R&D investment. New, primary data at the disaggregated level of a particular type of R&D for particular companies support the belief that cooperative R&D ventures among manufacturing companies may well promote economic efficiency.     

Interfirm cooperation and structural change in the European automobile industry

The past quarter-century has seen the rapid growth of interfirm cooperative arrangements, on a global scale. In the automobile industry, the forms of cooperation have ranged from mergers and acquisitions, with each partner firm retaining its corporate identity and brand name, to very informal strategic partnerships. Because of its past fragmentation, the consolidation of the European industry into “producer groups” has been a main feature of structural change. Arguably, this development and the formation of rent-seeking coalitions within the European Union were of greater significance than companies' purely technology-oriented cooperative ventures. As a result of the industry members' individual and collective rent-seeking, at the national and EU levels respectively, large price disparities among national markets have persisted. Regulatory barriers as well as the noncompetitive behavior of firms continue greatly to influence the automotive sector, despite the Union's ambitious vision of “Europe 92” as the final stage in the development of an open market for products and factors. Whatever benefits automobile producers may have derived from integration, it has done little so far to enhance consumer welfare.     

Cooperative strategy

This article develops a classification scheme for mutual gain cooperative strategies between and among different organizations. The cooperative strategies considered are pool, exchange, de-escalate, and experiment/contingency. These cooperative strategies are considered in four types of game/market environmental life cycle situations: positive-sum growth, zero-sum mature, negative-sum decline, and transformable to positive-sum growth. Cases from domestic and international business, nonprofit and government organizations are illustrated. Literature examples from strategic management, evolutionary biology, game theory and ecosystems theory are synthesized and used as foundation and explanation. Positive and negative public policy implications of cooperative strategy are also considered. In most, but not all, cases, cooperative strategy appears to improve value-added efficiency in a wide variety of environments and situations.     

The contingent value of marketing strategy innovativeness for product development performance in Chinese new technology ventures

This study extends research on entrepreneurial behavior by investigating the relationship between the marketing strategy innovativeness (MSI) and new product performance in technology-based new ventures in China. Specifically, premised on contingent resource-based view we argue that MSI is a firm capability that must be bundled with external managerial relationships and be deployed in the appropriate environment to ensure its success. We found that the team's extra industry relationships and market dynamism enhanced the impact of MSI on new product performance. In contrast, top management team's intraindustry relationships, financial relationships, and technology dynamism hindered the impact of MSI on new product performance.     

Connecting IMP and entrepreneurship research: Directions for future research

As a research field, entrepreneurship emerged from an increasing interest in fostering new business ventures. Over the past decade, interest in entrepreneurial phenomena also triggered several studies in the IMP research stream. We examine connections between these two research streams in terms of the phenomena in focus, key concepts, and approaches to identify research areas fruitful for advancing our understanding of entrepreneurial phenomena. In pursuit of this aim, we analyzed 48 IMP-based entrepreneurship studies and the abstracts of the 227 most cited papers in eight main entrepreneurship journals; among the latter, we conducted an in-depth analysis of 30 articles, in which we found connections with IMP studies. Based on our analysis, we identify four directions for future research, where confronting and bridging the key concepts has the potential to contribute to conceptualizing entrepreneurial phenomena and related theory development. The four areas are: variety in the context of new ventures; multiplicity of networks embedding new ventures; connecting the new venture to its context; and the new venture's learning and management.     

Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience

First product commercialization is the first entrepreneurial act of new technology ventures. However, little is known about mechanisms that transform these firms' entrepreneurial posture into first product advantage. Building on the dynamic capability view of the firm, this study examines the role of capabilities exploitation (i.e., in the form of complementarity), top management team start-up experience, cross-functional collaboration and information and communication technology assets in driving entrepreneurial posture toward first product advantage. A multi-informant study of 137 B2B new technology ventures was undertaken. The results show that entrepreneurial posture can contribute to first product advantage indirectly by fostering R&D-marketing capability complementarity. Furthermore, our results indicate that the entrepreneurial posture - capabilities complementarity relationship is augmented when top management team possess prior start-up experience. Finally, our findings indicate that the benefits of R&D-marketing capability complementarity for first product advantage are contingent on the exploitation of cross-functional collaboration and ICT capabilities.     

Joint venture stability and cooperation: Direct, indirect and contingent effects of resource complementarity and trust

Despite the increased use of JVs and other forms of alliances, research shows that most collaborative arrangements end in failure due to relationship and resource sharing problems. We note that extant research and practice in this area has tended to emphasize structural and partner selection issues, often at the expense of the relationship and resource development processes which promote ongoing stability and cooperation. This paper presents a view of JV formation and success grounded in the Resource-Advantage (R-A) theory of competition. Our results illustrated the distinct effects of resource complementarity and trust upon JV stability and cooperation. Further, we found that trust was most influential in newer JVs, while the presence of resource complementarity was more critical in older ventures. For firms with greater (less) JV experience, resource complementarity (trust) between the partners was more critical for attaining JV outcomes.     

The role of managers' political networking and functional experience in new venture performance: Evidence from China's transition economy

Drawing upon the resource‐based view and transaction cost economics, this study aims to examine how various types of managerial resources (i.e., political networking and functional experience) can be beneficial to new ventures in a transition economy. Using survey data from a sample of new ventures in China's high‐technology industries, we demonstrate that managers' political networking and functional experience are positively related to new venture performance. We also find that the positive relationship between functional experience and new venture performance is moderated by the type of ownership of the ventures and the level of dysfunctional competition in their environments. Theoretical and managerial implications are discussed. Copyright © 2007 John Wiley & Sons, Ltd.     

An empirical analysis of organizational strategies by entrepreneurial high-technology firms

Many start-up, high-technology firms commercialize an emerging technology through cooperative arrangements. This paper empirically investigates the determinants of entrepreneurial high-technology firms to form cooperative relationships. The statistical results on data drawn from the commercialization of the new biotechnology show that the propensity to cooperate is positively correlated with the distance of firms' competitive position in relation to their rivals. The follower is more likely to seek cooperative relationships than the leader in commercializing new products. However, the competitive pressure impacts firms in different ways, depending on their internal capabilities to commercialize a new product. We found that firm size is negatively correlated with the use of cooperative arrangements. The study also found that the organizational mode of cooperative arrangements is predominantly selected by the high-tech. start-up firm in commercializing their new products in foreign markets.     

The contingent effects of top management teams on venture performance: Aligning founding team composition with innovation strategy and commercialization environment

How does the relationship between founding team composition and venture performance depend on the venture's strategy and business environment? Using data from a novel survey of 2,067 firms, we show that while diverse founding teams tend to exhibit higher performance, this is not universally true. We find that founding teams that are diverse are likely to achieve high performance in a competitive commercialization environment. On the other hand, technically focused founding teams are aligned with a cooperative commercialization environment and when the enterprise pursues an innovation strategy. These results are robust to corrections for endogenous team formation concerns. The findings suggest that ventures cannot ignore founding team composition and expect to later professionalize their top management teams to align with their strategy and environment. Copyright © 2013 John Wiley & Sons, Ltd.     

Autonomy and dependence of international cooperative ventures: an exploration of the strategic performance of U.S. ventures in Mexico

Researchers have begun to view international cooperative ventures as complex, multiparty organizations in which foreign and local firms and the venture itself all have distinctive roles. This approach has important implications for the venture strategies of foreign firms in emerging economies. This study explores relationships between the resource contributions of parent firms and U.S. managers' assessment of venture performance in a sample of established U.S.–Mexican ventures. The research suggests that mature cooperative ventures are expected to achieve autonomy from parent firms in key areas at the same time that certain forms of strategic dependency also are important to success. Copyright © 2002 John Wiley & Sons, Ltd.     

De novo venture strategy: arch incumbency at inaugural entry

By definition, de novo industry ventures do not share many market‐contact points with incumbents—itself an important source of competitive ‘stability’ through mutual forbearance. As such, these ventures are often subject to aggressive retaliation at the outset, which could threaten their very survival. In this study, the notion of an arch incumbent is developed, hypothesizing that, in general, a large market overlap with an incumbent lowers the survival odds of a de novo entrant. However, a large market overlap with the arch incumbent combined with an aggressive inaugural market entry or a different market positioning reduces the probability of retaliation by the arch incumbent (and subsequently other incumbents as well), and hence increases the probability of survival for a de novo entrant. The empirical experience of de novo ventures in the intra‐European passenger airline industry supports these hypotheses. Copyright © 2009 John Wiley & Sons, Ltd.     

Perspective: Economic Conditions,Entrepreneurship, First‐Product Development,and New Venture Success*

Entrepreneurial ventures have a significant impact on new job creation and economic growth, but existing evidence indicates that most entrepreneurial ventures fail. This paper reports key insights from VENSURV, a new database that tracks the success and failure of ventures founded since 1998. Based on an analysis of 539 new ventures founded during the years 1991–2001, the following conclusions are reached. First, consistent with prior research, less than half of the 539 ventures survived more than two years. Second, economic downturns lead to higher failure rates for new ventures. Third, new venture success is highly correlated with first‐product success. Fourth, first‐product success is enhanced when those products are introduced into markets with emerging market needs but with established industry standards. Finally, first‐product and venture performance are significantly higher for products based on ideas that came from the founders. In addition, the most successful first products are based on ideas that reflect both technology development and an analysis of customer needs.     

Acquiring knowledge by foreign partners from international joint ventures in a transition economy: learning‐by‐doing and learning myopia

This paper proposes and tests a model of how firms acquire knowledge from their international joint venturing experience. Based on survey responses from 73 Singapore and 89 Hong Kong firms with respect to their joint ventures set up in China, the results indicate that both overseeing effort and management involvement are significant channels of knowledge acquisition. The former channel is more important for firms with a great deal of operational experience in China and for parents of older joint ventures. This finding indicates that firms improve their skills of knowledge acquisition through learning‐by‐doing. Moreover, the strategic importance of the venture concerned, instead of the learning intent of the parent, is the driving force behind the allocation of resources to the two channels. This implies that firms mainly learn through managing their key joint ventures. Since a venture that provides novel and fruitful learning experience may not, and need not, be an operation of great strategic importance, this finding suggests the existence of learning myopia. Copyright © 2002 John Wiley & Sons, Ltd.     

Internal corporate joint ventures: Development processes and performance outcomes

Joint venture activity and internal corporate venturing represent two administrative innovations receiving increased attention in strategic management research. This study investigates a new hybrid form of administrative innovation: internal corporate joint ventures, which combine the equity involvement typically found in joint ventures with the internal staffing of a semiautonomous unit typical of internal corporate ventures. Drawing on both a process model and a variance model, the structuring, development and performance of 53 such ventures in an industry-specific setting is examined.     

Academic entrepreneurship at Belgian Universities

In this paper a framework of university-industry interactions is discussed. The presence or absence of academic entrepreneurial behaviour is considered as a basic variable in distinguishing a host of transfer mechanisms. As a hypothesis it is stated that university-industry interactions are hampered by three types of barriers: cultural, institutional and operational.
This framework is then applied to the Belgian university system. The relative importance of different groups of transfer mechanisms is described. Particular attention is given to the barriers occurring during licensing arrangements and entrepreneurial ventures. A mix of cultural, institutional and operational barriers helps to explain why licensing arrangements and entrepreneurial ventures occur at present less frequently then the assistance mechanisms.