The horn of Africa and international relations

All the countries abutting on the Red Sea and on the Gulf of Aden as well as the East African coast will gain in economic, political, and strategic importance as soon as the Suez Canal is reopened to shipping. The present article discusses the situation in an important subregion of this area, the so-called Horn of Africa which owes an eminent position under political and strategic aspects.     

Applying ethical theory to public relations

There seems to be a prevailing belief among public relations professionals that ethical problems can easily be solved by either reference to a simplified code or citation of a few well-worn platitudes. However, the route to a more complete understanding of questions of ethics is circuitous and often painstaking. By applying a number of ethical theories to a public relations problem, both the skilled public relations technician and the public relations professional may arrive at similar conclusions concerning moral obligations; however, the professional is in the most favorable position to effect change.Thomas H. Bivins is Assistant Professor at the University of Oregon, School of Journalism. He is also Head of Public Relations Sequence and has been awarded Public Relations Student Society of America: Faculty Advisor of the Year, 1984, 1986.     

A review of research methodologies in international business

What is common practice in international business (IB) research methodology? To address this question, we surveyed 1,296 empirical articles published in six leading international business journals from 1992 to 2003. The study uncovers state-of-the-art approaches in research methodologies in IB in terms of five major aspects: data collection methods, sample sources including sampled countries and subjects, sampling methods, sample sizes, and response rates. The results indicate that (1) mail questionnaire surveys dominate empirical research, (2) 60.9% of the studies use a one-country sample (88.9% from western countries), (3) 33.7% of the studies are based upon sample frames provided by third parties, and (4) the median sample size is 180 with an average response rate of 40.1%. Suggestions and recommendations are also provided to improve the methodological rigor of IB research.     

Learning in international new ventures: A systematic review

The present paper reports the findings of a systematic review on learning among International New Ventures (INVs). Learning has been studied fairly extensively by scholars in the field of organization theory. Learning is a prerequisite for internationalization, and the behavior of individuals working in INVs seems to indicate a strong predisposition or aptness to learning. In spite of this, research on learning among INVs has been limited and fragmented up to the present time. In seeking to advance the research niche of INV learning, we conducted a systematic review of articles published on learning within INVs. Our contributions are related to: (i) providing a review of current knowledge of learning among INVs; (ii) relating the findings of our review to the organizational learning theory proposed by March (1991); and (iii) a future research agenda.     

Marketing and public relations: the relationship revisited

This paper reviews the debate within both the marketing and public relations literatures concerning the relationship between the disciplines of marketing and public relations. The paper considers the arguments advanced in the marketing literature, in particular, for a growing convergence between these two disciplines and examines the recent emergence of the concept of'marketing public relations'. Here the paper takes as one starting point an article which identified a number of possible schematic representations of the relationship between the marketing and public relations functions and argues the case for a model of increasing convergence between them.The paper goes on to consider the more recent development of ‘marketing public relations', examining the arguments advanced. The paper argues that from a public relations perspective, the concept of marketing public relations can be seen as an attempt by marketers to ‘hijack’ public relations, incorporating it as an extra element within the promotional mix in order to inform, persuade or remind existing and prospective customers of product or company benefits. It is argued that what some marketers have termed marketing public relations may be no more than the publicity element of public relations practice under a new guise — one perhaps more acceptable than publicity in the societally orientated firms of today. The paper explores two distinct schools of thought — re-examining the relationship between marketing and public relations from both perspectives. The paper suggests that the uneasy symbiosis between these two functions in practice, reflects to a large degree the ambiguity surrounding the relationship between these concepts within much of the literature.     

论组织战略性公共关系维持中的情感传播策略

情感传播策略是组织实现战略性关系维持的内容纬度的核心层。本文试图提出战略性关系维持中情感传播的四大策略:情感体验策略、情感运作策略、积极情感的最大化策略和情感管理策略。     

Corruption in international business: A review and research agenda

We systematically reviewed the literature on corruption in international business (137 articles) for the last 17 years between 1992 and 2019. Additionally, we identified seven research streams in this growing literature: (1) the legislation against corruption, (2) the determinants of corruption, (3) combating corruption, 4) the effect of corruption on firms, (5) the political environment and corruption, (6) corruption as a challenge to existing theories of management, and (7) the effect of corruption on foreign direct investment and trade. Based on this review, we recommend that strong international laws are needed to minimize the negative impact of corruption on international business. Firms must also consider corruption when formulating strategies to increase operational efficiency and performance. Finally, corruption challenges some key assumptions of existing theories of management. Scholars need to test and expand these existing theories by considering corruption as an important issue in international business.     

Public relations,professionalism, and the public interest

The public interest statement contained in the PRSA Code of Professional Standards is unduly vague and provides neither a working definition of public interest nor any guidance for the performance of what most professions consider to be a primary value. This paper addresses the question of what might constitute public relations service in the public interest, and calls for more stringent guidelines to be developed whereby the profession may advance its service goals more clearly.Thomas H. Bivins, is an Associate Professor in the School of Journalism at the University of Oregon where he teaches public relations and mass media ethics. He received his Ph.D. in 1982 in telecommunication and taught for three years at the University of Delaware before returning to the U of O. Bivins received a B.A. in English and an M.F.A. in creative writing and has nearly twenty years of professional media experience, including work in radio, television, advertising, public relations and editorial cartooning.     

Stakeholder relations as social capital in early modern international trade

Stakeholder relations that are available through networks of various sorts are one benefit from social capital. According to the stakeholder approach to organisations, those relationships that contain most of the important attributes – such as power, legitimacy, frequency of contact and urgency – hypothetically dominate the business environment. This has caused modern corporations to view chiefly the dominant stakeholders as important. This study tests the importance of these attributes in early modern international trade; in other words, which attributes played a major role in the relations between Finnish tradesmen and their foreign contacts? The archives of two major Finnish trading houses from 1781 to 1852 provide sources for studying these stakeholder relations. The results of the study seem to confirm the importance of legitimacy and power in stakeholder relations, but they particularly emphasise the significance of frequency and urgency. Furthermore, dealings repeated over time between the parties created a resource dependency, thus further underlining frequency and power as important stakeholder attributes.     

Modeling the international gray market for public policy decisions

Composed of a heterogeneous group of resellers, the members of the international gray market surreptitiously, but legally, acquire genuinely branded goods from various sources and remarket them throughout the globe in competition with channels authorized by trademark owners. These owners charge that this practice of global arbitrage unfairly damages the value of their brands and channel relationships and seek government protection against these imports under national trademark laws. Because of the sensitivity of gray market activities, evidence of harm to authorized channel members is difficult to verify. This paper turns to a modeling approach to disentangle the web of relationships and identify the economic impact of international gray market trading. The model views the problem from the perspective of the international firm managing its independent channel members in two countries and confronted with a gray market that will engage in arbitrage given sufficient incentive. The results show that though the global gray markets can make channel management a painful exercise, the damage is insufficient to warrant prohibition by public agency.     

公共服务标准化的国内外比较及对策研究

标准化是提高公共服务质量、实现公共服务均等化、促进社会经济发展的保证.本文在已有研究的基础上,采用对比分析法,从公共服务标准数量、质量、标准模式等多个方面,分领域对国内外公共服务标准现状进行了对比分析,给出了我国公共服务标准化的特点及不足,并提出了提高我国公共服务标准化的相应政策建议.     

International gatekeepers: How to integrate domestic networks and international relations

This research evaluates how firms develop an intermediary role, connecting their international experience with knowledge provided by the domestic network. These firms act as international gatekeepers, providing valuable knowledge about distant markets to their partners in the domestic network. By adopting a network perspective, we mapped from whom the firms obtain knowledge or the kind of relationship that each firm establishes with other members of the network, disentangling how the gatekeeper can, in fact, integrate international and domestic networks. Empirical evidence indicates that gatekeepers develop a domestic network based on closed relationships with domestic partners that have central positions but are not a real threat for them.     

Patterns in international bribery: Violations of the foreign corrupt practices act

An examination of U.S. Department of Justice prosecution of violations of the Foreign Corrupt Practices Act shows that officials in less developed countries are the likely recipients of bribes; that bribery occurs more often in the capital‐intensive industries of energy, construction, telecommunications, and military equipment; that firms more often tend to use intermediaries and agents to consummate illicit transactions rather than directly paying the intended beneficiary; and that the overall motivation for bribing is to secure a particular contract. This article reviews the evolving enforcement of the law and recommends a set of managerial actions to reduce corporate liability and improve governance practices. © 2012 Wiley Periodicals, Inc.     

A systematic review of the relationship between international diversification and innovation: A firm-level perspective

We conduct a systematic review of the relationship between international diversification (ID) and firm-level innovation (I), considering articles published between 1989 and 2020. The relationship between international diversification and innovation strategies is dynamic and complex, and recent evidence challenges the traditional notion that upgrading firm-specific advantages through technological innovation can be sufficient to guarantee international firm growth and performance. We develop a unified framework that integrates findings from extant ID-I research while also proposing new avenues for further research on topics such as: how firms deal with potentially conflicting ID-I goals, how underlying firm motives shape the interactions between these goals, and how new technologies and institutional dynamism increasingly influence the ID-I relationship. We also discuss how and why the new contexts in which decisions are made, together with the prevalence of relatively newer types of firms (e.g., those associated with global value chains, latest wave of emerging market multinationals, digitalized service MNEs), require a more modern conceptualization of the ID-I relationship.     

The diffusion of e-participation in public administrations: A systematic literature review

Research on e-participation has grown significantly in the last years. This review focuses on public administrations, which are central actors in the solicitation and organization of e-participation and in the process of diffusion of more democratic decision-making in government contexts. However, research indicates that public administrations often struggle with technological and organizational changes, which suggests that e-participation initiatives may fail due to barriers within public administrations. Although researchers have paid considerable attention to the diffusion of e-participation in public administrations, research so far is multi-disciplinary and fragmented. The aim of this literature review is to structure and systematize the literature regarding phases of e-participation diffusion (adoption, implementation and institutionalization) and levels of analysis (micro, meso, and macro) to map the extant field of e-participation diffusion research and to provide a starting point for future research. The analysis shows that research has concentrated on the phases of adoption and implementation, and on the external context of public administrations (macro) and the organizational (meso) level. Overall, the review identifies major research gaps and offers avenues for future research.     

Pricing practices: A critical review of their effects on consumer perceptions and behaviour

With the present challenge to compete on price or product assortment, retailers and manufacturers are increasingly focusing on state-of-the-art pricing strategies which have their roots in behavioural economics and psychology. The current review is an empirical investigation on the relative effectiveness of various pricing practices on consumer perceptions and behaviour. Six pricing strategies were reviewed; drip pricing, reference pricing, the use of the word ‘free’, bait pricing, bundling and time-limited offers. The review shows that the former three have received a significant amount of attention and have a robust impact on consumer perceptions and behaviour. There is less research on the latter three; however, the available evidence does suggest that they, too, may be capable of influencing consumers’ choices. Finally, it is also clear that the effects of pricing practices can be moderated by a variety of factors. Overall, the current review indicates that sellers are able to influence perceptions and purchase decisions of consumers based on the manner in which prices are displayed. The implications of these findings for retailers, policy makers and researchers are discussed.