Guest editorial: research themes in retailing

This paper is designed to address the differences among competitors in the use of interfirm influence strategies, trying to discover tendencies in the use of each strategy, ranking the use of the different influence strategies and identifying the type of strategy used by each manufacturer. Data were gained by a mail survey of the major computer manufacturers in Spain. Empirical research has been undertaken in order to build the constructs 'coercive influence' and 'noncoercive influence', and they are ranked by level of use. Causal analysis is used to provide such analysis. Type of influence strategy adopted by suppliers is analysed. Grouping of computer manufacturers according to the type of influence strategy adopted is also provided.     

Toward sustainable consumption: Researching voluntary simplifiers

This article examines and extends the notion of voluntary simplifiers (VS). VS are individuals who have freely chosen a frugal, anticonsumer lifestyle that features low resource use and environmental impact. The article will begin by reviewing empirical work with VS and their mainstream counterparts, non‐voluntary simplifiers (NVS). It will go on to identify and locate within this literature an intermediate group: beginner voluntary simplifiers (BVS). BVS may support some aspects of sustainability (such as buying fair‐trade coffee or recycling domestic waste) without either embracing a complete lifestyle change like VS, or completely dismissing ethical or environ‐mental features of products and services they consume, like NVS. Insight into the complex decision‐making processes of BVS is crucial for the understanding of the concept of voluntary simplification and is therefore important for the advancement of sustainable consumption. © 2006 Wiley Periodicals, Inc.     

Style consumption: its drivers and role in sustainable apparel consumption

This study proposes style consumption (SC) as a way to foster sustainable apparel consumption. In doing so, we identify explanatory and outcome variables of SC and also examine gender differences in these variables. Based on an online survey with 586 consumers, we find that frugal apparel consumption (FAC), fashion consciousness (FC) and ecologically conscious consumption (ECC) enhance the likelihood of SC. SC in turn increases environmental apparel purchase (EAP) and sustainable apparel divestment (SAD). The results also suggest significant gender differences both in motivational and behavioural variables included in the model. Specifically, females are significantly higher than males in FAC, FC and ECC. The tendency of SC, EAP and SAD were also higher for females than males. In addition, we find that gender is a significant factor mediating the effect of FC and that of ECC on SC.     

Social influence on sustainable consumption: evidence from a behavioural experiment

Although social influence on consumers’ behaviour has been recognized and documented, the vast majority of empirical consumer studies about sustainable products considers mainly, if not only, individual characteristics (socio‐demographic attributes, individual environmental attitudes, etc.), to explain the decision to buy sustainable products. Making use of experimental methods, this paper studies the social influence that peer groups like colleagues, family and friends may exert in the decision to choose for environmentally friendly products rather than conventional ones. We also test for different types of social influence, in particular for ‘herd behaviour’ vs. ‘social learning’. In our experimental setting, the relevance of peer effects is corroborated. We find clear evidence for ‘herd behaviour’ and the data indirectly support the presence of ‘social learning’ effects. The results also suggest heterogeneous impact of specific social groups.     

Negative influences of working life on sustainable consumption

Working life can have negative influences on sustainable consumption. In order to promote environmentally and socially friendly consumption patterns and a sustainable society, these negative influences need to be identified and prevented. Research on sustainable consumption has considered different positive and negative influences of working life on sustainable consumption. However, with regard to work‐life‐research and its gained insights into the work‐life relationship, it can be assumed that significant work interferences that restrain sustainable consumption have been ignored so far. Therefore, this article proposes an integrated approach. An overview on sustainable consumption research and work‐life‐research regarding their insights into work interferences is first presented. On this basis, the article then integrates both research perspectives and shows that additional work interferences need to be considered in order to prevent restraints of sustainable consumption.