Consumer ecological concern and adaptive behavior

Consumer concern with the environmental problems and the related adaptive behavior have been investigated. For purposes of analysis the respondents are categorized into high concern and low concern groups on the basis of the degree of concern expressed by the respondents. Differences between the groups were analyzed in relation to the following consumer response variables: (1) attitudes towards pollution control; (2) pollution related message recalls; (3) believability of corporate pollution related advertisements; (4) purchase intentions of non-polluting products under different conditions of adaptive behavior; (5) willingness to make monetary and convenience sacrifice in buying non-polluting products; and (6) non-polluting product purchase recalls. Data analysis leads to the following conclusions: respondents in general do not consider that the dangers of pollution are exaggerated; respondents in both the groups expressed more willingness to adapt or change their behavior in situations involving socio-psychological, convenience and economic variables than product quality variable; and the two groups significantly differed with regard to the number of non-polluting product purchases recalled.     

Consumer behavior in later life: Multidisciplinary contributions and implications for research

The recent focus on the aging population has created increasing interest in studying older consumers. Numerous theories, models, and frameworks available in various disciplines have been or could be used to study the behavior of older adults in the marketplace. This article presents many of these approaches and assesses their current status and relevance to consumer research. Contributions of various approaches to the study of consumer behavior in later life are discussed in the form of propositions and implications for consumer research and marketing practice, methodological issues related to some of these approaches are highlighted, and a research agenda is recommended to help investigators in future research.     

Consumer behavior: Some thoughts on Sheth’s evaluation of the discipline

A paper by Sheth in the Fall 1979 issue of this journal assessed the status of the consumer behavior discipline. Various recommendations on future directions were also presented with that evaluation. The purpose of this paper is to comment on a number of issues raised by Sheth's review. Additional thoughts on the future of the discipline are also offered. The author gratefully acknowledges the many helpful comments of Steven Lysonski, Ph.D.     

“Add-on” purchasing: Consumer behavior in the trial of new products

The research reported here examines consumer behavior in the trial of new consumer packaged goods. Panel data tracking purchase patterns over the first two years of introduction for seven low-priced consumer goods was utilized to study both the timing and quantity of individual household new product trials. A behavior termed “add-on” purchasing (buying trial brands in addition to regularly purchased brands) was exhibited across all seven new products. Implications of this “add on” behavior are discussed.     

Consumer response to advertisements for legal services: An empirial analysis

In the near future, advertisement of professional services will become a reality. This is especially true of the legal profession. On June, 27, 1977, in a historic though confusing decision, the Supreme Court lifted a ban on the advertising of legal fees and routine services. While several theoretical arguments may be advanced favoring professional advertising, there is a scarity of empirical studies supporting these claims. This study represents one modest attempt to rectify this lack of empirical research regarding the impact of advertising upon the demand for legal services.     

消费者感知的行业污名维度:一个探索实证研究

行业的污名维度是行业内的企业开展形象修复运动的重要前提。为了揭示国内消费者感知的行业污名维度,首先通过文献研究法和德尔菲法确定国内、外典型行业及消费者的污名印象;进而在大样本问卷调查的基础上,通过因子分析,探讨了消费者感知的行业污名的维度,以及消费者的行业涉入对行业污名维度感知的影响。结果显示:国内外消费者对行业污名的感知存在明显差异;国内消费者感知的行业污名维度包括:业务型行业污名和形象型行业污名。     

浅析我国开展消费信贷存在的障碍及对策

在我国采取措施扩大内需的时候 ,消费信贷作为重要手段却未发挥应有作用 ,本文拟从消费者、消费信贷者、政策和法律等方面来分析我国开展消费信贷存在的障碍并探讨相应对策     

产业结构变迁:我国消费结构升级与拉动分析

产业结构的变动与消费升级密切相关,产业结构的调整升级受到消费结构变动的制约。我国居民消费结构的变化已经并将继续带动产业结构的升级。     

金融消费者权益保护机制的国际经验与借鉴

本文分析了我国金融消费者权益保护中存在的立法不足、权益保护组织机构不明确和缺少专业高效的纠纷处理途径等主要问题,梳理了金融消费者权益保护的国际经验和趋势。根据我国现状,从法律法规建设、组织机构设置、维权机制建设等方面,提出进一步完善我国金融消费者权益保护机制的建议。     

Multi-stage information processing behavior: An experimental investigation

This paper presents an operationalization of Srinivasan's model for examining multi-stage information processing behavior. Based on theoretical considerations, specific hypotheses regarding multi-stage information processing behavior are posited. An experimental investigation undertaken to test these hypotheses is described.     

绿色产品购买意向的影响机制:基于消费者创新性视角

基于消费者创新性理论,引入消费者创新性、社会价值和环境知识三个变量,构建不同环境知识下的消费者创新性—绿色产品购买意向模型,以研究消费者的绿色产品购买意向,并对784个消费者样本进行实证检验.结果表明:消费者创新性对绿色产品购买意向具有正向影响,对社会价值具有正向影响;社会价值对绿色产品购买意向具有正向影响,并在消费者创新性和绿色产品购买意向中起部分中介作用;环境知识在消费者创新性、社会价值与绿色产品购买意向的关系中起负向的可调节中介作用.了解消费者创新性对绿色产品购买意向的影响机理与路径,能为提升消费者参与环保行为的意愿和能力、增强其对绿色产品购买意向进而增进厂商营销效益带来有益启示.     

云南省农村居民消费需求探析

依据云南省农村住户抽样调查资料，以定性分析与定量分析相结合的方法，分析收入不同部分的变化对农村居民消费需求的影响，同时对非收入因素的影响进行分析，对云南农村消费市场的现状和未来的发展进行了详细的阐述。     

Consumer satisfaction: Concept and measurement

In marketing management, consumer satisfaction may be clustered with such key goals as profitability and social responsibility. However undisputed its importance, its conceptualization and measurement have remained largely backward, severely limiting its value in determining marketing strategy. This article has raised issues and suggested guidelines for research and management thinking.     

信用视角的消费者破产立法原因分析

现代市场经济条件下，消费信用不断向广度和深度发展，以银行为媒介的消费信用更为普遍。经济周期波动、社会不可抗力、银行管理不善、消费者理财不善及恶意欺诈等是消费信用蕴涵的主要风险。消费信用经济的扩大化，使得很多家庭在遇到就业、医疗、婚姻等问题时的脆弱性增加，导致消费者负债额的不断上升，消费者破产制度无疑是应构筑的最关键的和最后的一道防线。     

Consumer journeys: developing consumer-based strategy

Journal of the Academy of Marketing Science -     

“场域”视野下《美丽与毁灭》中的“消费场”

美国作家菲茨杰拉德的小说《美丽与毁灭》对二十世纪初兴起的消费社会和消费现象给予了高度关注。本文借助布迪厄的场域理论,分析了小说＂消费场＂中资本分布和惯习对消费行为的影响。可以看出,经济资本直接影响消费行为和消费水平,而惯习则间接引领消费的实践活动。论文通过这一剖析,展现了小说中人物间的利益冲突和斗争,证明了在有着多重斗争和利益冲突的消费场中,上层阶级寄希望通过消费来维持自己的身份以及下层阶级期盼通过消费来进行身份建构的愿望是不可行的。     

我国旅游者消费模式与行为特征分析

目前我国经济体制转轨过程中面临着有效需求不足的问题,释放被旧体制抑制的消费能量已成为经济工作的重点。旅游具有高效快速拉动消费的功能,因此研究旅游者的消费模式及行为特征极具现实意义。首先澄清了经济意义上常被混淆旅游者消费与旅游消费的概念,其次提出了多维度的定义模式。把心理体验、社会互动、经济支持这些旅游者消费的突出特征,定义为内层维度,把空间维度、时间维度、文化维度这些限制内层的因素定义为外层维度。最后,分析了每一纬度的消费模式及相应的行为特征。     

The antecedents of preventive health care behavior: An empirical study

A conceptual model of preventive health care behavior is proposed and tested. Results suggest that preventive health care behaviors are strongly influenced by the value consumers perceive in engaging in such actions. This value is greatly affected by response efficacy, or the person’s belief that a specific action will mitigate the health threat. A separate consideration affecting adherence to a prescribed preventive health care behavior is self-efficacy, or the person’s belief that the target behaviors can be enacted. Additionally, health motivation and health consciousness are also shown to influence preventive health care behaviors. Future research directions and managerial implications of the findings are outlined. Rama K. Jayanti (Ph.D., Louisiana State University) is an assistant professor of marketing, James J. Nance College of Business, Cleveland State University, Cleveland, Ohio. Her primary research interests include services marketing and consumer behavior. She has published articles inJournal of Health Care Marketing; Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior; andJournal of Professional Services Marketing. Alvin C. Burns is a professor of marketing and department chairman at Louisiana State University. His articles have appeared in publications such as theJournal of Marketing Research, Journal of Health Care Marketing, Journal of Advertising, Journal of Advertising Research, andAsian Journal of Marketing. Burns belongs to the American Marketing Association, the Association for Consumer Research, and the Association for Business Simulation and Experiential Learning. He is the lead author ofMarketing Research (Prentice Hall, 1995).     

International industrial buyer behavior: An exploration and a proposed model

A large proportion of world’s trade revolves around a long list of industrial products which are pruchased by industrial buyers. Although it has been suggested that the impact of culture on international markets is more predominant in the consumer goods than industrial goods (Keegan 1984), little has been done in terms of understanding other variables besides culture that effect the international industrial buyer and his/her behavior.