“分众蓝海”抢先挖得无线商机

此次业内首款移动营销平台的推出,堪称是我国无线领域的发展历程和无线营销模式创新之路上具有“里程碑”意义的重大事件。中国广告领域的一次革命已经开始。     

基于分众时代的营销传播革命

本文探讨的是在分众化已成为时代的主体特征的时候,企业营销传播的创新与提升,包括本质创新、模式创新、路线创新、战略创新、方式创新和方法创新,以期对业界有所帮助,对同仁有所启迪。     

分众营销与我国红酒市场的契合性研究

基于对我国红酒市场营销现状的分析,用分众营销理论分析一些成功红酒企业案例,论证了分众营销理论对高端红酒市场营销的适用性,提出分众营销在我国红酒市场应用中存在的一些问题和前景展望。     

基于分众营销的高端餐饮会所大客户管理

会所的营销和管理在国内依然存在着许多的不足,本文认为只有正确的细分市场才能和正确的顾客建立正确的关系,"分众"营销,是餐饮营销的必然趋势。确定会所大客户,并加强管理,提高客户的满意度,使其成为忠诚的顾客,才能实现客户与会所的双赢。     

锐公司－－无限商机在“无线”

宇天科技近三年的平均利润增长率高达124.8%，在众多厂商抢食移动互联网盛宴的背后，它正以平台技术为切入点，率先掘金，增逮凉人。     

安沃传媒 移动平台营销“+”服务

随着移动互联网以及智能手机的普及,结合消费者需求越来越多的应用被不断开发。与此同时,人们在移动应用上所花的时间也逐步增加。为了更好的与消费者互动沟通,广告主对于移动端的投入也在不断加大,这也让各类移动广告平台也如雨后春笋般出现,安沃传媒便是其中的领先者。对于安沃传媒而言,其可谓一直专注于为广告主提供全方位的移动营销整合服务,通过领先的广告投放技术和丰富的大数据处理经验,为开发者提供从App推广到流量变现的全     

分众服务：专业书籍精准营销路径——以《预测：经济、周期与市场泡沫》为例

随着科技发展的日新月异,人们获取信息的手段逐步从单一走向多元化,媒体生态和传播环境也从大众传媒逐步向分众传播转化。图书的营销推广手段必须不断迭新,尤其对于专业化程度比较高、存在一定阅读门槛的图书,找准读者、触达读者,为不同属性的读者提供满足其不同需求的个性化服务,才能最终实现销售并积攒口碑。     

别让垃圾短信毁了无线广告的未来

最近在媒体界，关于手机新媒体的讨论和研究如火如茶、层出不穷。传统广告经过百年的发展，终于有了传播方式上的根本突破，在面向大众传播的同时，有了更精确和更高到达率的传播技术——通过科技和电讯传输技术来与目标人群进行点对点地信息沟通，不仅仅是传统意义上灌输式和填鸭式的广告传播，还可以做到与目标受众进行实时个体互动，这就是手机广告。     

Focus on opportunities as a mediator of the relationship between business owners' age and venture growth

Combining upper echelons and lifespan theories, we investigated the mediating effect of focus on opportunities on the negative relationship between business owners' age and venture growth. We also expected that mental health moderates the negative relationship between business owners' age and focus on opportunities. Path analytic findings based on data from 84 business owners (mean age = 44, range 24-74) supported these hypotheses. Findings suggest that focus on opportunities is a psychological mechanism that links business owners' age with venture growth. Our findings also indicate that mental health helps maintain a high level of focus on opportunities with increasing age.     

挑战低碳 挖掘商机——“低碳经济中的责任商机”分论坛综述

发展绿色经济、低碳经济已成为全球发展的共识。面对新形势、新要求，在中国政府的引导和鼓励下，企业势必将承担更多的“低碳”责任，也将面临更大的“责任商机”。     

分众的危机

物权法的出台是否对分众是一个巨大的挑战？从江南春对媒体小心谨慎的态度来看，至少表明这是横在分众面前的一道坎。分众如何化解这个难题，这是一个有趣的话题，也是本文关注分众的目的所在。     

云计算未来的商机

云计算给企业带来了更多的商机。本文首先介绍了什么是云计算,云计算提供的三种服务模式,然后介绍了云计算目前在商业上的应用,在此基础上分析云计算未来存在哪些商机,最后进行总结和展望。     

把握非洲医药市场的巨大商机

非洲曾经孕育了世界最古老的文明,如今充满了无限的商机.超乎寻常的发展速度和巨大的市场需求使其成为各国企业关注的焦点.     

How do Japanese consumers perceive wireless ads? A multivariate analysis

This article explores the formation of Japanese mobile users’ attitudes to pull-type wireless advertising and their willingness to ‘click’ such ads. Both theoretical and practical considerations are used to develop a structural model, which is then tested using an empirical survey conducted in the greater Tokyo area. External search, content credibility and attitude towards ads are considered as antecedents of willingness to access. Attitude towards ads is conceptualised as a consequence of two psychological motives in wireless internet adoption: perceived infotainment and perceived irritation. The structural equation modelling indicates that all the paths are statistically significant, and provides strong empirical support for our basic propositions. A further analysis classifies the sample into three groups, i.e. e-newsletter subscribers, email users and voice users, according to their demographic data. The findings reveal that e-newsletter subscribers show the most positive perceptions on all the constructs, although the mean values of the total sample are well below an anchoring point. In addition, the principal characteristics of e-newsletter subscribers indicate that so-called ‘parasite singles’ (unmarried young females living with their parents, and with high disposable income) may be playing an important role in wireless internet adoption in Japan.